MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in MediaAlpha, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 144
- −16 vs. Q4 2024
- Shares held
- 47.2M
- −228.3K (−0.5%) vs. Q4 2024
- Total value
- $436.3M
- −$99.3M (−18.5%) vs. Q4 2024
- New holders
- 21
- 60 more added
- Sold out
- 37
- 44 more reduced
2 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SG Americas Securities, LLC | 14,292 | $132.0K | 0.00% | −2,133−13.0% | Reduced |
| Dark Forest Capital Management LP | 14,211 | $131.3K | 0.01% | −13,661−49.0% | Reduced |
| Janus Henderson Group PLC | 13,862 | $129.5K | 0.00% | 00.0% | Unchanged |
| Virginia Retirement Systems Et Al | 12,700 | $117.3K | 0.00% | +12,700 | New |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 11,928 | $110.2K | 0.00% | 00.0% | Unchanged |
| Bridgefront Capital, LLC | 11,440 | $105.7K | 0.03% | +11,440 | New |
| Manufacturers Life Insurance Company, The | 11,247 | $103.9K | 0.00% | +41+0.4% | Added |
| Deerfield Management Company, L.P. (Series C) | 10,795 | $99.7K | 0.00% | +10,795 | New |
| Mackenzie Financial Corp | 10,567 | $97.6K | 0.00% | −49,692−82.5% | Reduced |
| Arizona State Retirement System | 10,271 | $94.9K | 0.00% | +10,271 | New |
| New York State Common Retirement Fund | 9,864 | $91.1K | 0.00% | 00.0% | Unchanged |
| Simplex Trading, LLC | 8,718 | $80.0K | 0.00% | +6,981+401.9% | Added |
| Police & Firemen's Retirement System of New Jersey | 6,822 | $63.0K | 0.00% | 00.0% | Unchanged |
| KLP Kapitalforvaltning AS | 5,933 | $54.8K | 0.00% | 00.0% | Unchanged |
| State of Wyoming | 5,023 | $46.4K | 0.01% | +517+11.5% | Added |
| Tower Research Capital LLC (TRC) | 4,338 | $40.1K | 0.00% | −10,124−70.0% | Reduced |
| US Bancorp | 4,160 | $38.4K | 0.00% | −19,387−82.3% | Reduced |
| Ameritas Investment Partners, Inc. | 3,026 | $28.0K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 2,602 | $24.0K | 0.02% | −164−5.9% | Reduced |
| Group One Trading, L.P. | 2,187 | $20.2K | 0.00% | −12,260−84.9% | Reduced |
| FMR LLC | 1,990 | $18.4K | 0.00% | +955+92.3% | Added |
| Quarry LP | 1,512 | $14.0K | 0.00% | −4,329−74.1% | Reduced |
| Skopos Labs, Inc. | 1,498 | $13.8K | 0.00% | +1,498 | New |
| Amalgamated Bank | 1,031 | $10.0K | 0.00% | +293+39.7% | Added |
| Jones Financial Companies LLLP | 700 | $6.54K | 0.00% | +200+40.0% | Added |
| Advisor Group Holdings, Inc. | 654 | $6.04K | 0.00% | +554+554.0% | Added |
| Caitong International Asset Management Co., Ltd | 503 | $4.65K | 0.00% | +437+662.1% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $4.62K | 0.00% | 00.0% | Unchanged |
| GAMMA Investing LLC | 317 | $2.93K | 0.00% | +284+860.6% | Added |
| Aster Capital Management (DIFC) Ltd | 306 | $2.84K | 0.00% | +306 | New |
| GPS Wealth Strategies Group, LLC | 300 | $2.77K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 239 | $2.21K | 0.00% | +231+2,887.5% | Added |
| Farther Finance Advisors, LLC | 232 | $2.09K | 0.00% | +232 | New |
| Quadrant Capital Group LLC | 169 | $1.56K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 117 | $991 | 0.00% | +117 | New |
| Coldstream Capital Management Inc | 107 | $989 | 0.00% | +107 | New |
| SRS Capital Advisors, Inc. | 84 | $777 | 0.00% | −15−15.2% | Reduced |
| SBI Securities Co., Ltd. | 66 | $610 | 0.00% | 00.0% | Unchanged |
