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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Keebeck Alpha, LP474$308.0K0.11%+474New
Personal Capital Advisors Corp491$310.0K0.00%−7−1.4%Reduced
Opes Wealth Management LLC478$310.0K0.10%00.0%Unchanged
Fortitude Advisory Group L.L.C.478$310.0K0.16%+478New
Alpha Square Group S, LLC480$312.0K0.06%+480New
Knightsbridge Asset Management, LLC484$314.0K0.10%00.0%Unchanged
Cahill Financial Advisors Inc486$315.0K0.06%−3−0.6%Reduced
Keel Point, LLC486$315.0K0.05%+52+12.0%Added
MJP Associates Inc503$317.0K0.10%+47+10.3%Added
Austin Private Wealth, LLC489$317.0K0.06%+489New
Sandy Cove Advisors, LLC488$317.0K0.27%+488New
Perfromance Wealth Partners, LLC488$317.0K0.01%+488New
Cedar Brook Financial Partners, LLC490$318.0K0.08%+1+0.2%Added
Griffin Asset Management, Inc.491$319.0K0.04%−340−40.9%Reduced
Fortis Capital Management LLC493$320.0K0.17%+43+9.6%Added
Woodstock Corp495$321.0K0.03%−3−0.6%Reduced
Smithfield Trust Co493$321.0K0.02%−4−0.8%Reduced
TRUE Private Wealth Advisors499$323.0K0.05%+143+40.2%Added
Baldwin Brothers Inc500$325.0K0.03%00.0%Unchanged
LBMC Investment Advisors, LLC500$325.0K0.03%−750−60.0%Reduced
Delta Investment Management, LLC500$325.0K0.09%+15+3.1%Added
Cross Staff Investments Inc500$325.0K0.29%+500New
Kolinsky Wealth Management, LLC500$325.0K0.30%+500New
V Wealth Advisors LLC504$327.0K0.05%00.0%Unchanged
Veracity Capital LLC504$327.0K0.13%+45+9.8%Added
Evergreen Capital Management LLC503$327.0K0.01%+54+12.0%Added
Greytown Advisors Inc.506$328.0K0.14%−2−0.4%Reduced
Valley National Advisers Inc506$328.0K0.06%+81+19.1%Added
Benjamin F. Edwards & Company, Inc.507$329.0K0.01%+47+10.2%Added
New World Advisors LLC509$330.0K0.15%00.0%Unchanged
Highland Private Wealth Management507$330.0K0.04%+63+14.2%Added
WealthPLAN Partners, LLC567$332.0K0.02%+7+1.3%Added
Elite Wealth Management, Inc.513$333.0K0.13%−303−37.1%Reduced
Asset Dedication, LLC515$335.0K0.04%+462+871.7%Added
Latitude Advisors, LLC518$336.0K0.09%−4−0.8%Reduced
Nicholas Hoffman & Company, LLC.520$338.0K0.01%00.0%Unchanged
Amplius Wealth Advisors, LLC522$338.0K0.05%+522New
Professional Financial Advisors, LLC522$339.0K0.15%−71−12.0%Reduced
HMS Capital Management, LLC522$339.0K0.15%00.0%Unchanged
Probity Advisors, Inc.529$343.0K0.07%+26+5.2%Added
Private Portfolio Partners LLC530$344.0K0.09%+6+1.1%Added
Apollon Wealth Management, LLC535$347.0K0.03%−7−1.3%Reduced
Meridian Wealth Advisors, LLC540$351.0K0.09%00.0%Unchanged
Triangle Securities Wealth Management546$354.0K0.11%00.0%Unchanged
McDaniel Terry & Co545$354.0K0.04%+100+22.5%Added
Ssi Investment Management LLC551$357.0K0.02%00.0%Unchanged
Financial Advisory Corp551$358.0K0.17%+551New
Maven Securities LTD556$361.0K0.04%−340−37.9%Reduced
Flputnam Investment Management Co558$362.0K0.01%−33−5.6%Reduced
Intrust Bank NA558$362.0K0.04%+43+8.3%Added
