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Livermore
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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q2 2026

Institutional positions in Bread Financial Holdings, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
420
+37 vs. Q1 2026
Shares held
39.7M
−3.63M (−8.4%) vs. Q1 2026
Total value
$4.30B
+$1.06B (+32.6%) vs. Q1 2026
New holders
78
123 more added
Sold out
41
158 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 420 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ2 2026: $4.30B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q1 2026.

Institutions holding BFH in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Evolution Advisers, Inc.2$00.00%+2New
Navigoe, LLC3$00.00%+3New
Raffa Wealth Management, LLC1$1080.00%00.0%Unchanged
Maryland Capital Advisors Inc.1$1090.00%+1New
Asset Dedication, LLC2$2170.00%00.0%Unchanged
Horizon Financial Services, LLC2$2170.00%+2New
DecisionPoint Financial, LLC3$3170.00%+3New
Davis Capital Management3$3250.00%+3New
Stone House Investment Management, LLC4$4330.00%00.0%Unchanged
Abound Wealth Management4$4340.00%00.0%Unchanged
Arlington Trust Co LLC5$5420.00%00.0%Unchanged
LRI Investments, LLC5$5420.00%+5New
Ankerstar Wealth, LLC6$6500.00%00.0%Unchanged
Silver Grove Financial Group, Inc.6$6500.00%+6New
Elevated Capital Advisors, LLC8$8670.00%00.0%Unchanged
HFM Investment Advisors, LLC8$8670.00%+5+166.7%Added
JPL Wealth Management, LLC9$9760.00%+5+125.0%Added
Creative Financial Designs Inc10$1.08K0.00%00.0%Unchanged
Gilpin Wealth Management, LLC10$1.08K0.00%00.0%Unchanged
Transamerica Financial Advisors, Inc.10$1.09K0.00%+10New
Caitlin John, LLC12$1.30K0.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.12$1.30K0.00%+1+9.1%Added
Rialto Wealth Management, LLC13$1.41K0.00%−1−7.1%Reduced
Prestige Wealth Management Group LLC13$1.41K0.00%+2+18.2%Added
Plante Moran Financial Advisors, LLC13$1.41K0.00%+13New
Parallel Advisors, LLC13$1.41K0.00%+13New
Huntington National Bank14$1.52K0.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC14$1.52K0.00%+6+75.0%Added
Creative Capital Management Investments LLC18$1.95K0.00%+18New
Retirement Wealth Solutions LLC19$2.06K0.00%00.0%Unchanged
Bruce G. Allen Investments, LLC20$2.17K0.00%00.0%Unchanged
Manning & Napier Advisors LLC20$2.17K0.00%+20New
Ronald Blue Trust, Inc.21$2.27K0.00%−5−19.2%Reduced
MJT & Associates Financial Advisory Group, Inc.22$2.38K0.00%00.0%Unchanged
Godfrey Financial Associates, Inc.22$2.38K0.00%00.0%Unchanged
Kilter Group LLC22$2.38K0.00%+2+10.0%Added
N.E.W. Advisory Services LLC23$2.49K0.00%00.0%Unchanged
Farmers & Merchants Investments Inc24$2.60K0.00%00.0%Unchanged
HM Payson & Co24$2.60K0.00%00.0%Unchanged
Basecamp Wealth Advisors LLC25$2.71K0.00%+17+212.5%Added
Consultiva Wealth Management, Corp.27$2.92K0.01%00.0%Unchanged
Mowery & Schoenfeld Wealth Management, LLC28$3.03K0.00%00.0%Unchanged
Ameriflex Group, Inc.29$3.14K0.00%+29New
Bare Financial Services, Inc29$3.14K0.00%+5+20.8%Added
