Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Bread Financial Holdings, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 339
- +17 vs. Q1 2025
- Shares held
- 48.5M
- −665.6K (−1.4%) vs. Q1 2025
- Total value
- $2.77B
- +$305.5M (+12.4%) vs. Q1 2025
- New holders
- 57
- 109 more added
- Sold out
- 40
- 125 more reduced
2 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Red Tortoise LLC | 60 | $3.43K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 59 | $3.37K | 0.00% | +15+34.1% | Added |
| Quarry LP | 55 | $3.14K | 0.00% | −584−91.4% | Reduced |
| Essential Partners LLC | 53 | $3.03K | 0.00% | +53 | New |
| SWAN Capital LLC | 45 | $2.57K | 0.00% | +45 | New |
| Atlantic Trust, LLC | 41 | $2.34K | 0.00% | +41 | New |
| Hilltop National Bank | 40 | $2.29K | 0.00% | +40 | New |
| WPG Advisers, LLC | 39 | $2.23K | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 39 | $2.23K | 0.00% | +7+21.9% | Added |
| Signaturefd, LLC | 35 | $2.00K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 34 | $1.94K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 31 | $1.77K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 30 | $1.71K | 0.00% | −7−18.9% | Reduced |
| Consultiva Wealth Management, Corp. | 27 | $1.54K | 0.00% | 00.0% | Unchanged |
| Stephens Consulting, LLC | 25 | $1.43K | 0.00% | +5+25.0% | Added |
| HM Payson & Co | 24 | $1.37K | 0.00% | 00.0% | Unchanged |
| N.E.W. Advisory Services LLC | 23 | $1.31K | 0.00% | −6−20.7% | Reduced |
| True Wealth Design, LLC | 22 | $1.26K | 0.00% | −1−4.3% | Reduced |
| Allworth Financial LP | 22 | $1.26K | 0.00% | 00.0% | Unchanged |
| Sierra Ocean, LLC | 21 | $1.20K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 21 | $1.20K | 0.00% | +10+90.9% | Added |
| Bruce G. Allen Investments, LLC | 20 | $1.14K | 0.00% | −5−20.0% | Reduced |
| Huntington National Bank | 19 | $1.09K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 16 | $914 | 0.00% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 12 | $686 | 0.00% | +2+20.0% | Added |
| Caitong International Asset Management Co., Ltd | 10 | $571 | 0.00% | −1−9.1% | Reduced |
| Creative Financial Designs Inc | 10 | $571 | 0.00% | 00.0% | Unchanged |
| Total Investment Management Inc | 10 | $571 | 0.00% | +10 | New |
| SJS Investment Consulting Inc. | 7 | $400 | 0.00% | 00.0% | Unchanged |
| NewSquare Capital LLC | 6 | $343 | 0.00% | +6 | New |
| Kilter Group LLC | 6 | $343 | 0.00% | +6 | New |
| Abound Wealth Management | 4 | $229 | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 4 | $228 | 0.00% | +3+300.0% | Added |
| Rialto Wealth Management, LLC | 3 | $172 | 0.00% | +3 | New |
| HFM Investment Advisors, LLC | 3 | $171 | 0.00% | 00.0% | Unchanged |
| Asset Dedication, LLC | 2 | $115 | 0.00% | 00.0% | Unchanged |
| Parkworth Wealth Management, Inc. | 2 | $114 | 0.00% | 00.0% | Unchanged |
| Annis Gardner Whiting Capital Advisors, LLC | 1 | $58 | 0.00% | +1 | New |
| Wealth Watch Advisors, INC | 26 | – | – | +26 | New |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −225,955−100.0% | Sold out |
