ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2021

Institutional positions in ServiceNow, Inc. as of Mar 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,266; No complete 13F data for Q4 2020
Shares held: 173.1M; No complete 13F data for Q4 2020
Total value: $86.5B; No complete 13F data for Q4 2020

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2021: 1,266 institutions

Value heldQ1 2021: $86.5B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc..

Livermore's 13F data starts with Q1 2021, so Q1 2021 has no change from the previous quarter.

Institutions holding NOW in Q1 2021
Institution	Shares	Value	% of portfolio	Change in shares	Action
Ascendant Capital Management, LLC	3,900	$1.95M	1.71%	–	–
Absoluto Partners Gestao de Recursos Ltda	3,897	$1.95M	0.28%	–	–
Beck Capital Management, LLC	3,889	$1.95M	0.73%	–	–
Cozad Asset Management Inc	3,875	$1.94M	0.32%	–	–
Ethic Inc.	3,873	$1.94M	0.35%	–	–
Icon Advisers Inc	3,866	$1.93M	0.30%	–	–
Scotia Capital Inc.	3,846	$1.92M	0.02%	–	–
Meiji Yasuda Life Insurance Co	3,843	$1.92M	0.04%	–	–
Aft, Forsyth & Company, Inc.	3,830	$1.92M	1.15%	–	–
Enterprise Trust & Investment Co	3,803	$1.90M	0.85%	–	–
Avalon Investment & Advisory	3,797	$1.90M	0.04%	–	–
New England Investment & Retirement Group, Inc.	3,735	$1.87M	0.45%	–	–
Advisor Partners LLC	3,734	$1.87M	0.13%	–	–
Captrust Financial Advisors	3,686	$1.84M	0.02%	–	–
AdvisorShares Investments LLC	3,677	$1.84M	0.23%	–	–
Mizuho Markets Cayman LP	3,654	$1.83M	0.26%	–	–
Blackhawk Capital Partners LLC.	3,303	$1.82M	1.37%	–	–
Hartline Investment Corp	3,608	$1.80M	0.27%	–	–
Allstate Corp	3,590	$1.79M	0.06%	–	–
Meiji Yasuda Asset Management Co Ltd.	3,583	$1.79M	0.13%	–	–
Nwam LLC	3,578	$1.79M	0.18%	–	–
Roman Butler Fullerton & Co	3,160	$1.77M	0.88%	–	–
SkyOak Wealth, LLC	3,172	$1.77M	0.49%	–	–
Boothbay Fund Management, LLC	3,532	$1.77M	0.09%	–	–
Mountain Capital Investment Advisors, Inc	3,202	$1.76M	0.88%	–	–
Ardsley Advisory Partners LP	3,500	$1.75M	0.31%	–	–
Alamar Capital Management, LLC	3,420	$1.71M	1.64%	–	–
Brinker Capital Investments, LLC	3,414	$1.71M	0.03%	–	–
Waldron Private Wealth LLC	3,408	$1.70M	0.12%	–	–
Blueshift Asset Management, LLC	3,401	$1.70M	0.17%	–	–
Wetherby Asset Management Inc	3,369	$1.69M	0.13%	–	–
Sunbelt Securities, Inc.	3,309	$1.66M	0.33%	–	–
Bay Rivers Group	3,303	$1.65M	1.28%	–	–
Profund Advisors LLC	3,273	$1.64M	0.06%	–	–
Buckingham Strategic Wealth, LLC	3,268	$1.63M	0.08%	–	–
Mercer Global Advisors Inc	3,258	$1.63M	0.01%	–	–
Wedbush Securities Inc	3,214	$1.61M	0.09%	–	–
QS Investors, LLC	3,179	$1.59M	0.02%	–	–
Avantax Advisory Services, Inc.	3,121	$1.58M	0.03%	–	–
Institute for Wealth Management, LLC.	3,147	$1.57M	0.30%	–	–
First Pacific Advisors, LP	3,142	$1.57M	0.02%	–	–
Old National Bancorp	3,130	$1.56M	0.06%	–	–
Harbour Capital Advisors, LLC	3,091	$1.55M	0.46%	–	–
