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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q1 2025

Holdings as of Mar 31, 2025, filed May 15, 2025. Long positions only; changes compare share counts with Q4 2024.

Institution overview
Positions
3,424
−130 vs. Q4 2024
Portfolio value
$106.3B
+$3.52B (+3.4%) vs. Q4 2024
Filed
May 15, 2025
SEC
Holdings of Creative Planning in Q1 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares Core S&P 500 ETF464287200ETF21,831,744$12.3B11.5%+178,284+0.8%Added–
Vanguard Total Bond Market ETF921937835ETF108,563,586$7.97B7.5%+7,995,758+8.0%Added–
Vanguard Ftse Developed Markets ETF921943858ETF138,346,303$7.03B6.6%−4,934,777−3.4%Reduced–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF80,140,007$4.10B3.9%+3,145,403+4.1%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF72,470,640$3.91B3.7%+1,807,000+2.6%Added–
Vanguard Morningstar Large-Cap ETF922908637ETF12,677,960$3.26B3.1%−53,488−0.4%Reduced–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF86,619,802$3.15B3.0%+17,911,754+26.1%Added–
AAPLApple Inc.Stock10,175,738$2.26B2.1%−119,772−1.2%ReducedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF8,212,002$2.12B2.0%+125,331+1.5%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF25,005,319$2.04B1.9%+392,344+1.6%Added–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF30,820,373$2.03B1.9%+407,352+1.3%Added–
Schwab U.S. Large-Cap ETF808524201ETF82,661,328$1.83B1.7%+193,933+0.2%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF6,539,772$1.80B1.7%−80,328−1.2%Reduced–
SPYSPDR S&P 500 ETF TrustETF2,989,193$1.67B1.6%+47,294+1.6%AddedHistory
BRK.BBerkshire Hathaway IncStock2,761,647$1.47B1.4%+60,458+2.2%AddedHistory
State Street Real Estate Select Sector SPDR ETF81369Y860ETF34,507,302$1.44B1.4%+2,579,644+8.1%Added–
iShares Tr464288414NATIONAL MUN ETF13,121,147$1.38B1.3%−103,617−0.8%Reduced–
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF43,214,109$1.30B1.2%+2,852,094+7.1%Added–
Vanguard Mun BD FDS922907746TAX EXEMPT BD26,149,018$1.30B1.2%+1,018,135+4.1%Added–
Vanguard Real Estate ETF922908553ETF14,212,091$1.29B1.2%−679,894−4.6%Reduced–
iShares Core U.S. Aggregate Bond ETF464287226ETF12,704,025$1.26B1.2%−175,395−1.4%Reduced–
iShares Tr46435G326CORE MSCI INTL17,699,815$1.22B1.1%−295,764−1.6%Reduced–
MSFTMicrosoft CorpStock2,784,681$1.05B1.0%+128,913+4.9%AddedHistory
NVDANVIDIA CorpStock9,335,009$1.01B1.0%+517,087+5.9%AddedHistory
American Centy ETF Tr025072802INTL SMCP VLU14,443,482$1.01B0.9%+4,824,503+50.2%Added–
Dimensional U.S. Small Cap ETF25434V500ETF16,821,024$1.01B0.9%+3,577,617+27.0%Added–
American Centy ETF Tr025072877US SML CP VALU11,240,479$979.8M0.9%+3,248,965+40.7%Added–
SPDR Index Shs FDS78463X509ST PORT MARK ETF22,673,981$892.7M0.8%−573,801−2.5%Reduced–
Vanguard Ftse Emerging Markets ETF922042858ETF19,008,101$860.3M0.8%−397,026−2.0%Reduced–
Vanguard Scottsdale FDS92206C706INTER TERM TREAS13,762,501$817.5M0.8%+1,029,290+8.1%Added–
Schwab International Equity ETF808524805ETF41,257,141$816.1M0.8%−481,044−1.2%Reduced–
Schwab U.S. Mid-Cap ETF808524508ETF28,918,993$757.7M0.7%+324,254+1.1%Added–
