Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 375
- +35 vs. Q3 2025
- Shares held
- 46.8M
- −1.77M (−3.6%) vs. Q3 2025
- Total value
- $3.47B
- +$756.4M (+27.9%) vs. Q3 2025
- New holders
- 72
- 111 more added
- Sold out
- 37
- 133 more reduced
5 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| MAI Capital Management | 261 | $19.3K | 0.00% | +15+6.1% | Added |
| Northwestern Mutual Wealth Management Co | 233 | $17.3K | 0.00% | −329−58.5% | Reduced |
| Frazier Financial Advisors, LLC | 223 | $16.5K | 0.01% | +1+0.5% | Added |
| Aster Capital Management (DIFC) Ltd | 221 | $16.4K | 0.01% | −2,290−91.2% | Reduced |
| Quest Partners LLC | 219 | $16.2K | 0.00% | −28,823−99.2% | Reduced |
| South State Corp. | 212 | $15.7K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 207 | $15.3K | 0.00% | +174+527.3% | Added |
| Truvestments Capital LLC | 198 | $14.7K | 0.00% | 00.0% | Unchanged |
| Eastern Bank | 190 | $14.1K | 0.00% | +190 | New |
| IFP Advisors, Inc | 178 | $13.2K | 0.00% | +17+10.6% | Added |
| WealthCollab, LLC | 154 | $11.4K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 138 | $10.2K | 0.00% | −362−72.4% | Reduced |
| Quent Capital, LLC | 138 | $10.2K | 0.00% | −13−8.6% | Reduced |
| Larson Financial Group LLC | 129 | $9.55K | 0.00% | +17+15.2% | Added |
| Root Financial Partners, LLC | 128 | $9.48K | 0.00% | +25+24.3% | Added |
| Aventura Private Wealth, LLC | 110 | $8.14K | 0.00% | 00.0% | Unchanged |
| Barrow Hanley Mewhinney & Strauss LLC | 98 | $7.25K | 0.00% | +54+122.7% | Added |
| Bell Investment Advisors, Inc | 94 | $6.96K | 0.00% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 87 | $6.43K | 0.00% | +87 | New |
| Manchester Capital Management LLC | 84 | $6.22K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 81 | $6.00K | 0.00% | −8−9.0% | Reduced |
| Private Wealth Management Group, LLC | 80 | $5.92K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 80 | $5.92K | 0.00% | +10+14.3% | Added |
| Signature Equity Partners, LLC | 77 | $5.70K | 0.00% | +77 | New |
| Fortitude Family Office, LLC | 70 | $5.18K | 0.00% | 00.0% | Unchanged |
| Dogwood Wealth Management LLC | 68 | $5.03K | 0.00% | +68 | New |
| Beaird Harris Wealth Management, LLC | 68 | $5.01K | 0.00% | 00.0% | Unchanged |
| Motiv8 Investments LLC | 64 | $5.00K | 0.00% | +64 | New |
| Essential Partners LLC | 65 | $4.81K | 0.00% | +6+10.2% | Added |
| Red Tortoise LLC | 60 | $4.44K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 59 | $4.37K | 0.00% | 00.0% | Unchanged |
| MJT & Associates Financial Advisory Group, Inc. | 56 | $4.15K | 0.00% | 00.0% | Unchanged |
| MB, Levis & Associates, LLC | 50 | $3.70K | 0.00% | +50 | New |
| JFS Wealth Advisors, LLC | 45 | $3.33K | 0.00% | +15+50.0% | Added |
| Kilter Group LLC | 45 | $3.33K | 0.00% | +39+650.0% | Added |
| Flagship Harbor Advisors, LLC | 41 | $3.04K | 0.00% | +41 | New |
| Keating Financial Advisory Services, Inc. | 41 | $3.04K | 0.00% | +41 | New |
| CX Institutional | 45 | $3.00K | 0.00% | −361−88.9% | Reduced |
| WPG Advisers, LLC | 39 | $2.89K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 35 | $2.59K | 0.00% | −5−12.5% | Reduced |
| Trust Co of Vermont | 34 | $2.52K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 29 | $2.15K | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 28 | $2.07K | 0.00% | +6+27.3% | Added |
| Consultiva Wealth Management, Corp. | 27 | $2.00K | 0.01% | 00.0% | Unchanged |
| HM Payson & Co | 24 | $1.78K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 24 | $1.78K | 0.00% | +8+50.0% | Added |
| N.E.W. Advisory Services LLC | 23 | $1.70K | 0.00% | 00.0% | Unchanged |
| Ancora Advisors, LLC | 23 | $1.70K | 0.00% | +23 | New |