William B. Walkup & Associates, Inc.33$3.58K0.00%+33New
Trust Co of Vermont34$3.68K0.00%+34New
Signaturefd, LLC35$3.79K0.00%00.0%Unchanged
SBI Securities Co., Ltd.35$3.79K0.00%+14+66.7%Added
SJS Investment Consulting Inc.40$4.33K0.00%+23+135.3%Added
Wall Street Access Asset Management, LLC51$5.53K0.00%+51New
Rossby Financial, LCC52$5.63K0.00%00.0%Unchanged
True Wealth Design, LLC53$5.74K0.00%+20+60.6%Added
Owl Creek Wealth Partners LLC55$5.96K0.00%00.0%Unchanged
Harbour Investments, Inc.56$6.07K0.00%−19−25.3%Reduced
JFS Wealth Advisors, LLC56$6.07K0.00%+11+24.4%Added
Parkside Financial Bank & Trust59$6.39K0.00%00.0%Unchanged
Torren Management, LLC61$6.63K0.00%00.0%Unchanged
Meeder Asset Management Inc63$6.83K0.00%−7,163−99.1%Reduced
Continuum Advisory, LLC66$7.15K0.00%+66New
Beaird Harris Wealth Management, LLC68$7.33K0.00%00.0%Unchanged
WPG Advisers, LLC69$7.48K0.00%+27+64.3%Added
Phillip James Consulting Co.71$7.69K0.01%00.0%Unchanged
Cedar Mountain Advisors, LLC74$8.02K0.00%00.0%Unchanged
Sachetta, LLC77$8.34K0.00%+77New
CVA Family Office, LLC79$8.56K0.00%+6+8.2%Added
Private Wealth Management Group, LLC80$8.67K0.00%00.0%Unchanged
Keating Financial Advisory Services, Inc.81$8.78K0.00%+1+1.3%Added
Manchester Capital Management LLC84$9.10K0.00%00.0%Unchanged
Clearstead Advisors, LLC87$9.43K0.00%+87New
Bell Investment Advisors, Inc94$10.2K0.00%00.0%Unchanged
Fortitude Family Office, LLC96$10.4K0.00%+1+1.1%Added
Danske Bank A/S100$10.8K0.00%00.0%Unchanged
Action Point Financial Planning, LLC110$11.5K0.00%+110New
Federation des caisses Desjardins du Quebec106$11.5K0.00%+94+783.3%Added
Aventura Private Wealth, LLC110$11.9K0.00%00.0%Unchanged
Essential Partners LLC131$14.2K0.01%−53−28.8%Reduced
Quent Capital, LLC138$14.9K0.00%00.0%Unchanged
Barrow Hanley Mewhinney & Strauss LLC141$15.3K0.00%+43+43.9%Added
Dogwood Wealth Management LLC158$17.1K0.01%+38+31.7%Added
Mather Group, LLC.180$19.5K0.00%00.0%Unchanged
Larson Financial Group LLC185$20.0K0.00%−5−2.6%Reduced
Massmutual Trust Co FSB185$20.0K0.00%00.0%Unchanged
Los Angeles Capital Management LLC186$20.2K0.00%−17,116−98.9%Reduced
WealthCollab, LLC199$21.6K0.01%+45+29.2%Added
Rothschild Investment LLC199$21.6K0.00%+47+30.9%Added
FWL Investment Management, LLC211$22.9K0.00%+98+86.7%Added
EverSource Wealth Advisors, LLC220$23.8K0.00%−284−56.3%Reduced
Frazier Financial Advisors, LLC224$24.3K0.01%−12−5.1%Reduced
Valued Wealth Advisors LLC229$24.8K0.01%+58+33.9%Added
Optiver Holding B.V.269$29.1K0.00%+269New
Northwestern Mutual Wealth Management Co276$29.9K0.00%+40+16.9%Added
Whittier Trust Co of Nevada Inc325$33.3K0.00%00.0%Unchanged
Umb Bank N A311$33.7K0.00%+4+1.3%Added
Truvestments Capital LLC332$36.0K0.01%+134+67.7%Added
Eukles Asset Management333$36.1K0.01%−254−43.3%Reduced
GWM Advisors LLC381$41.3K0.00%+74+24.1%Added
Cullen/Frost Bankers, Inc.457$49.5K0.00%+44+10.7%Added
IFP Advisors, Inc490$53.1K0.00%+273+125.8%Added
Smartleaf Asset Management LLC521$56.6K0.00%00.0%Unchanged
Pacer Advisors, Inc.524$57.0K0.00%−90−14.7%Reduced