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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
3,554
+370 vs. Q3 2024
Portfolio value
$102.8B
+$1.81B (+1.8%) vs. Q3 2024
Filed
Feb 14, 2025
SEC
Holdings of Creative Planning in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares Core S&P 500 ETF464287200ETF21,653,460$12.7B12.4%+284,989+1.3%Added–
Vanguard Total Bond Market ETF921937835ETF100,567,828$7.23B7.0%+8,881,377+9.7%Added–
Vanguard Ftse Developed Markets ETF921943858ETF143,281,080$6.85B6.7%−1,837,663−1.3%Reduced–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF76,994,604$4.21B4.1%+3,744,485+5.1%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF70,663,640$3.69B3.6%+326,735+0.5%Added–
Vanguard Morningstar Large-Cap ETF922908637ETF12,731,448$3.43B3.3%−108,548−0.8%Reduced–
AAPLApple Inc.Stock10,295,510$2.58B2.5%+680,006+7.1%AddedHistory
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF68,708,048$2.35B2.3%+15,351,035+28.8%Added–
Vanguard Morningstar Mid-Cap ETF922908629ETF8,086,671$2.14B2.1%−93,399−1.1%Reduced–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF30,413,021$2.10B2.0%+921,185+3.1%Added–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF24,612,975$1.98B1.9%+545,168+2.3%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF6,620,100$1.92B1.9%−206,415−3.0%Reduced–
Schwab U.S. Large-Cap ETF808524201ETF82,467,395$1.91B1.9%−1,290,022−1.5%ReducedConverted for a 3-for-1 split–
SPYSPDR S&P 500 ETF TrustETF2,941,899$1.72B1.7%−34,553−1.2%ReducedHistory
iShares Tr464288414NATIONAL MUN ETF13,224,764$1.41B1.4%+597,184+4.7%Added–
Vanguard Real Estate ETF922908553ETF14,891,985$1.33B1.3%−1,264,859−7.8%Reduced–
State Street Real Estate Select Sector SPDR ETF81369Y860ETF31,927,658$1.30B1.3%+2,780,353+9.5%Added–
Vanguard Mun BD FDS922907746TAX EXEMPT BD25,130,883$1.26B1.2%+167,497+0.7%Added–
iShares Core U.S. Aggregate Bond ETF464287226ETF12,879,420$1.25B1.2%+247,996+2.0%Added–
BRK.BBerkshire Hathaway IncStock2,701,189$1.22B1.2%−7,818−0.3%ReducedHistory
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF40,362,015$1.21B1.2%+3,267,771+8.8%Added–
NVDANVIDIA CorpStock8,817,922$1.18B1.2%+1,218,550+16.0%AddedHistory
iShares Tr46435G326CORE MSCI INTL17,995,579$1.16B1.1%+476,133+2.7%Added–
MSFTMicrosoft CorpStock2,655,768$1.12B1.1%+95,824+3.7%AddedHistory
SPDR Index Shs FDS78463X509ST PORT MARK ETF23,247,782$892.0M0.9%+251,900+1.1%Added–
Dimensional U.S. Small Cap ETF25434V500ETF13,243,407$861.9M0.8%+2,032,271+18.1%Added–
Vanguard Ftse Emerging Markets ETF922042858ETF19,405,127$854.6M0.8%−609,646−3.0%Reduced–
Schwab U.S. Mid-Cap ETF808524508ETF28,594,739$792.4M0.8%−897,199−3.0%ReducedConverted for a 3-for-1 split–
Dimensional U.S. Targeted Value ETF25434V609ETF14,071,843$783.2M0.8%−72,019−0.5%Reduced–
Schwab International Equity ETF808524805ETF41,738,185$772.2M0.8%−359,437−0.9%ReducedConverted for a 2-for-1 split–
American Centy ETF Tr025072877US SML CP VALU7,991,514$771.4M0.8%+1,806,090+29.2%Added–
Vanguard Scottsdale FDS92206C706INTER TERM TREAS12,733,211$738.5M0.7%+1,175,252+10.2%Added–
