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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q1 2025

Holdings as of Mar 31, 2025, filed May 15, 2025. Long positions only; changes compare share counts with Q4 2024.

Institution overview
Positions
3,424
−130 vs. Q4 2024
Portfolio value
$106.3B
+$3.52B (+3.4%) vs. Q4 2024
Filed
May 15, 2025
SEC
Holdings of Creative Planning in Q1 2025
SecurityClassSharesValue% of portfolioShare changeActionHistory
PEPPepsiCo IncStock603,485$90.5M0.1%+48,315+8.7%AddedHistory
J P Morgan Exchange Traded F46641Q399BETABUILDRS US892,948$90.1M0.1%+885,250+11,499.7%Added–
MRKMerck & Co., Inc.Stock998,197$89.6M0.1%+76,474+8.3%AddedHistory
IBMInternational Business Machines CorpStock350,962$87.3M0.1%+25,509+7.8%AddedHistory
CATCaterpillar IncStock262,465$86.6M0.1%+20,807+8.6%AddedHistory
CSCOCisco Systems, Inc.Stock1,388,989$85.7M0.1%+177,163+14.6%AddedHistory
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS1,413,277$82.9M0.1%+358,590+34.0%Added–
TSMTaiwan Semiconductor Manufacturing Co LtdADR498,284$82.7M0.1%+28,340+6.0%AddedHistory
Vanguard Index FDS922908652EXTEND MKT ETF479,297$82.6M0.1%−3,512−0.7%Reduced–
Vanguard Ftse All-World Ex-US Index Fund922042775ETF1,358,100$82.4M0.1%+162,910+13.6%Added–
ACNAccenture plcStock255,787$79.8M0.1%+4,287+1.7%AddedHistory
CGBDCarlyle Secured Lending, Inc.COM4,872,273$78.8M0.1%+4,858,884+36,290.1%AddedHistory
Vanguard Intl Equity Index F922042874FTSE EUROPE ETF1,110,651$78.0M0.1%+74,027+7.1%Added–
Vanguard World FD921910725ESG INTL STK ETF1,312,504$77.4M0.1%+46,695+3.7%Added–
Dimensional U.S. Core Equity 2 ETF25434V708ETF2,318,010$76.5M0.1%+20,024+0.9%Added–
WisdomTree Tr97717W505US MIDCAP DIVID1,528,377$75.7M0.1%−31,338−2.0%Reduced–
CRMSalesforce, Inc.Stock273,721$73.5M0.1%+27,956+11.4%AddedHistory
Vanguard Information Technology ETF92204A702ETF133,501$72.4M0.1%+9,862+8.0%Added–
Vanguard Morningstar Mid-Cap Value ETF922908512ETF447,836$71.9M0.1%+1,116+0.2%Added–
QCOMQualcomm IncStock465,675$71.5M0.1%+34,294+7.9%AddedHistory
PMPhilip Morris International Inc.Stock441,203$70.0M0.1%+52,587+13.5%AddedHistory
RTXRTX CorpStock526,462$69.7M0.1%+34,145+6.9%AddedHistory
AMGNAmgen IncStock222,039$69.2M0.1%+23,485+11.8%AddedHistory
WFCWells Fargo & CompanyStock943,238$67.7M0.1%+66,053+7.5%AddedHistory
First Tr Exchange-Traded FD336917109SHS1,558,529$67.7M0.1%+1,522,337+4,206.3%Added–
UNPUnion Pacific CorpStock286,362$67.7M0.1%+19,299+7.2%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD854,953$67.5M0.1%+129,352+17.8%Added–
American Centy ETF Tr025072604AVANTIS EMGMKT1,109,189$66.7M0.1%−49,801−4.3%Reduced–
Vanguard Ftse All-World Ex-US Small-Cap ETF922042718ETF570,606$66.0M0.1%+66,287+13.1%Added–
iShares Inc46434G863ESG AWR MSCI EM1,863,735$65.1M0.1%+31,879+1.7%Added–
DISWalt Disney CoStock643,032$63.5M0.1%+38,615+6.4%AddedHistory
SPDR Series Trust78464A763ST STR SP DIV464,218$63.0M0.1%+12,445+2.8%Added–
NEENextera Energy IncStock878,623$62.3M0.1%+40,792+4.9%AddedHistory
ANETArista Networks, Inc.Stock794,786$61.6M0.1%+362,576+83.9%AddedHistory
