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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Profund Advisors LLC3,511$2.19M0.07%+402+12.9%Added
First Foundation Advisors3,524$2.19M0.08%+714+25.4%Added
Maverick Capital LtdSuperinvestorMaverick Capital3,531$2.20M0.02%+553+18.6%Added
Monetary Management Group Inc3,540$2.20M0.61%−35−1.0%Reduced
Allstate Corp3,544$2.21M0.09%−287−7.5%Reduced
Federation des caisses Desjardins du Quebec3,558$2.21M0.02%−510−12.5%Reduced
Caliber Wealth Management, LLC3,332$2.22M1.56%+716+27.4%Added
Colonial River Wealth Management, LLC3,332$2.22M1.56%+3,332New
McKinley Capital Management LLC /Delaware3,589$2.23M0.21%−194−5.1%Reduced
Raymond James Trust N.A.3,594$2.24M0.07%−275−7.1%Reduced
Canandaigua National Corp3,636$2.26M0.37%−588−13.9%Reduced
Paragon Advisors, LLC3,663$2.28M1.11%+797+27.8%Added
Wetherby Asset Management Inc3,665$2.28M0.14%+101+2.8%Added
Harbour Capital Advisors, LLC3,666$2.28M0.60%+324+9.7%Added
Seeyond3,668$2.28M0.22%−1,012−21.6%Reduced
Cetera Advisor Networks LLC3,671$2.28M0.03%−691−15.8%Reduced
First Mercantile Trust Co3,691$2.30M0.30%−1,282−25.8%Reduced
Meiji Yasuda Asset Management Co Ltd.3,701$2.30M0.16%−162−4.2%Reduced
Berman Capital Advisors, LLC3,716$2.31M0.36%+645+21.0%Added
Cohen Investment Advisors LLC3,714$2.31M1.77%+3,714New
Catalyst Capital Advisors LLC3,730$2.32M0.12%−220−5.6%Reduced
Synovus Financial Corp3,753$2.33M0.02%−557−12.9%Reduced
Advisor Partners LLC3,752$2.33M0.16%+34+0.9%Added
Alps Advisors Inc3,775$2.35M0.02%−806−17.6%Reduced
Venture Visionary Partners LLC3,807$2.37M0.17%−39−1.0%Reduced
New England Investment & Retirement Group, Inc.3,816$2.38M0.55%+27+0.7%Added
Meridian Wealth Management, LLC3,829$2.38M0.29%−38−1.0%Reduced
DuPont Capital Management Corp3,861$2.40M0.08%+3,861New
Icon Advisers Inc3,866$2.41M0.41%00.0%Unchanged
NEXT Financial Group, Inc3,901$2.43M0.19%+288+8.0%Added
Captrust Financial Advisors3,941$2.45M0.02%+103+2.7%Added
Tower Research Capital LLC (TRC)3,946$2.46M0.06%−5,705−59.1%Reduced
Acadian Asset Management LLC3,958$2.46M0.01%−2,048−34.1%Reduced
Pendal Group Limited3,955$2.46M0.02%−259−6.1%Reduced
Aft, Forsyth & Company, Inc.4,025$2.50M1.35%+135+3.5%Added
Redwood Investments, LLC4,030$2.51M0.21%−92−2.2%Reduced
Meiji Yasuda Life Insurance Co4,072$2.53M0.04%−349−7.9%Reduced
Avalon Investment & Advisory4,150$2.58M0.06%+522+14.4%Added
Old National Bancorp4,193$2.61M0.10%+627+17.6%Added
Blackhawk Capital Partners LLC.4,240$2.64M1.67%−135−3.1%Reduced
Summit Trail Advisors, LLC4,257$2.65M0.20%+135+3.3%Added
JustInvest LLC4,312$2.68M0.24%+812+23.2%Added
Laffer Tengler Investments4,348$2.71M0.78%+783+22.0%Added
Adviser Investments LLC4,352$2.71M0.20%00.0%Unchanged
Citizens Financial Group Inc4,403$2.74M0.10%+4,029+1,077.3%Added
Acima Private Wealth, LLC4,419$2.75M1.26%00.0%Unchanged
Alamar Capital Management, LLC4,441$2.76M2.14%+309+7.5%Added
LMR Partners LLP4,441$2.76M0.04%+4,441New
Roanoke Asset Management Corp4,450$2.77M0.98%+35+0.8%Added
