Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Bread Financial Holdings, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 420
- +37 vs. Q1 2026
- Shares held
- 39.7M
- −3.63M (−8.4%) vs. Q1 2026
- Total value
- $4.30B
- +$1.06B (+32.6%) vs. Q1 2026
- New holders
- 78
- 123 more added
- Sold out
- 41
- 158 more reduced
6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Versant Capital Management, Inc | 1,456 | $157.8K | 0.01% | 00.0% | Unchanged |
| Toth Financial Advisory Corp | 1,320 | $143.0K | 0.01% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 1,322 | $140.5K | 0.00% | +496+60.0% | Added |
| Bayforest Capital Ltd | 1,213 | $131.4K | 0.12% | −2,918−70.6% | Reduced |
| SRS Capital Advisors, Inc. | 1,104 | $119.6K | 0.00% | +682+161.6% | Added |
| C M Bidwell & Associates Ltd | 1,062 | $115.1K | 0.05% | −10−0.9% | Reduced |
| Kemnay Advisory Services Inc. | 984 | $106.6K | 0.01% | −719−42.2% | Reduced |
| Tokio Marine Asset Management Co Ltd | 953 | $103.3K | 0.00% | +953 | New |
| Salomon & Ludwin, LLC | 978 | $103.1K | 0.01% | 00.0% | Unchanged |
| Group One Trading, L.P. | 940 | $101.8K | 0.00% | +905+2,585.7% | Added |
| Covestor Ltd | 882 | $96.0K | 0.06% | +166+23.2% | Added |
| First Horizon Corp | 712 | $77.1K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 679 | $73.6K | 0.00% | +145+27.2% | Added |
| Nikko Asset Management Americas, Inc. | 646 | $70.0K | 0.00% | +646 | New |
| Rockefeller Capital Management L.P. | 632 | $68.5K | 0.00% | −63−9.1% | Reduced |
| US Bancorp | 626 | $67.8K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 623 | $67.5K | 0.00% | +217+53.4% | Added |
| Nomura Asset Management Co Ltd | 610 | $66.1K | 0.00% | −610−50.0% | Reduced |
| Simplex Trading, LLC | 591 | $64.0K | 0.00% | +591 | New |
| Curat Global, LLC | 555 | $60.1K | 0.05% | 00.0% | Unchanged |
| Pacer Advisors, Inc. | 524 | $57.0K | 0.00% | −90−14.7% | Reduced |
| Smartleaf Asset Management LLC | 521 | $56.6K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 490 | $53.1K | 0.00% | +273+125.8% | Added |
| Cullen/Frost Bankers, Inc. | 457 | $49.5K | 0.00% | +44+10.7% | Added |
| GWM Advisors LLC | 381 | $41.3K | 0.00% | +74+24.1% | Added |
| Eukles Asset Management | 333 | $36.1K | 0.01% | −254−43.3% | Reduced |
| Truvestments Capital LLC | 332 | $36.0K | 0.01% | +134+67.7% | Added |
| Umb Bank N A | 311 | $33.7K | 0.00% | +4+1.3% | Added |
| Whittier Trust Co of Nevada Inc | 325 | $33.3K | 0.00% | 00.0% | Unchanged |
| Northwestern Mutual Wealth Management Co | 276 | $29.9K | 0.00% | +40+16.9% | Added |
| Optiver Holding B.V. | 269 | $29.1K | 0.00% | +269 | New |
| Valued Wealth Advisors LLC | 229 | $24.8K | 0.01% | +58+33.9% | Added |
| Frazier Financial Advisors, LLC | 224 | $24.3K | 0.01% | −12−5.1% | Reduced |
| EverSource Wealth Advisors, LLC | 220 | $23.8K | 0.00% | −284−56.3% | Reduced |
| FWL Investment Management, LLC | 211 | $22.9K | 0.00% | +98+86.7% | Added |
| WealthCollab, LLC | 199 | $21.6K | 0.01% | +45+29.2% | Added |
| Rothschild Investment LLC | 199 | $21.6K | 0.00% | +47+30.9% | Added |
| Los Angeles Capital Management LLC | 186 | $20.2K | 0.00% | −17,116−98.9% | Reduced |
| Larson Financial Group LLC | 185 | $20.0K | 0.00% | −5−2.6% | Reduced |
| Massmutual Trust Co FSB | 185 | $20.0K | 0.00% | 00.0% | Unchanged |
| Mather Group, LLC. | 180 | $19.5K | 0.00% | 00.0% | Unchanged |
| Dogwood Wealth Management LLC | 158 | $17.1K | 0.01% | +38+31.7% | Added |
| Barrow Hanley Mewhinney & Strauss LLC | 141 | $15.3K | 0.00% | +43+43.9% | Added |
| Quent Capital, LLC | 138 | $14.9K | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 131 | $14.2K | 0.01% | −53−28.8% | Reduced |
| Aventura Private Wealth, LLC | 110 | $11.9K | 0.00% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 106 | $11.5K | 0.00% | +94+783.3% | Added |