iShares S&P 500 Growth ETF464287309ETF658,567$61.1M0.1%+82,174+14.3%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF320,032$59.6M0.1%−7,914−2.4%Reduced–
First Trust Nasdaq-100 Technology Sector Index Fund337345102ETF340,580$59.1M0.1%+330,747+3,363.6%Added–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF730,549$58.7M0.1%−2400.0%Reduced–
iShares Russell Midcap ETF464287499ETF684,541$58.2M0.1%+77,416+12.8%Added–
GLDSPDR Gold TrustETF200,172$57.7M0.1%+20,847+11.6%AddedHistory
ETNEaton Corp plcStock212,032$57.6M0.1%+35,525+20.1%AddedHistory
iShares Tr46435U663ESG AWARE MSCI1,454,427$55.9M0.1%+25,183+1.8%Added–
TAT&T Inc.Stock1,954,343$55.3M0.1%+134,957+7.4%AddedHistory
CRWDCrowdStrike Holdings, Inc.Stock155,770$54.9M0.1%+4,026+2.7%AddedHistory
FISVFiserv IncStock246,516$54.4M0.1%+38,201+18.3%AddedHistory
BSYBentley Systems IncCOM CL B1,355,772$53.3M0.1%+10,387+0.8%AddedHistory
LMTLockheed Martin CorpStock119,035$53.2M0.1%+10,684+9.9%AddedHistory
LOWLowes Companies IncStock225,797$52.7M<0.1%+3,508+1.6%AddedHistory
BXSLBlackstone Secured Lending FundCOMMON STOCK1,625,598$52.6M<0.1%−11,098−0.7%ReducedHistory
ADBEAdobe Inc.Stock135,844$52.1M<0.1%−27,554−16.9%ReducedHistory
HONHoneywell International IncCOM245,504$52.0M<0.1%−858−0.3%ReducedHistory
BABoeing CoStock303,327$51.7M<0.1%+1,038+0.3%AddedHistory
iShares Iboxx $ Investment Grade Corporate Bond ETF464287242ETF470,449$51.1M<0.1%+1,826+0.4%Added–
TMOThermo Fisher Scientific Inc.Stock102,683$51.1M<0.1%−1,743−1.7%ReducedHistory
GSGoldman Sachs Group IncStock93,243$50.9M<0.1%+8,516+10.1%AddedHistory
Vanguard Whitehall FDS921946794INTL HIGH ETF670,971$49.4M<0.1%−7,079−1.0%Reduced–
AXPAmerican Express CoStock183,535$49.4M<0.1%+13,022+7.6%AddedHistory
American Centy ETF Tr025072703INTL EQT ETF741,046$49.1M<0.1%−39,536−5.1%Reduced–
NKENIKE, Inc.Stock772,204$49.0M<0.1%+85,713+12.5%AddedHistory
GELGenesis Energy LPUNIT LTD PARTN3,105,454$48.7M<0.1%00.0%UnchangedHistory
iShares Inc46434G764MSCI EMRG CHN876,973$48.3M<0.1%+161,164+22.5%Added–
ISRGIntuitive Surgical IncCOM NEW97,492$48.3M<0.1%+6,419+7.0%AddedHistory
TJXTJX Companies IncStock391,783$47.7M<0.1%+47,812+13.9%AddedHistory
VZVerizon Communications IncStock1,045,741$47.4M<0.1%+142,011+15.7%AddedHistory
WisdomTree Tr97717X594ITL HDG QTLY DIV1,092,677$47.4M<0.1%+29,594+2.8%Added–
GEGeneral Electric CoStock236,439$47.3M<0.1%+36,278+18.1%AddedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF1,881,483$47.1M<0.1%+54,381+3.0%Added–
CMCSAComcast CorpStock1,272,514$47.0M<0.1%+223,017+21.2%AddedHistory
Schwab International Small-Cap Equity ETF808524888ETF1,303,691$46.8M<0.1%−19,717−1.5%Reduced–
iShares Tr46436E7180-3 MTH TREASURY463,481$46.7M<0.1%+18,378+4.1%Added–
Dimensional ETF Trust25434V773INTL SMALL CAP E1,805,040$46.6M<0.1%−44,276−2.4%Reduced–
Fidelity Covington Trust316092352BLUE CHIP GRWTH1,157,513$46.3M<0.1%+1,157,513New–
WisdomTree Tr97717W604US SMALLCAP DIVD1,445,482$46.2M<0.1%−30,511−2.1%Reduced–
NOWServiceNow, Inc.Stock57,394$45.7M<0.1%+5,812+11.3%AddedHistory