Holistic Financial Partners560$364.0K0.21%−11−1.9%Reduced
M&G Investment Management Ltd563$365.0K0.00%−6,010−91.4%Reduced
NorthRock Partners, LLC562$365.0K0.03%+229+68.8%Added
Migdal Insurance & Financial Holdings Ltd.562$366.0K0.00%−2,364−80.8%Reduced
Country Club Trust Company, n.a.561$367.0K0.03%−62−10.0%Reduced
Equitable Holdings, Inc.565$367.0K0.01%+22+4.1%Added
Hilltop Holdings Inc.566$367.0K0.04%+24+4.4%Added
Summit Financial, LLC569$369.3K0.03%+59+11.6%Added
Capital Wealth Planning, LLC576$373.0K0.01%+116+25.2%Added
Wintrust Investments LLC578$375.0K0.04%−71−10.9%Reduced
ARGI Investment Services, LLC578$375.0K0.01%00.0%Unchanged
Salvus Wealth Management, LLC581$377.0K0.28%+86+17.4%Added
9258 Wealth Management, LLC583$378.0K0.09%+4+0.7%Added
B. Riley Wealth Management, Inc.587$381.0K0.03%00.0%Unchanged
Buckingham Strategic Partners588$382.0K0.08%+588New
Evercore Wealth Management, LLC591$384.0K0.01%+5+0.9%Added
Strategic Blueprint, LLC594$386.0K0.05%+18+3.1%Added
State of Wyoming596$387.0K0.18%+1+0.2%Added
Claraphi Advisory Network, LLC598$388.0K0.14%+63+11.8%Added
First National Bank Sioux Falls600$389.0K0.42%00.0%Unchanged
Signature Wealth Management Partners, LLC600$389.0K0.33%00.0%Unchanged
Oxler Private Wealth LLC600$389.0K0.16%00.0%Unchanged
Savant Capital, LLC600$389.0K0.01%+118+24.5%Added
Newbridge Financial Services Group, Inc.599$389.0K0.18%+198+49.4%Added
LGT Fund Management Co Ltd.600$389.0K0.11%+600New
Advisory Resource Group667$391.0K0.13%+110+19.7%Added
180 Wealth Advisors, LLC772$392.0K0.09%+47+6.5%Added
West Family Investments, Inc.607$394.0K0.11%−87−12.5%Reduced
Avestar Capital, LLC610$396.0K0.07%+241+65.3%Added
DSC Advisors, L.P.612$397.0K0.46%−31−4.8%Reduced
Chesapeake Wealth Management616$400.0K0.13%−62−9.1%Reduced
Hyman Charles D616$400.0K0.03%00.0%Unchanged
SevenOneSeven Capital Management621$403.0K0.80%+18+3.0%Added
Altus Wealth Group LLC623$404.0K0.33%+30+5.1%Added
Natixis Investment Managers International626$406.0K0.02%−255−28.9%Reduced
FirstPurpose Wealth LLC627$407.0K0.26%+627New
Fieldpoint Private Securities, LLC628$408.0K0.08%+2+0.3%Added
Kore Private Wealth LLC640$415.0K0.05%−1,188−65.0%Reduced
D.B. Root & Company, LLC642$416.0K0.15%−17−2.6%Reduced
Sandhill Capital Partners LLC641$416.0K0.03%00.0%Unchanged
Forum Financial Management, LP642$417.0K0.02%+642New
Miracle Mile Advisors, LLC644$418.0K0.02%+125+24.1%Added
HM Payson & Co645$419.0K0.01%+90+16.2%Added
Appleton Partners Inc647$420.0K0.03%−5−0.8%Reduced
Ausdal Financial Partners, Inc.647$420.0K0.06%00.0%Unchanged
BSW Wealth Partners647$420.0K0.11%+137+26.9%Added
Proficio Capital Partners LLC650$422.0K0.06%−196−23.2%Reduced
Moneta Group Investment Advisors LLC650$422.0K0.02%+71+12.3%Added
Thoroughbred Financial Services, LLC652$423.0K0.09%+90+16.0%Added
Brown Advisory Securities, LLC649$424.0K0.18%−53−7.5%Reduced