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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
3,554
+370 vs. Q3 2024
Portfolio value
$102.8B
+$1.81B (+1.8%) vs. Q3 2024
Filed
Feb 14, 2025
SEC
Holdings of Creative Planning in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
APOApollo Global Management, Inc.COM52,109$8.61M<0.1%+10,325+24.7%AddedHistory
ELVElevance Health, Inc.Stock23,248$8.58M<0.1%−7,086−23.4%ReducedHistory
J P Morgan Exchange Traded F46641Q332EQUITY PREMIUM148,387$8.54M<0.1%+9,385+6.8%Added–
FFord Motor CoStock862,025$8.53M<0.1%−1,011,977−54.0%ReducedHistory
DTEDte Energy CoCOM70,544$8.52M<0.1%+3,637+5.4%AddedHistory
FLOFlowers Foods IncCOM411,633$8.50M<0.1%−17,483−4.1%ReducedHistory
Managed Portfolio Series56167N720TORTOISE NRAM PI249,337$8.50M<0.1%+227,376+1,035.4%Added–
MLMMartin Marietta Materials IncCOM16,393$8.47M<0.1%+626+4.0%AddedHistory
ProShares Tr74348A467S&P 500 DV ARIST84,865$8.45M<0.1%+4,940+6.2%Added–
PEGPublic Service Enterprise Group IncCOM99,787$8.43M<0.1%+4,092+4.3%AddedHistory
EVRGEvergy, Inc.Stock135,974$8.37M<0.1%+12,380+10.0%AddedHistory
Schwab Fundamental U.S. Small Company ETF808524763ETF281,087$8.35M<0.1%+2,891+1.0%AddedConverted for a 2-for-1 split–
iShares Ibonds Dec 2027 Term Corporate ETF46435UAA9ETF348,307$8.35M<0.1%+59,924+20.8%Added–
TRGPTarga Resources Corp.COM46,481$8.30M<0.1%+2,698+6.2%AddedHistory
Nushares ETF Tr67092P607NUVEEN ESG SMLCP198,088$8.30M<0.1%−4,378−2.2%Reduced–
ODFLOld Dominion Freight Line, Inc.COM47,005$8.29M<0.1%+716+1.5%AddedHistory
Vanguard Energy ETF92204A306ETF68,283$8.28M<0.1%−247−0.4%Reduced–
iShares Tr46435U853BROAD USD HIGH224,984$8.28M<0.1%+8,454+3.9%Added–
Pacer Trendpilot US Large Cap ETF69374H105ETF153,270$8.19M<0.1%+1,149+0.8%Added–
PPGPPG Industries IncStock68,393$8.17M<0.1%+7,197+11.8%AddedHistory
iShares Tr464288869MICRO-CAP ETF62,397$8.14M<0.1%+3,074+5.2%Added–
NVRNVR IncCOM990$8.10M<0.1%+100+11.2%AddedHistory
Invesco S&P 500 Quality ETF46137V241ETF120,649$8.09M<0.1%−6,214−4.9%Reduced–
UBSUBS Group AGStock266,552$8.08M<0.1%+32,542+13.9%AddedHistory
NXPINXP Semiconductors N.V.COM38,703$8.04M<0.1%+2,194+6.0%AddedHistory
BHPBHP Group LtdADR164,481$8.03M<0.1%+16,983+11.5%AddedHistory
GRMNGarmin LtdSHS38,763$8.00M<0.1%+4,027+11.6%AddedHistory
HPQHP IncStock243,159$7.93M<0.1%+18,030+8.0%AddedHistory
GSKGSK plcADR234,061$7.92M<0.1%+22,961+10.9%AddedHistory
Amplify ETF Tr032108664AMPLIFY CYBERSEC105,334$7.85M<0.1%+93,543+793.3%Added–
LNGCheniere Energy, Inc.COM NEW36,494$7.84M<0.1%+3,806+11.6%AddedHistory
iShares Tr46429B291A RATE CP BD ETF167,377$7.83M<0.1%−1,772−1.0%Reduced–
Invesco Exch Traded FD Tr II46138E354S&P500 LOW VOL111,420$7.80M<0.1%−351−0.3%Reduced–
TPLTexas Pacific Land CorpStock7,006$7.75M<0.1%+289+4.3%AddedHistory
IOTSamsara Inc.Stock177,112$7.74M<0.1%+29,413+19.9%AddedHistory