AMZNAmazon Com IncStock3,280,141$719.6M0.7%+180,474+5.8%AddedHistory
Vanguard S&P 500 ETF922908363ETF1,262,187$680.1M0.7%+7,713+0.6%Added–
American Centy ETF Tr025072802INTL SMCP VLU9,618,979$626.0M0.6%+3,279,469+51.7%Added–
Schwab Emerging Markets Equity ETF808524706ETF20,433,800$544.2M0.5%−794,379−3.7%Reduced–
Schwab U.S. REIT ETF808524847ETF24,294,749$511.6M0.5%−1,404,814−5.5%Reduced–
Vanguard High Dividend Yield Index ETF921946406ETF3,649,157$465.6M0.5%−36,830−1.0%Reduced–
Vanguard Morningstar Small-Cap ETF922908751ETF1,894,751$455.3M0.4%+14,409+0.8%Added–
WisdomTree Tr97717W281EMG MKTS SMCAP8,923,341$436.5M0.4%−4,170,916−31.9%Reduced–
METAMeta Platforms, Inc.Stock728,996$426.8M0.4%+12,149+1.7%AddedHistory
GOOGLAlphabet Inc.Stock1,973,686$373.6M0.4%+26,859+1.4%AddedHistory
TSLATesla, Inc.Stock863,404$348.7M0.3%−33,080−3.7%ReducedHistory
Invesco QQQ Trust Series I46090E103ETF604,466$309.0M0.3%+14,071+2.4%Added–
iShares Core S&P Mid-Cap ETF464287507ETF4,944,508$308.1M0.3%−59,753−1.2%Reduced–
GOOGAlphabet Inc.Stock1,545,624$294.3M0.3%+1,327+0.1%AddedHistory
iShares Tr464288273EAFE SML CP ETF4,696,161$285.3M0.3%−137,185−2.8%Reduced–
JPMJPMorgan Chase & CoStock1,179,960$282.8M0.3%+40,845+3.6%AddedHistory
iShares Tr464287150CORE S&P TTL STK2,123,293$273.1M0.3%−26,621−1.2%Reduced–
iShares Tr464288158SHRT NAT MUN ETF2,555,209$269.5M0.3%+68,792+2.8%Added–
PGProcter & Gamble CoStock1,382,915$231.8M0.2%−10,528−0.8%ReducedHistory
Dimensional ETF Trust25434V401US EQUI MARK ETF3,604,136$229.8M0.2%−63,669−1.7%Reduced–
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF6,831,323$223.8M0.2%−102,921−1.5%Reduced–
Dimensional ETF Trust25434V724US MKTWIDE VALUE5,390,141$220.6M0.2%−80,954−1.5%Reduced–
Vanguard Dividend Appreciation ETF921908844ETF1,103,362$216.1M0.2%+155,947+16.5%Added–
iShares Tr464287622RUS 1000 ETF652,649$210.3M0.2%−5,665−0.9%Reduced–
COSTCostco Wholesale CorpStock221,852$203.3M0.2%−2,317−1.0%ReducedHistory
HDHome Depot, Inc.Stock513,220$199.6M0.2%−1070.0%ReducedHistory
AVGOBroadcom Inc.Stock846,244$196.2M0.2%+66,922+8.6%AddedHistory
iShares Core MSCI Eafe ETF46432F842ETF2,769,313$194.6M0.2%−69,984−2.5%Reduced–
XOMExxonMobil Holdings CorpCOM1,780,400$191.5M0.2%−20,832−1.2%ReducedHistory
iShares Tr4642886613 7 YR TREAS BD1,646,514$190.3M0.2%−107,113−6.1%Reduced–
iShares Russell 1000 Growth ETF464287614ETF454,542$182.5M0.2%+17,507+4.0%Added–
VVisa Inc.Stock576,941$182.3M0.2%+10,212+1.8%AddedHistory
LLYEli Lilly & CoStock235,537$181.8M0.2%+7,011+3.1%AddedHistory
iShares Core S&P Small Cap ETF464287804ETF1,566,357$180.5M0.2%+150,341+10.6%Added–
WMTWalmart Inc.Stock1,890,313$170.8M0.2%+89,570+5.0%AddedHistory
iShares MSCI Eafe ETF464287465ETF2,022,147$152.9M0.1%−22,809−1.1%Reduced–
JNJJohnson & JohnsonStock984,930$142.4M0.1%−3,473−0.4%ReducedHistory
MDYSPDR S&P Midcap 400 ETF TrustETF248,635$141.6M0.1%+654+0.3%AddedHistory
SPDR Index Shs FDS78463X756ST MARKE CAP ETF2,411,399$141.3M0.1%−254,288−9.5%Reduced–
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF3,134,767$140.8M0.1%+33,843+1.1%Added–
ABBVAbbVie Inc.Stock761,073$135.2M0.1%+10,262+1.4%AddedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD2,722,945$134.6M0.1%+5090.0%Added–
