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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
3,554
+370 vs. Q3 2024
Portfolio value
$102.8B
+$1.81B (+1.8%) vs. Q3 2024
Filed
Feb 14, 2025
SEC
Holdings of Creative Planning in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
ACNAccenture plcStock251,500$88.5M0.1%+3,776+1.5%AddedHistory
CATCaterpillar IncStock241,658$87.7M0.1%+13,743+6.0%AddedHistory
PEPPepsiCo IncStock555,170$84.4M0.1%+28,530+5.4%AddedHistory
CRMSalesforce, Inc.Stock245,765$82.2M0.1%+12,022+5.1%AddedHistory
WisdomTree Tr97717W505US MIDCAP DIVID1,559,715$79.5M0.1%−13,785−0.9%Reduced–
Dimensional U.S. Core Equity 2 ETF25434V708ETF2,297,986$79.5M0.1%−50,188−2.1%Reduced–
Vanguard Information Technology ETF92204A702ETF123,639$76.9M0.1%−901−0.7%Reduced–
ADBEAdobe Inc.Stock163,398$72.7M0.1%−1,769−1.1%ReducedHistory
Vanguard Morningstar Mid-Cap Value ETF922908512ETF446,720$72.3M0.1%+81,423+22.3%Added–
Vanguard World FD921910725ESG INTL STK ETF1,265,809$71.8M0.1%+32,750+2.7%Added–
CSCOCisco Systems, Inc.Stock1,211,826$71.7M0.1%+55,862+4.8%AddedHistory
IBMInternational Business Machines CorpStock325,453$71.5M0.1%+24,713+8.2%AddedHistory
Vanguard Ftse All-World Ex-US Index Fund922042775ETF1,195,190$68.6M0.1%−28,665−2.3%Reduced–
American Centy ETF Tr025072604AVANTIS EMGMKT1,158,990$68.1M0.1%−95,068−7.6%Reduced–
DISWalt Disney CoStock604,417$67.3M0.1%−51,295−7.8%ReducedHistory
QCOMQualcomm IncStock431,381$66.3M0.1%+27,570+6.8%AddedHistory
Vanguard Intl Equity Index F922042874FTSE EUROPE ETF1,036,624$65.8M0.1%+23,869+2.4%Added–
Vanguard Morningstar Small-Cap Value ETF922908611ETF327,946$65.0M0.1%+76,857+30.6%Added–
State Street SPDR Portfolio S&P 500 Growth ETF78464A409ETF730,789$64.2M0.1%+398,463+119.9%Added–
BSYBentley Systems IncCOM CL B1,345,385$62.8M0.1%+253,285+23.2%AddedHistory
WFCWells Fargo & CompanyStock877,185$61.6M0.1%−63,749−6.8%ReducedHistory
Vanguard Scottsdale FDS92206C102SHORT TERM TREAS1,054,687$61.4M0.1%+20,521+2.0%Added–
iShares Inc46434G863ESG AWR MSCI EM1,831,856$61.2M0.1%+60,021+3.4%Added–
UNPUnion Pacific CorpStock267,063$60.9M0.1%+8,773+3.4%AddedHistory
iShares Tr46435U663ESG AWARE MSCI1,429,244$60.1M0.1%+39,751+2.9%Added–
NEENextera Energy IncStock837,831$60.1M0.1%+6,661+0.8%AddedHistory
SPDR Series Trust78464A763ST STR SP DIV451,773$59.7M0.1%−3,506−0.8%Reduced–
ETNEaton Corp plcStock176,507$58.6M0.1%−4,560−2.5%ReducedHistory
iShares S&P 500 Growth ETF464287309ETF576,393$58.5M0.1%+69,978+13.8%Added–
Vanguard Ftse All-World Ex-US Small-Cap ETF922042718ETF504,319$57.7M0.1%+93,659+22.8%Added–
RTXRTX CorpStock492,317$57.0M0.1%+1,685+0.3%AddedHistory
Vanguard Scottsdale FDS92206C409SHRT TRM CORP BD725,601$56.6M0.1%+91,478+14.4%Added–
HONHoneywell International IncCOM246,362$55.7M0.1%+15,830+6.9%AddedHistory
LOWLowes Companies IncStock222,289$54.9M0.1%−529−0.2%ReducedHistory
NOWServiceNow, Inc.Stock51,582$54.7M0.1%−4,305−7.7%ReducedHistory
TMOThermo Fisher Scientific Inc.Stock104,426$54.3M0.1%+3,252+3.2%AddedHistory