DEODiageo PLCSPON ADR NEW60,679$7.71M<0.1%+12,709+26.5%AddedHistory
SRESempraStock87,245$7.65M<0.1%+8,183+10.4%AddedHistory
BPBP PLCADR258,105$7.63M<0.1%−6,083−2.3%ReducedHistory
PCARPaccar IncCOM72,697$7.56M<0.1%−1,975−2.6%ReducedHistory
ROPRoper Technologies IncStock14,471$7.52M<0.1%−312−2.1%ReducedHistory
iShares U.S. Treasury Bond ETF46429B267ETF326,153$7.49M<0.1%+171,750+111.2%Added–
BRK.ABerkshire Hathaway IncCL A11$7.49M<0.1%+4+57.1%AddedHistory
iShares MSCI Acwi Ex U.S. ETF464288240ETF141,465$7.38M<0.1%+5,684+4.2%Added–
EXCExelon CorpStock194,949$7.34M<0.1%−6,315−3.1%ReducedHistory
Invesco Exchange Traded FD T46137V613RAFI US 1000 ETF181,192$7.31M<0.1%+5,499+3.1%Added–
RELXRELX PLCSPONSORED ADR160,836$7.31M<0.1%+18,612+13.1%AddedHistory
LULUlululemon athletica inc.Stock19,032$7.28M<0.1%+3,642+23.7%AddedHistory
MSCIMSCI Inc.Stock12,064$7.24M<0.1%+974+8.8%AddedHistory
REGNRegeneron Pharmaceuticals, Inc.COM10,158$7.24M<0.1%−1,635−13.9%ReducedHistory
MCHPMicrochip Technology IncStock124,780$7.16M<0.1%+8,231+7.1%AddedHistory
CORCencora, Inc.Stock31,841$7.15M<0.1%+2,538+8.7%AddedHistory
iShares Tr464288638ISHS 5-10YR INVT138,162$7.12M<0.1%+959+0.7%Added–
Fidelity Covington Trust316092782VLU FACTOR ETF115,647$7.11M<0.1%−2,737−2.3%Reduced–
ULTAUlta Beauty, Inc.Stock16,189$7.04M<0.1%+1,415+9.6%AddedHistory
iShares MSCI Eafe Min Vol Factor ETF46429B689ETF99,518$7.04M<0.1%+332+0.3%Added–
DOWDow Inc.Stock174,886$7.02M<0.1%+24,952+16.6%AddedHistory
RSGRepublic Services, Inc.COM34,533$6.95M<0.1%+3,086+9.8%AddedHistory
Fidelity Covington Trust316092857MSCI RL EST ETF256,964$6.94M<0.1%−6,454−2.5%Reduced–
Vanguard Scottsdale FDS92206C730VNG RUS1000IDX26,005$6.94M<0.1%−13,326−33.9%Reduced–
TDToronto Dominion BankStock129,929$6.92M<0.1%−14,322−9.9%ReducedHistory
SMFGSumitomo Mitsui Financial Group, Inc.SPONSORED ADR477,228$6.92M<0.1%+100,738+26.8%AddedHistory
iShares Tr464288885EAFE GRWTH ETF71,111$6.89M<0.1%−779−1.1%Reduced–
iShares MSCI USA Momentum Factor ETF46432F396ETF33,268$6.88M<0.1%+847+2.6%Added–
CNICanadian National Railway CoStock67,459$6.85M<0.1%+7,667+12.8%AddedHistory
State Street Utilities Select Sector SPDR ETF81369Y886ETF90,025$6.81M<0.1%+17,748+24.6%Added–
Goldman Sachs ETF Tr381430438EQUAL WEIGHT US88,100$6.80M<0.1%+11,755+15.4%Added–
AAgilent Technologies, Inc.COM50,337$6.76M<0.1%+5,427+12.1%AddedHistory
PSAPublic StorageCOM22,568$6.76M<0.1%+583+2.7%AddedHistory
DECKDeckers Outdoor CorpCOM33,200$6.74M<0.1%+3,107+10.3%AddedHistory
Goldman Sachs ETF Tr381430396JUST US LRG CP81,077$6.74M<0.1%−3,994−4.7%Reduced–
IRIngersoll Rand Inc.COM74,410$6.73M<0.1%−35,551−32.3%ReducedHistory
iShares Tr464288687PFD AND INCM SEC211,944$6.66M<0.1%+16,320+8.3%Added–
American Centy ETF Tr025072349US LARGE CAP VLU99,617$6.65M<0.1%+2,077+2.1%Added–
BROBrown & Brown, Inc.Stock65,146$6.65M<0.1%+35,254+117.9%AddedHistory