| The PNC Financial Services Group, Inc. | 40 | $370 | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 35 | $323 | 0.00% | +35 | New |
| Sterling Capital Management LLC | 31 | $286 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 26 | $240 | 0.00% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 23 | $213 | 0.00% | +6+35.3% | Added |
| True Wealth Design, LLC | 22 | $204 | 0.00% | −54−71.1% | Reduced |
| Driehaus Capital Management LLC | 0 | $0 | 0.00% | −960,757−100.0% | Sold out |
| CenterBook Partners LP | 0 | $0 | 0.00% | −471,864−100.0% | Sold out |
| Lazard Asset Management LLC | 0 | $0 | 0.00% | −456,550−100.0% | Sold out |
| Norges Bank | 0 | $0 | 0.00% | −281,900−100.0% | Sold out |
| Cubist Systematic Strategies, LLC | 0 | $0 | 0.00% | −129,872−100.0% | Sold out |
| Nantahala Capital Management, LLC | 0 | $0 | 0.00% | −123,564−100.0% | Sold out |
| Jackson Creek Investment Advisors LLC | 0 | $0 | 0.00% | −93,844−100.0% | Sold out |
| Schroder Investment Management Group | 0 | $0 | 0.00% | −80,817−100.0% | Sold out |
| Segall Bryant & Hamill, LLC | 0 | $0 | 0.00% | −73,172−100.0% | Sold out |
| Jump Financial, LLC | 0 | $0 | 0.00% | −72,500−100.0% | Sold out |
| Severin Investments, LLC | 0 | $0 | 0.00% | −45,493−100.0% | Sold out |
| XTX Topco Ltd | 0 | $0 | 0.00% | −44,483−100.0% | Sold out |
| Alpha DNA Investment Management LLC | 0 | $0 | 0.00% | −41,543−100.0% | Sold out |
| Westfield Capital Management Co LP | 0 | $0 | 0.00% | −33,800−100.0% | Sold out |
| State of Wisconsin Investment Board | 0 | $0 | 0.00% | −33,483−100.0% | Sold out |
| Centiva Capital, LP | 0 | $0 | 0.00% | −25,658−100.0% | Sold out |
| PharVision Advisers, LLC | 0 | $0 | 0.00% | −24,736−100.0% | Sold out |
| Robeco Institutional Asset Management B.V. | 0 | $0 | 0.00% | −21,140−100.0% | Sold out |
| Zacks Investment Management | 0 | $0 | 0.00% | −20,776−100.0% | Sold out |
| OmniStar Financial Group, Inc. | 0 | $0 | 0.00% | −18,989−100.0% | Sold out |
| Man Group plc | 0 | $0 | 0.00% | −18,165−100.0% | Sold out |
| Petrus Trust Company, LTA | 0 | $0 | 0.00% | −17,171−100.0% | Sold out |
| Canada Pension Plan Investment Board | 0 | $0 | 0.00% | −16,900−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −15,967−100.0% | Sold out |
| Independent Financial Group, LLC | 0 | $0 | 0.00% | −15,261−100.0% | Sold out |
| Virtus Investment Advisers, Inc. | 0 | $0 | 0.00% | −15,198−100.0% | Sold out |
| Walleye Capital LLC | 0 | $0 | 0.00% | −11,648−100.0% | Sold out |
| Prelude Capital Management, LLC | 0 | $0 | 0.00% | −11,447−100.0% | Sold out |
| Point72 (DIFC) Ltd | 0 | $0 | 0.00% | −2,122−100.0% | Sold out |
| Federation des caisses Desjardins du Quebec | 0 | $0 | 0.00% | −470−100.0% | Sold out |
| Tucker Asset Management LLC | 0 | $0 | 0.00% | −166−100.0% | Sold out |
| Lindbrook Capital, LLC | 0 | $0 | 0.00% | −46−100.0% | Sold out |
| Smartleaf Asset Management LLC | 0 | $0 | 0.00% | −44−100.0% | Sold out |
| Versant Capital Management, Inc | 0 | $0 | 0.00% | −34−100.0% | Sold out |
| Nisa Investment Advisors, LLC | 0 | $0 | 0.00% | −15−100.0% | Sold out |
| Aquatic Capital Management LLC | 0 | $0 | 0.00% | −9−100.0% | Sold out |
| Macquarie Group Ltd | 0 | $0 | 0.00% | −7,798−100.0% | Sold out |
| Nuveen Asset Management, LLC | – | – | – | – | Not filed |
| Virtus Fund Advisers, LLC | – | – | – | – | Not filed |