iShares Russell Midcap ETF464287499ETF607,125$53.7M0.1%+25,797+4.4%Added–
BABoeing CoStock302,289$53.5M0.1%+43,483+16.8%AddedHistory
BXSLBlackstone Secured Lending FundCOMMON STOCK1,636,696$52.9M0.1%−68,128−4.0%ReducedHistory
LMTLockheed Martin CorpStock108,351$52.7M0.1%+2,050+1.9%AddedHistory
NKENIKE, Inc.Stock686,491$51.9M0.1%+193,471+39.2%AddedHistory
CRWDCrowdStrike Holdings, Inc.Stock151,744$51.9M0.1%−21,605−12.5%ReducedHistory
AMGNAmgen IncStock198,554$51.8M0.1%+1,097+0.6%AddedHistory
Schwab U.S. Large-Cap Growth ETF808524300ETF1,827,102$50.9M<0.1%−17,730−1.0%ReducedConverted for a 4-for-1 split–
WisdomTree Tr97717W604US SMALLCAP DIVD1,475,993$50.7M<0.1%−16,668−1.1%Reduced–
AXPAmerican Express CoStock170,513$50.6M<0.1%+9,482+5.9%AddedHistory
iShares Russell 2000 Growth ETF464287648ETF174,802$50.3M<0.1%−5,241−2.9%Reduced–
iShares Iboxx $ Investment Grade Corporate Bond ETF464287242ETF468,623$50.1M<0.1%+30,136+6.9%Added–
AMDAdvanced Micro Devices IncStock405,949$49.0M<0.1%−30,711−7.0%ReducedHistory
iShares Russell Mid-Cap Growth ETF464287481ETF382,954$48.5M<0.1%+20,971+5.8%Added–
GSGoldman Sachs Group IncStock84,727$48.5M<0.1%+7,702+10.0%AddedHistory
Vanguard World FD921910816MEGA GRWTH IND140,202$48.1M<0.1%−2,494−1.7%Reduced–
American Centy ETF Tr025072703INTL EQT ETF780,582$47.9M<0.1%−33,676−4.1%Reduced–
ANETArista Networks, Inc.Stock432,210$47.8M<0.1%−4,486−1.0%ReducedConverted for a 4-for-1 splitHistory
State Street Technology Select Sector SPDR ETF81369Y803ETF204,521$47.6M<0.1%+3,755+1.9%Added–
ISRGIntuitive Surgical IncCOM NEW91,073$47.5M<0.1%+22,192+32.2%AddedHistory
Schwab U.S. Broad Market ETF808524102ETF2,087,447$47.4M<0.1%+33,395+1.6%AddedConverted for a 3-for-1 split–
PMPhilip Morris International Inc.Stock388,616$46.8M<0.1%+23,067+6.3%AddedHistory
DOVDOVER CorpCOM247,339$46.4M<0.1%+13,074+5.6%AddedHistory
WisdomTree Tr97717X594ITL HDG QTLY DIV1,063,083$46.2M<0.1%+84,029+8.6%Added–
Vanguard Whitehall FDS921946794INTL HIGH ETF678,050$46.0M<0.1%+3,489+0.5%Added–
Schwab International Small-Cap Equity ETF808524888ETF1,323,408$45.4M<0.1%−43,854−3.2%Reduced–
Dimensional ETF Trust25434V773INTL SMALL CAP E1,849,316$45.4M<0.1%+1,783,956+2,729.4%Added–
iShares Tr46436E7180-3 MTH TREASURY445,103$44.7M<0.1%+79,882+21.9%Added–
GLDSPDR Gold TrustETF179,325$43.4M<0.1%+7,015+4.1%AddedHistory
FISVFiserv IncStock208,315$42.8M<0.1%+59,910+40.4%AddedHistory
BXBlackstone Inc.COM248,102$42.8M<0.1%+10,166+4.3%AddedHistory
Vanguard Short-Term Bond ETF921937827ETF543,819$42.0M<0.1%−10,717−1.9%Reduced–
DIASPDR Dow Jones Industrial Average ETF TrustUT SER 198,328$41.8M<0.1%+10,386+11.8%AddedHistory
TJXTJX Companies IncStock343,971$41.6M<0.1%+20,317+6.3%AddedHistory
PFEPfizer IncStock1,564,188$41.5M<0.1%−256,543−14.1%ReducedHistory
TAT&T Inc.Stock1,819,386$41.4M<0.1%+254,609+16.3%AddedHistory
iShares Tr46435G516ESG AW MSCI EAFE539,688$41.1M<0.1%+25,500+5.0%Added–
Dimensional Emerging Core Equity Market ETF25434V302ETF1,618,182$41.1M<0.1%−68,694−4.1%Reduced–