| Nomura Holdings Inc | 0 | $0 | 0.00% | −212,841−100.0% | Sold out |
| Quantedge Capital Pte Ltd | 0 | $0 | 0.00% | −144,400−100.0% | Sold out |
| Squarepoint Ops LLC | 0 | $0 | 0.00% | −71,786−100.0% | Sold out |
| Cubist Systematic Strategies, LLC | 0 | $0 | 0.00% | −61,331−100.0% | Sold out |
| Lighthouse Investment Partners, LLC | 0 | $0 | 0.00% | −59,907−100.0% | Sold out |
| Dark Forest Capital Management LP | 0 | $0 | 0.00% | −45,377−100.0% | Sold out |
| Trexquant Investment LP | 0 | $0 | 0.00% | −37,022−100.0% | Sold out |
| Segall Bryant & Hamill, LLC | 0 | $0 | 0.00% | −33,497−100.0% | Sold out |
| Janney Montgomery Scott LLC | 0 | $0 | 0.00% | −32,720−100.0% | Sold out |
| MetLife Investment Management | 0 | $0 | 0.00% | −29,260−100.0% | Sold out |
| Corebridge Financial, Inc. | 0 | $0 | 0.00% | −25,946−100.0% | Sold out |
| Banco Bilbao Vizcaya Argentaria, S.A. | 0 | $0 | 0.00% | −24,481−100.0% | Sold out |
| Engineers Gate Manager LP | 0 | $0 | 0.00% | −23,923−100.0% | Sold out |
| Numerai GP LLC | 0 | $0 | 0.00% | −17,184−100.0% | Sold out |
| Petrus Trust Company, LTA | 0 | $0 | 0.00% | −10,529−100.0% | Sold out |
| Point72 (DIFC) Ltd | 0 | $0 | 0.00% | −10,171−100.0% | Sold out |
| Ieq Capital, LLC | 0 | $0 | 0.00% | −9,313−100.0% | Sold out |
| Toth Financial Advisory Corp | 0 | $0 | 0.00% | −8,300−100.0% | Sold out |
| Bayesian Capital Management, LP | 0 | $0 | 0.00% | −7,305−100.0% | Sold out |
| Occudo Quantitative Strategies LP | 0 | $0 | 0.00% | −7,135−100.0% | Sold out |
| Jain Global LLC | 0 | $0 | 0.00% | −5,500−100.0% | Sold out |
| Point72 Asia (Singapore) Pte. Ltd. | 0 | $0 | 0.00% | −5,269−100.0% | Sold out |
| Bridgefront Capital, LLC | 0 | $0 | 0.00% | −5,238−100.0% | Sold out |
| Quest Partners LLC | 0 | $0 | 0.00% | −5,135−100.0% | Sold out |
| Axq Capital, LP | 0 | $0 | 0.00% | −4,251−100.0% | Sold out |
| Fieldview Capital Management, LLC | 0 | $0 | 0.00% | −4,096−100.0% | Sold out |
| State of Wyoming | 0 | $0 | 0.00% | −1,829−100.0% | Sold out |
| Quadrant Capital Group LLC | 0 | $0 | 0.00% | −1,688−100.0% | Sold out |
| OP Asset Management Ltd | 0 | $0 | 0.00% | −740−100.0% | Sold out |
| Pinnacle Holdings, LLC | 0 | $0 | 0.00% | −630−100.0% | Sold out |
| Coldstream Capital Management Inc | 0 | $0 | 0.00% | −248−100.0% | Sold out |
| Hexagon Capital Partners LLC | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| Mather Group, LLC. | 0 | $0 | 0.00% | −180−100.0% | Sold out |
| Legacy Wealth Managment, LLC | 0 | $0 | 0.00% | −178−100.0% | Sold out |
| Quent Capital, LLC | 0 | $0 | 0.00% | −151−100.0% | Sold out |
| Boston Private Wealth LLC | 0 | $0 | 0.00% | −53−100.0% | Sold out |
| Harbour Investments, Inc. | 0 | $0 | 0.00% | −52−100.0% | Sold out |
| Hallmark Capital Management Inc | 0 | $0 | 0.00% | −23−100.0% | Sold out |
| Global Financial Private Client, LLC | 0 | $0 | 0.00% | −5−100.0% | Sold out |
| Kodai Capital Management LP | – | – | – | – | Not filed |
| Lindbrook Capital, LLC | – | – | – | – | Not filed |