Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Bread Financial Holdings, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 420
- +37 vs. Q1 2026
- Shares held
- 39.7M
- −3.63M (−8.4%) vs. Q1 2026
- Total value
- $4.30B
- +$1.06B (+32.6%) vs. Q1 2026
- New holders
- 78
- 123 more added
- Sold out
- 41
- 158 more reduced
6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pathstone Holdings, LLC | 7,034 | $762.1K | 0.00% | +32+0.5% | Added |
| Pictet Asset Management Holding SA | 6,986 | $756.9K | 0.00% | −1,052−13.1% | Reduced |
| Trexquant Investment LP | 6,915 | $749.2K | 0.00% | −93,712−93.1% | Reduced |
| Federated Hermes, Inc. | 6,894 | $747.0K | 0.00% | +1,074+18.5% | Added |
| Commonwealth Equity Services, LLC | 6,854 | $742.7K | 0.00% | −81−1.2% | Reduced |
| Creative Planning | 6,725 | $728.6K | 0.00% | +478+7.7% | Added |
| Optimize Financial Inc | 6,574 | $712.3K | 0.26% | −22−0.3% | Reduced |
| Sound Capital Solutions LLC | 6,574 | $712.3K | 0.17% | +6,574 | New |
| Bailard, Inc. | 6,500 | $704.3K | 0.01% | 00.0% | Unchanged |
| Baron Wealth Management LLC | 6,466 | $700.6K | 0.18% | +392+6.5% | Added |
| Neo Ivy Capital Management | 6,396 | $693.0K | 0.16% | +4,303+205.6% | Added |
| TCG Advisory Services, LLC | 6,250 | $677.2K | 0.01% | +52+0.8% | Added |
| Toroso Investments, LLC | 6,148 | $666.1K | 0.00% | −106−1.7% | Reduced |
| Hancock Whitney Corp | 6,006 | $650.8K | 0.01% | −1,083−15.3% | Reduced |
| JBF Capital, Inc. | 6,000 | $650.1K | 0.09% | 00.0% | Unchanged |
| AdvisorShares Investments LLC | 6,000 | $650.1K | 0.08% | +6,000 | New |
| ProShare Advisors LLC | 5,941 | $643.7K | 0.00% | −1,167−16.4% | Reduced |
| Maryland State Retirement & Pension System | 5,901 | $639.4K | 0.01% | −509−7.9% | Reduced |
| HighTower Advisors, LLC | 5,378 | $582.8K | 0.00% | −1,912−26.2% | Reduced |
| Xponance, Inc. | 5,337 | $578.3K | 0.00% | −292−5.2% | Reduced |
| Public Employees Retirement Association of Colorado | 5,316 | $576.0K | 0.00% | −116−2.1% | Reduced |
| Wealth Enhancement Advisory Services, LLC | 7,880 | $546.6K | 0.00% | +924+13.3% | Added |
| Pallas Capital Advisors LLC | 5,040 | $546.1K | 0.02% | +5+0.1% | Added |
| Bokf, NA | 5,031 | $545.1K | 0.01% | −1,256−20.0% | Reduced |
| FJ Capital Management LLC | 5,007 | $542.5K | 0.07% | +1,541+44.5% | Added |
| Quantbot Technologies LP | 4,996 | $541.3K | 0.02% | +1,204+31.8% | Added |
| Schonfeld Strategic Advisors LLC | 4,994 | $541.1K | 0.00% | +4,994 | New |
| JMN Financial LLC | 4,954 | $536.8K | 0.42% | +2,034+69.7% | Added |
| Swiss Life Asset Management Ltd | 4,932 | $534.4K | 0.00% | +2,062+71.8% | Added |
| Calamos Wealth Management LLC | 4,889 | $529.7K | 0.02% | 00.0% | Unchanged |
| CIBC World Markets Inc. | 4,882 | $529.0K | 0.00% | +207+4.4% | Added |
| Atria Investments LLC | 4,880 | $528.8K | 0.01% | −176−3.5% | Reduced |
| Sanchez Gaunt Capital Management, LLC | 4,835 | $523.9K | 0.29% | −655−11.9% | Reduced |
| CI Private Wealth, LLC | 4,816 | $521.8K | 0.00% | +377+8.5% | Added |
| CAPROCK Group, Inc. | 4,781 | $518.0K | 0.01% | +4,781 | New |
| Mutual of America Capital Management LLC | 4,628 | $501.4K | 0.00% | −419−8.3% | Reduced |
| Guggenheim Capital LLC | 4,491 | $486.6K | 0.00% | +613+15.8% | Added |
| Bank of Montreal | 4,394 | $476.1K | 0.00% | −93−2.1% | Reduced |
| Marshall Wace, LLP | 4,300 | $465.9K | 0.00% | −2,851−39.9% | Reduced |
| Range Financial Group LLC | 4,271 | $462.8K | 0.13% | −578−11.9% | Reduced |
| QRG Capital Management, Inc. | 4,127 | $447.2K | 0.00% | +380+10.1% | Added |
| Nisa Investment Advisors, LLC | 4,007 | $434.2K | 0.00% | +388+10.7% | Added |
| Procyon Private Wealth Partners, LLC | 3,947 | $427.7K | 0.02% | +3,947 | New |
| GAMMA Investing LLC | 3,842 | $416.3K | 0.02% | +99+2.6% | Added |
| Pinnacle Wealth Planning Services, Inc. | 3,815 | $413.4K | 0.04% | +131+3.6% | Added |
| PEAK6 LLC | 3,815 | $413.4K | 0.01% | +3,815 | New |