Dimensional U.S. Targeted Value ETF25434V609ETF13,945,494$718.1M0.7%−126,349−0.9%Reduced–
Vanguard S&P 500 ETF922908363ETF1,321,307$679.0M0.6%+59,120+4.7%Added–
AMZNAmazon Com IncStock3,401,986$647.3M0.6%+121,845+3.7%AddedHistory
Schwab Emerging Markets Equity ETF808524706ETF20,078,302$553.6M0.5%−355,498−1.7%Reduced–
Schwab U.S. REIT ETF808524847ETF23,399,832$503.3M0.5%−894,917−3.7%Reduced–
Vanguard High Dividend Yield Index ETF921946406ETF3,619,849$466.8M0.4%−29,308−0.8%Reduced–
METAMeta Platforms, Inc.Stock779,775$449.4M0.4%+50,779+7.0%AddedHistory
Vanguard Morningstar Small-Cap ETF922908751ETF1,998,547$443.2M0.4%+103,796+5.5%Added–
WisdomTree Tr97717W281EMG MKTS SMCAP7,037,588$340.0M0.3%−1,885,753−21.1%Reduced–
GOOGLAlphabet Inc.Stock2,169,862$335.5M0.3%+196,176+9.9%AddedHistory
JPMJPMorgan Chase & CoStock1,335,043$327.5M0.3%+155,083+13.1%AddedHistory
Invesco QQQ Trust Series I46090E103ETF651,286$305.4M0.3%+46,820+7.7%Added–
iShares Core S&P Mid-Cap ETF464287507ETF5,002,993$291.9M0.3%+58,485+1.2%Added–
iShares Tr464288273EAFE SML CP ETF4,499,028$285.8M0.3%−197,133−4.2%Reduced–
iShares Tr464288158SHRT NAT MUN ETF2,565,673$270.9M0.3%+10,464+0.4%Added–
iShares Tr464287150CORE S&P TTL STK2,143,444$261.5M0.2%+20,151+0.9%Added–
GOOGAlphabet Inc.Stock1,596,260$249.4M0.2%+50,636+3.3%AddedHistory
PGProcter & Gamble CoStock1,427,105$243.2M0.2%+44,190+3.2%AddedHistory
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF6,966,496$231.6M0.2%+135,173+2.0%Added–
TSLATesla, Inc.Stock878,790$227.7M0.2%+15,386+1.8%AddedHistory
COSTCostco Wholesale CorpStock238,386$225.5M0.2%+16,534+7.5%AddedHistory
VVisa Inc.Stock637,229$223.3M0.2%+60,288+10.4%AddedHistory
iShares Core MSCI Eafe ETF46432F842ETF2,910,999$220.2M0.2%+141,686+5.1%Added–
Dimensional ETF Trust25434V724US MKTWIDE VALUE5,295,811$218.2M0.2%−94,330−1.8%Reduced–
Dimensional ETF Trust25434V401US EQUI MARK ETF3,559,740$215.3M0.2%−44,396−1.2%Reduced–
Vanguard Dividend Appreciation ETF921908844ETF1,108,152$215.0M0.2%+4,790+0.4%Added–
LLYEli Lilly & CoStock257,976$213.1M0.2%+22,439+9.5%AddedHistory
Fidelity Merrimack STR Tr316188309TOTAL BD ETF4,658,118$212.6M0.2%+3,836,103+466.7%Added–
XOMExxonMobil Holdings CorpCOM1,779,468$211.6M0.2%−932−0.1%ReducedHistory
iShares Tr464287622RUS 1000 ETF667,125$204.6M0.2%+14,476+2.2%Added–
HDHome Depot, Inc.Stock532,904$195.3M0.2%+19,684+3.8%AddedHistory
iShares Tr4642886613 7 YR TREAS BD1,543,663$182.4M0.2%−102,851−6.2%Reduced–
JNJJohnson & JohnsonStock1,082,877$179.6M0.2%+97,947+9.9%AddedHistory
WMTWalmart Inc.Stock2,023,485$177.6M0.2%+133,172+7.0%AddedHistory
ABBVAbbVie Inc.Stock843,026$176.6M0.2%+81,953+10.8%AddedHistory
MDYSPDR S&P Midcap 400 ETF TrustETF323,637$172.7M0.2%+75,002+30.2%AddedHistory
iShares MSCI Eafe ETF464287465ETF2,110,629$172.5M0.2%+88,482+4.4%Added–
iShares Russell 1000 Growth ETF464287614ETF462,628$167.1M0.2%+8,086+1.8%Added–
AVGOBroadcom Inc.Stock961,859$161.0M0.2%+115,615+13.7%AddedHistory
BRK.ABerkshire Hathaway IncCL A201$160.4M0.2%+190+1,727.3%AddedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD2,694,168$148.4M0.1%−28,777−1.1%Reduced–
iShares Core S&P Small Cap ETF464287804ETF1,368,842$143.1M0.1%−197,515−12.6%Reduced–