TXNTexas Instruments IncStock213,020$39.9M<0.1%+2,002+0.9%AddedHistory
Vanguard Star FDS921909768VG TL INTL STK F674,468$39.7M<0.1%+24,105+3.7%Added–
iShares Inc46434G764MSCI EMRG CHN715,809$39.7M<0.1%−1,530−0.2%Reduced–
CMCSAComcast CorpStock1,049,497$39.4M<0.1%+89,948+9.4%AddedHistory
ADPAutomatic Data Processing IncStock133,633$39.1M<0.1%+6,051+4.7%AddedHistory
TGTTarget CorpStock285,469$38.6M<0.1%+66,869+30.6%AddedHistory
SCHWSchwab Charles CorpStock513,579$38.0M<0.1%+2,203+0.4%AddedHistory
State Street SPDR S&P 600 Small Cap Value ETF78464A300ETF432,260$37.7M<0.1%−9,382−2.1%Reduced–
American Centy ETF Tr025072794FOCUSED LRG CAP563,150$37.6M<0.1%−14,883−2.6%Reduced–
IAUiShares Gold TrustETF758,504$37.6M<0.1%−38,557−4.8%ReducedHistory
SBUXStarbucks CorpStock407,841$37.2M<0.1%−9,840−2.4%ReducedHistory
Fidelity Merrimack STR Tr316188309TOTAL BD ETF822,015$36.9M<0.1%+754,299+1,113.9%Added–
iShares Select Dividend ETF464287168ETF275,839$36.2M<0.1%−6,872−2.4%Reduced–
Vanguard Morningstar Mid-Cap Growth ETF922908538ETF142,540$36.2M<0.1%+49,421+53.1%Added–
VZVerizon Communications IncStock903,730$36.1M<0.1%+41,742+4.8%AddedHistory
LRCXLam Research CorpStock498,734$36.0M<0.1%+24,964+5.3%AddedConverted for a 10-for-1 splitHistory
State Street SPDR Portfolio S&P 500 Value ETF78464A508ETF702,615$35.9M<0.1%+627,403+834.2%Added–
INTUIntuit Inc.Stock56,217$35.3M<0.1%+2,665+5.0%AddedHistory
PLTRPalantir Technologies Inc.Stock467,137$35.3M<0.1%+137,452+41.7%AddedHistory
CBChubb LtdStock127,152$35.1M<0.1%−4,988−3.8%ReducedHistory
MCKMcKesson CorpStock61,293$34.9M<0.1%−2,035−3.2%ReducedHistory
DEDeere & CoStock82,079$34.8M<0.1%+6,617+8.8%AddedHistory
Vanguard Morningstar Small-Cap Growth ETF922908595ETF123,226$34.5M<0.1%+31,337+34.1%Added–
NVSNovartis AGADR353,759$34.4M<0.1%+8,808+2.6%AddedHistory
iShares Tr46435G425ESG AWR MSCI USA267,215$34.4M<0.1%+3,786+1.4%Added–
Invesco Exchange Traded FD T46137V357S&P500 EQL WGT194,249$34.0M<0.1%+11,664+6.4%Added–

Options (25)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2024
SecurityClassPutsCalls
NVDANVIDIA CorpStock$1.16M$6.67M
GOOGLAlphabet Inc.Stock$735$3.86M
WFCWells Fargo & CompanyStock–$2.63M
AAPLApple Inc.Stock$3.75K$843.5K
MSTRStrategy IncStock–$747.6K
NUNu Holdings Ltd.ORD SHS CL A$501.5K–
DISWalt Disney CoStock–$366.1K
MSFTMicrosoft CorpStock–$308.3K
AMDAdvanced Micro Devices IncStock–$188.0K
CINFCincinnati Financial CorpCOM$113.6K–
DOCNDigitalOcean Holdings, Inc.COM$105.3K–
CARTMaplebear Inc.COM$59.8K–
HOODRobinhood Markets, Inc.Stock$53.6K–
APPAppLovin CorpCOM CL A$34.4K–
TGTTarget CorpStock$32.1K–
TSLATesla, Inc.Stock$9.61K–
BRK.BBerkshire Hathaway IncStock$6.05K–
DASHDoorDash, Inc.Stock$5.07K–
DBXDropbox, Inc.CL A$1.90K–
HDHome Depot, Inc.Stock$1.87K–
SCHWSchwab Charles CorpStock$1.00K–
CFLTConfluent, Inc.CLASS A COM$517–
WMTWalmart Inc.Stock$473–
SNOWSnowflake Inc.Stock$274–
CSCOCisco Systems, Inc.Stock$102–

Sold out since Q3 2024 (137)

Positions held at the end of Q3 2024 that are gone from this filing.

