Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Bread Financial Holdings, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 375
- +35 vs. Q3 2025
- Shares held
- 46.8M
- −1.77M (−3.6%) vs. Q3 2025
- Total value
- $3.47B
- +$756.4M (+27.9%) vs. Q3 2025
- New holders
- 72
- 111 more added
- Sold out
- 37
- 133 more reduced
5 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Pictet Asset Management Holding SA | 7,373 | $545.8K | 0.00% | 00.0% | Unchanged |
| Ieq Capital, LLC | 7,254 | $537.0K | 0.00% | +7,254 | New |
| Numerai GP LLC | 7,203 | $533.2K | 0.06% | +7,203 | New |
| Hancock Whitney Corp | 7,192 | $532.4K | 0.01% | −12−0.2% | Reduced |
| Exit Wealth Advisors, LLC. | 7,123 | $527.3K | 0.31% | +7,123 | New |
| Cerity Partners LLC | 6,909 | $511.4K | 0.00% | +2,166+45.7% | Added |
| Highland Capital Management, LLC | 6,825 | $505.3K | 0.03% | −227−3.2% | Reduced |
| Walleye Trading LLC | 6,779 | $501.8K | 0.01% | +5,606+477.9% | Added |
| Maryland State Retirement & Pension System | 6,705 | $496.4K | 0.01% | 00.0% | Unchanged |
| Mirabella Financial Services LLP | 6,644 | $491.9K | 0.05% | +6,644 | New |
| Skopos Labs, Inc. | 6,415 | $482.3K | 0.02% | +6,415 | New |
| New Age Alpha Advisors, LLC | 6,494 | $480.8K | 0.02% | +318+5.1% | Added |
| Cetera Investment Advisers | 6,446 | $477.2K | 0.00% | +6,446 | New |
| Virginia Retirement Systems Et Al | 6,400 | $473.8K | 0.00% | −32,900−83.7% | Reduced |
| DekaBank Deutsche Girozentrale | 11,131 | $460.0K | 0.00% | 00.0% | Unchanged |
| TCG Advisory Services, LLC | 6,198 | $458.8K | 0.01% | +6,198 | New |
| Leuthold Group, LLC | 6,020 | $445.7K | 0.05% | +876+17.0% | Added |
| Bayforest Capital Ltd | 6,017 | $445.4K | 0.33% | −11,408−65.5% | Reduced |
| JBF Capital, Inc. | 6,000 | $444.2K | 0.06% | +1,000+20.0% | Added |
| FourThought Financial Partners, LLC | 5,842 | $432.5K | 0.04% | +5,842 | New |
| Vise Technologies, Inc. | 5,821 | $430.9K | 0.01% | +776+15.4% | Added |
| Canada Pension Plan Investment Board | 5,700 | $422.0K | 0.00% | +5,700 | New |
| Profund Advisors LLC | 5,584 | $413.4K | 0.01% | +5,584 | New |
| Measured Wealth Private Client Group, LLC | 5,562 | $411.8K | 0.11% | +5,562 | New |
| Three Seasons Wealth, LLC | 5,437 | $402.5K | 0.04% | +1,097+25.3% | Added |
| Public Employees Retirement Association of Colorado | 5,432 | $402.0K | 0.00% | 00.0% | Unchanged |
| Mutual of America Capital Management LLC | 5,219 | $386.4K | 0.00% | −6−0.1% | Reduced |
| Guggenheim Capital LLC | 5,151 | $381.3K | 0.00% | +5,151 | New |
| Entropy Technologies, LP | 5,145 | $380.9K | 0.02% | +1,377+36.5% | Added |
| Pallas Capital Advisors LLC | 5,051 | $373.9K | 0.01% | +55+1.1% | Added |
| Atria Investments LLC | 5,032 | $372.5K | 0.00% | −362−6.7% | Reduced |
| Xponance, Inc. | 4,951 | $366.5K | 0.00% | −1,076−17.9% | Reduced |
| Range Financial Group LLC | 4,889 | $361.9K | 0.13% | −533−9.8% | Reduced |
| Calamos Wealth Management LLC | 4,889 | $361.9K | 0.01% | 00.0% | Unchanged |
| CIBC Asset Management Inc | 4,540 | $336.1K | 0.00% | +88+2.0% | Added |
| CI Private Wealth, LLC | 4,206 | $311.3K | 0.00% | +259+6.6% | Added |
| Baron Wealth Management LLC | 4,070 | $301.3K | 0.09% | +4,070 | New |
| Diversified Trust Co | 3,890 | $288.0K | 0.01% | 00.0% | Unchanged |
| Financiere des Professionnels - Fonds d,investissement inc. | 3,796 | $281.0K | 0.02% | 00.0% | Unchanged |
| MJP Associates Inc | 3,771 | $279.2K | 0.03% | 00.0% | Unchanged |
| Advisor OS, LLC | 3,771 | $279.2K | 0.02% | 00.0% | Unchanged |
| CWM, LLC | 3,751 | $278.0K | 0.00% | +773+26.0% | Added |
| Ameritas Investment Partners, Inc. | 3,718 | $275.2K | 0.01% | −183−4.7% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 3,714 | $274.9K | 0.03% | 00.0% | Unchanged |
| RSM US Wealth Management LLC | 3,677 | $274.3K | 0.00% | +80+2.2% | Added |
| Polymer Capital Management (US) LLC | 3,671 | $271.8K | 0.04% | +3,671 | New |
