Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 389
- +23 vs. Q4 2025
- Shares held
- 43.3M
- +1.84M (+4.4%) vs. Q4 2025
- Total value
- $3.24B
- +$172.0M (+5.6%) vs. Q4 2025
- New holders
- 63
- 126 more added
- Sold out
- 40
- 134 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| BlackRock, Inc. | 4,224,700 | $316.4M | 0.01% | −288,829−6.4% | Reduced |
| Dimensional Fund Advisors LP | 3,086,060 | $231.1M | 0.05% | +9,854+0.3% | Added |
| Vanguard Portfolio Management LLC | 2,756,336 | $206.4M | 0.01% | +2,756,336 | New |
| Turtle Creek Asset Management Inc. | 2,431,102 | $182.1M | 6.81% | −120,330−4.7% | Reduced |
| Vanguard Capital Management LLC | 1,869,385 | $140.0M | 0.00% | +1,869,385 | New |
| State Street Corp | 1,764,783 | $132.2M | 0.00% | −52,788−2.9% | Reduced |
| American Century Companies Inc | 1,631,621 | $122.2M | 0.06% | +100,501+6.6% | Added |
| Allianz Asset Management GmbH | 1,346,602 | $100.8M | 0.12% | +199,236+17.4% | Added |
| Geode Capital Management, LLC | 1,185,210 | $88.8M | 0.01% | +25,479+2.2% | Added |
| Franklin Resources Inc | 1,149,456 | $86.1M | 0.02% | −880,438−43.4% | Reduced |
| Arrowstreet Capital, Limited Partnership | 1,103,584 | $82.6M | 0.04% | −87,993−7.4% | Reduced |
| HSBC Holdings PLC | 1,009,890 | $74.7M | 0.04% | +129,774+14.7% | Added |
| Jacobs Levy Equity Management, Inc | 946,267 | $70.9M | 0.30% | −85,057−8.2% | Reduced |
| Wellington Management Group LLP | 828,270 | $62.0M | 0.01% | −50,748−5.8% | Reduced |
| Goldman Sachs Group Inc | 753,014 | $56.4M | 0.01% | −80,430−9.7% | Reduced |
| Nomura Asset Management International Inc. | 708,466 | $53.1M | 0.09% | −11,117−1.5% | Reduced |
| Charles Schwab Investment Management Inc | 654,149 | $49.0M | 0.01% | −26,248−3.9% | Reduced |
| Bank of America Corp | 630,225 | $47.2M | 0.00% | +96,771+18.1% | Added |
| Morgan Stanley | 615,628 | $46.1M | 0.00% | −294,673−32.4% | Reduced |
| Pzena Investment Management LLC | 613,673 | $46.0M | 0.15% | −26,457−4.1% | Reduced |
| Northern Trust Corp | 536,102 | $40.1M | 0.01% | +11,002+2.1% | Added |
| Neuberger Berman Group LLC | 444,393 | $33.2M | 0.03% | +4,936+1.1% | Added |
| UBS Group AG | 435,265 | $32.6M | 0.01% | −281,460−39.3% | Reduced |
| LSV Asset Management | 425,611 | $31.9M | 0.07% | +118,700+38.7% | Added |
| Principal Financial Group Inc | 396,691 | $29.7M | 0.02% | +179,059+82.3% | Added |
| Bank of New York Mellon Corp | 385,907 | $28.9M | 0.01% | −17,177−4.3% | Reduced |
| SG Americas Securities, LLC | 350,061 | $26.2M | 0.03% | +315,034+899.4% | Added |
| Bridgeway Capital Management, LLC | 330,475 | $24.7M | 0.50% | −10,615−3.1% | Reduced |
| Public Sector Pension Investment Board | 284,075 | $21.3M | 0.07% | +90,654+46.9% | Added |
| Vanguard Fiduciary Trust Co | 281,589 | $21.1M | 0.01% | +281,589 | New |
| Invesco Ltd. | 274,705 | $20.6M | 0.00% | −7,093−2.5% | Reduced |
