Skip to main content

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.80$44.0K0.33%+80New
Caldwell Trust Co85$46.7K0.01%00.0%Unchanged
Itau Unibanco Holding S.A.86$47.0K0.00%−1,038−92.3%Reduced
Jones Financial Companies LLLP85$47.0K0.00%−11−11.5%Reduced
Enterprise Financial Services Corp86$48.0K0.01%−21−19.6%Reduced
Earnest Partners LLC91$50.0K0.00%00.0%Unchanged
Cedar Wealth Management, LLC93$51.0K0.02%+93New
Towarzystwo Funduszy Inwestycyjnych Pzu SA95$52.2K0.06%00.0%Unchanged
Centerpoint Advisors, LLC100$55.0K0.03%−10−9.1%Reduced
Delta Asset Management LLC100$55.0K0.01%00.0%Unchanged
Sonora Investment Management, LLC101$56.0K0.01%00.0%Unchanged
Private Ocean, LLC101$56.0K0.01%+24+31.2%Added
AdvisorNet Financial, Inc108$59.0K0.00%−73−40.3%Reduced
West Branch Capital LLC107$59.0K0.03%+107New
HHM Wealth Advisors, LLC110$60.0K0.02%00.0%Unchanged
Quantbot Technologies LP112$61.0K0.00%+112New
Modus Advisors, LLC111$61.0K0.03%+111New
Farmers & Merchants Investments Inc115$63.0K0.00%+3+2.7%Added
Manchester Capital Management LLC119$65.0K0.01%+14+13.3%Added
BDO Wealth Advisors, LLC123$68.0K0.01%−27−18.0%Reduced
San Francisco Sentry Investment Group (Ca)131$72.0K0.04%−1−0.8%Reduced
Jackson, Grant Investment Advisers, Inc.132$73.0K0.03%00.0%Unchanged
Simplex Trading, LLC135$74.0K0.00%−16,736−99.2%Reduced
Solstein Capital, LLC136$75.0K0.09%00.0%Unchanged
Tarbox Family Office, Inc.145$80.0K0.01%+8+5.8%Added
Kings Point Capital Management148$81.0K0.01%−441−74.9%Reduced
Alaethes Wealth LLC150$82.0K0.06%+150New
Toth Financial Advisory Corp156$86.0K0.01%00.0%Unchanged
Glassman Wealth Services162$89.0K0.02%+19+13.3%Added
Tradition Wealth Management, LLC164$90.0K0.01%+52+46.4%Added
Eubel Brady & Suttman Asset Management Inc183$92.0K0.01%+183New
Private Capital Group, LLC177$97.0K0.02%00.0%Unchanged
Savior LLC182$100.0K0.08%−33−15.3%Reduced
Spectrum Management Group, LLC187$103.0K0.02%−102−35.3%Reduced
Thornburg Investment Management Inc191$105.0K0.00%−897−82.4%Reduced
Pin Oak Investment Advisors Inc191$105.0K0.11%−288−60.1%Reduced
Coastal Capital Group, Inc.192$106.0K0.03%00.0%Unchanged
Jacobi Capital Management LLC208$114.0K0.02%+20+10.6%Added
Trust Co of Vermont210$115.0K0.01%00.0%Unchanged
Carolinas Wealth Consulting LLC216$119.0K0.03%+8+3.8%Added
CX Institutional217$119.0K0.01%+46+26.9%Added
Creative Financial Designs Inc222$122.0K0.02%−7−3.1%Reduced
Brown Brothers Harriman & Co232$127.0K0.00%−6−2.5%Reduced
KB Financial Partners, LLC236$130.0K0.05%−113−32.4%Reduced
Clearstead Advisors, LLC241$132.0K0.01%+20+9.0%Added
Hoey Investments, Inc240$132.0K0.04%+240New
Glen Eagle Advisors, LLC241$132.4K0.04%00.0%Unchanged
Parkside Financial Bank & Trust241$133.0K0.04%−42−14.8%Reduced
Endurance Wealth Management, Inc.247$135.0K0.01%00.0%Unchanged
IFP Advisors, Inc259$146.0K0.00%−30−10.4%Reduced
Sutton Wealth Advisors Inc.267$146.7K0.05%00.0%Unchanged