JCIJohnson Controls International plcStock83,432$6.59M<0.1%+9,838+13.4%AddedHistory
Goldman Sachs ETF Tr381430503ACTIVEBETA US LG57,098$6.58M<0.1%+4,644+8.9%Added–
SANBanco Santander, S.A.ADR1,438,308$6.56M<0.1%+96,575+7.2%AddedHistory
RMDResmed IncCOM28,508$6.52M<0.1%+487+1.7%AddedHistory
HWMHowmet Aerospace Inc.Stock59,072$6.46M<0.1%+6,902+13.2%AddedHistory
VEEVVeeva Systems IncStock30,667$6.45M<0.1%−802−2.5%ReducedHistory
Janus Detroit STR Tr47103U886HENDRSN SHRT ETF129,765$6.35M<0.1%−27,147−17.3%Reduced–
iShares Tr464288802ESG OPTIMIZED51,752$6.29M<0.1%+11,070+27.2%Added–
GGGGraco IncCOM74,607$6.29M<0.1%−6,936−8.5%ReducedHistory
First Tr Exchange-Traded FD33734X846NASDAQ CYB ETF98,680$6.26M<0.1%−1,467−1.5%Reduced–
RIORio Tinto PLCADR106,374$6.26M<0.1%+26,214+32.7%AddedHistory
TELTE Connectivity plcStock43,742$6.25M<0.1%+1,723+4.1%AddedHistory
MACMacerich CoCOM311,873$6.21M<0.1%−6,777−2.1%ReducedHistory
UNMUnum GroupStock84,899$6.20M<0.1%−70.0%ReducedHistory
SPOTSpotify Technology S.A.Stock13,837$6.19M<0.1%+7,486+117.9%AddedHistory
iShares Tr46434V647GLOBAL REIT ETF257,779$6.18M<0.1%−10,003−3.7%Reduced–
OKTAOkta, Inc.CL A78,344$6.17M<0.1%−8,337−9.6%ReducedHistory
WECWec Energy Group, Inc.Stock65,623$6.17M<0.1%+8,095+14.1%AddedHistory
XYZBlock, Inc.CL A72,606$6.17M<0.1%−793−1.1%ReducedHistory
BTIBritish American Tobacco p.l.c.SPONSORED ADR168,827$6.13M<0.1%+24,911+17.3%AddedHistory
iShares Core MSCI Total International Stock ETF46432F834ETF92,534$6.12M<0.1%+9,740+11.8%Added–
CHDChurch & Dwight Co IncCOM58,425$6.12M<0.1%+2,991+5.4%AddedHistory
Invesco Exchange Traded FD T46137V225S&P MIDCAP 40054,172$6.11M<0.1%+54,172New–
FANGDiamondback Energy, Inc.Stock37,014$6.06M<0.1%+2,623+7.6%AddedHistory
HCIHCI Group, Inc.COM51,954$6.05M<0.1%+39+0.1%AddedHistory
MFCManulife Financial CorpCOM195,233$6.00M<0.1%+21,884+12.6%AddedHistory

Options (25)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2024
SecurityClassPutsCalls
NVDANVIDIA CorpStock$1.16M$6.67M
GOOGLAlphabet Inc.Stock$735$3.86M
WFCWells Fargo & CompanyStock–$2.63M
AAPLApple Inc.Stock$3.75K$843.5K
MSTRStrategy IncStock–$747.6K
NUNu Holdings Ltd.ORD SHS CL A$501.5K–
DISWalt Disney CoStock–$366.1K
MSFTMicrosoft CorpStock–$308.3K
AMDAdvanced Micro Devices IncStock–$188.0K
CINFCincinnati Financial CorpCOM$113.6K–
DOCNDigitalOcean Holdings, Inc.COM$105.3K–
CARTMaplebear Inc.COM$59.8K–
HOODRobinhood Markets, Inc.Stock$53.6K–
APPAppLovin CorpCOM CL A$34.4K–
TGTTarget CorpStock$32.1K–
TSLATesla, Inc.Stock$9.61K–
BRK.BBerkshire Hathaway IncStock$6.05K–
DASHDoorDash, Inc.Stock$5.07K–
DBXDropbox, Inc.CL A$1.90K–
HDHome Depot, Inc.Stock$1.87K–
SCHWSchwab Charles CorpStock$1.00K–
CFLTConfluent, Inc.CLASS A COM$517–
WMTWalmart Inc.Stock$473–
SNOWSnowflake Inc.Stock$274–
CSCOCisco Systems, Inc.Stock$102–

Sold out since Q3 2024 (137)

Positions held at the end of Q3 2024 that are gone from this filing.

