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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Knights of Columbus Asset Advisors LLC12,041$7.49M0.67%+598+5.2%Added
Scholtz & Company, LLC12,080$7.52M2.66%+65+0.5%Added
Blueshift Asset Management, LLC12,085$7.52M0.42%−8,419−41.1%Reduced
Freemont Management S.A.12,100$7.53M1.01%+100+0.8%Added
Surevest, LLC12,211$7.60M1.92%+207+1.7%Added
Tudor Investment Corp Et Al12,214$7.60M0.16%+6,338+107.9%Added
Louisiana State Employees Retirement System12,300$7.65M0.18%00.0%Unchanged
Advisors Asset Management, Inc.12,307$7.66M0.12%−1,297−9.5%Reduced
Northwestern Mutual Wealth Management Co12,361$7.69M0.01%−20.0%Reduced
Walleye Trading LLC12,430$7.74M0.18%−50,939−80.4%Reduced
Alberta Investment Management Corp12,500$7.78M0.07%−13,600−52.1%Reduced
Evolutionary Tree Capital Management, LLC12,577$7.83M3.47%+791+6.7%Added
Summit Global Investments12,620$7.85M0.59%+434+3.6%Added
Healthcare of Ontario Pension Plan Trust Fund12,940$8.05M0.02%−24,406−65.4%Reduced
New Mexico Educational Retirement Board12,950$8.06M0.28%−100−0.8%Reduced
Pitcairn Co13,106$8.15M0.56%+2,157+19.7%Added
Regions Financial Corp13,127$8.17M0.07%+1,594+13.8%Added
Barometer Capital Management Inc.13,160$8.19M1.58%+13,160New
Kiwi Wealth Investments Limited Partnership13,244$8.24M0.42%−6,197−31.9%Reduced
Zacks Investment Management13,511$8.41M0.13%+12,641+1,453.0%Added
Daiwa Securities Group Inc.11,266$8.41M0.06%+579+5.4%Added
Verition Fund Management LLC13,577$8.45M0.13%+8,577+171.5%Added
Jabodon PT Co13,646$8.49M3.52%+13,646New
Elo Mutual Pension Insurance Co13,704$8.53M0.27%00.0%Unchanged
Qube Research & Technologies Ltd13,718$8.54M0.11%+13,718New
Scotia Capital Inc.13,812$8.60M0.06%+5,235+61.0%Added
Cetera Investment Advisers13,846$8.62M0.14%+811+6.2%Added
Stanley-Laman Group, Ltd.13,896$8.65M1.12%+692+5.2%Added
Lido Advisors, LLC13,935$8.67M0.19%−649−4.5%Reduced
Steward Partners Investment Advisory, LLC14,023$8.73M0.15%+1,050+8.1%Added
Alcosta Capital Management, Inc.14,038$8.73M5.33%+90+0.6%Added
George Kaiser Family Foundation14,117$8.79M1.47%00.0%Unchanged
Chartwell Investment Partners, LLC14,197$8.83M0.27%−2,232−13.6%Reduced
Achmea Investment Management B.V.14,308$8.90M0.27%+708+5.2%Added
Atria Investments LLC14,425$8.98M0.16%+2,066+16.7%Added
Bailard, Inc.14,548$9.05M0.31%+356+2.5%Added
Gotham Asset Management, LLC14,588$9.08M0.37%−1,927−11.7%Reduced
Illinois Municipal Retirement Fund14,623$9.10M0.34%00.0%Unchanged
Maryland State Retirement & Pension System15,034$9.36M0.27%+132+0.9%Added
Bokf, NA15,143$9.42M0.16%+15,143New
Lakehouse Capital Pty Ltd15,207$9.46M5.34%00.0%Unchanged
L & S Advisors Inc15,221$9.47M1.02%+10,104+197.5%Added
AE Wealth Management LLC15,400$9.58M0.08%+626+4.2%Added
One01 Capital, LP15,500$9.64M3.39%00.0%Unchanged
Exencial Wealth Advisors, LLC15,825$9.85M0.43%+4,696+42.2%Added
Wealthfront Advisers LLC15,900$9.89M0.05%+4,579+40.4%Added
Cookson Peirce & Co Inc16,356$10.2M0.62%+16,356New
Oregon Public Employees Retirement Fund16,370$10.2M0.12%00.0%Unchanged
HRT Financial LP16,459$10.2M0.06%+16,459New
