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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Capula Management Ltd855$470.0K0.09%+855New
BTC Capital Management, Inc.858$469.0K0.05%−139−13.9%Reduced
Advisory Research Inc849$467.0K0.03%−93−9.9%Reduced
Meristem Family Wealth, LLC845$464.0K0.07%+845New
Spearhead Capital Advisors, LLC843$463.0K0.06%+101+13.6%Added
Bulltick Wealth Management, LLC836$459.4K0.11%+68+8.9%Added
Heritage Wealth Management, LLC836$459.0K0.17%+53+6.8%Added
Stelac Advisory Services LLC831$457.0K0.10%+831New
Private Trust Co NA826$454.0K0.07%−65−7.3%Reduced
Perigon Wealth Management, LLC826$454.0K0.04%−53−6.0%Reduced
West Family Investments, Inc.827$454.0K0.13%+827New
Capital Asset Advisory Services LLC823$452.0K0.05%−196−19.2%Reduced
Gladstone Institutional Advisory LLC823$452.0K0.05%+823New
Central Trust Co820$451.0K0.02%−100−10.9%Reduced
Paradigm Financial Partners, LLC820$451.0K0.11%+119+17.0%Added
Mizuho Securities Co. Ltd.820$451.0K0.09%+820New
Proficio Capital Partners LLC818$450.0K0.05%+39+5.0%Added
Winton Group Ltd817$449.0K0.02%+84+11.5%Added
Geneva Partners, LLC813$447.0K0.20%00.0%Unchanged
Capital Investment Advisory Services, LLC802$441.0K0.06%+10+1.3%Added
American Portfolios Advisors799$439.1K0.02%−45−5.3%Reduced
KCM Investment Advisors LLC794$436.0K0.02%−73−8.4%Reduced
Lake Street Advisors Group, LLC747$434.0K0.03%+47+6.7%Added
D.B. Root & Company, LLC787$432.0K0.16%−31−3.8%Reduced
Optas, LLC787$432.0K0.12%+16+2.1%Added
Golden Green, Inc.785$431.0K0.33%−5−0.6%Reduced
Zions Bancorporation, N.A.775$426.0K0.04%−187−19.4%Reduced
Claraphi Advisory Network, LLC773$425.0K0.13%−261−25.2%Reduced
Moneta Group Investment Advisors LLC772$424.0K0.02%+116+17.7%Added
King Luther Capital Management Corp770$423.0K0.00%+15+2.0%Added
WealthPLAN Partners, LLC740$422.0K0.03%+740New
Ellevest, Inc.760$418.0K0.04%+187+32.6%Added
Johnson Investment Counsel Inc761$418.0K0.01%+761New
KG&L Capital Management,LLC760$418.0K0.19%+760New
Huntington National Bank759$417.0K0.00%+709+1,418.0%Added
Shay Capital LLC750$412.0K0.10%−360−32.4%Reduced
Sax Wealth Advisors, LLC750$412.0K0.14%+4+0.5%Added
180 Wealth Advisors, LLC715$412.0K0.09%+54+8.2%Added
Pinnacle Wealth Planning Services, Inc.746$410.0K0.10%−133−15.1%Reduced
Evercore Wealth Management, LLC745$409.0K0.01%−5−0.7%Reduced
Financial Sense Advisors, Inc.745$409.0K0.13%00.0%Unchanged
Chemung Canal Trust Co743$408.0K0.08%−7,281−90.7%Reduced
Compass Ion Advisors, LLC740$407.0K0.16%00.0%Unchanged
EP Wealth Advisors, LLC739$406.0K0.01%+55+8.0%Added
SP Asset Management695$405.0K0.04%+50+7.8%Added
Freestone Capital Holdings, LLC732$402.0K0.02%+24+3.4%Added
Frontier Wealth Management LLC721$396.0K0.03%+721New
Marshall Wace, LLP712$391.0K0.00%−4,833−87.2%Reduced
Sandbox Financial Partners, LLC707$389.0K0.29%+19+2.8%Added