| Action Point Financial Planning, LLC | 110 | $11.5K | 0.00% | +110 | New |
| Danske Bank A/S | 100 | $10.8K | 0.00% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 96 | $10.4K | 0.00% | +1+1.1% | Added |
| Bell Investment Advisors, Inc | 94 | $10.2K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 87 | $9.43K | 0.00% | +87 | New |
| Manchester Capital Management LLC | 84 | $9.10K | 0.00% | 00.0% | Unchanged |
| Keating Financial Advisory Services, Inc. | 81 | $8.78K | 0.00% | +1+1.3% | Added |
| Private Wealth Management Group, LLC | 80 | $8.67K | 0.00% | 00.0% | Unchanged |
| CVA Family Office, LLC | 79 | $8.56K | 0.00% | +6+8.2% | Added |
| Sachetta, LLC | 77 | $8.34K | 0.00% | +77 | New |
| Cedar Mountain Advisors, LLC | 74 | $8.02K | 0.00% | 00.0% | Unchanged |
| Phillip James Consulting Co. | 71 | $7.69K | 0.01% | 00.0% | Unchanged |
| WPG Advisers, LLC | 69 | $7.48K | 0.00% | +27+64.3% | Added |
| Beaird Harris Wealth Management, LLC | 68 | $7.33K | 0.00% | 00.0% | Unchanged |
| Continuum Advisory, LLC | 66 | $7.15K | 0.00% | +66 | New |
| Meeder Asset Management Inc | 63 | $6.83K | 0.00% | −7,163−99.1% | Reduced |
| Torren Management, LLC | 61 | $6.63K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 59 | $6.39K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 56 | $6.07K | 0.00% | −19−25.3% | Reduced |
| JFS Wealth Advisors, LLC | 56 | $6.07K | 0.00% | +11+24.4% | Added |
| Owl Creek Wealth Partners LLC | 55 | $5.96K | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 53 | $5.74K | 0.00% | +20+60.6% | Added |
| Rossby Financial, LCC | 52 | $5.63K | 0.00% | 00.0% | Unchanged |
| Wall Street Access Asset Management, LLC | 51 | $5.53K | 0.00% | +51 | New |
| SJS Investment Consulting Inc. | 40 | $4.33K | 0.00% | +23+135.3% | Added |
| Signaturefd, LLC | 35 | $3.79K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 35 | $3.79K | 0.00% | +14+66.7% | Added |
| Trust Co of Vermont | 34 | $3.68K | 0.00% | +34 | New |
| William B. Walkup & Associates, Inc. | 33 | $3.58K | 0.00% | +33 | New |
| Bare Financial Services, Inc | 29 | $3.14K | 0.00% | +5+20.8% | Added |
| Ameriflex Group, Inc. | 29 | $3.14K | 0.00% | +29 | New |
| Mowery & Schoenfeld Wealth Management, LLC | 28 | $3.03K | 0.00% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 27 | $2.92K | 0.01% | 00.0% | Unchanged |
| Basecamp Wealth Advisors LLC | 25 | $2.71K | 0.00% | +17+212.5% | Added |
| HM Payson & Co | 24 | $2.60K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 24 | $2.60K | 0.00% | 00.0% | Unchanged |
| N.E.W. Advisory Services LLC | 23 | $2.49K | 0.00% | 00.0% | Unchanged |
| MJT & Associates Financial Advisory Group, Inc. | 22 | $2.38K | 0.00% | 00.0% | Unchanged |
| Godfrey Financial Associates, Inc. | 22 | $2.38K | 0.00% | 00.0% | Unchanged |
| Kilter Group LLC | 22 | $2.38K | 0.00% | +2+10.0% | Added |
| Ronald Blue Trust, Inc. | 21 | $2.27K | 0.00% | −5−19.2% | Reduced |
| Manning & Napier Advisors LLC | 20 | $2.17K | 0.00% | +20 | New |
| Bruce G. Allen Investments, LLC | 20 | $2.17K | 0.00% | 00.0% | Unchanged |
| Retirement Wealth Solutions LLC | 19 | $2.06K | 0.00% | 00.0% | Unchanged |
| Creative Capital Management Investments LLC | 18 | $1.95K | 0.00% | +18 | New |
| Huntington National Bank | 14 | $1.52K | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 14 | $1.52K | 0.00% | +6+75.0% | Added |
| Rialto Wealth Management, LLC | 13 | $1.41K | 0.00% | −1−7.1% | Reduced |
| Prestige Wealth Management Group LLC | 13 | $1.41K | 0.00% | +2+18.2% | Added |
| Plante Moran Financial Advisors, LLC | 13 | $1.41K | 0.00% | +13 | New |
| Parallel Advisors, LLC | 13 | $1.41K | 0.00% | +13 | New |
| DiNuzzo Private Wealth, Inc. | 12 | $1.30K | 0.00% | +1+9.1% | Added |
| Caitlin John, LLC | 12 | $1.30K | 0.00% | 00.0% | Unchanged |