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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q1 2026

Institutional positions in MediaAlpha, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
163
−8 vs. Q4 2025
Shares held
48.5M
+3.29M (+7.3%) vs. Q4 2025
Total value
$452.0M
−$133.3M (−22.8%) vs. Q4 2025
New holders
35
59 more added
Sold out
43
55 more reduced

1 institution that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 163 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ1 2026: $452.0M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2025.

Institutions holding MAX in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
BNP Paribas Arbitrage, SA56,206$522.7K0.00%−216,945−79.4%Reduced
Mariner, LLC58,489$544.0K0.00%−11,402−16.3%Reduced
Swiss National Bank58,700$545.9K0.00%00.0%Unchanged
Allianz Asset Management GmbH70,176$652.6K0.00%00.0%Unchanged
Amundi78,104$726.4K0.00%+19,488+33.2%Added
Globeflex Capital L P80,233$746.2K0.11%00.0%Unchanged
Algert Global LLC84,510$785.9K0.01%+84,510New
Russell Investments Group, Ltd.84,894$794.0K0.00%−5,949−6.5%Reduced
Divisadero Street Capital Management, LP86,907$808.2K0.04%−762,104−89.8%Reduced
Bank of New York Mellon Corp86,955$808.7K0.00%−357−0.4%Reduced
Victory Capital Management Inc87,269$811.6K0.00%−642,188−88.0%Reduced
PDT Partners, LLC90,022$837.2K0.05%−75,518−45.6%Reduced
State of Wisconsin Investment Board106,160$987.3K0.00%+59,318+126.6%Added
Quantinno Capital Management LP107,274$997.6K0.00%+64,526+150.9%Added
Balyasny Asset Management LLC108,808$1.01M0.00%−75,351−40.9%Reduced
Gsa Capital Partners LLP109,268$1.02M0.06%+62,484+133.6%Added
Man Group plc136,707$1.27M0.00%+25,831+23.3%Added
Principal Financial Group Inc137,613$1.28M0.00%+102,210+288.7%Added
XTX Topco Ltd146,838$1.37M0.02%+56,136+61.9%Added
Caption Management, LLC149,048$1.39M0.07%+149,048New
UBS Group AG153,883$1.43M0.00%+94,194+157.8%Added
Y-Intercept (Hong Kong) Ltd158,170$1.47M0.03%−52,182−24.8%Reduced
Two Sigma Investments, LP175,289$1.63M0.00%+115,429+192.8%Added
UBS Asset Management Americas Inc180,511$1.68M0.00%+115,426+177.3%Added
Teacher Retirement System of Texas185,325$1.72M0.01%+174,347+1,588.1%Added
Susquehanna International Group, LLP189,736$1.76M0.00%+108,746+134.3%Added
Squarepoint Ops LLC215,541$2.00M0.00%+91,253+73.4%Added
Stoic Point Capital Management LLC221,041$2.06M2.02%+13,743+6.6%Added
Vanguard Fiduciary Trust Co227,112$2.11M0.00%+227,112New
Citadel Advisors LLC229,323$2.13M0.00%+59,676+35.2%Added
Pacer Advisors, Inc.258,250$2.40M0.01%−4,774−1.8%Reduced
Northern Trust Corp271,824$2.53M0.00%+4,546+1.7%Added
Charles Schwab Investment Management Inc274,339$2.55M0.00%−5,478−2.0%Reduced
Bank of America Corp279,704$2.60M0.00%+221,540+380.9%Added
Jane Street Group, LLC283,008$2.63M0.00%−77,121−21.4%Reduced
Alliancebernstein L.P.205,440$2.66M0.00%+171,510+505.5%Added
HRT Financial LP329,332$3.06M0.01%+220,309+202.1%Added
Triad Investment Management333,864$3.10M3.67%+58,427+21.2%Added
D. E. Shaw & Co., Inc.342,058$3.18M0.00%−55,322−13.9%Reduced
Franklin Resources Inc343,709$3.20M0.00%+14,997+4.6%Added
Qube Research & Technologies Ltd415,280$3.86M0.01%+131,268+46.2%Added
Philadelphia Financial Management of San Francisco, LLC480,000$4.46M1.43%+480,000New
AQR Capital Management LLC481,951$4.48M0.00%−322,144−40.1%Reduced
