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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Delos Wealth Advisors, LLC62$40.0K0.04%+62New
JJJ Advisors Inc.63$41.0K0.01%00.0%Unchanged
Bedel Financial Consulting, Inc.65$42.0K0.01%+2+3.2%Added
Centerpoint Advisors, LLC70$45.0K0.02%00.0%Unchanged
BerganKDV Wealth Management, LLC73$47.0K0.00%+5+7.4%Added
AdvisorNet Financial, Inc73$47.0K0.00%+12+19.7%Added
Disciplina Capital Management LLC74$48.0K0.01%−6−7.5%Reduced
Reilly Financial Advisors, LLC78$51.0K0.00%+6+8.3%Added
Hall Laurie J Trustee80$52.0K0.02%00.0%Unchanged
Avondale Wealth Management80$52.0K0.05%00.0%Unchanged
EverSource Wealth Advisors, LLC80$52.0K0.01%+80New
Maryland Capital Advisors Inc.82$53.0K0.04%+82New
BDO Wealth Advisors, LLC83$54.0K0.01%−25−23.1%Reduced
Brewin Dolphin Ltd85$55.0K0.00%−7,521−98.9%Reduced
Magellan Asset Management Ltd84$55.0K0.00%−266−76.0%Reduced
Jones Financial Companies LLLP85$55.0K0.00%00.0%Unchanged
Caldwell Trust Co85$55.2K0.01%00.0%Unchanged
Optimum Investment Advisors87$56.0K0.02%00.0%Unchanged
Financial Connections Group, Inc.87$56.0K0.06%+87New
Kelly Financial Services LLC87$56.5K0.03%+31+55.4%Added
Quantbot Technologies LP89$57.0K0.00%−3,097−97.2%Reduced
Private Capital Group, LLC88$57.0K0.01%−96−52.2%Reduced
Earnest Partners LLC91$59.0K0.00%00.0%Unchanged
Sugarloaf Wealth Management, LLC94$60.0K0.01%+54+135.0%Added
Private Ocean, LLC94$61.0K0.01%+24+34.3%Added
SG3 Management, LLC100$65.0K0.01%−250−71.4%Reduced
Delta Asset Management LLC100$65.0K0.01%00.0%Unchanged
SJS Investment Consulting Inc.101$66.0K0.02%+101New
Johnson Financial Group, Inc.103$67.0K0.00%00.0%Unchanged
West Branch Capital LLC107$69.0K0.03%00.0%Unchanged
Signet Financial Management, LLC107$69.0K0.01%+107New
HHM Wealth Advisors, LLC110$71.0K0.02%00.0%Unchanged
Harbour Investments, Inc.111$72.0K0.00%−531−82.7%Reduced
TCTC Holdings, LLC116$75.0K0.00%00.0%Unchanged
Altshuler Shaham Ltd115$75.0K0.00%+115New
Equitec Proprietary Markets, LLC117$76.0K0.04%+117New
Manchester Capital Management LLC120$78.0K0.01%00.0%Unchanged
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.120$78.0K0.04%00.0%Unchanged
RWM Asset Management, LLC124$80.0K0.02%00.0%Unchanged
Lloyd Advisory Services, LLC.125$81.0K0.04%+23+22.5%Added
Foresight Capital Management Advisors, Inc.128$83.0K0.08%+128New
TD Ameritrade Investment Management, LLC129$84.0K0.00%+105+437.5%Added
Psagot Value Holdings Ltd. / (Israel)130$84.0K0.02%+130New
Jackson, Grant Investment Advisers, Inc.132$86.0K0.04%00.0%Unchanged
Itau Unibanco Holding S.A.133$87.0K0.00%+48+56.5%Added
Covestor Ltd133$87.0K0.12%+133New
Solstein Capital, LLC136$88.0K0.05%00.0%Unchanged
Farmers & Merchants Investments Inc135$88.0K0.00%+2+1.5%Added
Tarbox Family Office, Inc.143$93.0K0.02%00.0%Unchanged