iShares Russell 2000 Growth ETF464287648ETF178,732$45.7M<0.1%+3,930+2.2%Added–
Schwab U.S. Broad Market ETF808524102ETF2,100,193$45.2M<0.1%+12,746+0.6%Added–
IAUiShares Gold TrustETF763,878$45.0M<0.1%+5,374+0.7%AddedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF382,708$45.0M<0.1%−246−0.1%Reduced–
iShares Tr46435G516ESG AW MSCI EAFE549,666$44.9M<0.1%+9,978+1.8%Added–
DIASPDR Dow Jones Industrial Average ETF TrustUT SER 1104,556$43.9M<0.1%+6,228+6.3%AddedHistory
DOVDOVER CorpCOM248,574$43.7M<0.1%+1,235+0.5%AddedHistory
SPGIS&P Global Inc.Stock85,919$43.7M<0.1%+30,314+54.5%AddedHistory
State Street Technology Select Sector SPDR ETF81369Y803ETF210,867$43.5M<0.1%+6,346+3.1%Added–
SBUXStarbucks CorpStock443,076$43.5M<0.1%+35,235+8.6%AddedHistory
CBChubb LtdStock143,659$43.4M<0.1%+16,507+13.0%AddedHistory
ADPAutomatic Data Processing IncStock141,828$43.3M<0.1%+8,195+6.1%AddedHistory
Vanguard World FD921910816MEGA GRWTH IND139,970$43.2M<0.1%−232−0.2%Reduced–
Vanguard Short-Term Bond ETF921937827ETF551,766$43.2M<0.1%+7,947+1.5%Added–
NVSNovartis AGADR386,991$43.1M<0.1%+33,232+9.4%AddedHistory
VRTXVertex Pharmaceuticals IncStock88,840$43.1M<0.1%+9,370+11.8%AddedHistory
PFEPfizer IncStock1,694,294$42.9M<0.1%+130,106+8.3%AddedHistory
SONYSony Group CorpSPONSORED ADR1,683,226$42.7M<0.1%+92,399+5.8%AddedHistory
MCKMcKesson CorpStock63,073$42.4M<0.1%+1,780+2.9%AddedHistory
AMDAdvanced Micro Devices IncStock412,418$42.4M<0.1%+6,469+1.6%AddedHistory
Vanguard Star FDS921909768VG TL INTL STK F680,343$42.2M<0.1%+5,875+0.9%Added–
TXNTexas Instruments IncStock233,591$42.0M<0.1%+20,571+9.7%AddedHistory
SCHWSchwab Charles CorpStock528,584$41.4M<0.1%+15,005+2.9%AddedHistory
DEDeere & CoStock87,423$41.0M<0.1%+5,344+6.5%AddedHistory
SOSouthern CoStock445,496$41.0M<0.1%+61,268+15.9%AddedHistory
Dimensional Emerging Core Equity Market ETF25434V302ETF1,576,314$40.8M<0.1%−41,868−2.6%Reduced–

Options (26)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q1 2025
SecurityClassPutsCalls
NVDANVIDIA CorpStock$6.46M$1.69M
WFCWells Fargo & CompanyStock–$2.83M
PLTRPalantir Technologies Inc.Stock–$2.51M
ISRGIntuitive Surgical IncCOM NEW$885.5K–
AAPLApple Inc.Stock$142.1K$450.8K
TGTTarget CorpStock–$386.3K
HDHome Depot, Inc.Stock$214.0K–
UBERUber Technologies, IncStock–$213.3K
MSTRStrategy IncStock–$165.0K
SNOWSnowflake Inc.Stock$153.4K–
RBLXRoblox CorpStock$146.5K–
CARTMaplebear Inc.COM$140.9K–
NUNu Holdings Ltd.ORD SHS CL A$103.0K–
DASHDoorDash, Inc.Stock$88.5K–
DOCNDigitalOcean Holdings, Inc.COM$80.0K–
INTCIntel CorpStock–$69.0K
APPAppLovin CorpCOM CL A$60.6K–
LRCXLam Research CorpStock$52.3K–
DBXDropbox, Inc.CL A$34.7K–
HOODRobinhood Markets, Inc.Stock$28.4K–
CINFCincinnati Financial CorpCOM$27.9K–
CSCOCisco Systems, Inc.Stock$10.7K–
SCHWSchwab Charles CorpStock$8.70K–
BRK.BBerkshire Hathaway IncStock$6.78K–
POETPoet Technologies Inc.COM NEW–$4.60K
IRENIREN LtdORDINARY SHARES–$700

Sold out since Q4 2024 (343)

Positions held at the end of Q4 2024 that are gone from this filing.

The largest 100 of 343 by value last quarter.