CFM Wealth Partners LLC708$389.0K0.10%+87+14.0%Added
Williams Jones Wealth Management, LLC.700$385.0K0.01%−410−36.9%Reduced
Strategic Blueprint, LLC697$383.0K0.06%+697New
Advisors Capital Management, LLC693$381.0K0.01%+60+9.5%Added
HM Payson & Co686$377.0K0.01%−49−6.7%Reduced
YHB Investment Advisors, Inc.683$375.0K0.03%00.0%Unchanged
Carroll Financial Associates, Inc.682$374.0K0.02%+288+73.1%Added
Fieldpoint Private Securities, LLC648$373.0K0.08%−844−56.6%Reduced
Grandeur Peak Global Advisors, LLC675$371.0K0.02%00.0%Unchanged
Balasa Dinverno & Foltz LLC671$369.0K0.03%−68−9.2%Reduced
Ritholtz Wealth Management670$368.0K0.03%−69−9.3%Reduced
David J Yvars Group665$365.0K0.21%00.0%Unchanged
Intersect Capital LLC663$364.0K0.06%−29−4.2%Reduced
Colonial Trust Advisors652$358.0K0.04%+100+18.1%Added
Level Four Advisory Services, LLC652$358.0K0.02%+177+37.3%Added
Knuff & Co LLC650$357.0K0.13%00.0%Unchanged
Ausdal Financial Partners, Inc.647$356.0K0.05%+647New
Wintrust Investments LLC646$355.0K0.04%+6+0.9%Added
Heartland Bank & Trust Co645$354.0K0.33%−61−8.6%Reduced
Darwin Advisors, LLC643$353.0K0.06%−50−7.2%Reduced
Gilbert & Cook, Inc.640$352.0K0.06%−314−32.9%Reduced
Appleton Partners Inc640$352.0K0.03%00.0%Unchanged
Sandhill Capital Partners LLC641$352.0K0.03%+641New
Quantamental Technologies LLC636$350.0K0.31%+636New
PNC Managed Account Solutions, Inc.636$350.0K0.07%+636New
Equitable Holdings, Inc.633$348.0K0.01%+633New
Security National Trust Co630$346.0K0.08%−13−2.0%Reduced
Country Club Trust Company, n.a.619$346.0K0.03%+12+2.0%Added
Engine No. 1 LLC627$345.0K0.09%+627New
Resource Management, LLC623$342.0K0.04%+623New
WealthShield Partners, LLC621$341.0K0.05%+484+353.3%Added
Kestra Private Wealth Services, LLC618$340.0K0.02%+53+9.4%Added
Farmers & Merchants Trust Co of Long Beach618$340.0K0.09%+618New
Hyman Charles D616$339.0K0.02%00.0%Unchanged
Wealthcare Advisory Partners LLC613$337.0K0.02%+140+29.6%Added
Davy Global Fund Management Ltd611$336.0K0.05%00.0%Unchanged
Resources Investment Advisors, LLC.609$335.0K0.01%−103−14.5%Reduced
First National Bank Sioux Falls600$330.0K0.50%00.0%Unchanged
Oxler Private Wealth LLC600$329.0K0.14%+600New
State of Wyoming596$328.0K0.21%+127+27.1%Added
Versor Investments LP595$327.0K0.01%+595New
SevenOneSeven Capital Management593$326.0K0.85%+88+17.4%Added
Brighton Jones LLC590$324.0K0.02%+71+13.7%Added
Little House Capital LLC586$322.0K0.17%+586New
Knightsbridge Asset Management, LLC584$321.0K0.12%00.0%Unchanged
Cedar Brook Financial Partners, LLC581$319.0K0.09%+3+0.5%Added
9258 Wealth Management, LLC579$318.0K0.09%+9+1.6%Added
B. Riley Wealth Management, Inc.576$317.0K0.04%−64−10.0%Reduced
RiverFront Investment Group, LLC573$315.0K0.01%+573New
Ballentine Partners, LLC570$314.0K0.01%−20−3.4%Reduced
McDaniel Terry & Co572$314.0K0.04%00.0%Unchanged