MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in MediaAlpha, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 144
- −16 vs. Q4 2024
- Shares held
- 47.2M
- −228.3K (−0.5%) vs. Q4 2024
- Total value
- $436.3M
- −$99.3M (−18.5%) vs. Q4 2024
- New holders
- 21
- 60 more added
- Sold out
- 37
- 44 more reduced
2 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| True Wealth Design, LLC | 22 | $204 | 0.00% | −54−71.1% | Reduced |
| Parallel Advisors, LLC | 23 | $213 | 0.00% | +6+35.3% | Added |
| IFP Advisors, Inc | 26 | $240 | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 31 | $286 | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 35 | $323 | 0.00% | +35 | New |
| The PNC Financial Services Group, Inc. | 40 | $370 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 66 | $610 | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 84 | $777 | 0.00% | −15−15.2% | Reduced |
| Coldstream Capital Management Inc | 107 | $989 | 0.00% | +107 | New |
| Allworth Financial LP | 117 | $991 | 0.00% | +117 | New |
| Quadrant Capital Group LLC | 169 | $1.56K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 232 | $2.09K | 0.00% | +232 | New |
| EverSource Wealth Advisors, LLC | 239 | $2.21K | 0.00% | +231+2,887.5% | Added |
| GPS Wealth Strategies Group, LLC | 300 | $2.77K | 0.00% | 00.0% | Unchanged |
| Aster Capital Management (DIFC) Ltd | 306 | $2.84K | 0.00% | +306 | New |
| GAMMA Investing LLC | 317 | $2.93K | 0.00% | +284+860.6% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $4.62K | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 503 | $4.65K | 0.00% | +437+662.1% | Added |
| Advisor Group Holdings, Inc. | 654 | $6.04K | 0.00% | +554+554.0% | Added |
| Jones Financial Companies LLLP | 700 | $6.54K | 0.00% | +200+40.0% | Added |
| Amalgamated Bank | 1,031 | $10.0K | 0.00% | +293+39.7% | Added |
| Skopos Labs, Inc. | 1,498 | $13.8K | 0.00% | +1,498 | New |
| Quarry LP | 1,512 | $14.0K | 0.00% | −4,329−74.1% | Reduced |
| FMR LLC | 1,990 | $18.4K | 0.00% | +955+92.3% | Added |
| Group One Trading, L.P. | 2,187 | $20.2K | 0.00% | −12,260−84.9% | Reduced |
| Covestor Ltd | 2,602 | $24.0K | 0.02% | −164−5.9% | Reduced |
| Ameritas Investment Partners, Inc. | 3,026 | $28.0K | 0.00% | 00.0% | Unchanged |
| US Bancorp | 4,160 | $38.4K | 0.00% | −19,387−82.3% | Reduced |
| Tower Research Capital LLC (TRC) | 4,338 | $40.1K | 0.00% | −10,124−70.0% | Reduced |
| State of Wyoming | 5,023 | $46.4K | 0.01% | +517+11.5% | Added |
| KLP Kapitalforvaltning AS | 5,933 | $54.8K | 0.00% | 00.0% | Unchanged |
| Police & Firemen's Retirement System of New Jersey | 6,822 | $63.0K | 0.00% | 00.0% | Unchanged |
| Simplex Trading, LLC | 8,718 | $80.0K | 0.00% | +6,981+401.9% | Added |
| New York State Common Retirement Fund | 9,864 | $91.1K | 0.00% | 00.0% | Unchanged |
| Arizona State Retirement System | 10,271 | $94.9K | 0.00% | +10,271 | New |
| Mackenzie Financial Corp | 10,567 | $97.6K | 0.00% | −49,692−82.5% | Reduced |
| Deerfield Management Company, L.P. (Series C) | 10,795 | $99.7K | 0.00% | +10,795 | New |
| Manufacturers Life Insurance Company, The | 11,247 | $103.9K | 0.00% | +41+0.4% | Added |
| Bridgefront Capital, LLC | 11,440 | $105.7K | 0.03% | +11,440 | New |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 11,928 | $110.2K | 0.00% | 00.0% | Unchanged |
| Virginia Retirement Systems Et Al | 12,700 | $117.3K | 0.00% | +12,700 | New |
| Janus Henderson Group PLC | 13,862 | $129.5K | 0.00% | 00.0% | Unchanged |
| Dark Forest Capital Management LP | 14,211 | $131.3K | 0.01% | −13,661−49.0% | Reduced |
| SG Americas Securities, LLC | 14,292 | $132.0K | 0.00% | −2,133−13.0% | Reduced |
| LPL Financial LLC | 14,482 | $133.8K | 0.00% | +4,360+43.1% | Added |
| Wells Fargo & Company | 14,492 | $133.9K | 0.00% | +83+0.6% | Added |
| Corebridge Financial, Inc. | 14,859 | $137.3K | 0.00% | +9+0.1% | Added |
| EntryPoint Capital, LLC | 14,879 | $137.5K | 0.06% | +14,879 | New |
| Polymer Capital Management (US) LLC | 15,394 | $142.2K | 0.04% | +15,394 | New |
| Cerity Partners LLC | 16,235 | $150.0K | 0.00% | +16,235 | New |