The largest 100 of 137 by value last quarter.

Positions of Creative Planning sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
iShares Tr46436E874IBONDS 24 TRM TS187,477$4.50M<0.1%–
Schwab Charles Family FD808515530AMT TAX FREE MNY4,352,594$4.35M<0.1%–
iShares Tr46434VBG4IBONDS DEC24 ETF125,734$3.17M<0.1%–
MROMarathon Oil CorpCOM105,772$2.82M<0.1%History
AGRAvangrid, Inc.COM37,986$1.36M<0.1%History
VSTOVista Outdoor Inc.COM28,905$1.13M<0.1%History
ORANYOrangeSPONSORED ADR98,569$1.13M<0.1%History
IFNAberdeen India Fund, Inc.COM55,516$1.06M<0.1%History
Schwab Strategic Tr808524649MUN BD ETF19,067$1.00M<0.1%–
VGRVector Group LtdCOM63,554$948.2K<0.1%History
Proshares Ultrapro Short Qqq - US ETP74347G432Exchange-Traded Fund115,582$854.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB38,086$804.4K<0.1%–
ODPODP CorpCOM23,207$690.4K<0.1%History
PIMCO ETF Tr72201R30415+ YR US TIPS11,093$640.6K<0.1%–
FROFrontline plcCOM25,823$590.1K<0.1%History
CHUYChuy's Holdings, Inc.COM14,602$546.1K<0.1%History
SWNSouthwestern Energy CoCOM76,642$544.9K<0.1%History
JOEST JOE CoCOM9,271$540.6K<0.1%History
UVXYProShares Trust IIULTRA VIX SHORT20,574$512.9K<0.1%History
iShares Tr46435U697IBONDS DEC19,602$511.6K<0.1%–
PRFTPerficient IncCOM6,773$511.3K<0.1%History
SQSPSquarespace, Inc.CLASS A10,637$493.9K<0.1%History
FORRForrester Research, Inc.COM26,772$482.2K<0.1%History
PRMWPrimo Water CorpCOM17,413$439.7K<0.1%History
Exchange Traded Concepts Tru301505889EMQQ EME MAR ETF11,145$437.0K<0.1%–
CTLTCatalent, Inc.COM6,935$420.1K<0.1%History
DYNDyne Therapeutics, Inc.COM10,605$380.9K<0.1%History
RGPResources Connection, Inc.COM38,092$369.5K<0.1%History
IRENIREN LtdORDINARY SHARES457,625$358.1K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT16,804$352.9K<0.1%History
Pacer FDS Tr69374H766INDUSTRIAL RELET8,040$348.0K<0.1%–
UNGUnited States Natural Gas Fund, LPETF21,146$345.3K<0.1%History
APAMArtisan Partners Asset Management Inc.CL A7,682$332.8K<0.1%History
BBNBlackRock Taxable Municipal Bond TrustSHS18,541$330.4K<0.1%History
iShares U.S. ETF Trust iShares Gsci Commodity Dynamic Roll Strategy ETF46431W853ETF12,675$328.4K<0.1%–
ARTNAArtesian Resources CorpCL A8,561$318.3K<0.1%History
Nuvei Corp67079A102COM9,126$304.4K<0.1%–
SPDR Index Shs FDS78463X772ST S&P INTL ETF7,802$299.5K<0.1%–
BURBurford Capital LtdORD SHS22,255$295.1K<0.1%History
SRCLStericycle IncCOM4,748$289.6K<0.1%History
THRMGentherm IncCOM5,804$270.2K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT7,120$266.1K<0.1%–
PSFEPaysafe LtdSHS11,844$265.7K<0.1%History
ANDEAndersons, Inc.COM5,261$263.8K<0.1%History
iShares U S ETF Tr46431W507SHOR DURA BD ETF5,136$263.2K<0.1%–
PCHPotlatchdeltic CorpCOM5,835$262.9K<0.1%History
AXNXAxonics, Inc.COM3,696$257.2K<0.1%History
ATEXAnterix Inc.COM6,827$257.1K<0.1%History
Innovator ETFs Trust45783Y814LADERD ALCTN PWR5,693$251.2K<0.1%–
