ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2021
Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,334
- +79 vs. Q2 2021
- Shares held
- 175.1M
- +2.17M (+1.3%) vs. Q2 2021
- Total value
- $109.0B
- +$13.9B (+14.6%) vs. Q2 2021
- New holders
- 144
- 539 more added
- Sold out
- 65
- 459 more reduced
18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bell Bank | 2,179 | $1.36M | 0.17% | +114+5.5% | Added |
| Signaturefd, LLC | 2,184 | $1.36M | 0.05% | +372+20.5% | Added |
| American National Registered Investment Advisor, Inc. | 2,201 | $1.37M | 0.50% | −10.0% | Reduced |
| Davidson Capital Management Inc. | 2,210 | $1.38M | 0.69% | −328−12.9% | Reduced |
| Steadfast Capital Management (UK) Ltd. | 2,216 | $1.38M | 1.62% | +2,216 | New |
| Cim Investment Mangement Inc | 2,221 | $1.38M | 0.43% | −12−0.5% | Reduced |
| Concorde Asset Management, LLC | 2,233 | $1.39M | 0.80% | +1,179+111.9% | Added |
| Agf Investments Inc. | 2,266 | $1.41M | 0.01% | +1,265+126.4% | Added |
| Stratos Wealth Advisors, LLC | 2,274 | $1.42M | 0.12% | −143−5.9% | Reduced |
| Pearl River Capital, LLC | 2,282 | $1.42M | 0.39% | +2,282 | New |
| Taylor Hoffman Wealth Management | 2,254 | $1.43M | 0.61% | +13+0.6% | Added |
| Central Bank & Trust Co | 2,300 | $1.43M | 0.24% | −67−2.8% | Reduced |
| Karp Capital Management Corp | 2,327 | $1.45M | 0.20% | +57+2.5% | Added |
| Independent Financial Group, LLC | 2,343 | $1.46M | 0.15% | −39−1.6% | Reduced |
| Cavalry Management Group, LLC | 2,356 | $1.47M | 0.16% | +2,356 | New |
| Hohimer Wealth Management, LLC | 2,371 | $1.48M | 0.31% | −6−0.3% | Reduced |
| Next Century Growth Investors LLC | 2,393 | $1.49M | 0.13% | 00.0% | Unchanged |
| Winton Group Ltd | 2,446 | $1.52M | 0.09% | +1,629+199.4% | Added |
| Columbia Trust Co 01012016 | 2,448 | $1.52M | 0.80% | +136+5.9% | Added |
| Breakline Capital LLC | 2,451 | $1.52M | 1.25% | −1,108−31.1% | Reduced |
| Cavalier Investments, LLC | 2,457 | $1.53M | 0.48% | −405−14.2% | Reduced |
| Clare Market Investments LLC | 2,485 | $1.55M | 0.46% | +60+2.5% | Added |
| Avantax Advisory Services, Inc. | 2,492 | $1.55M | 0.03% | +156+6.7% | Added |
| Bay Rivers Group | 2,492 | $1.55M | 1.05% | −1,344−35.0% | Reduced |
| united american securities inc. (d/b/a uas asset management) | 2,500 | $1.56M | 0.41% | +1,500+150.0% | Added |
| Thornburg Investment Management Inc | 2,500 | $1.56M | 0.02% | +2,309+1,208.9% | Added |
| Stratos Wealth Partners, LTD. | 2,504 | $1.56M | 0.04% | −394−13.6% | Reduced |
| Bluestein R H & Co | 2,507 | $1.56M | 0.06% | +1,165+86.8% | Added |
| Quilter Plc | 2,514 | $1.56M | 0.04% | +100+4.1% | Added |
| Donoghue Forlines LLC | 2,525 | $1.57M | 0.30% | −250−9.0% | Reduced |
