Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 375
- +35 vs. Q3 2025
- Shares held
- 46.8M
- −1.77M (−3.6%) vs. Q3 2025
- Total value
- $3.47B
- +$756.4M (+27.9%) vs. Q3 2025
- New holders
- 72
- 111 more added
- Sold out
- 37
- 133 more reduced
5 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Dunhill Financial, LLC | 1 | $53 | 0.00% | +1 | New |
| Cedar Mountain Advisors, LLC | 1 | $74 | 0.00% | −8−88.9% | Reduced |
| Asset Dedication, LLC | 2 | $149 | 0.00% | 00.0% | Unchanged |
| Rialto Wealth Management, LLC | 3 | $223 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 3 | $223 | 0.00% | 00.0% | Unchanged |
| Abound Wealth Management | 4 | $297 | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 5 | $370 | 0.00% | +1+25.0% | Added |
| Global Wealth Strategies & Associates | 5 | $370 | 0.00% | +5 | New |
| Gilpin Wealth Management, LLC | 5 | $371 | 0.00% | +5 | New |
| Cornerstone Planning Group LLC | 6 | $409 | 0.00% | +6 | New |
| Ankerstar Wealth, LLC | 6 | $444 | 0.00% | +6 | New |
| SJS Investment Consulting Inc. | 7 | $519 | 0.00% | 00.0% | Unchanged |
| Elevated Capital Advisors, LLC | 8 | $592 | 0.00% | +8 | New |
| Basecamp Wealth Advisors LLC | 8 | $592 | 0.00% | +8 | New |
| Creative Financial Designs Inc | 10 | $740 | 0.00% | 00.0% | Unchanged |
| Rossby Financial, LCC | 11 | $814 | 0.00% | +2+22.2% | Added |
| DiNuzzo Private Wealth, Inc. | 11 | $815 | 0.00% | 00.0% | Unchanged |
| Caitlin John, LLC | 12 | $888 | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 14 | $1.04K | 0.00% | −5−26.3% | Reduced |
| Sunbelt Securities, Inc. | 14 | $1.04K | 0.00% | 00.0% | Unchanged |
| Stone House Investment Management, LLC | 14 | $1.04K | 0.00% | +14 | New |
| Godfrey Financial Associates, Inc. | 17 | $1.26K | 0.00% | +17 | New |
| Retirement Wealth Solutions LLC | 20 | $1.48K | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 20 | $1.48K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 21 | $1.55K | 0.00% | −10−32.3% | Reduced |
| Ronald Blue Trust, Inc. | 21 | $1.55K | 0.00% | +21 | New |
| SWAN Capital LLC | 22 | $1.63K | 0.00% | 00.0% | Unchanged |
| N.E.W. Advisory Services LLC | 23 | $1.70K | 0.00% | 00.0% | Unchanged |
| Ancora Advisors, LLC | 23 | $1.70K | 0.00% | +23 | New |
| Bare Financial Services, Inc | 24 | $1.78K | 0.00% | +8+50.0% | Added |
| HM Payson & Co | 24 | $1.78K | 0.00% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 27 | $2.00K | 0.01% | 00.0% | Unchanged |
| True Wealth Design, LLC | 28 | $2.07K | 0.00% | +6+27.3% | Added |
| Farmers & Merchants Investments Inc | 29 | $2.15K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 34 | $2.52K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 35 | $2.59K | 0.00% | −5−12.5% | Reduced |
| WPG Advisers, LLC | 39 | $2.89K | 0.00% | 00.0% | Unchanged |
| CX Institutional | 45 | $3.00K | 0.00% | −361−88.9% | Reduced |
| Flagship Harbor Advisors, LLC | 41 | $3.04K | 0.00% | +41 | New |
| Keating Financial Advisory Services, Inc. | 41 | $3.04K | 0.00% | +41 | New |
| JFS Wealth Advisors, LLC | 45 | $3.33K | 0.00% | +15+50.0% | Added |
| Kilter Group LLC | 45 | $3.33K | 0.00% | +39+650.0% | Added |
| MB, Levis & Associates, LLC | 50 | $3.70K | 0.00% | +50 | New |
| MJT & Associates Financial Advisory Group, Inc. | 56 | $4.15K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 59 | $4.37K | 0.00% | 00.0% | Unchanged |
| Red Tortoise LLC | 60 | $4.44K | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 65 | $4.81K | 0.00% | +6+10.2% | Added |
| Motiv8 Investments LLC | 64 | $5.00K | 0.00% | +64 | New |
| Beaird Harris Wealth Management, LLC | 68 | $5.01K | 0.00% | 00.0% | Unchanged |
