Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 3 open-market purchases and 0 sales; 424 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
Key figures
- Market capClose on Nov 11, 2026
- $3.71B
- Insider buysLast 90 days, $351.2K in total
- 3
- Insider sellsOpen market, last 90 days
- 0
- 13F holdersQ2 2026, +36 vs. previous quarter
- 424
- 13F valueReported value at the end of Q2 2026
- $4.30B
- Superinvestors holdingAt the end of Q2 2026
- 0
Price chart
Financials
See financial statementsFrom SEC filings, in USD.
- Revenue, FY2025
- $3.85B
- +0.2% year over year
- Net income, FY2025
- $518.0M
- +87.0% year over year
- Free cash flow, FY2025
- –
- No comparable prior period
- Revenue, Q3 FY2026
- $1.02B
- +4.7% year over year
Revenue flow, FY2025
Green is profit; orange is costs, expenses and taxes. Percentages are shares of revenue.
Short interest
See short dataFrom FINRA, settlement date Oct 30, 2026.
- Short interest
- 3.37M
- Shares sold short
- Change
- −38.5K
- −1.1% vs. previous
- Days to cover
- 5.27
- At average daily volume
Superinvestors holding BFH, Q2 2026
Go to the superinvestors tabNo superinvestor reported holding BFH at the end of Q2 2026.
Latest insider trades
See all insider tradesOpen-market purchases and sales by Bread Financial Holdings, Inc. insiders from Form 4, newest first.
| Filed (ET) | Trade date | Filing delay | Insider | Transaction | Shares | Avg price | Value | Holding change | Flags |
|---|---|---|---|---|---|---|---|---|---|
| Nov 12, 2026 (view filing)11:31 AM ET | Nov 10 | 2 days | Fawcett John J.Director | PPurchasePreferred Stock | +10.0K | $22.60 | +$226.0K | +200.0%15.0K after | 2 lots |
| Oct 30, 2026 (view filing)2:46 PM ET | Oct 28 | 2 days | Fawcett John J.Director | PPurchasePreferred Stock | +5.00K | $24.70 | +$123.5K | New position5.00K after | 2 lots |
| Sep 16, 2026 (view filing)1:37 PM ET | Sep 14 | 2 days | McCarthy Dennis JamesEVP, Chief Revenue Officer | PPurchase | +15.89 | $108.14 | +$1.72K | +0.1%29.5K after | |
| Jul 29, 2026 (view filing)4:38 PM ET | Jul 28 | 1 day | Lakhwara PranitiDirector | SSale | −2.80K | $106.12 | −$297.3K | −38.6%4.46K after | |
| Jun 1, 2026 (view filing) | May 29 | 3 days | Andretta Ralph JPresident and CEO | SSale | −15.0K | $89.10 | −$1.34M | −2.5%582.2K after | 3 lots10b5-1 |
| May 22, 2026 (view filing) | May 21 | 1 day | Fawcett John J.Director | PPurchase | +698 | $86.43 | +$60.3K | +6.8%11.0K after | |
| Apr 27, 2026 (view filing) | Apr 24 | 3 days | Ballou Roger HDirector | SSale | −9.69K | $90.32 | −$874.9K | −24.4%30.1K after | |
| Aug 1, 2025 (view filing) | Jul 30 | 2 days | Fawcett John J.Director | PPurchase | +1.03K | $61.79 | +$63.5K | +11.1%10.3K after | 2 lots |
| Oct 30, 2024 (view filing) | Oct 28 | 2 days | Fawcett John J.Director | PPurchase | +1.00K | $51.02 | +$51.0K | +18.3%6.47K after | |
| Aug 14, 2024 (view filing) | Aug 12 | 2 days | Fawcett John J.Director | PPurchase | +2.00K | $49.82 | +$99.6K | +57.6%5.47K after |
Top 10 13F holders, Q2 2026
See all 424 holdersThe largest institutional positions in Bread Financial Holdings, Inc. at the end of Q2 2026; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BlackRock, Inc. | 3,888,457 | $421.3M | 0.01% | −336,243−8.0% | Reduced |
| Dimensional Fund Advisors LP | 3,092,208 | $335.0M | 0.06% | +6,148+0.2% | Added |
| Vanguard Portfolio Management LLC | 2,621,816 | $284.1M | 0.01% | −134,520−4.9% | Reduced |
| American Century Companies Inc | 1,791,190 | $194.1M | 0.09% | +159,569+9.8% | Added |
| Allianz Asset Management GmbH | 1,788,468 | $193.8M | 0.18% | +441,866+32.8% | Added |
| Vanguard Capital Management LLC | 1,757,637 | $190.4M | 0.00% | −111,748−6.0% | Reduced |
| State Street Corp | 1,681,704 | $182.2M | 0.01% | −83,079−4.7% | Reduced |
| Turtle Creek Asset Management Inc. | 1,310,339 | $142.0M | 5.55% | −1,120,763−46.1% | Reduced |
| Geode Capital Management, LLC | 1,132,140 | $122.7M | 0.01% | −53,070−4.5% | Reduced |
| Arrowstreet Capital, Limited Partnership | 1,045,197 | $113.2M | 0.05% | −58,387−5.3% | Reduced |
Holders of 5% or more of BFH
See all 3 holders and filingsHolders whose latest Schedule 13D or 13G filing reports 5% or more of Bread Financial Holdings, Inc..
| Holder | Latest form | Stake | Change | First filed | Latest filing | Filing |
|---|---|---|---|---|---|---|
| Dimensional Fund Advisors LP | 13G/A | 7.20%3.09M shares | – | Feb 9, 20242 filings | Apr 9, 2026 | SEC |
| Vanguard Portfolio Management LLC | 13G | 6.48%2.79M shares | New | Apr 29, 20261 filing | Apr 29, 2026 | SEC |
| Vanguard Capital Management LLC | 13G | 5.11%2.21M shares | New | Apr 29, 20261 filing | Apr 29, 2026 | SEC |
Politician trades
All politician trades in BFH3 members of Congress reported 6 trades in Bread Financial Holdings, Inc. since 2020. Newest filings:
| Filed | Politician | Type | Amount |
|---|---|---|---|
| Mar 16, 2021 |  Peter Meijer House · MI | Sell | $1K-$15K |
| Jun 15, 2020 |  Dean Phillips House · MN | Buy | $1K-$15K |
| May 7, 2020 | Dean Phillips House · MN | Sell | $1K-$15K |
| Mar 12, 2020 | Dean Phillips House · MN | Buy | $1K-$15K |
| Mar 10, 2020 |  Gilbert Ray Cisneros, Jr. House · CA | Buy | $1K-$15K |
House · MI · Mar 16, 2021
Sell$1K-$15K
House · MN · Jun 15, 2020
Buy$1K-$15K
House · MN · May 7, 2020
Sell$1K-$15K
House · MN · Mar 12, 2020
Buy$1K-$15K
House · CA · Mar 10, 2020
Buy$1K-$15K