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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Snowden Capital Advisors LLC2,864$1.57M0.08%+115+4.2%Added
Paragon Advisors, LLC2,866$1.57M0.74%+114+4.1%Added
Mountain Capital Investment Advisors, Inc2,816$1.58M0.73%−386−12.1%Reduced
Signature Wealth Management Group2,880$1.58M0.88%+177+6.5%Added
Cozad Asset Management Inc2,899$1.59M0.25%−976−25.2%Reduced
Stratos Wealth Partners, LTD.2,898$1.59M0.04%+1,317+83.3%Added
NewEdge Wealth, LLC2,907$1.60M0.12%+21+0.7%Added
Advisor OS, LLC2,938$1.62M0.34%+678+30.0%Added
Veriti Management LLC2,945$1.62M0.24%+851+40.6%Added
Douglass Winthrop Advisors, LLC2,950$1.62M0.04%+200+7.3%Added
Voya Financial Advisors, Inc.2,930$1.64M0.21%−7,916−73.0%Reduced
Maverick Capital LtdSuperinvestorMaverick Capital2,978$1.64M0.02%+2,978New
Focus Financial Network, Inc.2,989$1.64M0.22%+74+2.5%Added
Ardsley Advisory Partners LP3,000$1.65M0.28%−500−14.3%Reduced
Axel Capital Management, LLC3,000$1.65M0.94%00.0%Unchanged
Precept Management LLC3,000$1.65M1.68%+1,700+130.8%Added
Migdal Insurance & Financial Holdings Ltd.2,991$1.66M0.02%+369+14.1%Added
Veritable, L.P.3,041$1.67M0.03%+94+3.2%Added
SkyOak Wealth, LLC3,055$1.68M0.45%−117−3.7%Reduced
Roman Butler Fullerton & Co3,063$1.68M0.82%−97−3.1%Reduced
Berman Capital Advisors, LLC3,071$1.69M0.27%+407+15.3%Added
Legacy Advisors, LLC3,078$1.69M0.69%00.0%Unchanged
Independent Advisor Alliance3,087$1.70M0.09%+316+11.4%Added
Red Door Wealth Management, LLC3,102$1.70M0.66%+559+22.0%Added
Profund Advisors LLC3,109$1.71M0.06%−164−5.0%Reduced
Buckingham Strategic Wealth, LLC3,128$1.72M0.04%−140−4.3%Reduced
First Pacific Advisors, LP3,142$1.73M0.02%00.0%Unchanged
Bayesian Capital Management, LP3,195$1.76M0.46%+3,195New
Mercer Global Advisors Inc3,210$1.76M0.01%−48−1.5%Reduced
Wedbush Securities Inc3,221$1.77M0.08%+7+0.2%Added
IndexIQ Advisors LLC3,229$1.77M0.06%+251+8.4%Added
HighPoint Advisor Group LLC3,246$1.78M0.18%+709+27.9%Added
Institute for Wealth Management, LLC.3,247$1.78M0.31%+100+3.2%Added
Livforsakringsbolaget Skandia, Omsesidigt3,257$1.79M0.11%+500+18.1%Added
Crossvault Capital Management LLC3,058$1.80M0.55%+590+23.9%Added
ETF Managers Group, LLC3,257$1.82M0.03%+2,142+192.1%Added
Harbour Capital Advisors, LLC3,342$1.84M0.49%+251+8.1%Added
Waldron Private Wealth LLC3,399$1.87M0.12%−9−0.3%Reduced
Lombard Odier Asset Management (Switzerland) SA3,429$1.88M0.10%+2,180+174.5%Added
Trexquant Investment LP3,431$1.89M0.16%−3,676−51.7%Reduced
Americana Partners, LLC3,459$1.89M0.96%+2,869+486.3%Added
Sunbelt Securities, Inc.3,437$1.91M0.34%+128+3.9%Added
JustInvest LLC3,500$1.92M0.20%+1,316+60.3%Added
Beacon Pointe Advisors, LLC3,518$1.93M0.07%+2,044+138.7%Added
Breakline Capital LLC3,559$1.96M3.96%−6,741−65.4%Reduced
QS Investors, LLC3,561$1.96M0.02%+382+12.0%Added
Wetherby Asset Management Inc3,564$1.96M0.12%+195+5.8%Added
Old National Bancorp3,566$1.96M0.07%+436+13.9%Added
Laffer Tengler Investments3,565$1.96M0.73%+1,662+87.3%Added