Arlington Partners LLC145$94.0K0.03%+69+90.8%Added
Alaethes Wealth LLC150$97.0K0.06%00.0%Unchanged
Total Clarity Wealth Management, Inc.151$98.0K0.04%−70−31.7%Reduced
Future Financial Wealth Managment LLC155$98.0K0.08%+155New
Confluence Wealth Services, Inc.155$100.0K0.03%+155New
Kings Point Capital Management155$101.0K0.01%00.0%Unchanged
Montag A & Associates Inc158$103.0K0.01%+83+110.7%Added
Newfound Research LLC164$106.0K0.13%+72+78.3%Added
Caas Capital Management LP167$108.0K0.01%00.0%Unchanged
Pin Oak Investment Advisors Inc174$113.0K0.11%00.0%Unchanged
Glassman Wealth Services179$116.0K0.02%−2−1.1%Reduced
Hillsdale Investment Management Inc.184$119.0K0.01%+104+130.0%Added
Spectrum Management Group, LLC187$121.0K0.02%00.0%Unchanged
Kistler-Tiffany Companies, LLC187$121.0K0.02%00.0%Unchanged
Tradition Wealth Management, LLC189$123.0K0.02%00.0%Unchanged
Coastal Capital Group, Inc.192$125.0K0.03%00.0%Unchanged
CenterStar Asset Management, LLC–$132.0K0.10%––
Carolinas Wealth Consulting LLC206$134.0K0.03%−17−7.6%Reduced
Trust Co of Vermont207$134.0K0.01%+207New
KB Financial Partners, LLC206$134.0K0.04%+206New
Seldon Capital LP206$134.0K0.09%+206New
Byrne Asset Management LLC207$134.0K0.09%+207New
Allworth Financial LP217$141.0K0.00%−12−5.2%Reduced
CoreCap Advisors, LLC221$143.0K0.01%+221New
Carroll Investors, Inc223$143.0K0.08%+223New
Cedar Wealth Management, LLC225$146.0K0.06%+132+141.9%Added
Brown Brothers Harriman & Co232$151.0K0.00%00.0%Unchanged
Endurance Wealth Management, Inc.247$160.0K0.02%00.0%Unchanged
FinTrust Capital Advisors, LLC254$164.0K0.04%−467−64.8%Reduced
Sutton Wealth Advisors Inc.269$174.6K0.06%00.0%Unchanged
Ellevest, Inc.271$176.0K0.02%−494−64.6%Reduced
Clearstead Advisors, LLC279$181.0K0.01%−78−21.8%Reduced
Rockbridge Investment Management, LCC281$182.0K0.03%00.0%Unchanged
Sandy Spring Bank282$183.0K0.01%00.0%Unchanged
Glen Eagle Advisors, LLC284$184.3K0.05%+10+3.6%Added
Liberty One Investment Management, LLC299$194.0K0.03%−94−23.9%Reduced
Roble, Belko & Company, Inc299$194.0K0.04%−46−13.3%Reduced
John W. Brooker & Co., CPAs300$195.0K0.10%00.0%Unchanged
CSS LLC300$195.0K0.01%+300New
Harel Insurance Investments & Financial Services Ltd.300$196.0K0.00%−100−25.0%Reduced
CVA Family Office, LLC305$198.0K0.05%+305New
Standard Family Office LLC307$199.0K1.77%+307New
Legacy Financial Advisors, Inc.311$202.0K0.05%+311New
Anfield Capital Management, LLC312$203.0K0.07%00.0%Unchanged
Plante Moran Financial Advisors, LLC313$203.0K0.03%−21−6.3%Reduced
SP Asset Management352$206.0K0.02%−343−49.4%Reduced
J. L. Bainbridge & Co., Inc.321$208.0K0.02%+321New
Parkside Financial Bank & Trust321$209.0K0.05%+55+20.7%Added
Kozak & Associates, Inc.394$210.0K0.13%00.0%Unchanged
Investment House LLC328$213.0K0.01%00.0%Unchanged
Claret Asset Management Corp328$213.0K0.04%00.0%Unchanged