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Livermore
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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q1 2026

Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
389
+23 vs. Q4 2025
Shares held
43.3M
+1.84M (+4.4%) vs. Q4 2025
Total value
$3.24B
+$172.0M (+5.6%) vs. Q4 2025
New holders
63
126 more added
Sold out
40
134 more reduced

9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 389 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ1 2026: $3.24B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2025.

Institutions holding BFH in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Raffa Wealth Management, LLC1$750.00%+1New
Curio Wealth, LLC1$750.00%+1New
Asset Dedication, LLC2$1500.00%00.0%Unchanged
HFM Investment Advisors, LLC3$2250.00%00.0%Unchanged
Innovative Asset Advisors Group, LLC3$2250.00%+3New
Stone House Investment Management, LLC4$3000.00%−10−71.4%Reduced
Abound Wealth Management4$3000.00%00.0%Unchanged
Vermillion Wealth Management, Inc.4$3000.00%+4New
JPL Wealth Management, LLC4$3000.00%+4New
Arlington Trust Co LLC5$3740.00%+5New
Ankerstar Wealth, LLC6$4490.00%00.0%Unchanged
Elevated Capital Advisors, LLC8$5990.00%00.0%Unchanged
Basecamp Wealth Advisors LLC8$5990.00%00.0%Unchanged
Bay Harbor Wealth Management, LLC8$5990.00%+3+60.0%Added
Creative Financial Designs Inc10$7490.00%00.0%Unchanged
Gilpin Wealth Management, LLC10$7490.00%+5+100.0%Added
DiNuzzo Private Wealth, Inc.11$8240.00%00.0%Unchanged
Prestige Wealth Management Group LLC11$8240.00%+11New
Federation des caisses Desjardins du Quebec12$8780.00%+12New
Caitlin John, LLC12$8990.00%00.0%Unchanged
Huntington National Bank14$1.05K0.00%00.0%Unchanged
Sunbelt Securities, Inc.14$1.05K0.00%00.0%Unchanged
Rialto Wealth Management, LLC14$1.05K0.00%+11+366.7%Added
SJS Investment Consulting Inc.17$1.27K0.00%+10+142.9%Added
Retirement Wealth Solutions LLC19$1.42K0.00%−1−5.0%Reduced
Kilter Group LLC20$1.50K0.00%−25−55.6%Reduced
Bruce G. Allen Investments, LLC20$1.50K0.00%00.0%Unchanged
SBI Securities Co., Ltd.21$1.57K0.00%00.0%Unchanged
Triumph Capital Management21$1.57K0.00%+21New
MJT & Associates Financial Advisory Group, Inc.22$1.65K0.00%−34−60.7%Reduced
Godfrey Financial Associates, Inc.22$1.65K0.00%+5+29.4%Added
Ancora Advisors, LLC23$1.72K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC23$1.72K0.00%00.0%Unchanged
Farmers & Merchants Investments Inc24$1.80K0.00%−5−17.2%Reduced
Bare Financial Services, Inc24$1.80K0.00%00.0%Unchanged
HM Payson & Co24$1.80K0.00%00.0%Unchanged
Ronald Blue Trust, Inc.26$1.95K0.00%+5+23.8%Added
Consultiva Wealth Management, Corp.27$2.02K0.01%00.0%Unchanged
Mowery & Schoenfeld Wealth Management, LLC28$2.10K0.00%+28New
True Wealth Design, LLC33$2.47K0.00%+5+17.9%Added
Signaturefd, LLC35$2.62K0.00%00.0%Unchanged
Group One Trading, L.P.35$2.62K0.00%+35New
BFSG, LLC35$2.62K0.00%+35New
WPG Advisers, LLC42$3.15K0.00%+3+7.7%Added
JFS Wealth Advisors, LLC45$3.37K0.00%00.0%Unchanged
