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Bread Financial Holdings, Inc.

BFH
Exchange
NYSE
Industry
Personal Credit Institutions
SEC CIK
0001101215

In the last 90 days, Bread Financial Holdings, Inc. insiders filed 1 open-market purchase and 1 sale; 420 institutions reported holding it in 13F filings for Q2 2026, worth $4.30B in total; no superinvestor holds it.

Other share classesBFH.PABFH.PB

13F holders, Q1 2022

Institutional positions in Bread Financial Holdings, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
307
−36 vs. Q4 2021
Shares held
45.8M
−38.3K (−0.1%) vs. Q4 2021
Total value
$2.57B
−$460.4M (−15.2%) vs. Q4 2021
New holders
47
99 more added
Sold out
83
102 more reduced

4 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting BFH on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2022: 307 institutions
Q1 2021: 384 institutionsQ2 2021: 388 institutionsQ3 2021: 359 institutionsQ4 2021: 347 institutionsQ1 2022: 307 institutionsQ2 2022: 288 institutionsQ3 2022: 266 institutionsQ4 2022: 269 institutionsQ1 2023: 257 institutionsQ2 2023: 255 institutionsQ3 2023: 263 institutionsQ4 2023: 271 institutionsQ1 2024: 278 institutionsQ2 2024: 289 institutionsQ3 2024: 328 institutionsQ4 2024: 329 institutionsQ1 2025: 324 institutionsQ2 2025: 339 institutionsQ3 2025: 345 institutionsQ4 2025: 375 institutionsQ1 2026: 389 institutionsQ2 2026: 420 institutions
Value heldQ1 2022: $2.57B
Q1 2021: $5.27BQ2 2021: $4.98BQ3 2021: $4.57BQ4 2021: $3.03BQ1 2022: $2.57BQ2 2022: $1.79BQ3 2022: $1.54BQ4 2022: $1.95BQ1 2023: $1.54BQ2 2023: $1.59BQ3 2023: $1.76BQ4 2023: $1.66BQ1 2024: $1.93BQ2 2024: $2.37BQ3 2024: $2.44BQ4 2024: $3.00BQ1 2025: $2.47BQ2 2025: $2.77BQ3 2025: $2.72BQ4 2025: $3.47BQ1 2026: $3.24BQ2 2026: $4.30B
Institutions holding BFH and their total value by quarter
QuarterHoldersValue
Q2 2026420$4.30B
Q1 2026389$3.24B
Q4 2025375$3.47B
Q3 2025345$2.72B
Q2 2025339$2.77B
Q1 2025324$2.47B
Q4 2024329$3.00B
Q3 2024328$2.44B
Q2 2024289$2.37B
Q1 2024278$1.93B
Q4 2023271$1.66B
Q3 2023263$1.76B
Q2 2023255$1.59B
Q1 2023257$1.54B
Q4 2022269$1.95B
Q3 2022266$1.54B
Q2 2022288$1.79B
Q1 2022307$2.57B
Q4 2021347$3.03B
Q3 2021359$4.57B
Q2 2021388$4.98B
Q1 2021384$5.27B

Institutions, Q1 2022

Shares, value and share of portfolio for each institution holding Bread Financial Holdings, Inc.; share changes are against Q4 2021.