| Guardian Capital LP | 2,524 | $1.57M | 0.03% | +204+8.8% | Added |
| Insight Wealth Strategies, LLC | 2,530 | $1.57M | 0.22% | +41+1.6% | Added |
| Exane Derivatives | 2,549 | $1.59M | 0.40% | −10−0.4% | Reduced |
| Banque Pictet & Cie SA | 2,550 | $1.59M | 0.02% | 00.0% | Unchanged |
| Aj Wealth Strategies, LLC | 2,550 | $1.59M | 0.09% | +14+0.6% | Added |
| Principle Wealth Partners LLC | 2,556 | $1.59M | 0.18% | +118+4.8% | Added |
| Mountain Capital Investment Advisors, Inc | 2,587 | $1.60M | 0.85% | −229−8.1% | Reduced |
| Personal Cfo Solutions, LLC | 2,592 | $1.61M | 0.33% | −235−8.3% | Reduced |
| Alta Wealth Advisors LLC | 2,641 | $1.64M | 1.19% | −60−2.2% | Reduced |
| First Pacific Advisors, LP | 2,650 | $1.65M | 0.02% | −492−15.7% | Reduced |
| MUFG Americas Holdings Corp | 2,651 | $1.65M | 0.03% | +478+22.0% | Added |
| Clarius Group, LLC | 2,663 | $1.66M | 0.15% | +109+4.3% | Added |
| SG Americas Securities, LLC | 2,674 | $1.66M | 0.01% | −5,082−65.5% | Reduced |
| WESPAC Advisors SoCal, LLC | 2,638 | $1.67M | 0.55% | +234+9.7% | Added |
| Lee Capital Holdings LLC | 2,710 | $1.69M | 0.88% | −6,504−70.6% | Reduced |
| Congress Asset Management Co | 2,725 | $1.70M | 0.01% | +2,725 | New |
| SeaCrest Wealth Management, LLC | 2,750 | $1.71M | 0.21% | −16−0.6% | Reduced |
| Shay Capital LLC | 2,750 | $1.71M | 0.54% | +2,000+266.7% | Added |
| Covenant Asset Management, LLC | 2,788 | $1.74M | 0.52% | +75+2.8% | Added |
| Fukoku Mutual Life Insurance Co | 2,790 | $1.74M | 0.14% | +2,790 | New |
| Prudential PLC | 2,797 | $1.74M | 0.02% | −23,830−89.5% | Reduced |
| Pensionfund DSM Netherlands | 2,800 | $1.74M | 0.22% | +2,800 | New |
| Covington Capital Management | 2,805 | $1.75M | 0.07% | −42−1.5% | Reduced |
| Pathstone Family Office, LLC | 2,821 | $1.76M | 0.05% | +726+34.7% | Added |
| Means Investment Co., Inc. | 2,824 | $1.76M | 0.35% | +21+0.7% | Added |
| Advisor OS, LLC | 2,831 | $1.76M | 0.38% | −107−3.6% | Reduced |
| Central Asset Investments & Management Holdings (HK) Ltd | 2,850 | $1.77M | 1.03% | −2,500−46.7% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 2,857 | $1.78M | 0.11% | −400−12.3% | Reduced |
| Veriti Management LLC | 2,881 | $1.79M | 0.25% | −64−2.2% | Reduced |
| Migdal Insurance & Financial Holdings Ltd. | 2,926 | $1.81M | 0.02% | −65−2.2% | Reduced |
| Callahan Advisors, LLC | 2,919 | $1.82M | 0.23% | +320+12.3% | Added |
| O'Shaughnessy Asset Management, LLC | 2,927 | $1.82M | 0.04% | +1,146+64.3% | Added |
| D.A. Davidson & Co. | 2,932 | $1.82M | 0.02% | +892+43.7% | Added |
| Douglass Winthrop Advisors, LLC | 2,950 | $1.84M | 0.04% | 00.0% | Unchanged |
| Veritable, L.P. | 3,000 | $1.87M | 0.03% | −41−1.3% | Reduced |