The largest 100 of 137 by value last quarter.

Positions of Creative Planning sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
iShares Tr46436E874IBONDS 24 TRM TS187,477$4.50M<0.1%–
Schwab Charles Family FD808515530AMT TAX FREE MNY4,352,594$4.35M<0.1%–
iShares Tr46434VBG4IBONDS DEC24 ETF125,734$3.17M<0.1%–
MROMarathon Oil CorpCOM105,772$2.82M<0.1%History
AGRAvangrid, Inc.COM37,986$1.36M<0.1%History
VSTOVista Outdoor Inc.COM28,905$1.13M<0.1%History
ORANYOrangeSPONSORED ADR98,569$1.13M<0.1%History
IFNAberdeen India Fund, Inc.COM55,516$1.06M<0.1%History
Schwab Strategic Tr808524649MUN BD ETF19,067$1.00M<0.1%–
VGRVector Group LtdCOM63,554$948.2K<0.1%History
Proshares Ultrapro Short Qqq - US ETP74347G432Exchange-Traded Fund115,582$854.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB38,086$804.4K<0.1%–
ODPODP CorpCOM23,207$690.4K<0.1%History
PIMCO ETF Tr72201R30415+ YR US TIPS11,093$640.6K<0.1%–
FROFrontline plcCOM25,823$590.1K<0.1%History
CHUYChuy's Holdings, Inc.COM14,602$546.1K<0.1%History
SWNSouthwestern Energy CoCOM76,642$544.9K<0.1%History
JOEST JOE CoCOM9,271$540.6K<0.1%History
UVXYProShares Trust IIULTRA VIX SHORT20,574$512.9K<0.1%History
iShares Tr46435U697IBONDS DEC19,602$511.6K<0.1%–
PRFTPerficient IncCOM6,773$511.3K<0.1%History
SQSPSquarespace, Inc.CLASS A10,637$493.9K<0.1%History
FORRForrester Research, Inc.COM26,772$482.2K<0.1%History
PRMWPrimo Water CorpCOM17,413$439.7K<0.1%History
Exchange Traded Concepts Tru301505889EMQQ EME MAR ETF11,145$437.0K<0.1%–
CTLTCatalent, Inc.COM6,935$420.1K<0.1%History
DYNDyne Therapeutics, Inc.COM10,605$380.9K<0.1%History
RGPResources Connection, Inc.COM38,092$369.5K<0.1%History
IRENIREN LtdORDINARY SHARES457,625$358.1K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT16,804$352.9K<0.1%History
Pacer FDS Tr69374H766INDUSTRIAL RELET8,040$348.0K<0.1%–
UNGUnited States Natural Gas Fund, LPETF21,146$345.3K<0.1%History
APAMArtisan Partners Asset Management Inc.CL A7,682$332.8K<0.1%History
BBNBlackRock Taxable Municipal Bond TrustSHS18,541$330.4K<0.1%History
iShares U.S. ETF Trust iShares Gsci Commodity Dynamic Roll Strategy ETF46431W853ETF12,675$328.4K<0.1%–
ARTNAArtesian Resources CorpCL A8,561$318.3K<0.1%History
Nuvei Corp67079A102COM9,126$304.4K<0.1%–
SPDR Index Shs FDS78463X772ST S&P INTL ETF7,802$299.5K<0.1%–
BURBurford Capital LtdORD SHS22,255$295.1K<0.1%History
SRCLStericycle IncCOM4,748$289.6K<0.1%History
THRMGentherm IncCOM5,804$270.2K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT7,120$266.1K<0.1%–
PSFEPaysafe LtdSHS11,844$265.7K<0.1%History
ANDEAndersons, Inc.COM5,261$263.8K<0.1%History
iShares U S ETF Tr46431W507SHOR DURA BD ETF5,136$263.2K<0.1%–
PCHPotlatchdeltic CorpCOM5,835$262.9K<0.1%History
AXNXAxonics, Inc.COM3,696$257.2K<0.1%History
ATEXAnterix Inc.COM6,827$257.1K<0.1%History
Innovator ETFs Trust45783Y814LADERD ALCTN PWR5,693$251.2K<0.1%–