Dimensional ETF Trust25434V807INTERNATNAL VAL3,519,193$138.5M0.1%−29,025−0.8%Reduced–
KOCoca Cola CoStock1,928,928$138.1M0.1%+66,067+3.5%AddedHistory
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF1,424,407$130.7M0.1%+82,867+6.2%Added–
MAMastercard IncStock235,562$129.1M0.1%+16,303+7.4%AddedHistory
SPDR Index Shs FDS78463X756ST MARKE CAP ETF2,219,274$125.7M0.1%−192,125−8.0%Reduced–
Schwab US Dividend Equity ETF808524797ETF4,483,982$125.4M0.1%+150,011+3.5%Added–
BACBank of America CorpStock2,987,921$124.7M0.1%+303,996+11.3%AddedHistory
SPDR Series Trust78464A805ST STR PR SP15001,812,788$123.3M0.1%+1,482,129+448.2%Added–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF3,016,410$122.9M0.1%−118,357−3.8%Reduced–
Vanguard World FD921910733ESG US STK ETF1,253,912$122.8M0.1%+10,165+0.8%Added–
iShares Russell 2000 ETF464287655ETF603,746$120.4M0.1%+10,328+1.7%Added–
Vanguard Morningstar Value ETF922908744ETF688,663$119.0M0.1%+22,451+3.4%Added–
ABTAbbott LaboratoriesStock891,514$118.3M0.1%+70,908+8.6%AddedHistory
Alps ETF Tr00162Q452ALERIAN MLP2,269,202$117.9M0.1%−29,470−1.3%Reduced–
UNHUnitedHealth Group IncStock223,939$117.3M0.1%+16,620+8.0%AddedHistory
NFLXNetflix IncStock124,269$115.9M0.1%+6,669+5.7%AddedHistory
ORCLOracle CorpStock826,192$115.5M0.1%+56,836+7.4%AddedHistory
MCDMcDonalds CorpStock367,647$114.8M0.1%+11,650+3.3%AddedHistory
Vanguard Morningstar Growth ETF922908736ETF297,378$110.3M0.1%+2,889+1.0%Added–
WisdomTree Tr97717W307US LARGECAP DIVD1,384,297$109.9M0.1%−1,927−0.1%Reduced–
CVXChevron CorpStock652,414$109.1M0.1%+37,419+6.1%AddedHistory
American Centy ETF Tr025072885US EQT ETF1,155,709$106.8M0.1%−83,978−6.8%Reduced–
Schwab U.S. Small-Cap ETF808524607ETF4,549,705$106.6M0.1%+25,148+0.6%Added–
Global X FDS37954Y343GLBL X MLP ETF1,949,370$103.8M0.1%−35,657−1.8%Reduced–
iShares Russell 1000 Value ETF464287598ETF536,335$100.9M0.1%+4,644+0.9%Added–
WisdomTree Tr97717W315EMER MKT HIGH FD2,182,851$91.9M0.1%−47,635−2.1%Reduced–

Options (26)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q1 2025
SecurityClassPutsCalls
NVDANVIDIA CorpStock$6.46M$1.69M
WFCWells Fargo & CompanyStock–$2.83M
PLTRPalantir Technologies Inc.Stock–$2.51M
ISRGIntuitive Surgical IncCOM NEW$885.5K–
AAPLApple Inc.Stock$142.1K$450.8K
TGTTarget CorpStock–$386.3K
HDHome Depot, Inc.Stock$214.0K–
UBERUber Technologies, IncStock–$213.3K
MSTRStrategy IncStock–$165.0K
SNOWSnowflake Inc.Stock$153.4K–
RBLXRoblox CorpStock$146.5K–
CARTMaplebear Inc.COM$140.9K–
NUNu Holdings Ltd.ORD SHS CL A$103.0K–
DASHDoorDash, Inc.Stock$88.5K–
DOCNDigitalOcean Holdings, Inc.COM$80.0K–
INTCIntel CorpStock–$69.0K
APPAppLovin CorpCOM CL A$60.6K–
LRCXLam Research CorpStock$52.3K–
DBXDropbox, Inc.CL A$34.7K–
HOODRobinhood Markets, Inc.Stock$28.4K–
CINFCincinnati Financial CorpCOM$27.9K–
CSCOCisco Systems, Inc.Stock$10.7K–
SCHWSchwab Charles CorpStock$8.70K–
BRK.BBerkshire Hathaway IncStock$6.78K–
POETPoet Technologies Inc.COM NEW–$4.60K
IRENIREN LtdORDINARY SHARES–$700

Sold out since Q4 2024 (343)

Positions held at the end of Q4 2024 that are gone from this filing.

The largest 100 of 343 by value last quarter.

