Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 324
- −2 vs. Q4 2024
- Shares held
- 49.2M
- +308.7K (+0.6%) vs. Q4 2024
- Total value
- $2.47B
- −$518.8M (−17.4%) vs. Q4 2024
- New holders
- 45
- 115 more added
- Sold out
- 47
- 111 more reduced
3 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| N.E.W. Advisory Services LLC | 29 | $1.45K | 0.00% | +29 | New |
| Lindbrook Capital, LLC | 27 | $1.35K | 0.00% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 27 | $1.35K | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 25 | $1.25K | 0.00% | 00.0% | Unchanged |
| HM Payson & Co | 24 | $1.20K | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 23 | $1.15K | 0.00% | −50−68.5% | Reduced |
| Hallmark Capital Management Inc | 23 | $1.15K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 22 | $1.08K | 0.00% | 00.0% | Unchanged |
| Sierra Ocean, LLC | 21 | $1.05K | 0.00% | 00.0% | Unchanged |
| Stephens Consulting, LLC | 20 | $1.00K | 0.00% | +20 | New |
| Picton Mahoney Asset Management | 24 | $1.00K | 0.00% | −500−95.4% | Reduced |
| Huntington National Bank | 19 | $951 | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 16 | $801 | 0.00% | +16 | New |
| SBI Securities Co., Ltd. | 11 | $551 | 0.00% | +7+175.0% | Added |
| Caitong International Asset Management Co., Ltd | 11 | $551 | 0.00% | +11 | New |
| DiNuzzo Private Wealth, Inc. | 10 | $501 | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 10 | $501 | 0.00% | +10 | New |
| SJS Investment Consulting Inc. | 7 | $351 | 0.00% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 5 | $250 | 0.00% | +2+66.7% | Added |
| Abound Wealth Management | 4 | $201 | 0.00% | −2−33.3% | Reduced |
| HFM Investment Advisors, LLC | 3 | $151 | 0.00% | +3 | New |
| Asset Dedication, LLC | 2 | $101 | 0.00% | 00.0% | Unchanged |
| Parkworth Wealth Management, Inc. | 2 | $100 | 0.00% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 1 | $50 | 0.00% | +1 | New |
| Azora Capital LP | 0 | $0 | 0.00% | −221,823−100.0% | Sold out |
| ExodusPoint Capital Management, LP | 0 | $0 | 0.00% | −101,222−100.0% | Sold out |
| Rockefeller Capital Management L.P. | 0 | $0 | 0.00% | −81,812−100.0% | Sold out |
| Denali Advisors LLC | 0 | $0 | 0.00% | −70,032−100.0% | Sold out |
| Tudor Investment Corp Et Al | 0 | $0 | 0.00% | −66,529−100.0% | Sold out |
| Neo Ivy Capital Management | 0 | $0 | 0.00% | −60,579−100.0% | Sold out |
| Stratos Wealth Advisors, LLC | 0 | $0 | 0.00% | −38,560−100.0% | Sold out |
| Jefferies Financial Group Inc. | 0 | $0 | 0.00% | −28,408−100.0% | Sold out |
| Nierenberg Investment Management Company, Inc. | 0 | $0 | 0.00% | −27,680−100.0% | Sold out |
| Dynamic Technology Lab Private Ltd | 0 | $0 | 0.00% | −21,028−100.0% | Sold out |
| Fox Run Management, L.L.C. | 0 | $0 | 0.00% | −19,996−100.0% | Sold out |
| Interval Partners, LP | 0 | $0 | 0.00% | −17,850−100.0% | Sold out |
| Balyasny Asset Management LLC | 0 | $0 | 0.00% | −15,972−100.0% | Sold out |
| Bryce Point Capital, LLC | 0 | $0 | 0.00% | −14,907−100.0% | Sold out |
| Renaissance Technologies LLC | 0 | $0 | 0.00% | −14,200−100.0% | Sold out |
| CWM Advisors, LLC | 0 | $0 | 0.00% | −13,438−100.0% | Sold out |
| First Hawaiian Bank | 0 | $0 | 0.00% | −9,011−100.0% | Sold out |
| Gsa Capital Partners LLP | 0 | $0 | 0.00% | −6,988−100.0% | Sold out |
| Massar Capital Management, LP | 0 | $0 | 0.00% | −6,705−100.0% | Sold out |
| OmniStar Financial Group, Inc. | 0 | $0 | 0.00% | −6,587−100.0% | Sold out |
| Everence Capital Management Inc | 0 | $0 | 0.00% | −6,590−100.0% | Sold out |
| Bailard, Inc. | 0 | $0 | 0.00% | −6,291−100.0% | Sold out |
| CSS LLC | 0 | $0 | 0.00% | −5,543−100.0% | Sold out |
| Pathstone Holdings, LLC | 0 | $0 | 0.00% | −5,535−100.0% | Sold out |
| Wealth Enhancement Advisory Services, LLC | 0 | $0 | 0.00% | −5,533−100.0% | Sold out |
| Savant Capital, LLC | 0 | $0 | 0.00% | −5,329−100.0% | Sold out |
| CI Private Wealth, LLC | 0 | $0 | 0.00% | −3,877−100.0% | Sold out |
| Truist Financial Corp | 0 | $0 | 0.00% | −3,705−100.0% | Sold out |
| Cetera Investment Advisers | 0 | $0 | 0.00% | −3,507−100.0% | Sold out |
| Crossmark Global Holdings, Inc. | 0 | $0 | 0.00% | −3,496−100.0% | Sold out |
| Diversified Trust Co | 0 | $0 | 0.00% | −3,427−100.0% | Sold out |
| Oppenheimer & Co Inc | 0 | $0 | 0.00% | −3,300−100.0% | Sold out |
| RSM US Wealth Management LLC | 0 | $0 | 0.00% | −3,277−100.0% | Sold out |
| Marshall Wace, LLP | 0 | $0 | 0.00% | −3,279−100.0% | Sold out |
| Carolina Wealth Advisors, LLC | 0 | $0 | 0.00% | −2,131−100.0% | Sold out |
| Bayforest Capital Ltd | 0 | $0 | 0.00% | −502−100.0% | Sold out |
| Affinity Wealth LLC | 0 | $0 | 0.00% | −320−100.0% | Sold out |
| Leonteq Securities AG | 0 | $0 | 0.00% | −278−100.0% | Sold out |
| SRS Capital Advisors, Inc. | 0 | $0 | 0.00% | −266−100.0% | Sold out |
| National Bank of Canada | 0 | $0 | 0.00% | −183−100.0% | Sold out |
| Coppell Advisory Solutions LLC | 0 | $0 | 0.00% | −113−100.0% | Sold out |
| Continuum Advisory, LLC | 0 | $0 | 0.00% | −25−100.0% | Sold out |
| GPS Wealth Strategies Group, LLC | 0 | $0 | 0.00% | −17−100.0% | Sold out |
| Caitlin John, LLC | 0 | $0 | 0.00% | −12−100.0% | Sold out |
| Riverview Trust Co | 0 | $0 | 0.00% | −11−100.0% | Sold out |
| Eagle Bay Advisors LLC | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Kentucky Retirement Systems Insurance Trust Fund | 0 | $0 | 0.00% | −1,725−100.0% | Sold out |
| Nuveen Asset Management, LLC | – | – | – | – | Not filed |
| Vise Technologies, Inc. | – | – | – | – | Not filed |
| Legacy Investment Solutions, LLC | – | – | – | – | Not filed |