| Nuveen, LLC | 264,410 | $19.8M | 0.01% | +1,327+0.5% | Added |
| Ameriprise Financial Inc | 219,901 | $16.5M | 0.00% | −25,693−10.5% | Reduced |
| Storebrand Asset Management AS | 213,571 | $16.0M | 0.05% | 00.0% | Unchanged |
| Panagora Asset Management Inc | 206,133 | $15.4M | 0.06% | +115,165+126.6% | Added |
| Squarepoint Ops LLC | 203,553 | $15.2M | 0.03% | +45,571+28.8% | Added |
| Prudential Financial Inc | 203,128 | $15.2M | 0.02% | −60,590−23.0% | Reduced |
| Miller Value Partners, LLC | 193,697 | $14.5M | 3.79% | −7,718−3.8% | Reduced |
| Empowered Funds, LLC | 193,123 | $14.5M | 0.09% | +193,123 | New |
| JPMorgan Chase & Co | 197,088 | $14.4M | 0.00% | +72,977+58.8% | Added |
| AQR Capital Management LLC | 187,683 | $14.0M | 0.01% | +81,124+76.1% | Added |
| Russell Investments Group, Ltd. | 185,241 | $13.9M | 0.01% | −8,858−4.6% | Reduced |
| Hotchkis & Wiley Capital Management LLC | 182,623 | $13.7M | 0.04% | −16,605−8.3% | Reduced |
| Millennium Management LLC | 180,754 | $13.5M | 0.01% | −485,058−72.9% | Reduced |
| Philadelphia Financial Management of San Francisco, LLC | 172,156 | $12.9M | 4.13% | −19,783−10.3% | Reduced |
| Deutsche Bank AG | 163,154 | $12.2M | 0.00% | −424,027−72.2% | Reduced |
| Basswood Capital Management, L.L.C. | 158,693 | $11.9M | 0.61% | −148,193−48.3% | Reduced |
| Assetmark, Inc | 158,588 | $11.9M | 0.02% | +9,042+6.0% | Added |
| Citadel Advisors LLC | 147,248 | $11.0M | 0.01% | +147,248 | New |
| Two Sigma Investments, LP | 138,238 | $10.4M | 0.01% | +73,749+114.4% | Added |
| Schroder Investment Management Group | 138,112 | $10.1M | 0.01% | +138,112 | New |
| Cambria Investment Management, L.P. | 132,811 | $9.95M | 0.56% | +6,919+5.5% | Added |
| J. Goldman & Co LP | 132,585 | $9.93M | 0.46% | +132,585 | New |
| Hudson Bay Capital Management LP | 131,602 | $9.86M | 0.06% | −121,649−48.0% | Reduced |
| Rhumbline Advisers | 131,192 | $9.82M | 0.01% | −1,262−1.0% | Reduced |
| UBS Asset Management Americas Inc | 131,015 | $9.81M | 0.00% | −21,816−14.3% | Reduced |
| Hillsdale Investment Management Inc. | 128,700 | $9.64M | 0.26% | 00.0% | Unchanged |
| Capital Fund Management S.A. | 126,344 | $9.46M | 0.08% | +31,769+33.6% | Added |
| D. E. Shaw & Co., Inc. | 125,363 | $9.39M | 0.01% | −53,661−30.0% | Reduced |
| SEI Investments Co | 122,177 | $9.15M | 0.01% | −35,480−22.5% | Reduced |
| Legal & General Group Plc | 116,108 | $8.70M | 0.00% | −10,521−8.3% | Reduced |
| Victory Capital Management Inc | 114,292 | $8.56M | 0.01% | −519,442−82.0% | Reduced |
| Jupiter Asset Management Ltd | 106,163 | $7.95M | 0.04% | −12,676−10.7% | Reduced |
| Robeco Institutional Asset Management B.V. | 104,434 | $7.82M | 0.01% | 00.0% | Unchanged |
| Trexquant Investment LP | 100,627 | $7.54M | 0.05% | +16,937+20.2% | Added |
| Brooktree Capital Management | 98,534 | $7.38M | 5.85% | −63,530−39.2% | Reduced |