Positions of Creative Planning sold out since Q4 2024
SecurityClassShares in Q4 2024Value in Q4 2024% of portfolio in Q4 2024History
OBDEBlue Owl Capital Corp IIICOM SHS1,075,947$15.5M<0.1%History
QGENQiagen N.V.Stock84,149$3.75M<0.1%History
CFBCrossfirst Bankshares, Inc.COM224,565$3.40M<0.1%History
SUMSummit Materials, Inc.CL A59,381$3.00M<0.1%History
CLFDClearfield, Inc.COM96,040$2.98M<0.1%History
ProShares Tr74347G192ULTRAPRO SHT QQQ81,985$2.55M<0.1%–
HTLFHeartland Financial USA IncCOM28,921$1.77M<0.1%History
MUIBlackRock Municipal Credit Alpha Portfolio, Inc.COM146,149$1.77M<0.1%History
ALTRAltair Engineering Inc.COM CL A13,859$1.51M<0.1%History
Direxion Shs ETF Tr25460G286TSLA BULL 1.5X53,900$1.48M<0.1%–
PFCPremier Financial CorpCOM57,735$1.48M<0.1%History
VTLEVital Energy, Inc.COM46,126$1.43M<0.1%History
Barnes Group Inc067806109COM22,982$1.09M<0.1%–
RTORentokil Initial PLCSPONSORED ADR42,335$1.07M<0.1%History
SMARSmartsheet IncCOM CL A17,161$961.5K<0.1%History
ACHCAcadia Healthcare Company, Inc.COM23,000$912.0K<0.1%History
ARCHArch Resources, Inc.CL A5,981$844.7K<0.1%History
CNRCore Natural Resources, Inc.COM6,183$659.6K<0.1%History
ALTMArcadium Lithium plcStock127,564$654.4K<0.1%History
Invesco Exchange Traded FD T46137V449S&P 100 EQL WIGH5,817$594.9K<0.1%–
LKFTLakefront Biotherapeutics NVSPON ADR20,963$576.5K<0.1%History
REYNReynolds Consumer Products Inc.COM21,065$568.5K<0.1%History
GEARRevelyst, Inc.COM SHS29,494$567.2K<0.1%History
VSXYVictoria's Secret & Co.COMMON STOCK13,369$553.7K<0.1%History
Amplify ETF Tr032108409CWP ENHANCED DIV13,223$535.3K<0.1%–
Hartford FDS Exchange Traded41653L503MUN OPORTUNITE13,802$533.6K<0.1%–
iShares Inc464286145MSCI FRONTIER19,574$531.3K<0.1%–
APLSApellis Pharmaceuticals, Inc.COM16,214$517.4K<0.1%History
MCBSMetroCity Bankshares, Inc.COM16,146$515.9K<0.1%History
MESOMesoblast LtdADR24,873$492.5K<0.1%History
FLYWFlywire CorpCOM VTG23,658$487.8K<0.1%History
OUTOUTFRONT Media Inc.COM25,571$453.6K<0.1%History
SPDR Series Trust78464A383ST STR BACKE ETF19,943$429.8K<0.1%–
CNMDCONMED CorpCOM6,269$429.1K<0.1%History
Victory Portfolios II92647N527CORE BD ETF9,082$417.4K<0.1%–
PPBIPacific Premier Bancorp IncCOM16,675$415.5K<0.1%History
AZPNAspen Technology, Inc.COM1,649$411.6K<0.1%History
HCPHashiCorp, Inc.COM CL A11,639$398.2K<0.1%History
iShares Tr46435G102CONV BD ETF4,621$392.7K<0.1%–
STKColumbia Seligman Premium Technology Growth Fund, Inc.COM12,165$388.7K<0.1%History
FCFranklin Covey CoCOM10,202$383.4K<0.1%History
BANRBanner CorpCOM NEW5,725$382.3K<0.1%History
ASAIYSendas Distributor S.A.SPON ADS83,051$371.2K<0.1%History
Northern LTS FD Tr IV66538H591MAIN SECTR ROTN6,453$354.7K<0.1%–
CDMOAvid Bioservices, Inc.COM28,305$349.6K<0.1%History
ROICRetail Opportunity Investments CorpCOM20,094$348.8K<0.1%History
DOOBRP Inc.COM SUN VTG6,828$347.3K<0.1%History
KRUSKura Sushi USA, Inc.CL A COM3,720$337.0K<0.1%History
UANCVR Partners, LPCOM4,240$322.1K<0.1%History
NARIInari Medical, Inc.Stock6,200$316.5K<0.1%History