iShares Russell 2000 ETF464287655ETF593,418$131.1M0.1%+32,708+5.8%Added–
Vanguard World FD921910733ESG US STK ETF1,243,747$130.5M0.1%+12,873+1.0%Added–
ORCLOracle CorpStock769,356$128.2M0.1%−5,556−0.7%ReducedHistory
Dimensional ETF Trust25434V807INTERNATNAL VAL3,548,218$125.9M0.1%−15,140−0.4%Reduced–
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF1,341,540$122.7M0.1%+171,716+14.7%Added–
Vanguard Morningstar Growth ETF922908736ETF294,489$120.9M0.1%+23,206+8.6%Added–
American Centy ETF Tr025072885US EQT ETF1,239,687$120.2M0.1%−79,059−6.0%Reduced–
Schwab US Dividend Equity ETF808524797ETF4,333,971$118.4M0.1%+310,077+7.7%AddedConverted for a 3-for-1 split–
BACBank of America CorpStock2,683,925$118.0M0.1%+17,317+0.6%AddedHistory
Schwab U.S. Small-Cap ETF808524607ETF4,524,557$117.0M0.1%−142,063−3.0%ReducedConverted for a 2-for-1 split–
KOCoca Cola CoStock1,862,861$116.0M0.1%+10,329+0.6%AddedHistory
MAMastercard IncStock219,259$115.5M0.1%+13,665+6.6%AddedHistory
Vanguard Morningstar Value ETF922908744ETF666,212$112.8M0.1%+46,656+7.5%Added–
Alps ETF Tr00162Q452ALERIAN MLP2,298,672$110.7M0.1%−34,209−1.5%Reduced–
WisdomTree Tr97717W307US LARGECAP DIVD1,386,224$107.8M0.1%−31,618−2.2%Reduced–
UNHUnitedHealth Group IncStock207,319$104.9M0.1%−4,976−2.3%ReducedHistory
NFLXNetflix IncStock117,600$104.8M0.1%+7,049+6.4%AddedHistory
MCDMcDonalds CorpStock355,997$103.2M0.1%+26,580+8.1%AddedHistory
iShares Russell 1000 Value ETF464287598ETF531,691$98.4M0.1%+7,158+1.4%Added–
Global X FDS37954Y343GLBL X MLP ETF1,985,027$98.1M0.1%+15,616+0.8%Added–
ABTAbbott LaboratoriesStock820,606$92.8M0.1%+11,743+1.5%AddedHistory
TSMTaiwan Semiconductor Manufacturing Co LtdADR469,944$92.8M0.1%−25,742−5.2%ReducedHistory
Vanguard Index FDS922908652EXTEND MKT ETF482,809$91.7M0.1%−1,960−0.4%Reduced–
MRKMerck & Co., Inc.Stock921,723$91.7M0.1%+79,251+9.4%AddedHistory
WisdomTree Tr97717W315EMER MKT HIGH FD2,230,486$90.3M0.1%+24,256+1.1%Added–
CVXChevron CorpStock614,995$89.1M0.1%+69,153+12.7%AddedHistory

Options (25)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2024
SecurityClassPutsCalls
NVDANVIDIA CorpStock$1.16M$6.67M
GOOGLAlphabet Inc.Stock$735$3.86M
WFCWells Fargo & CompanyStock–$2.63M
AAPLApple Inc.Stock$3.75K$843.5K
MSTRStrategy IncStock–$747.6K
NUNu Holdings Ltd.ORD SHS CL A$501.5K–
DISWalt Disney CoStock–$366.1K
MSFTMicrosoft CorpStock–$308.3K
AMDAdvanced Micro Devices IncStock–$188.0K
CINFCincinnati Financial CorpCOM$113.6K–
DOCNDigitalOcean Holdings, Inc.COM$105.3K–
CARTMaplebear Inc.COM$59.8K–
HOODRobinhood Markets, Inc.Stock$53.6K–
APPAppLovin CorpCOM CL A$34.4K–
TGTTarget CorpStock$32.1K–
TSLATesla, Inc.Stock$9.61K–
BRK.BBerkshire Hathaway IncStock$6.05K–
DASHDoorDash, Inc.Stock$5.07K–
DBXDropbox, Inc.CL A$1.90K–
HDHome Depot, Inc.Stock$1.87K–
SCHWSchwab Charles CorpStock$1.00K–
CFLTConfluent, Inc.CLASS A COM$517–
WMTWalmart Inc.Stock$473–
SNOWSnowflake Inc.Stock$274–
CSCOCisco Systems, Inc.Stock$102–

Sold out since Q3 2024 (137)

Positions held at the end of Q3 2024 that are gone from this filing.