| ExodusPoint Capital Management, LP | 96,761 | $7.25M | 0.07% | +88,486+1,069.3% | Added |
| O'Shaughnessy Asset Management, LLC | 94,320 | $7.06M | 0.04% | +52,199+123.9% | Added |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 92,938 | $6.96M | 0.01% | 00.0% | Unchanged |
| Swiss National Bank | 90,323 | $6.76M | 0.00% | −1,700−1.8% | Reduced |
| Winton Group Ltd | 89,022 | $6.67M | 0.23% | −6,548−6.9% | Reduced |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 82,120 | $6.15M | 0.01% | −213−0.3% | Reduced |
| Susquehanna Portfolio Strategies, LLC | 80,854 | $6.06M | 0.09% | 00.0% | Unchanged |
| BW Gestao de Investimentos Ltda. | 80,000 | $5.99M | 0.27% | +80,000 | New |
| Great Lakes Advisors, LLC | 77,266 | $5.79M | 0.05% | −7,059−8.4% | Reduced |
| Moran Wealth Management, LLC | 73,814 | $5.53M | 0.17% | +35,672+93.5% | Added |
| Bessemer Group Inc | 71,078 | $5.32M | 0.01% | +21,471+43.3% | Added |
| Citigroup Inc | 70,445 | $5.28M | 0.00% | −19,188−21.4% | Reduced |
| HRT Financial LP | 67,283 | $5.04M | 0.01% | +33,498+99.2% | Added |
| Mackenzie Financial Corp | 63,658 | $4.77M | 0.01% | +23,727+59.4% | Added |
| Intech Investment Management LLC | 63,173 | $4.73M | 0.05% | −93,516−59.7% | Reduced |
| First Trust Advisors LP | 62,820 | $4.70M | 0.00% | +1,425+2.3% | Added |
| Jefferies Financial Group Inc. | 58,900 | $4.41M | 0.05% | −7,115−10.8% | Reduced |
| Price T Rowe Associates Inc | 55,046 | $4.12M | 0.00% | +7,946+16.9% | Added |
| California State Teachers Retirement System | 54,175 | $4.06M | 0.00% | +10,347+23.6% | Added |
| Grantham, Mayo, Van Otterloo & Co. LLC | 52,791 | $3.95M | 0.01% | −8,013−13.2% | Reduced |
| Wells Fargo & Company | 52,123 | $3.90M | 0.00% | −3,665−6.6% | Reduced |
| BNP Paribas Arbitrage, SA | 51,641 | $3.87M | 0.00% | +5,364+11.6% | Added |
| New York State Teachers Retirement System | 51,395 | $3.85M | 0.01% | −8,229−13.8% | Reduced |
| Exchange Traded Concepts, LLC | 51,128 | $3.83M | 0.03% | −24,889−32.7% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 50,986 | $3.82M | 0.01% | −1,347−2.6% | Reduced |
| Nomura Holdings Inc | 50,001 | $3.74M | 0.03% | −265−0.5% | Reduced |
| Alliancebernstein L.P. | 49,415 | $3.66M | 0.00% | −3,946−7.4% | Reduced |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 47,965 | $3.59M | 0.01% | +38,884+428.2% | Added |
| Massachusetts Financial Services Co | 45,336 | $3.40M | 0.00% | −1,203−2.6% | Reduced |
| Vanguard Asset Management, Ltd | 42,489 | $3.18M | 0.00% | +42,489 | New |
| Algert Global LLC | 40,745 | $3.05M | 0.05% | −17,920−30.5% | Reduced |
| Public Employees Retirement System of Ohio | 40,709 | $3.05M | 0.01% | 00.0% | Unchanged |
| Healthcare of Ontario Pension Plan Trust Fund | 39,672 | $2.97M | 0.00% | +39,672 | New |
| Royce & Associates LP | 39,284 | $2.94M | 0.03% | +70.0% | Added |