Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Bread Financial Holdings, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 339
- +17 vs. Q1 2025
- Shares held
- 48.5M
- −665.6K (−1.4%) vs. Q1 2025
- Total value
- $2.77B
- +$305.5M (+12.4%) vs. Q1 2025
- New holders
- 57
- 109 more added
- Sold out
- 40
- 125 more reduced
2 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Annis Gardner Whiting Capital Advisors, LLC | 1 | $58 | 0.00% | +1 | New |
| Parkworth Wealth Management, Inc. | 2 | $114 | 0.00% | 00.0% | Unchanged |
| Asset Dedication, LLC | 2 | $115 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 3 | $171 | 0.00% | 00.0% | Unchanged |
| Rialto Wealth Management, LLC | 3 | $172 | 0.00% | +3 | New |
| Bay Harbor Wealth Management, LLC | 4 | $228 | 0.00% | +3+300.0% | Added |
| Abound Wealth Management | 4 | $229 | 0.00% | 00.0% | Unchanged |
| NewSquare Capital LLC | 6 | $343 | 0.00% | +6 | New |
| Kilter Group LLC | 6 | $343 | 0.00% | +6 | New |
| SJS Investment Consulting Inc. | 7 | $400 | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 10 | $571 | 0.00% | −1−9.1% | Reduced |
| Creative Financial Designs Inc | 10 | $571 | 0.00% | 00.0% | Unchanged |
| Total Investment Management Inc | 10 | $571 | 0.00% | +10 | New |
| DiNuzzo Private Wealth, Inc. | 12 | $686 | 0.00% | +2+20.0% | Added |
| Bare Financial Services, Inc | 16 | $914 | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 19 | $1.09K | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 20 | $1.14K | 0.00% | −5−20.0% | Reduced |
| Sierra Ocean, LLC | 21 | $1.20K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 21 | $1.20K | 0.00% | +10+90.9% | Added |
| True Wealth Design, LLC | 22 | $1.26K | 0.00% | −1−4.3% | Reduced |
| Allworth Financial LP | 22 | $1.26K | 0.00% | 00.0% | Unchanged |
| N.E.W. Advisory Services LLC | 23 | $1.31K | 0.00% | −6−20.7% | Reduced |
| HM Payson & Co | 24 | $1.37K | 0.00% | 00.0% | Unchanged |
| Stephens Consulting, LLC | 25 | $1.43K | 0.00% | +5+25.0% | Added |
| Consultiva Wealth Management, Corp. | 27 | $1.54K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 30 | $1.71K | 0.00% | −7−18.9% | Reduced |
| Farmers & Merchants Investments Inc | 31 | $1.77K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 34 | $1.94K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 35 | $2.00K | 0.00% | 00.0% | Unchanged |
| WPG Advisers, LLC | 39 | $2.23K | 0.00% | 00.0% | Unchanged |
| Larson Financial Group LLC | 39 | $2.23K | 0.00% | +7+21.9% | Added |
| Hilltop National Bank | 40 | $2.29K | 0.00% | +40 | New |
| Atlantic Trust, LLC | 41 | $2.34K | 0.00% | +41 | New |
| SWAN Capital LLC | 45 | $2.57K | 0.00% | +45 | New |
| Essential Partners LLC | 53 | $3.03K | 0.00% | +53 | New |
| Quarry LP | 55 | $3.14K | 0.00% | −584−91.4% | Reduced |
| Parkside Financial Bank & Trust | 59 | $3.37K | 0.00% | +15+34.1% | Added |
| Red Tortoise LLC | 60 | $3.43K | 0.00% | 00.0% | Unchanged |
| Beaird Harris Wealth Management, LLC | 68 | $3.87K | 0.00% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 70 | $4.00K | 0.00% | −13−15.7% | Reduced |
| Hemington Wealth Management | 83 | $4.00K | 0.00% | +7+9.2% | Added |
| Sound Income Strategies, LLC | 75 | $4.28K | 0.00% | +75 | New |
| Kestra Investment Management, LLC | 78 | $4.46K | 0.00% | +78 | New |
| MJT & Associates Financial Advisory Group, Inc. | 78 | $4.46K | 0.01% | 00.0% | Unchanged |
| Private Wealth Management Group, LLC | 80 | $4.57K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 90 | $5.14K | 0.00% | −25−21.7% | Reduced |
| Bell Investment Advisors, Inc | 94 | $5.37K | 0.00% | +11+13.3% | Added |
| Principal Securities, Inc. | 97 | $5.54K | 0.00% | −16−14.2% | Reduced |
| C M Bidwell & Associates Ltd | 110 | $6.28K | 0.00% | 00.0% | Unchanged |