| Dogwood Wealth Management LLC | 68 | $5.03K | 0.00% | +68 | New |
| Fortitude Family Office, LLC | 70 | $5.18K | 0.00% | 00.0% | Unchanged |
| Signature Equity Partners, LLC | 77 | $5.70K | 0.00% | +77 | New |
| Rothschild Investment LLC | 80 | $5.92K | 0.00% | +10+14.3% | Added |
| Private Wealth Management Group, LLC | 80 | $5.92K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 81 | $6.00K | 0.00% | −8−9.0% | Reduced |
| Manchester Capital Management LLC | 84 | $6.22K | 0.00% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 87 | $6.43K | 0.00% | +87 | New |
| Bell Investment Advisors, Inc | 94 | $6.96K | 0.00% | 00.0% | Unchanged |
| Barrow Hanley Mewhinney & Strauss LLC | 98 | $7.25K | 0.00% | +54+122.7% | Added |
| Aventura Private Wealth, LLC | 110 | $8.14K | 0.00% | 00.0% | Unchanged |
| Root Financial Partners, LLC | 128 | $9.48K | 0.00% | +25+24.3% | Added |
| Larson Financial Group LLC | 129 | $9.55K | 0.00% | +17+15.2% | Added |
| Quent Capital, LLC | 138 | $10.2K | 0.00% | −13−8.6% | Reduced |
| SRS Capital Advisors, Inc. | 138 | $10.2K | 0.00% | −362−72.4% | Reduced |
| WealthCollab, LLC | 154 | $11.4K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 178 | $13.2K | 0.00% | +17+10.6% | Added |
| Eastern Bank | 190 | $14.1K | 0.00% | +190 | New |
| Truvestments Capital LLC | 198 | $14.7K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 207 | $15.3K | 0.00% | +174+527.3% | Added |
| South State Corp. | 212 | $15.7K | 0.00% | 00.0% | Unchanged |
| Quest Partners LLC | 219 | $16.2K | 0.00% | −28,823−99.2% | Reduced |
| Aster Capital Management (DIFC) Ltd | 221 | $16.4K | 0.01% | −2,290−91.2% | Reduced |
| Frazier Financial Advisors, LLC | 223 | $16.5K | 0.01% | +1+0.5% | Added |
| Northwestern Mutual Wealth Management Co | 233 | $17.3K | 0.00% | −329−58.5% | Reduced |
| MAI Capital Management | 261 | $19.3K | 0.00% | +15+6.1% | Added |
| Legacy Wealth Managment, LLC | 275 | $20.4K | 0.01% | +124+82.1% | Added |
| Torren Management, LLC | 278 | $20.6K | 0.01% | +278 | New |
| Massmutual Trust Co FSB | 280 | $20.7K | 0.00% | −13−4.4% | Reduced |
| Umb Bank N A | 292 | $21.6K | 0.00% | +116+65.9% | Added |
| Fifth Third Bancorp | 297 | $22.0K | 0.00% | +29+10.8% | Added |
| DV Trading LLC | 300 | $22.2K | 0.00% | +300 | New |
| GWM Advisors LLC | 307 | $22.7K | 0.00% | −430−58.3% | Reduced |
| Whittier Trust Co of Nevada Inc | 325 | $26.1K | 0.00% | 00.0% | Unchanged |
| Kemnay Advisory Services Inc. | 380 | $28.1K | 0.00% | +380 | New |
| Pacer Advisors, Inc. | 387 | $28.6K | 0.00% | −13−3.3% | Reduced |
| Cullen/Frost Bankers, Inc. | 390 | $28.9K | 0.00% | +390 | New |
| Matrix Trust Co | 395 | $29.0K | 0.00% | −3−0.8% | Reduced |
| SageView Advisory Group, LLC | 450 | $33.3K | 0.00% | +450 | New |
| EverSource Wealth Advisors, LLC | 511 | $37.8K | 0.00% | −130−20.3% | Reduced |
| CIBC Private Wealth Group, LLC | 551 | $40.8K | 0.00% | −1,007−64.6% | Reduced |
| Curat Global, LLC | 555 | $41.1K | 0.05% | 00.0% | Unchanged |
| Eukles Asset Management | 587 | $43.5K | 0.02% | −7−1.2% | Reduced |
| US Bancorp | 626 | $46.3K | 0.00% | −37−5.6% | Reduced |
| Rockefeller Capital Management L.P. | 651 | $48.2K | 0.00% | −9−1.4% | Reduced |
| First Horizon Corp | 756 | $56.0K | 0.00% | +756 | New |
| Danske Bank A/S | 900 | $66.6K | 0.00% | +800+800.0% | Added |
| Salomon & Ludwin, LLC | 887 | $67.7K | 0.01% | −1−0.1% | Reduced |
| Tower Research Capital LLC (TRC) | 1,012 | $74.9K | 0.00% | −1,645−61.9% | Reduced |
| Nomura Asset Management Co Ltd | 1,220 | $90.3K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 1,285 | $95.1K | 0.01% | 00.0% | Unchanged |