Van Leeuwen & Company, LLC3,599$1.96M1.16%+3,599New
Monetary Management Group Inc3,575$1.97M0.59%+725+25.4%Added
Doliver Advisors, LP3,610$1.98M0.66%+1,326+58.1%Added
NEXT Financial Group, Inc3,613$1.99M0.16%+1,963+119.0%Added
Avalon Investment & Advisory3,628$1.99M0.04%−169−4.5%Reduced
First Hawaiian Bank3,686$2.02M0.08%−1,291−25.9%Reduced
Advisor Partners LLC3,718$2.04M0.13%−16−0.4%Reduced
World Asset Management Inc3,733$2.05M0.19%−123−3.2%Reduced
Jupiter Wealth Management LLC3,493$2.06M0.99%+2,743+365.7%Added
McKinley Capital Management LLC /Delaware3,783$2.08M0.15%−19,664−83.9%Reduced
New England Investment & Retirement Group, Inc.3,789$2.08M0.45%+54+1.4%Added
Allstate Corp3,831$2.10M0.07%+241+6.7%Added
Bay Rivers Group3,836$2.11M1.50%+533+16.1%Added
Captrust Financial Advisors3,838$2.11M0.02%+152+4.1%Added
Enterprise Trust & Investment Co3,842$2.11M0.86%+39+1.0%Added
Venture Visionary Partners LLC3,846$2.11M0.17%+909+30.9%Added
Meiji Yasuda Asset Management Co Ltd.3,863$2.12M0.10%+280+7.8%Added
Icon Advisers Inc3,866$2.13M0.35%00.0%Unchanged
Meridian Wealth Management, LLC3,867$2.13M0.27%+1,215+45.8%Added
Raymond James Trust N.A.3,869$2.13M0.07%−177−4.4%Reduced
Aft, Forsyth & Company, Inc.3,890$2.14M1.14%+60+1.6%Added
BI Asset Management Fondsmaeglerselskab A/S3,909$2.15M0.08%−2,425−38.3%Reduced
Sturgeon Ventures LLP3,926$2.16M1.07%−3,068−43.9%Reduced
Catalyst Capital Advisors LLC3,950$2.17M0.11%00.0%Unchanged
Blackhawk Capital Partners LLC.4,375$2.19M1.48%+1,072+32.5%Added
TrimTabs Asset Management, LLC4,020$2.19M1.12%−297−6.9%Reduced
1832 Asset Management L.P.4,600$2.22M0.00%−692,100−99.3%Reduced
Federation des caisses Desjardins du Quebec4,068$2.23M0.02%−136−3.2%Reduced
Marshall Wace North America L.P.4,080$2.24M0.01%−70,180−94.5%Reduced
Redwood Investments, LLC4,122$2.27M0.18%−5,608−57.6%Reduced
Summit Trail Advisors, LLC4,122$2.27M0.20%+1,218+41.9%Added
Alamar Capital Management, LLC4,132$2.27M1.98%+712+20.8%Added
Toroso Investments, LLC4,194$2.31M0.09%−427−9.2%Reduced
Pendal Group Limited4,214$2.32M0.02%+87+2.1%Added
Canandaigua National Corp4,224$2.32M0.38%−39−0.9%Reduced
Synovus Financial Corp4,310$2.37M0.02%+3,081+250.7%Added
Advisory Services Network, LLC4,344$2.39M0.08%−2,511−36.6%Reduced
Adviser Investments LLC4,352$2.39M0.18%00.0%Unchanged
Cetera Advisor Networks LLC4,362$2.40M0.03%+1,536+54.4%Added
Roanoke Asset Management Corp4,415$2.43M0.84%+4,415New
Acima Private Wealth, LLC4,419$2.43M1.11%00.0%Unchanged
Meiji Yasuda Life Insurance Co4,421$2.43M0.04%+578+15.0%Added
Harvest Fund Management Co., Ltd4,485$2.44M0.26%−684−13.2%Reduced
BP PLC4,542$2.50M0.11%−1,942−30.0%Reduced
Landsberg, Bennett, & Dubbaneh LLC4,499$2.51M0.33%+331+7.9%Added
Alps Advisors Inc4,581$2.52M0.02%+458+11.1%Added
Paradigm Financial Advisors, LLC4,625$2.54M0.57%−24−0.5%Reduced
Seeyond4,680$2.57M0.24%−102−2.1%Reduced
Motley Fool Asset Management LLC4,728$2.60M0.17%+342+7.8%Added
Athanor Capital, LP4,778$2.63M0.15%−45,645−90.5%Reduced
Citizens National Bank Trust Department4,793$2.63M0.75%+608+14.5%Added