First Tr Exchng Traded FD VI33740U703FT VEST DEEP ETF9,787$245.1K<0.1%–
BlackRock ETF Trust09290C103ISHARES US EQUIT4,779$236.4K<0.1%–
STEWSRH Total Return Fund, Inc.COM14,664$231.7K<0.1%History
EDUNew Oriental Education & Technology Group Inc.SPON ADR3,039$230.5K<0.1%History
CACCCredit Acceptance CorpCOM506$224.4K<0.1%History
iShares Inc46434G855MSCI GBL GOLD MN6,586$217.4K<0.1%–
NAPADuckhorn Portfolio, Inc.COM37,221$216.3K<0.1%History
Alps ETF Tr00162Q718INTL SEC DV DOG6,777$215.9K<0.1%–
iShares Tr464288711GLOB UTILITS ETF3,000$212.2K<0.1%–
RILYBRC Group Holdings, Inc.COM40,087$210.5K<0.1%History
iShares Inc464286822MSCI MEXICO ETF3,900$209.4K<0.1%–
RNSTRenasant CorpCOM6,362$206.8K<0.1%History
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT7,303$205.8K<0.1%History
CDNACareDx, Inc.COM6,537$204.1K<0.1%History
CALCaleres IncCOM6,162$203.7K<0.1%History
DBX ETF Tr233051853XTRACK MSCI EURP4,765$201.8K<0.1%–
Vanguard Admiral FDS Inc921932794SMLCP 600 GRTH1,681$201.4K<0.1%–
FLNAFilana Therapeutics, Inc.COM6,831$201.0K<0.1%History
iShares Tr464288562RESIDENTIAL MULT2,260$200.8K<0.1%–
ITOSiTeos Therapeutics, Inc.COM19,636$200.5K<0.1%History
ALNTAllient IncCOM10,475$198.9K<0.1%History
TWKSThoughtworks Holding, Inc.COM43,974$194.4K<0.1%History
SHLSShoals Technologies Group, Inc.CL A33,288$186.7K<0.1%History
SCSSteelcase IncCL A13,470$181.7K<0.1%History
SLRCSLR Investment Corp.COM11,279$169.7K<0.1%History
ETWOE2open Parent Holdings, Inc.COM CL A37,425$165.0K<0.1%History
DBIDesigner Brands Inc.CL A22,101$163.1K<0.1%History
Advisorshares Tr00768Y453PURE US CANN ETF21,765$156.1K<0.1%–
HSHPHimalaya Shipping Ltd.ORD SHS17,910$155.1K<0.1%History
COGTCogent Biosciences, Inc.COM14,324$154.7K<0.1%History
WOWWideOpenWest, Inc.COM27,737$145.6K<0.1%History
RCMR1 RCM Inc.COM10,035$142.2K<0.1%History
EFCEllington Financial Inc.COM10,936$141.0K<0.1%History
GRDIGRIID Infrastructure Inc.COMMON STOCK166,496$128.0K<0.1%History
AXTIAxt IncCOM52,448$126.9K<0.1%History
KROKronos Worldwide IncCOM10,178$126.7K<0.1%History
CTMXCytomX Therapeutics, Inc.COM107,000$126.3K<0.1%History
CORZZCore Scientific, Inc.*W EXP 01/23/20210,015$117.8K<0.1%History
ZSQRZ Squared Inc.COM645,104$116.1K<0.1%History
OXSQOxford Square Capital Corp.COM40,840$115.6K<0.1%History
ORICOric Pharmaceuticals, Inc.COM11,272$115.5K<0.1%History
NOVASunnova Energy International Inc.COM11,007$107.2K<0.1%History
VETVermilion Energy Inc.COM10,908$106.6K<0.1%History
THTarget Hospitality Corp.COM18,634$106.2K<0.1%History
HDSNHudson Technologies IncCOM12,705$106.0K<0.1%History
PCKPIMCO California Municipal Income Fund IICOM16,078$101.0K<0.1%History
FTFranklin Universal TrustSH BEN INT12,916$97.6K<0.1%History
CLDTChatham Lodging TrustCOM10,488$89.4K<0.1%History
YRDYiren Digital Ltd.SPONSORED ADS15,700$89.3K<0.1%History
ALECAlector, Inc.COM19,117$89.1K<0.1%History
FIGSFIGS, Inc.CL A12,697$86.8K<0.1%History