Positions of Creative Planning sold out since Q4 2024
SecurityClassShares in Q4 2024Value in Q4 2024% of portfolio in Q4 2024History
OBDEBlue Owl Capital Corp IIICOM SHS1,075,947$15.5M<0.1%History
QGENQiagen N.V.Stock84,149$3.75M<0.1%History
CFBCrossfirst Bankshares, Inc.COM224,565$3.40M<0.1%History
SUMSummit Materials, Inc.CL A59,381$3.00M<0.1%History
CLFDClearfield, Inc.COM96,040$2.98M<0.1%History
ProShares Tr74347G192ULTRAPRO SHT QQQ81,985$2.55M<0.1%–
HTLFHeartland Financial USA IncCOM28,921$1.77M<0.1%History
MUIBlackRock Municipal Credit Alpha Portfolio, Inc.COM146,149$1.77M<0.1%History
ALTRAltair Engineering Inc.COM CL A13,859$1.51M<0.1%History
Direxion Shs ETF Tr25460G286TSLA BULL 1.5X53,900$1.48M<0.1%–
PFCPremier Financial CorpCOM57,735$1.48M<0.1%History
VTLEVital Energy, Inc.COM46,126$1.43M<0.1%History
Barnes Group Inc067806109COM22,982$1.09M<0.1%–
RTORentokil Initial PLCSPONSORED ADR42,335$1.07M<0.1%History
SMARSmartsheet IncCOM CL A17,161$961.5K<0.1%History
ACHCAcadia Healthcare Company, Inc.COM23,000$912.0K<0.1%History
ARCHArch Resources, Inc.CL A5,981$844.7K<0.1%History
CNRCore Natural Resources, Inc.COM6,183$659.6K<0.1%History
ALTMArcadium Lithium plcStock127,564$654.4K<0.1%History
Invesco Exchange Traded FD T46137V449S&P 100 EQL WIGH5,817$594.9K<0.1%–
LKFTLakefront Biotherapeutics NVSPON ADR20,963$576.5K<0.1%History
REYNReynolds Consumer Products Inc.COM21,065$568.5K<0.1%History
GEARRevelyst, Inc.COM SHS29,494$567.2K<0.1%History
VSXYVictoria's Secret & Co.COMMON STOCK13,369$553.7K<0.1%History
Amplify ETF Tr032108409CWP ENHANCED DIV13,223$535.3K<0.1%–
Hartford FDS Exchange Traded41653L503MUN OPORTUNITE13,802$533.6K<0.1%–
iShares Inc464286145MSCI FRONTIER19,574$531.3K<0.1%–
APLSApellis Pharmaceuticals, Inc.COM16,214$517.4K<0.1%History
MCBSMetroCity Bankshares, Inc.COM16,146$515.9K<0.1%History
MESOMesoblast LtdADR24,873$492.5K<0.1%History
FLYWFlywire CorpCOM VTG23,658$487.8K<0.1%History
OUTOUTFRONT Media Inc.COM25,571$453.6K<0.1%History
SPDR Series Trust78464A383ST STR BACKE ETF19,943$429.8K<0.1%–
CNMDCONMED CorpCOM6,269$429.1K<0.1%History
Victory Portfolios II92647N527CORE BD ETF9,082$417.4K<0.1%–
PPBIPacific Premier Bancorp IncCOM16,675$415.5K<0.1%History
AZPNAspen Technology, Inc.COM1,649$411.6K<0.1%History
HCPHashiCorp, Inc.COM CL A11,639$398.2K<0.1%History
iShares Tr46435G102CONV BD ETF4,621$392.7K<0.1%–
STKColumbia Seligman Premium Technology Growth Fund, Inc.COM12,165$388.7K<0.1%History
FCFranklin Covey CoCOM10,202$383.4K<0.1%History
BANRBanner CorpCOM NEW5,725$382.3K<0.1%History
ASAIYSendas Distributor S.A.SPON ADS83,051$371.2K<0.1%History
Northern LTS FD Tr IV66538H591MAIN SECTR ROTN6,453$354.7K<0.1%–
CDMOAvid Bioservices, Inc.COM28,305$349.6K<0.1%History
ROICRetail Opportunity Investments CorpCOM20,094$348.8K<0.1%History
DOOBRP Inc.COM SUN VTG6,828$347.3K<0.1%History
KRUSKura Sushi USA, Inc.CL A COM3,720$337.0K<0.1%History
UANCVR Partners, LPCOM4,240$322.1K<0.1%History
NARIInari Medical, Inc.Stock6,200$316.5K<0.1%History
