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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q4 2025

Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
375
+35 vs. Q3 2025
Shares held
46.8M
−1.77M (−3.6%) vs. Q3 2025
Total value
$3.47B
+$756.4M (+27.9%) vs. Q3 2025
New holders
72
111 more added
Sold out
37
133 more reduced

5 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2025: 375 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ4 2025: $3.47B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q4 2025

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2025.

Institutions holding BFH in Q4 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Vanguard Group Inc5,116,037$378.7M0.01%−157,760−3.0%Reduced
BlackRock, Inc.4,513,529$334.1M0.01%−18,272−0.4%Reduced
Dimensional Fund Advisors LP3,076,206$227.7M0.05%+2020.0%Added
Turtle Creek Asset Management Inc.2,551,432$188.9M8.31%−732,114−22.3%Reduced
Franklin Resources Inc2,029,894$150.3M0.04%+299,439+17.3%Added
State Street Corp1,817,571$134.6M0.00%−37,800−2.0%Reduced
American Century Companies Inc1,531,120$113.3M0.06%−24,848−1.6%Reduced
Arrowstreet Capital, Limited Partnership1,191,577$88.2M0.05%+2,272+0.2%Added
Geode Capital Management, LLC1,159,731$85.9M0.01%+14,257+1.2%Added
Allianz Asset Management GmbH1,147,366$84.9M0.10%+203,707+21.6%Added
Jacobs Levy Equity Management, Inc1,031,324$76.3M0.29%−68,575−6.2%Reduced
Morgan Stanley910,301$67.4M0.00%+215,795+31.1%Added
HSBC Holdings PLC880,116$65.4M0.04%+78,229+9.8%Added
Wellington Management Group LLP879,018$65.1M0.01%−4,215−0.5%Reduced
Goldman Sachs Group Inc833,444$61.7M0.01%−341,692−29.1%Reduced
Nomura Asset Management International Inc.719,583$53.3M0.08%+719,583New
UBS Group AG716,725$53.1M0.01%+359,088+100.4%Added
Charles Schwab Investment Management Inc680,397$50.4M0.01%−12,779−1.8%Reduced
Millennium Management LLC665,812$49.3M0.04%+459,916+223.4%Added
Pzena Investment Management LLC640,130$47.4M0.14%−145,287−18.5%Reduced
Victory Capital Management Inc633,734$46.9M0.03%−188,921−23.0%Reduced
Deutsche Bank AG587,181$43.5M0.01%−237,927−28.8%Reduced
Bank of America Corp533,454$39.5M0.00%−3,613−0.7%Reduced
Northern Trust Corp525,100$38.9M0.00%−39,724−7.0%Reduced
Neuberger Berman Group LLC439,457$32.5M0.02%−14,270−3.1%Reduced
Bank of New York Mellon Corp403,084$29.8M0.01%−17,813−4.2%Reduced
Bridgeway Capital Management, LLC341,090$25.3M0.53%−6,230−1.8%Reduced
LSV Asset Management306,911$22.7M0.05%+26,211+9.3%Added
Basswood Capital Management, L.L.C.306,886$22.7M1.00%−34,810−10.2%Reduced
Invesco Ltd.281,798$20.9M0.00%−7,987−2.8%Reduced
Prudential Financial Inc263,718$19.5M0.02%+10,513+4.2%Added
Nuveen, LLC263,083$19.5M0.01%+134,801+105.1%Added
Mizuho Markets Americas LLC262,175$19.4M0.42%−101,270−27.9%Reduced
Hudson Bay Capital Management LP253,251$18.7M0.11%+609+0.2%Added
Ameriprise Financial Inc245,594$18.2M0.00%−26,654−9.8%Reduced
Principal Financial Group Inc217,632$16.1M0.01%−7,587−3.4%Reduced
Acadian Asset Management LLC215,500$15.9M0.03%−27,609−11.4%Reduced
Storebrand Asset Management AS213,571$15.8M0.04%+21,665+11.3%Added
Miller Value Partners, LLC201,415$14.9M5.25%−68,595−25.4%Reduced
Hotchkis & Wiley Capital Management LLC199,228$14.7M0.04%−1,278−0.6%Reduced
Voloridge Investment Management, LLC195,466$14.5M0.05%−145,658−42.7%Reduced
Russell Investments Group, Ltd.194,099$14.4M0.02%−8,529−4.2%Reduced
Public Sector Pension Investment Board193,421$14.3M0.05%−15,608−7.5%Reduced
Philadelphia Financial Management of San Francisco, LLC191,939$14.2M2.94%+191,939New