| SWAN Capital LLC | 22 | $1.63K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 21 | $1.55K | 0.00% | −10−32.3% | Reduced |
| Ronald Blue Trust, Inc. | 21 | $1.55K | 0.00% | +21 | New |
| Retirement Wealth Solutions LLC | 20 | $1.48K | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 20 | $1.48K | 0.00% | 00.0% | Unchanged |
| Godfrey Financial Associates, Inc. | 17 | $1.26K | 0.00% | +17 | New |
| Huntington National Bank | 14 | $1.04K | 0.00% | −5−26.3% | Reduced |
| Sunbelt Securities, Inc. | 14 | $1.04K | 0.00% | 00.0% | Unchanged |
| Stone House Investment Management, LLC | 14 | $1.04K | 0.00% | +14 | New |
| Caitlin John, LLC | 12 | $888 | 0.00% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 11 | $815 | 0.00% | 00.0% | Unchanged |
| Rossby Financial, LCC | 11 | $814 | 0.00% | +2+22.2% | Added |
| Creative Financial Designs Inc | 10 | $740 | 0.00% | 00.0% | Unchanged |
| Elevated Capital Advisors, LLC | 8 | $592 | 0.00% | +8 | New |
| Basecamp Wealth Advisors LLC | 8 | $592 | 0.00% | +8 | New |
| SJS Investment Consulting Inc. | 7 | $519 | 0.00% | 00.0% | Unchanged |
| Ankerstar Wealth, LLC | 6 | $444 | 0.00% | +6 | New |
| Cornerstone Planning Group LLC | 6 | $409 | 0.00% | +6 | New |
| Gilpin Wealth Management, LLC | 5 | $371 | 0.00% | +5 | New |
| Bay Harbor Wealth Management, LLC | 5 | $370 | 0.00% | +1+25.0% | Added |
| Global Wealth Strategies & Associates | 5 | $370 | 0.00% | +5 | New |
| Abound Wealth Management | 4 | $297 | 0.00% | 00.0% | Unchanged |
| Rialto Wealth Management, LLC | 3 | $223 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 3 | $223 | 0.00% | 00.0% | Unchanged |
| Asset Dedication, LLC | 2 | $149 | 0.00% | 00.0% | Unchanged |
| Cedar Mountain Advisors, LLC | 1 | $74 | 0.00% | −8−88.9% | Reduced |
| Dunhill Financial, LLC | 1 | $53 | 0.00% | +1 | New |
| Macquarie Group Ltd | 0 | $0 | 0.00% | −744,100−100.0% | Sold out |
| Qube Research & Technologies Ltd | 0 | $0 | 0.00% | −274,953−100.0% | Sold out |
| Citadel Advisors LLC | 0 | $0 | 0.00% | −211,049−100.0% | Sold out |
| Capula Management Ltd | 0 | $0 | 0.00% | −200,000−100.0% | Sold out |
| Jane Street Group, LLC | 0 | $0 | 0.00% | −196,797−100.0% | Sold out |
| Empowered Funds, LLC | 0 | $0 | 0.00% | −172,433−100.0% | Sold out |
| Marshall Wace, LLP | 0 | $0 | 0.00% | −151,090−100.0% | Sold out |
| Interval Partners, LP | 0 | $0 | 0.00% | −103,195−100.0% | Sold out |
| Quantbot Technologies LP | 0 | $0 | 0.00% | −102,005−100.0% | Sold out |
| Walleye Capital LLC | 0 | $0 | 0.00% | −62,550−100.0% | Sold out |
| Magnetar Financial LLC | 0 | $0 | 0.00% | −41,844−100.0% | Sold out |
| Dark Forest Capital Management LP | 0 | $0 | 0.00% | −37,562−100.0% | Sold out |
| Schonfeld Strategic Advisors LLC | 0 | $0 | 0.00% | −34,982−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −30,109−100.0% | Sold out |
| Dynamic Technology Lab Private Ltd | 0 | $0 | 0.00% | −11,329−100.0% | Sold out |
| Farringdon Capital, Ltd. | 0 | $0 | 0.00% | −10,858−100.0% | Sold out |
| Fox Run Management, L.L.C. | 0 | $0 | 0.00% | −10,388−100.0% | Sold out |
| Renaissance Technologies LLC | 0 | $0 | 0.00% | −8,542−100.0% | Sold out |
| Teacher Retirement System of Texas | 0 | $0 | 0.00% | −6,437−100.0% | Sold out |
| Axq Capital, LP | 0 | $0 | 0.00% | −5,544−100.0% | Sold out |
| PharVision Advisers, LLC | 0 | $0 | 0.00% | −5,398−100.0% | Sold out |
| Prana Capital Management, LP | 0 | $0 | 0.00% | −4,986−100.0% | Sold out |
| Quarry LP | 0 | $0 | 0.00% | −885−100.0% | Sold out |
| Caitong International Asset Management Co., Ltd | 0 | $0 | 0.00% | −840−100.0% | Sold out |
| Federation des caisses Desjardins du Quebec | 0 | $0 | 0.00% | −210−100.0% | Sold out |