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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Atlas Capital Advisors LLC12$7.47K0.00%00.0%Unchanged
TSFG, LLC12$7.00K0.00%00.0%Unchanged
Atlas Private Wealth Advisors9$6.00K0.00%−8−47.1%Reduced
Hudock, Inc.11$6.00K0.00%00.0%Unchanged
Arrow Financial Corp10$6.00K0.00%00.0%Unchanged
Albion Financial Group10$6.00K0.00%00.0%Unchanged
Strategic Asset Management, LLC10$6.00K0.01%+10New
Thomas J. Herzfeld Advisors, Inc.8$5.00K0.00%00.0%Unchanged
TFC Financial Management8$5.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.9$5.00K0.00%00.0%Unchanged
Koshinski Asset Management, Inc.50$4.93K0.00%+50New
Financial Management Professionals, Inc.7$4.00K0.00%00.0%Unchanged
Concord Wealth Partners6$4.00K0.00%−2−25.0%Reduced
Lee Financial Co7$4.00K0.00%+3+75.0%Added
MCF Advisors LLC6$4.00K0.00%+6New
Key Financial Inc6$4.00K0.00%+6New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC6$3.00K0.00%00.0%Unchanged
Crescent Capital Consulting, LLC5$3.00K0.00%00.0%Unchanged
Bogart Wealth, LLC5$3.00K0.00%00.0%Unchanged
Old North State Trust, LLC5$3.00K0.00%00.0%Unchanged
Bellevue Asset Management, LLC5$3.00K0.00%00.0%Unchanged
Your Advocates Ltd., LLP5$3.00K0.00%+5New
HighMark Wealth Management LLC4$2.00K0.00%−3−42.9%Reduced
Perkins Coie Trust Co4$2.00K0.00%00.0%Unchanged
Blume Capital Management, Inc.3$2.00K0.00%00.0%Unchanged
Global Trust Asset Management, LLC4$2.00K0.00%00.0%Unchanged
Versant Capital Management, Inc4$2.00K0.00%+2+100.0%Added
Global Financial Private Client, LLC2$1.27K0.00%00.0%Unchanged
Institutional & Family Asset Management, LLC1$1.00K0.00%−4−80.0%Reduced
Macroview Investment Management LLC2$1.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc2$1.00K0.00%00.0%Unchanged
Guidance Point Advisors, LLC2$1.00K0.00%+2New
Dark Forest Capital Management LP1$1.00K0.00%+1New
WestEnd Advisors, LLC–$6220.00%––
PointState Capital LP0$00.00%−101,485−100.0%Sold out
Steadview Capital Management LLC0$00.00%−62,713−100.0%Sold out
Verde Servicos Internacionais S.A.0$00.00%−53,047−100.0%Sold out
Capital Bank & Trust Co0$00.00%−45,369−100.0%Sold out
SQN Investors LP0$00.00%−45,155−100.0%Sold out
Holocene Advisors, LP0$00.00%−42,144−100.0%Sold out
AMS Capital Ltda0$00.00%−40,000−100.0%Sold out
Polar Asset Management Partners Inc.0$00.00%−38,042−100.0%Sold out
Chiron Investment Management, LLC0$00.00%−29,078−100.0%Sold out
Ilmarinen Mutual Pension Insurance Co0$00.00%−20,000−100.0%Sold out
HAP Trading, LLC0$00.00%−17,756−100.0%Sold out
Strategic Vision Investment Ltd0$00.00%−17,402−100.0%Sold out
Greenwoods Asset Management Hong Kong Ltd.SuperinvestorGreenwoods Asset Management0$00.00%−16,958−100.0%Sold out
Wolverine Trading, LLC0$00.00%−14,605−100.0%Sold out
Andar Capital Management HK Ltd0$00.00%−12,000−100.0%Sold out