First Tr Exchng Traded FD VI33740U703FT VEST DEEP ETF9,787$245.1K<0.1%–
BlackRock ETF Trust09290C103ISHARES US EQUIT4,779$236.4K<0.1%–
STEWSRH Total Return Fund, Inc.COM14,664$231.7K<0.1%History
EDUNew Oriental Education & Technology Group Inc.SPON ADR3,039$230.5K<0.1%History
CACCCredit Acceptance CorpCOM506$224.4K<0.1%History
iShares Inc46434G855MSCI GBL GOLD MN6,586$217.4K<0.1%–
NAPADuckhorn Portfolio, Inc.COM37,221$216.3K<0.1%History
Alps ETF Tr00162Q718INTL SEC DV DOG6,777$215.9K<0.1%–
iShares Tr464288711GLOB UTILITS ETF3,000$212.2K<0.1%–
RILYBRC Group Holdings, Inc.COM40,087$210.5K<0.1%History
iShares Inc464286822MSCI MEXICO ETF3,900$209.4K<0.1%–
RNSTRenasant CorpCOM6,362$206.8K<0.1%History
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT7,303$205.8K<0.1%History
CDNACareDx, Inc.COM6,537$204.1K<0.1%History
CALCaleres IncCOM6,162$203.7K<0.1%History
DBX ETF Tr233051853XTRACK MSCI EURP4,765$201.8K<0.1%–
Vanguard Admiral FDS Inc921932794SMLCP 600 GRTH1,681$201.4K<0.1%–
FLNAFilana Therapeutics, Inc.COM6,831$201.0K<0.1%History
iShares Tr464288562RESIDENTIAL MULT2,260$200.8K<0.1%–
ITOSiTeos Therapeutics, Inc.COM19,636$200.5K<0.1%History
ALNTAllient IncCOM10,475$198.9K<0.1%History
TWKSThoughtworks Holding, Inc.COM43,974$194.4K<0.1%History
SHLSShoals Technologies Group, Inc.CL A33,288$186.7K<0.1%History
SCSSteelcase IncCL A13,470$181.7K<0.1%History
SLRCSLR Investment Corp.COM11,279$169.7K<0.1%History
ETWOE2open Parent Holdings, Inc.COM CL A37,425$165.0K<0.1%History
DBIDesigner Brands Inc.CL A22,101$163.1K<0.1%History
Advisorshares Tr00768Y453PURE US CANN ETF21,765$156.1K<0.1%–
HSHPHimalaya Shipping Ltd.ORD SHS17,910$155.1K<0.1%History
COGTCogent Biosciences, Inc.COM14,324$154.7K<0.1%History
WOWWideOpenWest, Inc.COM27,737$145.6K<0.1%History
RCMR1 RCM Inc.COM10,035$142.2K<0.1%History
EFCEllington Financial Inc.COM10,936$141.0K<0.1%History
GRDIGRIID Infrastructure Inc.COMMON STOCK166,496$128.0K<0.1%History
AXTIAxt IncCOM52,448$126.9K<0.1%History
KROKronos Worldwide IncCOM10,178$126.7K<0.1%History
CTMXCytomX Therapeutics, Inc.COM107,000$126.3K<0.1%History
CORZZCore Scientific, Inc.*W EXP 01/23/20210,015$117.8K<0.1%History
ZSQRZ Squared Inc.COM645,104$116.1K<0.1%History
OXSQOxford Square Capital Corp.COM40,840$115.6K<0.1%History
ORICOric Pharmaceuticals, Inc.COM11,272$115.5K<0.1%History
NOVASunnova Energy International Inc.COM11,007$107.2K<0.1%History
VETVermilion Energy Inc.COM10,908$106.6K<0.1%History
THTarget Hospitality Corp.COM18,634$106.2K<0.1%History
HDSNHudson Technologies IncCOM12,705$106.0K<0.1%History
PCKPIMCO California Municipal Income Fund IICOM16,078$101.0K<0.1%History
FTFranklin Universal TrustSH BEN INT12,916$97.6K<0.1%History
CLDTChatham Lodging TrustCOM10,488$89.4K<0.1%History
YRDYiren Digital Ltd.SPONSORED ADS15,700$89.3K<0.1%History
ALECAlector, Inc.COM19,117$89.1K<0.1%History
FIGSFIGS, Inc.CL A12,697$86.8K<0.1%History