The largest 100 of 137 by value last quarter.

Positions of Creative Planning sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
iShares Tr46436E874IBONDS 24 TRM TS187,477$4.50M<0.1%–
Schwab Charles Family FD808515530AMT TAX FREE MNY4,352,594$4.35M<0.1%–
iShares Tr46434VBG4IBONDS DEC24 ETF125,734$3.17M<0.1%–
MROMarathon Oil CorpCOM105,772$2.82M<0.1%History
AGRAvangrid, Inc.COM37,986$1.36M<0.1%History
VSTOVista Outdoor Inc.COM28,905$1.13M<0.1%History
ORANYOrangeSPONSORED ADR98,569$1.13M<0.1%History
IFNAberdeen India Fund, Inc.COM55,516$1.06M<0.1%History
Schwab Strategic Tr808524649MUN BD ETF19,067$1.00M<0.1%–
VGRVector Group LtdCOM63,554$948.2K<0.1%History
Proshares Ultrapro Short Qqq - US ETP74347G432Exchange-Traded Fund115,582$854.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB38,086$804.4K<0.1%–
ODPODP CorpCOM23,207$690.4K<0.1%History
PIMCO ETF Tr72201R30415+ YR US TIPS11,093$640.6K<0.1%–
FROFrontline plcCOM25,823$590.1K<0.1%History
CHUYChuy's Holdings, Inc.COM14,602$546.1K<0.1%History
SWNSouthwestern Energy CoCOM76,642$544.9K<0.1%History
JOEST JOE CoCOM9,271$540.6K<0.1%History
UVXYProShares Trust IIULTRA VIX SHORT20,574$512.9K<0.1%History
iShares Tr46435U697IBONDS DEC19,602$511.6K<0.1%–
PRFTPerficient IncCOM6,773$511.3K<0.1%History
SQSPSquarespace, Inc.CLASS A10,637$493.9K<0.1%History
FORRForrester Research, Inc.COM26,772$482.2K<0.1%History
PRMWPrimo Water CorpCOM17,413$439.7K<0.1%History
Exchange Traded Concepts Tru301505889EMQQ EME MAR ETF11,145$437.0K<0.1%–
CTLTCatalent, Inc.COM6,935$420.1K<0.1%History
DYNDyne Therapeutics, Inc.COM10,605$380.9K<0.1%History
RGPResources Connection, Inc.COM38,092$369.5K<0.1%History
IRENIREN LtdORDINARY SHARES457,625$358.1K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT16,804$352.9K<0.1%History
Pacer FDS Tr69374H766INDUSTRIAL RELET8,040$348.0K<0.1%–
UNGUnited States Natural Gas Fund, LPETF21,146$345.3K<0.1%History
APAMArtisan Partners Asset Management Inc.CL A7,682$332.8K<0.1%History
BBNBlackRock Taxable Municipal Bond TrustSHS18,541$330.4K<0.1%History
iShares U.S. ETF Trust iShares Gsci Commodity Dynamic Roll Strategy ETF46431W853ETF12,675$328.4K<0.1%–
ARTNAArtesian Resources CorpCL A8,561$318.3K<0.1%History
Nuvei Corp67079A102COM9,126$304.4K<0.1%–
SPDR Index Shs FDS78463X772ST S&P INTL ETF7,802$299.5K<0.1%–
BURBurford Capital LtdORD SHS22,255$295.1K<0.1%History
SRCLStericycle IncCOM4,748$289.6K<0.1%History
THRMGentherm IncCOM5,804$270.2K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT7,120$266.1K<0.1%–
PSFEPaysafe LtdSHS11,844$265.7K<0.1%History
ANDEAndersons, Inc.COM5,261$263.8K<0.1%History
iShares U S ETF Tr46431W507SHOR DURA BD ETF5,136$263.2K<0.1%–
PCHPotlatchdeltic CorpCOM5,835$262.9K<0.1%History
AXNXAxonics, Inc.COM3,696$257.2K<0.1%History
ATEXAnterix Inc.COM6,827$257.1K<0.1%History
Innovator ETFs Trust45783Y814LADERD ALCTN PWR5,693$251.2K<0.1%–