Alight Capital Management LP0$00.00%−10,000−100.0%Sold out
AXS Investments LLC0$00.00%−9,437−100.0%Sold out
Atlas Principals, LLC0$00.00%−8,500−100.0%Sold out
Marino, Stram & Associates LLC0$00.00%−7,438−100.0%Sold out
Soros Fund Management LLCSuperinvestorSoros Fund Management0$00.00%−6,317−100.0%Sold out
Tiger Management L.L.C.0$00.00%−5,300−100.0%Sold out
Athanor Capital, LP0$00.00%−4,778−100.0%Sold out
BP PLC0$00.00%−4,542−100.0%Sold out
Lombard Odier Asset Management (Switzerland) SA0$00.00%−3,429−100.0%Sold out
Bayesian Capital Management, LP0$00.00%−3,195−100.0%Sold out
Axel Capital Management, LLC0$00.00%−3,000−100.0%Sold out
Unigestion Holding SA0$00.00%−2,704−100.0%Sold out
Standard Family Office LLC0$00.00%−2,644−100.0%Sold out
Inscription Capital, LLC0$00.00%−2,438−100.0%Sold out
Deltec Asset Management LLC0$00.00%−2,400−100.0%Sold out
Prelude Capital Management, LLC0$00.00%−2,278−100.0%Sold out
Nan Fung Trinity (HK) Ltd0$00.00%−2,110−100.0%Sold out
XTX Topco Ltd0$00.00%−1,942−100.0%Sold out
Paloma Partners Management Co0$00.00%−1,906−100.0%Sold out
Strategy Asset Managers LLC0$00.00%−1,246−100.0%Sold out
Lake Street Advisors Group, LLC0$00.00%−747−100.0%Sold out
KG&L Capital Management,LLC0$00.00%−760−100.0%Sold out
Darwin Advisors, LLC0$00.00%−643−100.0%Sold out
Quantamental Technologies LLC0$00.00%−636−100.0%Sold out
WealthShield Partners, LLC0$00.00%−621−100.0%Sold out
RiverFront Investment Group, LLC0$00.00%−573−100.0%Sold out
Dorchester Wealth Management Co0$00.00%−517−100.0%Sold out
Contravisory Investment Management, Inc.0$00.00%−457−100.0%Sold out
DRW Securities, LLC0$00.00%−446−100.0%Sold out
Xcel Wealth Management, LLC0$00.00%−425−100.0%Sold out
Axiom Investment Management LLC0$00.00%−383−100.0%Sold out
PGGM Investments0$00.00%−362−100.0%Sold out
KB Financial Partners, LLC0$00.00%−236−100.0%Sold out
Trust Co of Vermont0$00.00%−210−100.0%Sold out
Savior LLC0$00.00%−182−100.0%Sold out
Eubel Brady & Suttman Asset Management Inc0$00.00%−183−100.0%Sold out
Modus Advisors, LLC0$00.00%−111−100.0%Sold out
Enterprise Financial Services Corp0$00.00%−86−100.0%Sold out
Investors Research Corp0$00.00%−59−100.0%Sold out
Wolverine Asset Management LLC0$00.00%−56−100.0%Sold out
CVA Family Office, LLC0$00.00%−55−100.0%Sold out
Parisi Gray Wealth Management0$00.00%−33−100.0%Sold out
Altshuler Shaham Ltd0$00.00%−30−100.0%Sold out
Perennial Advisors, LLC0$00.00%−23−100.0%Sold out
Tfo-TDC, LLC0$00.00%−19−100.0%Sold out
Bartlett & Co. Wealth Management LLC0$00.00%−2−100.0%Sold out
Arcadia Investment Advisors LLC0$00.00%−2−100.0%Sold out
Transamerica Financial Advisors, Inc.0$00.00%−1−100.0%Sold out
Bartlett & Co. LLC0$00.00%−2−100.0%Sold out
HBC Financial Services, PLLC0$00.00%−1−100.0%Sold out
Pictet Asset Management Ltd––––Not filed