Institutions holding BFH in Q1 2022
InstitutionSharesValue% of portfolioChange in sharesAction
TD Ameritrade Investment Management, LLC5$00.00%00.0%Unchanged
Allworth Financial LP3$00.00%00.0%Unchanged
Asset Dedication, LLC2$00.00%+2New
Global Retirement Partners, LLC6$00.00%+6New
GoalVest Advisory LLC1$00.00%+1New
SJS Investment Consulting Inc.2$00.00%+2New
TCWP LLC6$00.00%+6New
Raffa Wealth Management, LLC4$2250.00%00.0%Unchanged
Sageworth Trust Co of South Dakota26$1.00K0.00%−117−81.8%Reduced
Versant Capital Management, Inc20$1.00K0.00%−7−25.9%Reduced
First Manhattan Co28$1.00K0.00%00.0%Unchanged
Denali Advisors LLC21$1.00K0.00%+9+75.0%Added
Tarbox Family Office, Inc.17$1.00K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC17$1.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC21$1.00K0.00%00.0%Unchanged
Prestige Wealth Management Group LLC11$1.00K0.00%00.0%Unchanged
TFC Financial Management10$1.00K0.00%00.0%Unchanged
Schubert & Co11$1.00K0.00%+1+10.0%Added
MCF Advisors LLC18$1.00K0.00%+18New
Disciplined Investments, LLC9$1.00K0.00%+9New
Cordant, Inc.17$1.00K0.00%+17New
Koshinski Asset Management, Inc.26$1.46K0.00%00.0%Unchanged
Ellevest, Inc.36$2.00K0.00%−18−33.3%Reduced
Sargent Bickham Lagudis LLC40$2.00K0.00%00.0%Unchanged
Earnest Partners LLC27$2.00K0.00%00.0%Unchanged
Glassman Wealth Services28$2.00K0.00%−5−15.2%Reduced
Evoke Wealth, LLC33$2.00K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC27$2.00K0.00%+13+92.9%Added
Dixon Hughes Goodman Wealth Advisors LLC39$2.00K0.00%+39New
CoreFirst Bank & Trust60$3.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.60$3.00K0.00%00.0%Unchanged
Gemmer Asset Management LLC88$4.00K0.00%00.0%Unchanged
Private Capital Group, LLC73$4.00K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC68$4.00K0.00%00.0%Unchanged
Brown, Lisle/Cummings, Inc.74$4.16K0.00%00.0%Unchanged
Loomis Sayles & Co L P82$5.00K0.00%−157,241−99.9%Reduced
Lindbrook Capital, LLC82$5.00K0.00%−44−34.9%Reduced
Federation des caisses Desjardins du Quebec90$5.05K0.00%00.0%Unchanged
Freedman Financial Associates, Inc.116$6.00K0.00%00.0%Unchanged
Gradient Investments LLC126$7.00K0.00%00.0%Unchanged
Fieldpoint Private Securities, LLC119$7.00K0.00%00.0%Unchanged
Signaturefd, LLC144$8.00K0.00%−35−19.6%Reduced
Parkside Financial Bank & Trust148$8.00K0.00%+8+5.7%Added
JTC Employer Solutions Trusteee Ltd166$9.00K0.00%00.0%Unchanged
National Bank of Canada175$10.0K0.00%−75−30.0%Reduced
Loring Wolcott & Coolidge Fiduciary Advisors LLP175$10.0K0.00%00.0%Unchanged
Brown Brothers Harriman & Co170$10.0K0.00%+16+10.4%Added
GHP Investment Advisors, Inc.195$11.0K0.00%+195New
TD Private Client Wealth LLC215$12.1K0.00%−23−9.7%Reduced
HM Payson & Co233$13.0K0.00%00.0%Unchanged
Umb Bank N A248$14.0K0.00%−54−17.9%Reduced
CWM, LLC250$14.0K0.00%+189+309.8%Added
First Horizon Advisors, Inc.288$16.0K0.00%00.0%Unchanged
TCI Wealth Advisors, Inc.289$16.0K0.00%+252+681.1%Added
Northwestern Mutual Wealth Management Co300$17.0K0.00%−2,170−87.9%Reduced
Aquatic Capital Management LLC300$17.0K0.03%−1,700−85.0%Reduced
Rockefeller Capital Management L.P.318$17.0K0.00%−79−19.9%Reduced
Selective Wealth Management, Inc.300$17.0K0.01%00.0%Unchanged
First National Bank of South Miami318$18.0K0.01%−90−22.1%Reduced
Quadrant Capital Group LLC346$19.0K0.00%−2−0.6%Reduced
Parallel Advisors, LLC325$19.0K0.00%+1+0.3%Added
Lake Point Wealth Management565$32.0K0.01%00.0%Unchanged
Quent Capital, LLC578$32.0K0.01%+163+39.3%Added
Meeder Asset Management Inc562$32.0K0.00%+562New
AdvisorNet Financial, Inc600$34.0K0.00%00.0%Unchanged
First Quadrant L P626$35.0K0.19%+626New
Sutton Wealth Advisors Inc.699$39.2K0.01%+11+1.6%Added
Steward Partners Investment Advisory, LLC711$40.0K0.00%00.0%Unchanged
Harbor Investment Advisory, LLC787$44.0K0.01%00.0%Unchanged
Eukles Asset Management823$46.0K0.03%−56−6.4%Reduced
Fifth Third Bancorp883$50.0K0.00%−384−30.3%Reduced
Nomura Asset Management Co Ltd920$51.7K0.00%+920New
Prospera Financial Services Inc1,168$66.0K0.00%+1,168New
Covestor Ltd1,232$69.0K0.05%+716+138.8%Added
Macquarie Group Ltd1,395$78.0K0.00%00.0%Unchanged
FourThought Financial, LLC1,522$85.0K0.01%+390+34.5%Added
KBC Group NV1,909$107.0K0.00%+317+19.9%Added
Tower Research Capital LLC (TRC)2,112$119.0K0.00%−1,086−34.0%Reduced
Captrust Financial Advisors2,174$122.0K0.00%+866+66.2%Added
Whittier Trust Co2,659$149.0K0.00%00.0%Unchanged
Shell Asset Management Co2,762$155.0K0.00%−406−12.8%Reduced
Neo Ivy Capital Management3,468$194.0K0.18%−1,450−29.5%Reduced
Gladius Capital Management LP3,535$199.0K0.07%+1,864+111.5%Added
Waldron Private Wealth LLC3,597$201.0K0.01%−1,279−26.2%Reduced
Maryland State Retirement & Pension System3,587$201.0K0.01%00.0%Unchanged
ProShare Advisors LLC3,829$215.0K0.00%−680−15.1%Reduced
Sigma Planning Corp3,869$217.0K0.01%+3,869New
Lido Advisors, LLC3,910$219.0K0.00%−10−0.3%Reduced
Pearl River Capital, LLC3,928$221.0K0.06%+3,928New
NorthCrest Asset Manangement, LLC4,001$225.0K0.01%+4,001New
Deseret Mutual Benefit Administrators4,102$230.0K0.05%−996−19.5%Reduced
Crossmark Global Holdings, Inc.4,089$230.0K0.01%−40−1.0%Reduced
CSS LLC4,115$231.0K0.01%00.0%Unchanged
Court Place Advisors, LLC4,282$240.0K0.08%−50−1.2%Reduced
Watershed Asset Management, L.L.C.4,348$244.0K0.25%+124+2.9%Added
Securian Asset Management, Inc4,462$251.0K0.00%00.0%Unchanged
Great Lakes Advisors, LLC4,694$264.0K0.00%−10−0.2%Reduced
Traynor Capital Management, Inc.5,050$283.0K0.04%−1,501−22.9%Reduced
Wedge Capital Management L L P5,095$286.0K0.00%+486+10.5%Added
Truist Financial Corp5,140$288.0K0.00%−14,998−74.5%Reduced