| CIBC Asset Management Inc | 3,804 | $412.2K | 0.00% | −519−12.0% | Reduced |
| Ameritas Investment Partners, Inc. | 3,718 | $402.8K | 0.01% | 00.0% | Unchanged |
| Savant Capital, LLC | 3,622 | $393.3K | 0.00% | +208+6.1% | Added |
| HB Wealth Management, LLC | 3,579 | $387.8K | 0.00% | +622+21.0% | Added |
| Jain Global LLC | 3,483 | $377.4K | 0.00% | +3,483 | New |
| Abel Hall, LLC | 3,460 | $374.9K | 0.06% | +47+1.4% | Added |
| Captrust Financial Advisors | 3,440 | $372.7K | 0.00% | +336+10.8% | Added |
| Vestcor Inc | 3,303 | $358.0K | 0.01% | −21,532−86.7% | Reduced |
| Jump Financial, LLC | 3,259 | $353.1K | 0.00% | −22,915−87.5% | Reduced |
| BTG Pactual Asset Management US LLC | 3,250 | $352.1K | 0.03% | +3,250 | New |
| Man Group plc | 3,234 | $350.4K | 0.00% | −3,460−51.7% | Reduced |
| Ensign Peak Advisors, Inc | 3,192 | $345.9K | 0.00% | 00.0% | Unchanged |
| Colony Group, LLC | 3,123 | $338.5K | 0.00% | −1,302−29.4% | Reduced |
| Advisor Group Holdings, Inc. | 3,105 | $338.2K | 0.00% | +115+3.8% | Added |
| RSM US Wealth Management LLC | 3,097 | $335.6K | 0.00% | +281+10.0% | Added |
| Catalyst Funds Management Pty Ltd | 3,000 | $325.1K | 0.02% | +3,000 | New |
| CIBC Bancorp USA Inc. | 2,883 | $312.4K | 0.00% | −4−0.1% | Reduced |
| Virginia Retirement Systems Et Al | 2,800 | $303.4K | 0.00% | +2,800 | New |
| Cambridge Investment Research Advisors, Inc. | 2,783 | $301.0K | 0.00% | +2,783 | New |
| Vident Advisory, LLC | 2,743 | $297.2K | 0.00% | +2,743 | New |
| Everence Capital Management Inc | 2,710 | $294.0K | 0.02% | 00.0% | Unchanged |
| Verdad Advisers, LP | 2,503 | $271.2K | 0.26% | +2,503 | New |
| Kathmere Capital Management, LLC | 2,482 | $268.9K | 0.01% | +2,482 | New |
| Sage Rhino Capital LLC | 2,479 | $268.6K | 0.04% | +2,479 | New |
| Fulcrum Asset Management LLP | 2,416 | $262.7K | 0.03% | +2,416 | New |
| Truist Financial Corp | 2,406 | $260.7K | 0.00% | +2,406 | New |
| Merit Financial Group, LLC | 2,403 | $260.4K | 0.00% | −708−22.8% | Reduced |
| Innealta Capital, LLC | 2,379 | $257.8K | 0.14% | +2,379 | New |
| Cetera Investment Advisers | 2,343 | $253.9K | 0.00% | −2,463−51.2% | Reduced |
| Brighton Jones LLC | 2,342 | $253.8K | 0.00% | +2,342 | New |
| Advisor OS, LLC | 2,326 | $252.0K | 0.02% | −992−29.9% | Reduced |
| MJP Associates Inc | 2,326 | $252.0K | 0.03% | +2,326 | New |
| DnB Asset Management AS | 2,315 | $250.8K | 0.00% | +2,315 | New |
| Global Retirement Partners, LLC | 2,310 | $250.3K | 0.00% | +2,310 | New |
| FourThought Financial Partners, LLC | 2,298 | $249.0K | 0.02% | −373−14.0% | Reduced |
| Vista Finance, LLC | 2,245 | $243.2K | 0.14% | +2,245 | New |
| Seeds Investor LLC | 2,219 | $240.4K | 0.02% | +2,219 | New |
| STRS Ohio | 2,200 | $238.4K | 0.00% | +1,300+144.4% | Added |
| Mirabella Financial Services LLP | 2,123 | $230.0K | 0.02% | −7,002−76.7% | Reduced |
| Mangrove Partners | 2,080 | $225.4K | 0.01% | +2,080 | New |
| Dynamic Technology Lab Private Ltd | 2,070 | $224.0K | 0.05% | −709−25.5% | Reduced |
| TCP Asset Management, LLC | 2,055 | $222.7K | 0.03% | +2,055 | New |
| Virtu Financial LLC | 2,035 | $220.0K | 0.01% | +2,035 | New |
| Great Valley Advisor Group, Inc. | 2,021 | $219.0K | 0.00% | +2,021 | New |
| J. Goldman & Co LP | 2,000 | $216.7K | 0.01% | −130,585−98.5% | Reduced |
| NorthCrest Asset Manangement, LLC | 2,238 | $213.8K | 0.01% | +2,238 | New |
| denkapparat Operations GmbH | 1,964 | $212.8K | 0.07% | +1,964 | New |
| Headlands Technologies LLC | 1,939 | $210.1K | 0.02% | +1,939 | New |
| Glenmede Trust Co NA | 1,921 | $208.1K | 0.00% | +1,921 | New |
| Summit Trail Advisors, LLC | 1,906 | $206.5K | 0.00% | +1,906 | New |
| Profund Advisors LLC | 1,901 | $206.0K | 0.01% | +1,901 | New |
| Nykredit A/S | 1,854 | $200.9K | 0.00% | +1,854 | New |
| Tower Research Capital LLC (TRC) | 1,680 | $182.0K | 0.00% | −2,505−59.9% | Reduced |
| KBC Group NV | 1,631 | $177.0K | 0.00% | 00.0% | Unchanged |