| CWM, LLC | 16,523 | $153.0K | 0.00% | +9,962+151.8% | Added |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 16,749 | $154.8K | 0.00% | +16,749 | New |
| Sherbrooke Park Advisers LLC | 17,054 | $157.6K | 0.07% | −25,789−60.2% | Reduced |
| Intech Investment Management LLC | 17,397 | $160.7K | 0.00% | +4,948+39.7% | Added |
| Corton Capital Inc. | 17,440 | $161.1K | 0.53% | −21,047−54.7% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 17,871 | $165.1K | 0.00% | +780+4.6% | Added |
| Virtus ETF Advisers LLC | 18,711 | $172.9K | 0.11% | +18,711 | New |
| Teacher Retirement System of Texas | 19,947 | $184.3K | 0.00% | −17,592−46.9% | Reduced |
| Price T Rowe Associates Inc | 20,236 | $187.0K | 0.00% | 00.0% | Unchanged |
| MetLife Investment Management | 21,402 | $197.8K | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 21,491 | $198.0K | 0.00% | +20,328+1,747.9% | Added |
| Campbell & CO Investment Adviser LLC | 21,671 | $200.2K | 0.02% | +21,671 | New |
| Jain Global LLC | 23,603 | $218.1K | 0.00% | +23,603 | New |
| Quantbot Technologies LP | 25,999 | $240.2K | 0.01% | −11,248−30.2% | Reduced |
| Y-Intercept (Hong Kong) Ltd | 26,288 | $242.9K | 0.02% | +15,705+148.4% | Added |
| Schonfeld Strategic Advisors LLC | 26,600 | $245.8K | 0.00% | −700−2.6% | Reduced |
| Integrated Quantitative Investments LLC | 27,169 | $251.0K | 0.12% | −129−0.5% | Reduced |
| Stoneridge Investment Partners LLC | 27,547 | $255.0K | 0.22% | 00.0% | Unchanged |
| Legal & General Group Plc | 28,086 | $259.5K | 0.00% | −88−0.3% | Reduced |
| Alliancebernstein L.P. | 28,330 | $261.8K | 0.00% | 00.0% | Unchanged |
| Ieq Capital, LLC | 29,213 | $269.9K | 0.00% | +14,217+94.8% | Added |
| California State Teachers Retirement System | 30,346 | $280.4K | 0.00% | 00.0% | Unchanged |
| Gsa Capital Partners LLP | 31,027 | $287.0K | 0.03% | −783−2.5% | Reduced |
| Russell Investments Group, Ltd. | 35,937 | $332.1K | 0.00% | −13,688−27.6% | Reduced |
| Nebula Research & Development LLC | 37,106 | $342.9K | 0.03% | −3,003−7.5% | Reduced |
| BNP Paribas Arbitrage, SA | 39,147 | $361.7K | 0.00% | +10,517+36.7% | Added |
| Allspring Global Investments Holdings, LLC | 42,298 | $380.7K | 0.00% | +14,871+54.2% | Added |
| Connor, Clark & Lunn Investment Management Ltd. | 41,283 | $381.5K | 0.00% | −26,549−39.1% | Reduced |
| Rhumbline Advisers | 41,388 | $382.4K | 0.00% | −2,043−4.7% | Reduced |
| Dynamic Technology Lab Private Ltd | 43,176 | $399.0K | 0.06% | −2,478−5.4% | Reduced |
| Spears Abacus Advisors LLC | 44,200 | $408.4K | 0.01% | −1,500−3.3% | Reduced |
| Citigroup Inc | 45,067 | $416.4K | 0.00% | +16,894+60.0% | Added |
| Fox Run Management, L.L.C. | 47,269 | $436.8K | 0.07% | +472+1.0% | Added |
| Franklin Resources Inc | 47,448 | $438.4K | 0.00% | −12,276−20.6% | Reduced |
| HSBC Holdings PLC | 50,406 | $472.2K | 0.00% | +8,981+21.7% | Added |
| Quest Partners LLC | 52,156 | $481.9K | 0.05% | +49,800+2,113.8% | Added |
| Verition Fund Management LLC | 54,359 | $502.3K | 0.00% | −3,037−5.3% | Reduced |
| Barclays PLC | 63,148 | $583.5K | 0.00% | +685+1.1% | Added |
| Blair William & Co | 64,137 | $592.6K | 0.00% | +11,071+20.9% | Added |
| Engineers Gate Manager LP | 65,084 | $601.4K | 0.01% | +13,897+27.1% | Added |
| Tudor Investment Corp Et Al | 67,447 | $623.2K | 0.01% | +67,447 | New |
| Swiss National Bank | 69,400 | $641.3K | 0.00% | +5,300+8.3% | Added |
| Graham Capital Management, L.P. | 73,945 | $683.3K | 0.02% | +9,694+15.1% | Added |
| Victory Capital Management Inc | 77,192 | $713.3K | 0.00% | −8,372−9.8% | Reduced |
| Two Sigma Advisers, LP | 80,700 | $745.7K | 0.00% | −37,700−31.8% | Reduced |
| Balyasny Asset Management LLC | 86,754 | $801.6K | 0.00% | +86,754 | New |
| Bank of New York Mellon Corp | 89,654 | $828.4K | 0.00% | −295−0.3% | Reduced |
| UBS Asset Management Americas Inc | 90,865 | $839.6K | 0.00% | +1,387+1.6% | Added |
| SEI Investments Co | 103,905 | $960.1K | 0.00% | −11,276−9.8% | Reduced |
| Trexquant Investment LP | 111,223 | $1.03M | 0.01% | −28,355−20.3% | Reduced |