NWK Group, Inc.16,664$10.4M4.12%+373+2.3%Added
ING Groep NV16,822$10.5M0.13%+605+3.7%Added
Norinchukin Bank, The17,077$10.6M0.15%+739+4.5%Added
Securian Asset Management, Inc17,246$10.7M0.22%−108−0.6%Reduced
American National Insurance Co17,360$10.8M0.41%00.0%Unchanged
Capital International Ltd17,987$11.2M0.61%−217−1.2%Reduced
Bowie Capital Management, LLC18,000$11.2M1.47%−3,000−14.3%Reduced
SeaTown Holdings Pte. Ltd.18,000$11.2M0.50%00.0%Unchanged
Hennion & Walsh Asset Management, Inc.18,210$11.3M0.60%−70−0.4%Reduced
Kemnay Advisory Services Inc.18,290$11.4M1.49%+1,041+6.0%Added
Oxbow Advisors, LLC18,305$11.4M1.16%+319+1.8%Added
Creative Planning18,420$11.5M0.02%−4,613−20.0%Reduced
Financial Counselors Inc18,523$11.5M0.25%+862+4.9%Added
Beacon Pointe Advisors, LLC18,577$11.6M0.29%+15,059+428.1%Added
Cambridge Investment Research Advisors, Inc.18,700$11.6M0.06%−2,790−13.0%Reduced
1623 Capital LLC19,000$11.8M4.98%00.0%Unchanged
Crossmark Global Holdings, Inc.19,447$12.1M0.28%+379+2.0%Added
Hartford Investment Management Co19,452$12.1M0.33%−2,263−10.4%Reduced
Tocqueville Asset Management L.P.19,600$12.2M0.18%00.0%Unchanged
Dai-Ichi Life Insurance Company, Ltd19,617$12.2M0.16%−755−3.7%Reduced
CIBC Private Wealth Group, LLC19,774$12.3M0.03%−2,294−10.4%Reduced
Moody National Bank Trust Division19,897$12.4M0.18%−10.0%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.19,943$12.4M0.20%−326−1.6%Reduced
South State Corp.20,283$12.6M1.06%−36−0.2%Reduced
Natixis20,682$12.9M0.04%+20,682New
Andra AP-fonden20,900$13.0M0.27%+3,600+20.8%Added
Main Street Research LLC20,918$13.0M1.14%+1,444+7.4%Added
Gradient Investments LLC21,341$13.3M0.37%−140−0.7%Reduced
Hartline Investment Corp21,515$13.4M1.86%+6,463+42.9%Added
Cornerstone Capital, Inc.21,688$13.5M1.56%−18−0.1%Reduced
Cubist Systematic Strategies, LLC21,696$13.5M0.17%−13,683−38.7%Reduced
Westpac Banking Corp21,820$13.6M0.15%−708−3.1%Reduced
Middleton & Co Inc22,370$13.9M1.49%+1,418+6.8%Added
Weiss Multi-Strategy Advisers LLC22,503$14.0M0.31%+3,133+16.2%Added
CWM Advisors, LLC22,552$14.0M1.77%+19,864+739.0%Added
Quest Investment Management LLC22,978$14.3M1.31%−3,235−12.3%Reduced
Archon Partners LLC23,000$14.3M1.87%00.0%Unchanged
Ratan Capital Management LP23,135$14.4M1.86%−22,262−49.0%Reduced
M&T Bank Corp23,182$14.4M0.06%+1,544+7.1%Added
CIBC World Markets Inc.23,211$14.4M0.05%+10,055+76.4%Added
Rockefeller Capital Management L.P.23,422$14.6M0.08%+2,758+13.3%Added
Diversified Trust Co23,512$14.6M0.53%+45+0.2%Added
Sander Capital Advisors Inc23,587$14.7M6.45%+286+1.2%Added
Zweig-DiMenna Associates LLC23,686$14.7M1.03%−5,275−18.2%Reduced
Shell Asset Management Co23,820$14.8M0.33%+5,921+33.1%Added
Gemmer Asset Management LLC24,056$15.0M2.07%00.0%Unchanged
Liontrust Investment Partners LLP24,800$15.4M0.21%+24,800New
Worldquant Millennium Advisors LLC24,821$15.4M0.34%−35,013−58.5%Reduced
Commonwealth of Pennsylvania Public School Empls Retrmt Sys24,825$15.4M0.18%+87+0.4%Added
The PNC Financial Services Group, Inc.25,386$15.8M0.01%−3,054−10.7%Reduced
Jane Street Group, LLC25,521$15.9M0.04%−74,709−74.5%Reduced