Lindbrook Capital, LLC270$148.0K0.03%+58+27.4%Added
Benjamin F. Edwards & Company, Inc.272$149.0K0.01%−34−11.1%Reduced
Rockbridge Investment Management, LCC281$154.0K0.03%00.0%Unchanged
Sandy Spring Bank282$155.0K0.01%−35−11.0%Reduced
Anchor Investment Management, LLC294$161.6K0.02%+53+22.0%Added
Newbridge Financial Services Group, Inc.300$165.0K0.10%−32−9.6%Reduced
John W. Brooker & Co., CPAs300$165.0K0.10%00.0%Unchanged
Anfield Capital Management, LLC312$171.0K0.07%+312New
Plante Moran Financial Advisors, LLC319$175.0K0.04%−7−2.1%Reduced
Sargent Bickham Lagudis LLC335$184.0K0.01%+51+18.0%Added
Arkadios Wealth Advisors338$185.0K0.02%+24+7.6%Added
Bradley & Co. Private Wealth Management, LLC342$188.0K0.16%00.0%Unchanged
Roble, Belko & Company, Inc345$190.0K0.04%−104−23.2%Reduced
PGGM Investments362$199.0K0.00%−31,281−98.9%Reduced
Interchange Capital Partners, LLC364$200.0K0.31%−66−15.3%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management366$201.0K0.01%+366New
Vantage Financial Partners Ltd., Inc.365$201.0K0.11%+365New
Qtron Investments LLC370$203.0K0.05%−1,154−75.7%Reduced
Umb Bank N A369$203.0K0.00%−217−37.0%Reduced
Golden State Wealth Management, LLC372$204.0K0.05%−80−17.7%Reduced
Magellan Asset Management Ltd372$204.0K0.00%+26+7.5%Added
Evergreen Capital Management LLC373$205.0K0.01%+373New
Bel Air Investment Advisors LLC375$206.0K0.01%−327−46.6%Reduced
Citizens Financial Group Inc374$206.0K0.01%−32−7.9%Reduced
Summit Wealth Group, LLC375$206.0K0.31%−16−4.1%Reduced
First Personal Financial Services375$206.0K0.05%00.0%Unchanged
Burns Matteson Capital Management, LLC378$207.7K0.16%+378New
Cardan Capital Partners, LLC380$209.0K0.02%+380New
Mason Investment Advisory Services, Inc.383$210.5K0.02%+383New
Johnson Financial Group, Inc.384$211.0K0.01%−433−53.0%Reduced
Highland Private Wealth Management385$211.0K0.03%−30−7.2%Reduced
Lantz Financial LLC384$211.0K0.11%−32−7.7%Reduced
Axiom Investment Management LLC383$211.0K0.16%+383New
Smithfield Trust Co386$212.0K0.01%00.0%Unchanged
Savant Capital, LLC385$212.0K0.01%+385New
Inspire Advisors, LLC388$213.0K0.07%−498−56.2%Reduced
Kistler-Tiffany Companies, LLC392$215.0K0.05%+114+41.0%Added
First Horizon Corp395$217.0K0.02%+2+0.5%Added
Ingalls & Snyder LLC394$217.0K0.01%+394New
Nwam LLC397$218.0K0.02%−3,181−88.9%Reduced
Alpha Cubed Investments, LLC396$218.0K0.02%+396New
Salvus Wealth Management, LLC400$218.0K0.18%+400New
ARS Wealth Advisors, LLC400$220.0K0.04%−100−20.0%Reduced
American Investment Services, Inc.401$220.0K0.05%00.0%Unchanged
Pacific Capital Wealth Advisors, Inc400$220.0K0.11%00.0%Unchanged
DFPG Investments, LLC396$221.0K0.08%−217−35.4%Reduced
Pinnacle Bancorp, Inc.404$222.0K0.10%00.0%Unchanged
Redhawk Wealth Advisors, Inc.405$223.0K0.05%+5+1.3%Added
Gerber Kawasaki Wealth & Investment Management408$224.0K0.02%+408New