Legacy Advisors, LLC	3,078	$1.54M	0.68%	–	–
Hancock Whitney Corp	3,063	$1.53M	0.05%	–	–
BBVA USA Bancshares, Inc.	3,064	$1.53M	0.07%	–	–
Insight Wealth Strategies, LLC	3,060	$1.53M	0.21%	–	–
LS Investment Advisors, LLC	3,054	$1.53M	0.09%	–	–
Personal Cfo Solutions, LLC	3,038	$1.52M	0.33%	–	–
Mission Wealth Management, LP	3,033	$1.52M	0.09%	–	–
Axel Capital Management, LLC	3,000	$1.50M	0.66%	–	–
IndexIQ Advisors LLC	2,978	$1.49M	0.05%	–	–
Veritable, L.P.	2,947	$1.47M	0.03%	–	–
Davenport & Co LLC	2,939	$1.47M	0.01%	–	–
Venture Visionary Partners LLC	2,937	$1.47M	0.12%	–	–
Cavalier Investments, LLC	2,925	$1.46M	0.64%	–	–
Focus Financial Network, Inc.	2,915	$1.46M	0.17%	–	–
Summit Trail Advisors, LLC	2,904	$1.45M	0.16%	–	–
Tiger Management L.L.C.	2,900	$1.45M	0.29%	–	–
NewEdge Wealth, LLC	2,886	$1.44M	0.14%	–	–
Monetary Management Group Inc	2,850	$1.43M	0.46%	–	–
Cetera Advisor Networks LLC	2,826	$1.41M	0.03%	–	–
Independent Advisor Alliance	2,771	$1.39M	0.08%	–	–
Livforsakringsbolaget Skandia, Omsesidigt	2,757	$1.38M	0.10%	–	–
Covington Capital Management	2,753	$1.38M	0.06%	–	–
Paragon Advisors, LLC	2,752	$1.38M	0.75%	–	–
Douglass Winthrop Advisors, LLC	2,750	$1.38M	0.04%	–	–
Snowden Capital Advisors LLC	2,749	$1.37M	0.08%	–	–
Cresset Asset Management, LLC	2,728	$1.36M	0.02%	–	–
Alta Wealth Advisors LLC	2,708	$1.35M	1.13%	–	–
Signature Wealth Management Group	2,703	$1.35M	0.80%	–	–
Unigestion Holding SA	2,704	$1.35M	0.05%	–	–
Clare Market Investments LLC	2,695	$1.35M	0.51%	–	–
HighPoint Advisor Group LLC	2,537	$1.34M	0.16%	–	–
Berman Capital Advisors, LLC	2,664	$1.33M	0.28%	–	–
Standard Family Office LLC	2,653	$1.33M	0.31%	–	–
Meridian Wealth Management, LLC	2,652	$1.33M	0.19%	–	–
SeaCrest Wealth Management, LLC	2,623	$1.31M	0.17%	–	–
Migdal Insurance & Financial Holdings Ltd.	2,622	$1.31M	0.01%	–	–
XR Securities LLC	2,603	$1.30M	0.72%	–	–
E Fund Management Co., Ltd.	2,593	$1.30M	0.11%	–	–
Biondo Investment Advisors, LLC	2,565	$1.28M	0.26%	–	–
Clarius Group, LLC	2,566	$1.28M	0.13%	–	–
Central Bank & Trust Co	2,553	$1.28M	0.22%	–	–
Red Door Wealth Management, LLC	2,543	$1.28M	0.65%	–	–
Banque Pictet & Cie SA	2,550	$1.27M	0.02%	–	–
Aj Wealth Strategies, LLC	2,536	$1.27M	0.09%	–	–
Means Investment Co., Inc.	2,503	$1.25M	0.28%	–	–
Next Century Growth Investors LLC	2,486	$1.24M	0.09%	–	–
Donoghue Forlines LLC	2,478	$1.24M	0.24%	–	–
Crossvault Capital Management LLC	2,468	$1.23M	0.44%	–	–
Stratos Wealth Advisors, LLC	2,467	$1.23M	0.13%	–	–
Principle Wealth Partners LLC	2,438	$1.22M	0.15%	–	–
First Foundation Advisors	2,432	$1.22M	0.05%	–	–
Conning Inc.	2,426	$1.21M	0.04%	–	–
Bessemer Securities LLC	2,411	$1.21M	0.51%	–	–
Credit Agricole S A	2,369	$1.19M	0.04%	–	–
WESPAC Advisors SoCal, LLC	2,337	$1.17M	0.46%	–	–
Leelyn Smith, LLC	2,328	$1.16M	0.35%	–	–
Western Wealth Management, LLC	2,323	$1.16M	0.16%	–	–