Rossby Financial, LCC52$3.83K0.00%+41+372.7%Added
Wealth Preservation Advisors, LLC53$3.97K0.00%+53New
Owl Creek Wealth Partners LLC55$4.12K0.00%+55New
Parkside Financial Bank & Trust59$4.42K0.00%00.0%Unchanged
Red Tortoise LLC60$4.49K0.00%00.0%Unchanged
Torren Management, LLC61$4.58K0.00%−217−78.1%Reduced
Phillip James Consulting Co.71$5.00K0.00%+71New
Beaird Harris Wealth Management, LLC68$5.07K0.00%00.0%Unchanged
Aster Capital Management (DIFC) Ltd107$5.36K0.00%−114−51.6%Reduced
CVA Family Office, LLC73$5.47K0.00%+73New
Cedar Mountain Advisors, LLC74$5.54K0.00%+73+7,300.0%Added
Harbour Investments, Inc.75$5.62K0.00%−6−7.4%Reduced
Keating Financial Advisory Services, Inc.80$5.99K0.00%+39+95.1%Added
Private Wealth Management Group, LLC80$5.99K0.00%00.0%Unchanged
Manchester Capital Management LLC84$6.29K0.00%00.0%Unchanged
Sound Income Strategies, LLC88$6.44K0.00%+1+1.1%Added
Bell Investment Advisors, Inc94$7.04K0.00%00.0%Unchanged
Caitong International Asset Management Co., Ltd94$7.04K0.00%+94New
Fortitude Family Office, LLC95$7.12K0.00%+25+35.7%Added
Barrow Hanley Mewhinney & Strauss LLC98$7.34K0.00%00.0%Unchanged
Danske Bank A/S100$7.49K0.00%−800−88.9%Reduced
Aventura Private Wealth, LLC110$8.24K0.00%00.0%Unchanged
FWL Investment Management, LLC113$8.46K0.00%+113New
Dogwood Wealth Management LLC120$8.99K0.00%+52+76.5%Added
Quent Capital, LLC138$10.3K0.00%00.0%Unchanged
Intentional Wealth Strategies, LLC150$11.2K0.01%+150New
Rothschild Investment LLC152$11.4K0.00%+72+90.0%Added
WealthCollab, LLC154$11.5K0.00%00.0%Unchanged
Twin Peaks Wealth Advisors, LLC156$11.7K0.00%+156New
Valued Wealth Advisors LLC171$12.8K0.01%+171New
Mather Group, LLC.180$13.5K0.00%+180New
Essential Partners LLC184$13.8K0.00%+119+183.1%Added
Massmutual Trust Co FSB185$13.9K0.00%−95−33.9%Reduced
Eastern Bank190$14.2K0.00%00.0%Unchanged
Larson Financial Group LLC190$14.2K0.00%+61+47.3%Added
Truvestments Capital LLC198$14.8K0.00%00.0%Unchanged
South State Corp.212$15.9K0.00%00.0%Unchanged
IFP Advisors, Inc217$16.3K0.00%+39+21.9%Added
Frazier Financial Advisors, LLC236$17.6K0.01%+13+5.8%Added
Northwestern Mutual Wealth Management Co236$17.7K0.00%+3+1.3%Added
Legacy Wealth Managment, LLC275$20.6K0.01%00.0%Unchanged
GWM Advisors LLC307$23.0K0.00%00.0%Unchanged
Umb Bank N A307$23.0K0.00%+15+5.1%Added
Root Financial Partners, LLC325$24.3K0.00%+197+153.9%Added
Whittier Trust Co of Nevada Inc325$24.4K0.00%00.0%Unchanged
Farther Finance Advisors, LLC406$29.9K0.00%−1,101−73.1%Reduced
Cullen/Frost Bankers, Inc.413$30.9K0.00%+23+5.9%Added
SRS Capital Advisors, Inc.422$31.8K0.00%+284+205.8%Added
MAI Capital Management448$33.6K0.00%+187+71.6%Added
Advisory Services Network, LLC472$35.3K0.00%+472New
EverSource Wealth Advisors, LLC504$37.7K0.00%−7−1.4%Reduced
Smartleaf Asset Management LLC521$38.0K0.00%−873−62.6%Reduced
Allworth Financial LP534$40.0K0.00%+327+158.0%Added
Curat Global, LLC555$41.6K0.04%00.0%Unchanged
Eukles Asset Management587$44.0K0.02%00.0%Unchanged