Fidelity Covington Trust316092709MSCI INDL INDX4,488$315.5K<0.1%–
ENLCEnLink Midstream, LLCCOM UNIT REP LTD22,272$315.1K<0.1%History
MEIMethode Electronics IncCOM26,641$314.1K<0.1%History
FRPTFreshpet, Inc.Stock2,084$308.7K<0.1%History
Flexshares Tr33939L654US QT LW VLTY4,693$306.2K<0.1%–
iShares Tr464288612INTRM GOV CR ETF2,895$301.7K<0.1%–
RBB FD Inc74933W452F/M US TREASURY6,046$301.4K<0.1%–
MTTRMatterport, Inc.COM CL A63,430$300.7K<0.1%History
iShares Tr46434V1000-5YR INVT GR CP6,044$300.6K<0.1%–
TBCHTurtle Beach CorpCOM NEW17,340$300.2K<0.1%History
ALRSAlerus Financial CorpCOM15,594$300.0K<0.1%History
RNGRingCentral, Inc.CL A8,469$296.5K<0.1%History
Aim ETF Products Trust00888H703ALLIANZIM US EQT8,171$294.8K<0.1%–
MOVMovado Group IncCOM14,939$294.0K<0.1%History
Flexshares Tr33939L795STOXX GLOBR INF5,397$292.7K<0.1%–
Fidelity Covington Trust316092618ENHA HIGH YI ETF5,745$277.2K<0.1%–
TNDMTandem Diabetes Care IncCOM NEW7,582$273.1K<0.1%History
OSGOctave Specialty Group IncCOM NEW21,210$268.3K<0.1%History
YOUClear Secure, Inc.COM CL A9,999$266.4K<0.1%History
AATAmerican Assets Trust, Inc.COM10,095$265.1K<0.1%History
SPDR Series Trust78468R531SPDR S&P 500 ESG4,670$263.8K<0.1%–
AAOIApplied Optoelectronics, Inc.COM7,104$261.9K<0.1%History
GRVYGRAVITY Co., Ltd.SPONSORED ADS NE4,142$261.4K<0.1%History
SUPNSupernus Pharmaceuticals, Inc.COM7,202$260.4K<0.1%History
ETHGrayscale Ethereum Staking Mini ETFSHS NEW8,181$257.6K<0.1%History
TCMDTactile Systems Technology IncCOM15,017$257.2K<0.1%History
FETHFidelity Ethereum FundSHS7,641$255.3K<0.1%History
iShares U S ETF Tr46431W705INT RT HDG C B2,647$245.5K<0.1%–
UEUrban Edge PropertiesCOM11,323$243.5K<0.1%History
Fidelity Covington Trust316092527SML MID MLTFCT5,905$243.1K<0.1%–
PDSPrecision Drilling CorpCOM NEW3,970$242.4K<0.1%History
Schwab Strategic Tr808524656CRYPTO THEMATIC5,414$242.4K<0.1%–
THSTreeHouse Foods, Inc.COM6,877$241.6K<0.1%History
BILLBILL Holdings, Inc.Stock2,846$241.0K<0.1%History
CWHCamping World Holdings, Inc.CL A11,390$240.1K<0.1%History
CCRNCross Country Healthcare IncCOM13,068$237.3K<0.1%History
WWWWolverine World Wide IncCOM10,566$234.6K<0.1%History
FFCFlaherty & Crumrine PREFERRED & INCOME SECURITIES FUND INCCOM15,103$234.6K<0.1%History
iShares Tr46434V449MSCI INTL MOMENT6,217$232.5K<0.1%–
AZTAAzenta, Inc.COM4,579$228.9K<0.1%History
iShares Tr464288166AGENCY BOND ETF2,114$228.3K<0.1%–
ALEXAlexander & Baldwin, Inc.COM12,854$228.0K<0.1%History
ZIMZIM Integrated Shipping Services Ltd.SHS10,326$221.7K<0.1%History
HONEHarborOne Bancorp, Inc.COM NEW18,480$218.6K<0.1%History
Invesco Exch TRD SLF Idx FD46138J528BULSHS 2025 MUNI8,903$218.2K<0.1%–
SMPStandard Motor Products, Inc.Stock7,010$217.2K<0.1%History
CDPCopt Defense PropertiesREIT6,879$212.9K<0.1%History
Invesco Exchange Traded FD T46137V720LEISU ENTMT ETF4,058$211.8K<0.1%–
J P Morgan Exchange Traded F46641Q878BET USD HIG ETF4,549$209.6K<0.1%–
AOSLAlpha & Omega Semiconductor LtdSHS5,637$208.7K<0.1%History