| Focus Financial Network, Inc. | 3,006 | $1.87M | 0.25% | +17+0.6% | Added |
| Independent Advisor Alliance | 3,041 | $1.89M | 0.11% | −46−1.5% | Reduced |
| SkyOak Wealth, LLC | 3,055 | $1.90M | 0.51% | 00.0% | Unchanged |
| Snowden Capital Advisors LLC | 3,056 | $1.90M | 0.09% | +192+6.7% | Added |
| Crossvault Capital Management LLC | 3,058 | $1.90M | 0.60% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 3,437 | $1.91M | 0.34% | 00.0% | Unchanged |
| Legacy Advisors, LLC | 3,079 | $1.92M | 0.77% | +10.0% | Added |
| Buckingham Strategic Wealth, LLC | 3,093 | $1.93M | 0.04% | −35−1.1% | Reduced |
| Wedbush Securities Inc | 3,125 | $1.95M | 0.09% | −96−3.0% | Reduced |
| Bessemer Securities LLC | 3,127 | $1.95M | 0.66% | +716+29.7% | Added |
| Signature Wealth Management Group | 3,131 | $1.95M | 1.08% | +251+8.7% | Added |
| NewEdge Wealth, LLC | 3,136 | $1.95M | 0.12% | +229+7.9% | Added |
| HighPoint Advisor Group LLC | 3,150 | $1.96M | 0.19% | −96−3.0% | Reduced |
| Van Leeuwen & Company, LLC | 3,185 | $1.98M | 1.22% | −414−11.5% | Reduced |
| Quantbot Technologies LP | 3,186 | $1.98M | 0.14% | +3,074+2,744.6% | Added |
| Arabesque Asset Management Ltd | 3,236 | $2.01M | 0.67% | +3,236 | New |
| Cresset Asset Management, LLC | 3,261 | $2.03M | 0.03% | +479+17.2% | Added |
| Institute for Wealth Management, LLC. | 3,263 | $2.03M | 0.36% | +16+0.5% | Added |
| Roman Butler Fullerton & Co | 3,057 | $2.04M | 0.95% | −6−0.2% | Reduced |
| PEAK6 Investments LLC | 3,320 | $2.07M | 0.04% | −36,243−91.6% | Reduced |
| World Asset Management Inc | 3,351 | $2.08M | 0.21% | −382−10.2% | Reduced |
| Barings LLC | 3,382 | $2.10M | 0.05% | +1,553+84.9% | Added |
| Mercer Global Advisors Inc | 3,394 | $2.11M | 0.01% | +184+5.7% | Added |
| Capula Management Ltd | 3,397 | $2.11M | 0.16% | +2,542+297.3% | Added |
| Credit Agricole S A | 3,409 | $2.12M | 0.08% | +1,605+89.0% | Added |
| Waldron Private Wealth LLC | 3,421 | $2.13M | 0.12% | +22+0.6% | Added |
| IndexIQ Advisors LLC | 3,419 | $2.13M | 0.07% | +190+5.9% | Added |
| Cozad Asset Management Inc | 3,419 | $2.13M | 0.33% | +520+17.9% | Added |
| Enterprise Trust & Investment Co | 3,430 | $2.13M | 0.86% | −412−10.7% | Reduced |
| Voya Financial Advisors, Inc. | 3,476 | $2.15M | 0.26% | +546+18.6% | Added |
| TrimTabs Asset Management, LLC | 3,231 | $2.15M | 1.04% | −789−19.6% | Reduced |
| Red Door Wealth Management, LLC | 3,465 | $2.16M | 0.82% | +363+11.7% | Added |
| Americana Partners, LLC | 3,469 | $2.16M | 0.52% | +10+0.3% | Added |
| Doliver Advisors, LP | 3,491 | $2.17M | 0.73% | −119−3.3% | Reduced |
| First Hawaiian Bank | 3,492 | $2.17M | 0.09% | −194−5.3% | Reduced |