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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in MediaAlpha, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
157
+5 vs. Q2 2025
Shares held
47.8M
−428.5K (−0.9%) vs. Q2 2025
Total value
$544.3M
+$15.9M (+3.0%) vs. Q2 2025
New holders
26
65 more added
Sold out
21
47 more reduced

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 157 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ3 2025: $544.3M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q2 2025.

Institutions holding MAX in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Swiss National Bank58,700$668.0K0.00%00.0%Unchanged
Mariner, LLC61,909$704.5K0.00%+14,428+30.4%Added
SEI Investments Co62,721$713.8K0.00%−53,306−45.9%Reduced
Susquehanna International Group, LLP64,180$730.4K0.00%−27,887−30.3%Reduced
Blair William & Co66,197$753.3K0.00%+2,190+3.4%Added
Allianz Asset Management GmbH70,176$798.6K0.00%−100−0.1%Reduced
Janney Montgomery Scott LLC70,355$801.0K0.00%−11,368−13.9%Reduced
Boothbay Fund Management, LLC70,666$804.2K0.02%+70,666New
UBS Asset Management Americas Inc71,458$813.2K0.00%−52,612−42.4%Reduced
Ieq Capital, LLC79,557$905.4K0.00%+34,979+78.5%Added
Teacher Retirement System of Texas80,530$916.4K0.00%−69,403−46.3%Reduced
Bank of America Corp82,079$934.1K0.00%−143,710−63.6%Reduced
Barclays PLC85,840$976.9K0.00%−27,808−24.5%Reduced
Divisadero Street Capital Management, LP86,907$989.0K0.05%00.0%Unchanged
Bank of New York Mellon Corp99,144$1.13M0.00%+4,072+4.3%Added
Los Angeles Capital Management LLC104,580$1.19M0.00%−14,948−12.5%Reduced
Dimensional Fund Advisors LP118,692$1.35M0.00%+54,584+85.1%Added
Canada Pension Plan Investment Board130,600$1.49M0.00%+5,200+4.1%Added
UBS Group AG138,186$1.57M0.00%−390,194−73.8%Reduced
PDT Partners, LLC165,540$1.88M0.12%00.0%Unchanged
Jane Street Group, LLC176,305$2.01M0.00%+176,305New
Marshall Wace, LLP182,743$2.08M0.00%+17,116+10.3%Added
BNP Paribas Arbitrage, SA193,587$2.20M0.00%+106,539+122.4%Added
Y-Intercept (Hong Kong) Ltd207,616$2.36M0.06%+44,869+27.6%Added
Pacer Advisors, Inc.246,427$2.80M0.01%−87,531−26.2%Reduced
Earnest Partners LLC269,607$3.07M0.01%00.0%Unchanged
Algert Global LLC275,387$3.13M0.05%+46,609+20.4%Added
Charles Schwab Investment Management Inc279,734$3.18M0.00%−31,857−10.2%Reduced
Northern Trust Corp287,762$3.27M0.00%+9,835+3.5%Added
Lazard Asset Management LLC294,796$3.35M0.00%−95,010−24.4%Reduced
Franklin Resources Inc317,972$3.62M0.00%+297,855+1,480.6%Added
Lighthouse Investment Partners, LLC353,930$4.03M0.15%+315,943+831.7%Added
G2 Investment Partners Management LLC375,473$4.27M0.88%+375,473New
Janus Henderson Group PLC386,155$4.39M0.00%−246,733−39.0%Reduced
Acadian Asset Management LLC419,839$4.77M0.01%−112,598−21.1%Reduced
D. E. Shaw & Co., Inc.454,883$5.18M0.00%−440,465−49.2%Reduced
Qube Research & Technologies Ltd504,342$5.74M0.01%−22,007−4.2%Reduced
Arrowstreet Capital, Limited Partnership520,452$5.92M0.00%+36,110+7.5%Added
J. Goldman & Co LP531,027$6.04M0.23%+356,027+203.4%Added
Jacobs Levy Equity Management, Inc560,765$6.38M0.03%+91,204+19.4%Added
State Street Corp672,126$7.65M0.00%+19,288+3.0%Added
Nuveen, LLC690,465$7.86M0.00%−210,325−23.3%Reduced
Victory Capital Management Inc710,819$8.09M0.01%+658,625+1,261.9%Added
Geode Capital Management, LLC769,774$8.76M0.00%+5,072+0.7%Added
AQR Capital Management LLC770,679$8.77M0.01%+169,086+28.1%Added
Shay Capital LLC790,100$8.99M1.63%+120,100+17.9%Added
Jacobs Asset Management, LLC819,026$9.32M5.10%+20,360+2.5%Added
Morgan Stanley872,031$9.92M0.00%+116,105+15.4%Added
Renaissance Technologies LLC945,100$10.8M0.01%+172,800+22.4%Added
JPMorgan Chase & Co1,058,441$12.0M0.00%+516,195+95.2%Added
Goldman Sachs Group Inc1,279,960$14.6M0.00%−727,226−36.2%Reduced
Clearline Capital LP1,290,849$14.7M1.27%−134,459−9.4%Reduced
Millennium Management LLC1,429,556$16.3M0.01%+1,246,493+680.9%Added
Broad Bay Capital Management, LP1,468,695$16.7M2.08%−1,029,812−41.2%Reduced
Vanguard Group Inc2,600,621$29.6M0.00%−258,578−9.0%Reduced
BlackRock, Inc.3,573,190$40.7M0.00%−430,229−10.7%Reduced
White Mountains Insurance Group Ltd17,856,614$203.2M100.00%00.0%Unchanged
Hillsdale Investment Management Inc.0$00.00%−359,200−100.0%Sold out
Jackson Creek Investment Advisors LLC0$00.00%−164,060−100.0%Sold out
Trexquant Investment LP0$00.00%−120,775−100.0%Sold out
Citadel Advisors LLC0$00.00%−115,626−100.0%Sold out
Tudor Investment Corp Et Al0$00.00%−66,206−100.0%Sold out
Amundi0$00.00%−57,537−100.0%Sold out
HSBC Holdings PLC0$00.00%−51,550−100.0%Sold out
Graham Capital Management, L.P.0$00.00%−41,164−100.0%Sold out
Balyasny Asset Management LLC0$00.00%−36,236−100.0%Sold out
Ameriprise Financial Inc0$00.00%−28,470−100.0%Sold out
Fox Run Management, L.L.C.0$00.00%−27,238−100.0%Sold out
Connor, Clark & Lunn Investment Management Ltd.0$00.00%−26,987−100.0%Sold out
Campbell & CO Investment Adviser LLC0$00.00%−26,254−100.0%Sold out
Nebula Research & Development LLC0$00.00%−25,141−100.0%Sold out
Centiva Capital, LP0$00.00%−24,529−100.0%Sold out
Stoneridge Investment Partners LLC0$00.00%−21,362−100.0%Sold out
Man Group plc0$00.00%−21,145−100.0%Sold out
Gsa Capital Partners LLP0$00.00%−19,865−100.0%Sold out
Skopos Labs, Inc.0$00.00%−1,603−100.0%Sold out
BNP PARIBAS ASSET MANAGEMENT Holding S.A.0$00.00%−486−100.0%Sold out
GPS Wealth Strategies Group, LLC0$00.00%−300−100.0%Sold out