Bank of Montreal190,838$14.1M0.01%−63,172−24.9%Reduced
Royal Bank of Canada186,564$13.8M0.00%+1,956+1.1%Added
D. E. Shaw & Co., Inc.179,024$13.3M0.01%+145,244+430.0%Added
Brooktree Capital Management162,064$12.0M7.98%−2,020−1.2%Reduced
Squarepoint Ops LLC157,982$11.7M0.02%+106,315+205.8%Added
SEI Investments Co157,657$11.7M0.01%−2,514−1.6%Reduced
Intech Investment Management LLC156,689$11.6M0.10%+110,616+240.1%Added
UBS Asset Management Americas Inc152,831$11.3M0.00%+23,963+18.6%Added
Assetmark, Inc149,546$11.1M0.02%+35,715+31.4%Added
Rhumbline Advisers132,454$9.81M0.01%−10,876−7.6%Reduced
Hillsdale Investment Management Inc.128,700$9.53M0.26%+11,300+9.6%Added
Legal & General Group Plc126,629$9.37M0.00%−7,052−5.3%Reduced
Cambria Investment Management, L.P.125,892$9.32M0.54%−41,459−24.8%Reduced
JPMorgan Chase & Co124,111$9.19M0.00%−86,932−41.2%Reduced
Jupiter Asset Management Ltd118,839$8.80M0.07%−19,849−14.3%Reduced
Brandywine Global Investment Management, LLC114,310$8.46M0.06%−4,200−3.5%Reduced
AQR Capital Management LLC106,559$7.89M0.00%−468−0.4%Reduced
Robeco Institutional Asset Management B.V.104,434$7.73M0.01%−8,777−7.8%Reduced
Winton Group Ltd95,570$7.08M0.24%−11,625−10.8%Reduced
Capital Fund Management S.A.94,575$7.00M0.07%+20,273+27.3%Added
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main92,938$6.88M0.01%−18,904−16.9%Reduced
Swiss National Bank92,023$6.81M0.00%−3,100−3.3%Reduced
Jump Financial, LLC91,656$6.79M0.09%−61,941−40.3%Reduced
Panagora Asset Management Inc90,968$6.73M0.02%+1,610+1.8%Added
Citigroup Inc89,633$6.64M0.00%+53,913+150.9%Added
Norges Bank89,616$6.63M0.00%+89,616New
Edgestream Partners, L.P.87,818$6.50M0.18%+259+0.3%Added
Great Lakes Advisors, LLC84,325$6.24M0.05%−34,608−29.1%Reduced
Trexquant Investment LP83,690$6.20M0.06%−162,830−66.1%Reduced
BNP PARIBAS ASSET MANAGEMENT Holding S.A.82,333$6.09M0.01%+81,809+15,612.4%Added
Susquehanna Portfolio Strategies, LLC80,854$5.99M0.09%00.0%Unchanged
Exchange Traded Concepts, LLC76,017$5.63M0.05%−23,573−23.7%Reduced
Barclays PLC75,362$5.58M0.00%+4,778+6.8%Added
Jefferies Financial Group Inc.66,015$4.89M0.04%+66,015New
Two Sigma Investments, LP64,489$4.77M0.01%−27,811−30.1%Reduced
First Trust Advisors LP61,395$4.55M0.00%+8,969+17.1%Added
Grantham, Mayo, Van Otterloo & Co. LLC60,804$4.50M0.01%+5,118+9.2%Added
New York State Teachers Retirement System59,624$4.41M0.01%+1,272+2.2%Added
Algert Global LLC58,665$4.34M0.07%+3,830+7.0%Added
Natixis56,000$4.15M0.02%+56,000New
Wells Fargo & Company55,788$4.13M0.00%+6,503+13.2%Added
Bridgewater Associates, LP54,303$4.02M0.01%+8,813+19.4%Added
Alliancebernstein L.P.53,361$3.95M0.00%−9,565−15.2%Reduced
Mitsubishi UFJ Trust & Banking Corp52,333$3.87M0.01%−370−0.7%Reduced
Nomura Holdings Inc50,266$3.72M0.01%+45,362+925.0%Added
Bessemer Group Inc49,607$3.67M0.01%+48,243+3,536.9%Added
Y-Intercept (Hong Kong) Ltd49,365$3.65M0.08%+5,264+11.9%Added
Price T Rowe Associates Inc47,100$3.49M0.00%+644+1.4%Added
Tudor Investment Corp Et Al46,926$3.47M0.02%+26,302+127.5%Added
Massachusetts Financial Services Co46,539$3.45M0.00%−1,542−3.2%Reduced
BNP Paribas Arbitrage, SA46,277$3.43M0.00%−27,881−37.6%Reduced
California State Teachers Retirement System43,828$3.24M0.00%−1,914−4.2%Reduced
O'Shaughnessy Asset Management, LLC42,121$3.12M0.02%+26,193+164.4%Added
Great West Life Assurance Co41,479$3.07M0.01%−13,115−24.0%Reduced
Public Employees Retirement System of Ohio40,709$3.01M0.01%00.0%Unchanged
Mackenzie Financial Corp39,931$2.97M0.00%−1,096−2.7%Reduced