Speece Thorson Capital Group Inc499,011$4.64M1.06%+499,011New
Vanguard Portfolio Management LLC546,745$5.08M0.00%+546,745New
Dimensional Fund Advisors LP620,669$5.77M0.00%+300,871+94.1%Added
Goldman Sachs Group Inc623,421$5.80M0.00%−105,946−14.5%Reduced
Nuveen, LLC701,399$6.52M0.00%+34,860+5.2%Added
Morgan Stanley703,018$6.54M0.00%−257,136−26.8%Reduced
Renaissance Technologies LLC719,300$6.69M0.01%−326,100−31.2%Reduced
Jacobs Levy Equity Management, Inc750,054$6.98M0.03%+49,557+7.1%Added
Shay Capital LLC775,000$7.21M1.02%+184,000+31.1%Added
State Street Corp838,161$7.79M0.00%+106,754+14.6%Added
Acadian Asset Management LLC847,199$7.87M0.01%+241,028+39.8%Added
Jacobs Asset Management, LLC924,443$8.60M5.15%+219,144+31.1%Added
Arrowstreet Capital, Limited Partnership1,061,981$9.88M0.01%+206,077+24.1%Added
Geode Capital Management, LLC1,070,084$9.95M0.00%+292,780+37.7%Added
J. Goldman & Co LP1,182,673$11.0M0.51%+396,304+50.4%Added
Vanguard Capital Management LLC1,385,729$12.9M0.00%+1,385,729New
JPMorgan Chase & Co1,745,679$16.5M0.00%+377,783+27.6%Added
Clearline Capital LP2,590,670$24.1M1.87%+1,289,217+99.1%Added
BlackRock, Inc.3,476,687$32.3M0.00%−74,778−2.1%Reduced
White Mountains Insurance Group Ltd17,856,614$166.1M52.99%00.0%Unchanged
G2 Investment Partners Management LLC0$00.00%−496,916−100.0%Sold out
Marshall Wace, LLP0$00.00%−328,388−100.0%Sold out
Canada Pension Plan Investment Board0$00.00%−136,500−100.0%Sold out
Boothbay Fund Management, LLC0$00.00%−108,143−100.0%Sold out
Tudor Investment Corp Et Al0$00.00%−83,330−100.0%Sold out
Nomura Holdings Inc0$00.00%−82,313−100.0%Sold out
Lighthouse Investment Partners, LLC0$00.00%−82,050−100.0%Sold out
ExodusPoint Capital Management, LP0$00.00%−81,791−100.0%Sold out
Raymond James Financial Inc0$00.00%−52,708−100.0%Sold out
Verition Fund Management LLC0$00.00%−39,303−100.0%Sold out
Gotham Asset Management, LLC0$00.00%−39,123−100.0%Sold out
Quest Partners LLC0$00.00%−37,463−100.0%Sold out
Thrivent Financial for Lutherans0$00.00%−36,379−100.0%Sold out
PharVision Advisers, LLC0$00.00%−34,034−100.0%Sold out
Versor Investments LP0$00.00%−29,318−100.0%Sold out
Two Sigma Advisers, LP0$00.00%−26,896−100.0%Sold out
Brookwood Investment Group LLC0$00.00%−22,841−100.0%Sold out
Mangrove Partners0$00.00%−22,700−100.0%Sold out
Point72 Asset Management, L.P.0$00.00%−18,751−100.0%Sold out
Jump Financial, LLC0$00.00%−18,539−100.0%Sold out
VARCOV Co.0$00.00%−16,543−100.0%Sold out
Engineers Gate Manager LP0$00.00%−16,125−100.0%Sold out
Caxton Associates LLP0$00.00%−13,922−100.0%Sold out
Pallas Capital Advisors LLC0$00.00%−13,176−100.0%Sold out
Moran Wealth Management, LLC0$00.00%−12,716−100.0%Sold out
Voleon Capital Management LP0$00.00%−12,324−100.0%Sold out
Polymer Capital Management (US) LLC0$00.00%−12,306−100.0%Sold out
Intech Investment Management LLC0$00.00%−10,796−100.0%Sold out
Manufacturers Life Insurance Company, The0$00.00%−10,782−100.0%Sold out
Virtus ETF Advisers LLC0$00.00%−10,623−100.0%Sold out
STRS Ohio0$00.00%−3,800−100.0%Sold out
Quarry LP0$00.00%−2,297−100.0%Sold out
Amalgamated Bank0$00.00%−1,065−100.0%Sold out
Aster Capital Management (DIFC) Ltd0$00.00%−987−100.0%Sold out
Meeder Asset Management Inc0$00.00%−714−100.0%Sold out
BNP PARIBAS ASSET MANAGEMENT Holding S.A.0$00.00%−594−100.0%Sold out
SageView Advisory Group, LLC0$00.00%−90−100.0%Sold out