Impax Asset Management Group plc4,481$2.79M0.01%−600−11.8%Reduced
Walleye Capital LLC4,577$2.85M0.09%−8,536−65.1%Reduced
Paradigm Financial Advisors, LLC4,615$2.87M0.66%−10−0.2%Reduced
Siemens Fonds Invest GmbH4,626$2.88M0.19%+4,626New
Spire Wealth Management4,731$2.94M0.08%−1,233−20.7%Reduced
Eisler Capital (UK) Ltd.4,737$2.95M0.35%−9,855−67.5%Reduced
Harvest Fund Management Co., Ltd4,770$2.97M0.67%+285+6.4%Added
Sturgeon Ventures LLP4,836$3.01M1.51%+910+23.2%Added
Jefferies Group LLC4,910$3.06M0.07%−5,890−54.5%Reduced
Citizens National Bank Trust Department4,913$3.06M0.87%+120+2.5%Added
Landsberg, Bennett, & Dubbaneh LLC4,845$3.07M0.39%+346+7.7%Added
Vestcor Inc4,952$3.08M0.11%−380−7.1%Reduced
Weatherly Asset Management L. P.4,959$3.09M0.38%−95−1.9%Reduced
SWS Partners4,987$3.10M1.92%+112+2.3%Added
Baker Tilly Wealth Management, LLC5,003$3.11M0.41%+32+0.6%Added
Farmers Trust Co4,922$3.12M0.69%+4,922New
Paradiem, LLC4,551$3.13M0.93%−166−3.5%Reduced
Laurel Wealth Advisors, Inc.5,057$3.15M0.58%−310−5.8%Reduced
Kentucky Retirement Systems Insurance Trust Fund5,101$3.17M0.33%−38−0.7%Reduced
Motley Fool Asset Management LLC5,122$3.19M0.21%+394+8.3%Added
Bridgewater Advisors Inc.5,176$3.22M0.89%−393−7.1%Reduced
Redpoint Investment Management Pty Ltd5,202$3.24M0.28%−63−1.2%Reduced
Everence Capital Management Inc5,223$3.25M0.27%00.0%Unchanged
Webster Bank, N. A.5,290$3.29M0.37%+163+3.2%Added
Girard Partners Ltd.5,353$3.33M0.42%−94−1.7%Reduced
Banque Cantonale Vaudoise5,397$3.36M0.14%−1,028−16.0%Reduced
Skye Global Management LP5,450$3.39M0.06%+3,350+159.5%Added
IBM Retirement Fund5,572$3.47M0.27%+14+0.3%Added
Northwest & Ethical Investments L.P.5,580$3.47M0.11%+110+2.0%Added
Toroso Investments, LLC5,595$3.48M0.13%+1,401+33.4%Added
Jupiter Wealth Management LLC5,267$3.53M1.67%+1,774+50.8%Added
Virtue Capital Management, LLC5,737$3.57M0.63%+447+8.4%Added
Beaumont Asset Management, L.L.C.5,796$3.61M2.68%+295+5.4%Added
Precept Management LLC5,800$3.61M3.43%+2,800+93.3%Added
GPS Wealth Strategies Group, LLC5,881$3.66M0.91%+137+2.4%Added
FORA Capital, LLC5,882$3.66M0.92%+5,882New
National Asset Management, Inc.5,931$3.69M0.12%+436+7.9%Added
Sequoia Financial Advisors, LLC5,988$3.73M0.38%−10,143−62.9%Reduced
Lombard Odier Asset Management (USA) Corp6,000$3.73M0.55%+6,000New
Ibex Investors LLC6,000$3.73M2.58%+6,000New
Fiera Capital Corp6,028$3.75M0.01%−181−2.9%Reduced
Taikang Asset Management (Hong Kong) Co Ltd6,053$3.77M0.76%00.0%Unchanged
WD Rutherford LLC6,055$3.77M2.05%−15−0.2%Reduced
Calamos Wealth Management LLC6,062$3.77M0.30%+88+1.5%Added
Capital International Sarl6,109$3.80M0.34%−756−11.0%Reduced
Cigna Investments Inc6,119$3.81M0.28%−112−1.8%Reduced
Parallel Advisors, LLC6,121$3.81M0.15%+280+4.8%Added
Sheets Smith Wealth Management6,128$3.81M0.52%+401+7.0%Added
Family Management Corp6,158$3.83M1.06%+74+1.2%Added
Corient Capital Partners, LLC6,160$3.83M0.28%+664+12.1%Added
Minot Wealth Management LLC6,175$3.84M0.83%+4+0.1%Added