| Daiwa Securities Group Inc. | 3,535 | $262.0K | 0.00% | +187+5.6% | Added |
| Wealth Enhancement Advisory Services, LLC | 2,980 | $250.7K | 0.00% | −2,472−45.3% | Reduced |
| EntryPoint Capital, LLC | 3,375 | $249.9K | 0.10% | +3,375 | New |
| Mercer Global Advisors Inc | 3,367 | $249.2K | 0.00% | +3,367 | New |
| Advisor Group Holdings, Inc. | 3,284 | $244.6K | 0.00% | +370+12.7% | Added |
| Creative Planning | 3,282 | $243.0K | 0.00% | +3,282 | New |
| Ensign Peak Advisors, Inc | 3,192 | $236.3K | 0.00% | −7,150−69.1% | Reduced |
| QRG Capital Management, Inc. | 3,170 | $234.6K | 0.00% | +3,170 | New |
| GAMMA Investing LLC | 3,158 | $233.8K | 0.01% | +91+3.0% | Added |
| Colony Group, LLC | 3,142 | $232.7K | 0.00% | +3,142 | New |
| Merit Financial Group, LLC | 3,086 | $228.5K | 0.00% | +3,086 | New |
| Strategic Family Wealth Counselors, L.L.C. | 3,248 | $227.2K | 0.05% | +3,248 | New |
| CIBC World Markets Corp | 3,030 | $224.3K | 0.00% | +3,030 | New |
| NorthCrest Asset Manangement, LLC | 2,910 | $222.0K | 0.00% | +2,910 | New |
| Capstone Investment Advisors, LLC | 2,951 | $218.5K | 0.00% | −8,953−75.2% | Reduced |
| Man Group plc | 2,918 | $216.0K | 0.00% | −86,615−96.7% | Reduced |
| Everence Capital Management Inc | 2,910 | $215.0K | 0.01% | +2,910 | New |
| Abel Hall, LLC | 2,806 | $207.7K | 0.05% | +2,806 | New |
| FJ Capital Management LLC | 2,717 | $201.1K | 0.02% | +2,717 | New |
| Global Retirement Partners, LLC | 2,291 | $169.6K | 0.00% | +2,291 | New |
| Covestor Ltd | 2,026 | $150.0K | 0.08% | +403+24.8% | Added |
| KBC Group NV | 1,631 | $121.0K | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 1,514 | $112.1K | 0.00% | +1,060+233.5% | Added |
| Quadrant Capital Group LLC | 1,511 | $111.9K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 1,507 | $111.6K | 0.00% | +1,091+262.3% | Added |
| Neo Ivy Capital Management | 1,440 | $106.6K | 0.02% | +1,440 | New |
| Smartleaf Asset Management LLC | 1,394 | $104.0K | 0.00% | +72+5.4% | Added |
| C M Bidwell & Associates Ltd | 1,385 | $102.5K | 0.05% | +1,275+1,159.1% | Added |
| STRS Ohio | 1,300 | $96.2K | 0.00% | +900+225.0% | Added |
| Versant Capital Management, Inc | 1,285 | $95.1K | 0.01% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,220 | $90.3K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 1,012 | $74.9K | 0.00% | −1,645−61.9% | Reduced |
| Salomon & Ludwin, LLC | 887 | $67.7K | 0.01% | −1−0.1% | Reduced |
| Danske Bank A/S | 900 | $66.6K | 0.00% | +800+800.0% | Added |
| First Horizon Corp | 756 | $56.0K | 0.00% | +756 | New |
| Rockefeller Capital Management L.P. | 651 | $48.2K | 0.00% | −9−1.4% | Reduced |
| US Bancorp | 626 | $46.3K | 0.00% | −37−5.6% | Reduced |
| Eukles Asset Management | 587 | $43.5K | 0.02% | −7−1.2% | Reduced |
| Curat Global, LLC | 555 | $41.1K | 0.05% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 551 | $40.8K | 0.00% | −1,007−64.6% | Reduced |
| EverSource Wealth Advisors, LLC | 511 | $37.8K | 0.00% | −130−20.3% | Reduced |
| SageView Advisory Group, LLC | 450 | $33.3K | 0.00% | +450 | New |
| Matrix Trust Co | 395 | $29.0K | 0.00% | −3−0.8% | Reduced |
| Cullen/Frost Bankers, Inc. | 390 | $28.9K | 0.00% | +390 | New |
| Pacer Advisors, Inc. | 387 | $28.6K | 0.00% | −13−3.3% | Reduced |
| Kemnay Advisory Services Inc. | 380 | $28.1K | 0.00% | +380 | New |
| Whittier Trust Co of Nevada Inc | 325 | $26.1K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 307 | $22.7K | 0.00% | −430−58.3% | Reduced |
| DV Trading LLC | 300 | $22.2K | 0.00% | +300 | New |
| Fifth Third Bancorp | 297 | $22.0K | 0.00% | +29+10.8% | Added |
| Umb Bank N A | 292 | $21.6K | 0.00% | +116+65.9% | Added |
| Massmutual Trust Co FSB | 280 | $20.7K | 0.00% | −13−4.4% | Reduced |
| Torren Management, LLC | 278 | $20.6K | 0.01% | +278 | New |
| Legacy Wealth Managment, LLC | 275 | $20.4K | 0.01% | +124+82.1% | Added |