| Aventura Private Wealth, LLC | 110 | $6.28K | 0.00% | 00.0% | Unchanged |
| Manchester Capital Management LLC | 126 | $7.20K | 0.00% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 130 | $7.43K | 0.00% | +61+88.4% | Added |
| WealthCollab, LLC | 154 | $8.80K | 0.00% | 00.0% | Unchanged |
| Ameritas Advisory Services, LLC | 168 | $9.58K | 0.00% | +168 | New |
| Umb Bank N A | 176 | $10.1K | 0.00% | −2−1.1% | Reduced |
| IFP Advisors, Inc | 137 | $10.5K | 0.00% | +99+260.5% | Added |
| Twin Peaks Wealth Advisors, LLC | 179 | $10.8K | 0.00% | +179 | New |
| Truvestments Capital LLC | 198 | $11.3K | 0.00% | 00.0% | Unchanged |
| STRS Ohio | 200 | $11.4K | 0.00% | −1,100−84.6% | Reduced |
| Danske Bank A/S | 211 | $12.1K | 0.00% | −30,516−99.3% | Reduced |
| South State Corp. | 212 | $12.1K | 0.00% | +212 | New |
| Sunbelt Securities, Inc. | 211 | $12.9K | 0.00% | −1−0.5% | Reduced |
| Northwestern Mutual Wealth Management Co | 233 | $13.3K | 0.00% | −17−6.8% | Reduced |
| Fifth Third Bancorp | 270 | $15.4K | 0.00% | +46+20.5% | Added |
| Massmutual Trust Co FSB | 293 | $16.7K | 0.00% | 00.0% | Unchanged |
| Whittier Trust Co of Nevada Inc | 325 | $18.6K | 0.00% | 00.0% | Unchanged |
| Traub Capital Management LLC | 380 | $21.7K | 0.02% | +380 | New |
| Salomon & Ludwin, LLC | 376 | $22.5K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 404 | $23.1K | 0.00% | +219+118.4% | Added |
| Aster Capital Management (DIFC) Ltd | 418 | $23.9K | 0.01% | −199−32.3% | Reduced |
| MAI Capital Management | 433 | $24.7K | 0.00% | +310+252.0% | Added |
| Frazier Financial Advisors, LLC | 435 | $24.8K | 0.02% | −169−28.0% | Reduced |
| Matrix Trust Co | 480 | $27.0K | 0.00% | −22−4.4% | Reduced |
| Skopos Labs, Inc. | 478 | $27.3K | 0.00% | +279+140.2% | Added |
| Group One Trading, L.P. | 494 | $28.2K | 0.00% | −313−38.8% | Reduced |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 524 | $30.0K | 0.00% | +524 | New |
| Curat Global, LLC | 555 | $31.7K | 0.03% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 640 | $36.4K | 0.00% | +454+244.1% | Added |
| EverSource Wealth Advisors, LLC | 711 | $40.6K | 0.00% | +398+127.2% | Added |
| GWM Advisors LLC | 737 | $42.1K | 0.00% | 00.0% | Unchanged |
| BOK Financial Private Wealth, Inc. | 740 | $42.3K | 0.00% | +740 | New |
| Eukles Asset Management | 745 | $42.6K | 0.02% | −14−1.8% | Reduced |
| Smartleaf Asset Management LLC | 1,183 | $67.3K | 0.01% | +120+11.3% | Added |
| Nomura Asset Management Co Ltd | 1,220 | $69.7K | 0.00% | 00.0% | Unchanged |
| Bryn Mawr Trust Co | 1,268 | $72.4K | 0.00% | +1,268 | New |
| Versant Capital Management, Inc | 1,285 | $73.4K | 0.01% | −13−1.0% | Reduced |
| Bessemer Group Inc | 1,333 | $76.0K | 0.00% | +4+0.3% | Added |
| Glenmede Investment Management, LP | 1,585 | $90.5K | 0.00% | +1,585 | New |
| KBC Group NV | 1,631 | $93.0K | 0.00% | −505−23.6% | Reduced |
| SG Americas Securities, LLC | 2,045 | $117.0K | 0.00% | −5,668−73.5% | Reduced |
| Covestor Ltd | 2,057 | $117.0K | 0.07% | +507+32.7% | Added |
| Simplex Trading, LLC | 2,107 | $120.0K | 0.00% | +2,061+4,480.4% | Added |
| CWM, LLC | 2,517 | $144.0K | 0.00% | −1,042−29.3% | Reduced |
| CIBC Private Wealth Group, LLC | 2,581 | $147.4K | 0.00% | −5−0.2% | Reduced |
| Financiere des Professionnels - Fonds d,investissement inc. | 2,898 | $165.5K | 0.01% | +2,898 | New |
| Advisor Group Holdings, Inc. | 2,920 | $167.8K | 0.00% | +111+4.0% | Added |
| GAMMA Investing LLC | 3,033 | $173.2K | 0.01% | +1,576+108.2% | Added |
| Picton Mahoney Asset Management | 3,200 | $182.0K | 0.00% | +3,176+13,233.3% | Added |
| Headlands Technologies LLC | 3,223 | $184.1K | 0.02% | +3,223 | New |
| Commonwealth Equity Services, LLC | 3,624 | $207.0K | 0.00% | +3,624 | New |