Bread Financial Holdings, Inc.
BFH- Exchange
- NYSE
- Industry
- Personal Credit Institutions
- SEC CIK
- 0001101215
In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 324
- −2 vs. Q4 2024
- Shares held
- 49.2M
- +308.7K (+0.6%) vs. Q4 2024
- Total value
- $2.47B
- −$518.8M (−17.4%) vs. Q4 2024
- New holders
- 45
- 115 more added
- Sold out
- 47
- 111 more reduced
3 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 420 | $4.30B |
| Q1 2026 | 389 | $3.24B |
| Q4 2025 | 375 | $3.47B |
| Q3 2025 | 345 | $2.72B |
| Q2 2025 | 339 | $2.77B |
| Q1 2025 | 324 | $2.47B |
| Q4 2024 | 329 | $3.00B |
| Q3 2024 | 328 | $2.44B |
| Q2 2024 | 289 | $2.37B |
| Q1 2024 | 278 | $1.93B |
| Q4 2023 | 271 | $1.66B |
| Q3 2023 | 263 | $1.76B |
| Q2 2023 | 255 | $1.59B |
| Q1 2023 | 257 | $1.54B |
| Q4 2022 | 269 | $1.95B |
| Q3 2022 | 266 | $1.54B |
| Q2 2022 | 288 | $1.79B |
| Q1 2022 | 307 | $2.57B |
| Q4 2021 | 347 | $3.03B |
| Q3 2021 | 359 | $4.57B |
| Q2 2021 | 388 | $4.98B |
| Q1 2021 | 384 | $5.27B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bay Harbor Wealth Management, LLC | 1 | $50 | 0.00% | +1 | New |
| Parkworth Wealth Management, Inc. | 2 | $100 | 0.00% | 00.0% | Unchanged |
| Asset Dedication, LLC | 2 | $101 | 0.00% | 00.0% | Unchanged |
| HFM Investment Advisors, LLC | 3 | $151 | 0.00% | +3 | New |
| Abound Wealth Management | 4 | $201 | 0.00% | −2−33.3% | Reduced |
| Global Financial Private Client, LLC | 5 | $250 | 0.00% | +2+66.7% | Added |
| SJS Investment Consulting Inc. | 7 | $351 | 0.00% | 00.0% | Unchanged |
| DiNuzzo Private Wealth, Inc. | 10 | $501 | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 10 | $501 | 0.00% | +10 | New |
| SBI Securities Co., Ltd. | 11 | $551 | 0.00% | +7+175.0% | Added |
| Caitong International Asset Management Co., Ltd | 11 | $551 | 0.00% | +11 | New |
| Bare Financial Services, Inc | 16 | $801 | 0.00% | +16 | New |
| Huntington National Bank | 19 | $951 | 0.00% | 00.0% | Unchanged |
| Picton Mahoney Asset Management | 24 | $1.00K | 0.00% | −500−95.4% | Reduced |
| Stephens Consulting, LLC | 20 | $1.00K | 0.00% | +20 | New |
| Sierra Ocean, LLC | 21 | $1.05K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 22 | $1.08K | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 23 | $1.15K | 0.00% | −50−68.5% | Reduced |
| Hallmark Capital Management Inc | 23 | $1.15K | 0.00% | 00.0% | Unchanged |
| HM Payson & Co | 24 | $1.20K | 0.00% | 00.0% | Unchanged |
| Bruce G. Allen Investments, LLC | 25 | $1.25K | 0.00% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 27 | $1.35K | 0.00% | 00.0% | Unchanged |
| Consultiva Wealth Management, Corp. | 27 | $1.35K | 0.00% | 00.0% | Unchanged |
| N.E.W. Advisory Services LLC | 29 | $1.45K | 0.00% | +29 | New |
| Farmers & Merchants Investments Inc | 31 | $1.55K | 0.00% | −5−13.9% | Reduced |
| Larson Financial Group LLC | 32 | $1.60K | 0.00% | +24+300.0% | Added |
| Trust Co of Vermont | 34 | $1.70K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 35 | $1.75K | 0.00% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 37 | $1.85K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 38 | $1.90K | 0.00% | 00.0% | Unchanged |
| WPG Advisers, LLC | 39 | $1.95K | 0.00% | −19−32.8% | Reduced |
| Simplex Trading, LLC | 46 | $2.00K | 0.00% | +46 | New |
| Parkside Financial Bank & Trust | 44 | $2.21K | 0.00% | +30+214.3% | Added |
| Harbour Investments, Inc. | 52 | $2.63K | 0.00% | 00.0% | Unchanged |
| Boston Private Wealth LLC | 53 | $2.66K | 0.00% | +53 | New |
| Hemington Wealth Management | 76 | $3.00K | 0.00% | +15+24.6% | Added |
| Red Tortoise LLC | 60 | $3.00K | 0.00% | 00.0% | Unchanged |
| Beaird Harris Wealth Management, LLC | 68 | $3.39K | 0.00% | 00.0% | Unchanged |
| Geneos Wealth Management Inc. | 69 | $3.46K | 0.00% | −126−64.6% | Reduced |
| MJT & Associates Financial Advisory Group, Inc. | 78 | $3.91K | 0.00% | +78 | New |
| Private Wealth Management Group, LLC | 80 | $4.01K | 0.00% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 83 | $4.16K | 0.00% | 00.0% | Unchanged |
| Fortitude Family Office, LLC | 83 | $4.16K | 0.00% | 00.0% | Unchanged |