Fidelity Covington Trust316092709MSCI INDL INDX4,488$315.5K<0.1%–
ENLCEnLink Midstream, LLCCOM UNIT REP LTD22,272$315.1K<0.1%History
MEIMethode Electronics IncCOM26,641$314.1K<0.1%History
FRPTFreshpet, Inc.Stock2,084$308.7K<0.1%History
Flexshares Tr33939L654US QT LW VLTY4,693$306.2K<0.1%–
iShares Tr464288612INTRM GOV CR ETF2,895$301.7K<0.1%–
RBB FD Inc74933W452F/M US TREASURY6,046$301.4K<0.1%–
MTTRMatterport, Inc.COM CL A63,430$300.7K<0.1%History
iShares Tr46434V1000-5YR INVT GR CP6,044$300.6K<0.1%–
TBCHTurtle Beach CorpCOM NEW17,340$300.2K<0.1%History
ALRSAlerus Financial CorpCOM15,594$300.0K<0.1%History
RNGRingCentral, Inc.CL A8,469$296.5K<0.1%History
Aim ETF Products Trust00888H703ALLIANZIM US EQT8,171$294.8K<0.1%–
MOVMovado Group IncCOM14,939$294.0K<0.1%History
Flexshares Tr33939L795STOXX GLOBR INF5,397$292.7K<0.1%–
Fidelity Covington Trust316092618ENHA HIGH YI ETF5,745$277.2K<0.1%–
TNDMTandem Diabetes Care IncCOM NEW7,582$273.1K<0.1%History
OSGOctave Specialty Group IncCOM NEW21,210$268.3K<0.1%History
YOUClear Secure, Inc.COM CL A9,999$266.4K<0.1%History
AATAmerican Assets Trust, Inc.COM10,095$265.1K<0.1%History
SPDR Series Trust78468R531SPDR S&P 500 ESG4,670$263.8K<0.1%–
AAOIApplied Optoelectronics, Inc.COM7,104$261.9K<0.1%History
GRVYGRAVITY Co., Ltd.SPONSORED ADS NE4,142$261.4K<0.1%History
SUPNSupernus Pharmaceuticals, Inc.COM7,202$260.4K<0.1%History
ETHGrayscale Ethereum Staking Mini ETFSHS NEW8,181$257.6K<0.1%History
TCMDTactile Systems Technology IncCOM15,017$257.2K<0.1%History
FETHFidelity Ethereum FundSHS7,641$255.3K<0.1%History
iShares U S ETF Tr46431W705INT RT HDG C B2,647$245.5K<0.1%–
UEUrban Edge PropertiesCOM11,323$243.5K<0.1%History
Fidelity Covington Trust316092527SML MID MLTFCT5,905$243.1K<0.1%–
PDSPrecision Drilling CorpCOM NEW3,970$242.4K<0.1%History
Schwab Strategic Tr808524656CRYPTO THEMATIC5,414$242.4K<0.1%–
THSTreeHouse Foods, Inc.COM6,877$241.6K<0.1%History
BILLBILL Holdings, Inc.Stock2,846$241.0K<0.1%History
CWHCamping World Holdings, Inc.CL A11,390$240.1K<0.1%History
CCRNCross Country Healthcare IncCOM13,068$237.3K<0.1%History
WWWWolverine World Wide IncCOM10,566$234.6K<0.1%History
FFCFlaherty & Crumrine PREFERRED & INCOME SECURITIES FUND INCCOM15,103$234.6K<0.1%History
iShares Tr46434V449MSCI INTL MOMENT6,217$232.5K<0.1%–
AZTAAzenta, Inc.COM4,579$228.9K<0.1%History
iShares Tr464288166AGENCY BOND ETF2,114$228.3K<0.1%–
ALEXAlexander & Baldwin, Inc.COM12,854$228.0K<0.1%History
ZIMZIM Integrated Shipping Services Ltd.SHS10,326$221.7K<0.1%History
HONEHarborOne Bancorp, Inc.COM NEW18,480$218.6K<0.1%History
Invesco Exch TRD SLF Idx FD46138J528BULSHS 2025 MUNI8,903$218.2K<0.1%–
SMPStandard Motor Products, Inc.Stock7,010$217.2K<0.1%History
CDPCopt Defense PropertiesREIT6,879$212.9K<0.1%History
Invesco Exchange Traded FD T46137V720LEISU ENTMT ETF4,058$211.8K<0.1%–
J P Morgan Exchange Traded F46641Q878BET USD HIG ETF4,549$209.6K<0.1%–
AOSLAlpha & Omega Semiconductor LtdSHS5,637$208.7K<0.1%History