First Tr Exchng Traded FD VI33740U703FT VEST DEEP ETF9,787$245.1K<0.1%–
BlackRock ETF Trust09290C103ISHARES US EQUIT4,779$236.4K<0.1%–
STEWSRH Total Return Fund, Inc.COM14,664$231.7K<0.1%History
EDUNew Oriental Education & Technology Group Inc.SPON ADR3,039$230.5K<0.1%History
CACCCredit Acceptance CorpCOM506$224.4K<0.1%History
iShares Inc46434G855MSCI GBL GOLD MN6,586$217.4K<0.1%–
NAPADuckhorn Portfolio, Inc.COM37,221$216.3K<0.1%History
Alps ETF Tr00162Q718INTL SEC DV DOG6,777$215.9K<0.1%–
iShares Tr464288711GLOB UTILITS ETF3,000$212.2K<0.1%–
RILYBRC Group Holdings, Inc.COM40,087$210.5K<0.1%History
iShares Inc464286822MSCI MEXICO ETF3,900$209.4K<0.1%–
RNSTRenasant CorpCOM6,362$206.8K<0.1%History
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT7,303$205.8K<0.1%History
CDNACareDx, Inc.COM6,537$204.1K<0.1%History
CALCaleres IncCOM6,162$203.7K<0.1%History
DBX ETF Tr233051853XTRACK MSCI EURP4,765$201.8K<0.1%–
Vanguard Admiral FDS Inc921932794SMLCP 600 GRTH1,681$201.4K<0.1%–
FLNAFilana Therapeutics, Inc.COM6,831$201.0K<0.1%History
iShares Tr464288562RESIDENTIAL MULT2,260$200.8K<0.1%–
ITOSiTeos Therapeutics, Inc.COM19,636$200.5K<0.1%History
ALNTAllient IncCOM10,475$198.9K<0.1%History
TWKSThoughtworks Holding, Inc.COM43,974$194.4K<0.1%History
SHLSShoals Technologies Group, Inc.CL A33,288$186.7K<0.1%History
SCSSteelcase IncCL A13,470$181.7K<0.1%History
SLRCSLR Investment Corp.COM11,279$169.7K<0.1%History
ETWOE2open Parent Holdings, Inc.COM CL A37,425$165.0K<0.1%History
DBIDesigner Brands Inc.CL A22,101$163.1K<0.1%History
Advisorshares Tr00768Y453PURE US CANN ETF21,765$156.1K<0.1%–
HSHPHimalaya Shipping Ltd.ORD SHS17,910$155.1K<0.1%History
COGTCogent Biosciences, Inc.COM14,324$154.7K<0.1%History
WOWWideOpenWest, Inc.COM27,737$145.6K<0.1%History
RCMR1 RCM Inc.COM10,035$142.2K<0.1%History
EFCEllington Financial Inc.COM10,936$141.0K<0.1%History
GRDIGRIID Infrastructure Inc.COMMON STOCK166,496$128.0K<0.1%History
AXTIAxt IncCOM52,448$126.9K<0.1%History
KROKronos Worldwide IncCOM10,178$126.7K<0.1%History
CTMXCytomX Therapeutics, Inc.COM107,000$126.3K<0.1%History
CORZZCore Scientific, Inc.*W EXP 01/23/20210,015$117.8K<0.1%History
ZSQRZ Squared Inc.COM645,104$116.1K<0.1%History
OXSQOxford Square Capital Corp.COM40,840$115.6K<0.1%History
ORICOric Pharmaceuticals, Inc.COM11,272$115.5K<0.1%History
NOVASunnova Energy International Inc.COM11,007$107.2K<0.1%History
VETVermilion Energy Inc.COM10,908$106.6K<0.1%History
THTarget Hospitality Corp.COM18,634$106.2K<0.1%History
HDSNHudson Technologies IncCOM12,705$106.0K<0.1%History
PCKPIMCO California Municipal Income Fund IICOM16,078$101.0K<0.1%History
FTFranklin Universal TrustSH BEN INT12,916$97.6K<0.1%History
CLDTChatham Lodging TrustCOM10,488$89.4K<0.1%History
YRDYiren Digital Ltd.SPONSORED ADS15,700$89.3K<0.1%History
ALECAlector, Inc.COM19,117$89.1K<0.1%History
FIGSFIGS, Inc.CL A12,697$86.8K<0.1%History