| C M Bidwell & Associates Ltd | 110 | $5.51K | 0.00% | 00.0% | Unchanged |
| Aventura Private Wealth, LLC | 110 | $5.51K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 115 | $5.76K | 0.00% | +65+130.0% | Added |
| MAI Capital Management | 123 | $6.16K | 0.00% | −30−19.6% | Reduced |
| Manchester Capital Management LLC | 126 | $6.31K | 0.00% | +126 | New |
| Principal Securities, Inc. | 113 | $6.90K | 0.00% | 00.0% | Unchanged |
| Quent Capital, LLC | 151 | $7.54K | 0.00% | +14+10.2% | Added |
| WealthCollab, LLC | 154 | $7.71K | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 178 | $8.91K | 0.00% | +60+50.8% | Added |
| Legacy Wealth Managment, LLC | 178 | $8.91K | 0.01% | 00.0% | Unchanged |
| Mather Group, LLC. | 180 | $9.01K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 185 | $9.29K | 0.00% | +91+96.8% | Added |
| Jones Financial Companies LLLP | 186 | $9.32K | 0.00% | +12+6.9% | Added |
| Truvestments Capital LLC | 198 | $9.91K | 0.00% | −2−1.0% | Reduced |
| Hexagon Capital Partners LLC | 199 | $9.97K | 0.00% | −137−40.8% | Reduced |
| Skopos Labs, Inc. | 199 | $9.97K | 0.00% | +199 | New |
| Sunbelt Securities, Inc. | 212 | $10.6K | 0.00% | +1+0.5% | Added |
| Fifth Third Bancorp | 224 | $11.2K | 0.00% | +1+0.4% | Added |
| Coldstream Capital Management Inc | 248 | $12.4K | 0.00% | +248 | New |
| Northwestern Mutual Wealth Management Co | 250 | $12.5K | 0.00% | −243−49.3% | Reduced |
| Massmutual Trust Co FSB | 293 | $14.7K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 313 | $15.7K | 0.00% | +60+23.7% | Added |
| Whittier Trust Co of Nevada Inc | 325 | $16.3K | 0.00% | 00.0% | Unchanged |
| Salomon & Ludwin, LLC | 376 | $18.8K | 0.00% | 00.0% | Unchanged |
| Matrix Trust Co | 502 | $25.0K | 0.00% | +38+8.2% | Added |
| Curat Global, LLC | 555 | $27.8K | 0.03% | +555 | New |
| Frazier Financial Advisors, LLC | 604 | $30.2K | 0.02% | +202+50.2% | Added |
| Pinnacle Holdings, LLC | 630 | $31.6K | 0.01% | −120−16.0% | Reduced |
| Quarry LP | 639 | $32.0K | 0.01% | +578+947.5% | Added |
| Aster Capital Management (DIFC) Ltd | 617 | $33.3K | 0.01% | +617 | New |
| GWM Advisors LLC | 737 | $36.9K | 0.00% | 00.0% | Unchanged |
| OP Asset Management Ltd | 740 | $37.1K | 0.00% | +740 | New |
| Eukles Asset Management | 759 | $38.0K | 0.02% | −95−11.1% | Reduced |
| Group One Trading, L.P. | 807 | $40.4K | 0.00% | −2,173−72.9% | Reduced |
| Smartleaf Asset Management LLC | 1,063 | $53.1K | 0.01% | −331−23.7% | Reduced |
| Nomura Asset Management Co Ltd | 1,220 | $61.1K | 0.00% | −540−30.7% | Reduced |
| Versant Capital Management, Inc | 1,298 | $65.0K | 0.01% | +839+182.8% | Added |
| STRS Ohio | 1,300 | $65.1K | 0.00% | 00.0% | Unchanged |
| Bessemer Group Inc | 1,329 | $67.0K | 0.00% | +40+3.1% | Added |
| Tower Research Capital LLC (TRC) | 1,383 | $69.3K | 0.00% | −1,524−52.4% | Reduced |
| GAMMA Investing LLC | 1,457 | $73.0K | 0.01% | +319+28.0% | Added |
| Covestor Ltd | 1,550 | $78.0K | 0.05% | −476−23.5% | Reduced |
| Quadrant Capital Group LLC | 1,688 | $84.5K | 0.00% | +1,179+231.6% | Added |
| State of Wyoming | 1,829 | $91.6K | 0.01% | +1,829 | New |
| KBC Group NV | 2,136 | $107.0K | 0.00% | +33+1.6% | Added |
| CIBC Private Wealth Group, LLC | 2,586 | $110.8K | 0.00% | −383−12.9% | Reduced |
| Advisor Group Holdings, Inc. | 2,809 | $141.6K | 0.00% | −105−3.6% | Reduced |
| CWM, LLC | 3,559 | $178.0K | 0.00% | −530−13.0% | Reduced |
| Vestcor Inc | 3,839 | $192.0K | 0.01% | 00.0% | Unchanged |
| QRG Capital Management, Inc. | 4,037 | $202.2K | 0.00% | +373+10.2% | Added |
| Fieldview Capital Management, LLC | 4,096 | $205.1K | 0.03% | +4,096 | New |
| Axq Capital, LP | 4,251 | $212.9K | 0.09% | +4,251 | New |
| Atria Investments LLC | 4,360 | $218.3K | 0.00% | −678−13.5% | Reduced |
| CIBC Asset Management Inc | 4,676 | $234.2K | 0.00% | −196−4.0% | Reduced |
| Innealta Capital, LLC | 4,850 | $242.9K | 0.13% | −536−10.0% | Reduced |
| Pallas Capital Advisors LLC | 4,933 | $247.0K | 0.01% | +122+2.5% | Added |
| Cerity Partners LLC | 4,936 | $247.2K | 0.00% | −63−1.3% | Reduced |