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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q3 2024

Holdings as of Sep 30, 2024, filed Oct 11, 2024. Long positions only; changes compare share counts with Q2 2024.

Institution overview
Positions
3,184
+191 vs. Q2 2024
Portfolio value
$101.0B
+$7.35B (+7.9%) vs. Q2 2024
Filed
Oct 11, 2024
SEC
Holdings of Creative Planning in Q3 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
iShares Core S&P 500 ETF464287200ETF21,368,471$12.3B12.2%+257,499+1.2%Added–
Vanguard Ftse Developed Markets ETF921943858ETF145,118,743$7.66B7.6%+5,341,481+3.8%Added–
Vanguard Total Bond Market ETF921937835ETF91,686,451$6.89B6.8%+7,248,297+8.6%Added–
iShares Core MSCI Emerging Markets ETF46434G103ETF70,336,905$4.04B4.0%+108,184+0.2%Added–
State Street SPDR Portfolio S&P 400 Mid Cap ETF78464A847ETF73,250,119$4.01B4.0%+3,462,382+5.0%Added–
Vanguard Morningstar Large-Cap ETF922908637ETF12,839,996$3.38B3.3%−119,233−0.9%Reduced–
AAPLApple Inc.Stock9,615,504$2.21B2.2%+359,995+3.9%AddedHistory
Vanguard Morningstar Mid-Cap ETF922908629ETF8,180,070$2.16B2.1%−94,785−1.1%Reduced–
Vanguard Intermediate-Term Corporate Bond ETF92206C870ETF24,067,807$2.02B2.0%+395,318+1.7%Added–
State Street SPDR Portfolio Developed World Ex-US ETF78463X889ETF53,357,013$2.00B2.0%+69,753+0.1%Added–
State Street SPDR Portfolio S&P 500 ETF78464A854ETF29,491,836$1.99B2.0%+915,823+3.2%Added–
Vanguard Morningstar Total Stock Market ETF922908769ETF6,826,515$1.93B1.9%−235,322−3.3%Reduced–
Schwab U.S. Large-Cap ETF808524201ETF27,919,139$1.89B1.9%−291,370−1.0%Reduced–
SPYSPDR S&P 500 ETF TrustETF2,976,452$1.70B1.7%−22,355−0.7%ReducedHistory
Vanguard Real Estate ETF922908553ETF16,156,844$1.57B1.6%−1,243,938−7.1%Reduced–
iShares Tr464288414NATIONAL MUN ETF12,627,580$1.37B1.4%+723,492+6.1%Added–
State Street Real Estate Select Sector SPDR ETF81369Y860ETF29,147,305$1.30B1.3%+1,750,191+6.4%Added–
iShares Core U.S. Aggregate Bond ETF464287226ETF12,631,424$1.28B1.3%−327,692−2.5%Reduced–
Vanguard Mun BD FDS922907746TAX EXEMPT BD24,963,386$1.28B1.3%−637,648−2.5%Reduced–
BRK.BBerkshire Hathaway IncStock2,709,007$1.24B1.2%+17,869+0.7%AddedHistory
iShares Tr46435G326CORE MSCI INTL17,519,446$1.24B1.2%−162,952−0.9%Reduced–
State Street SPDR Portfolio Short Term Corporate Bond ETF78464A474ETF37,094,244$1.12B1.1%+3,062,630+9.0%Added–
MSFTMicrosoft CorpStock2,559,944$1.10B1.1%+65,635+2.6%AddedHistory
Vanguard Ftse Emerging Markets ETF922042858ETF20,014,773$957.7M0.9%−684,911−3.3%Reduced–
SPDR Index Shs FDS78463X509ST PORT MARK ETF22,995,882$949.3M0.9%−604,497−2.6%Reduced–
Schwab International Equity ETF808524805ETF21,048,811$865.5M0.9%−122,388−0.6%Reduced–
NVDANVIDIA CorpStock7,599,372$852.4M0.8%+1,059,912+16.2%AddedHistory
Schwab U.S. Mid-Cap ETF808524508ETF9,830,646$816.8M0.8%−213,904−2.1%Reduced–
Dimensional U.S. Targeted Value ETF25434V609ETF14,143,862$786.8M0.8%−106,792−0.7%Reduced–
Dimensional U.S. Small Cap ETF25434V500ETF11,211,136$727.2M0.7%−129,811−1.1%Reduced–
WisdomTree Tr97717W281EMG MKTS SMCAP13,094,257$703.2M0.7%−3,374,102−20.5%Reduced–
Vanguard Scottsdale FDS92206C706INTER TERM TREAS11,557,959$698.3M0.7%+831,482+7.8%Added–
Vanguard S&P 500 ETF922908363ETF1,254,474$661.9M0.7%−4,106−0.3%Reduced–
Schwab Emerging Markets Equity ETF808524706ETF21,228,179$619.4M0.6%−909,617−4.1%Reduced–
Schwab U.S. REIT ETF808524847ETF25,699,563$595.5M0.6%−1,554,970−5.7%Reduced–
American Centy ETF Tr025072877US SML CP VALU6,185,424$593.5M0.6%+395,318+6.8%Added–
AMZNAmazon Com IncStock3,099,667$577.2M0.6%+148,925+5.0%AddedHistory
Vanguard High Dividend Yield Index ETF921946406ETF3,685,987$472.5M0.5%−47,616−1.3%Reduced–
American Centy ETF Tr025072802INTL SMCP VLU6,339,510$448.0M0.4%+377,302+6.3%Added–
Vanguard Morningstar Small-Cap ETF922908751ETF1,880,342$446.0M0.4%+10,410+0.6%Added–
METAMeta Platforms, Inc.Stock716,847$410.4M0.4%+14,854+2.1%AddedHistory
iShares Tr464288273EAFE SML CP ETF4,833,346$327.2M0.3%−138,395−2.8%Reduced–
iShares Core S&P Mid-Cap ETF464287507ETF5,004,261$311.9M0.3%−97,761−1.9%Reduced–
GOOGLAlphabet Inc.Stock1,946,827$311.1M0.3%+174,892+9.9%AddedHistory
Invesco QQQ Trust Series I46090E103ETF590,395$286.4M0.3%−1,319−0.2%Reduced–
iShares Tr464287150CORE S&P TTL STK2,149,914$270.1M0.3%−27,732−1.3%Reduced–
iShares Tr464288158SHRT NAT MUN ETF2,486,417$264.0M0.3%+47,485+1.9%Added–
GOOGAlphabet Inc.Stock1,544,297$256.2M0.3%+86,556+5.9%AddedHistory
PGProcter & Gamble CoStock1,393,443$241.3M0.2%+47,551+3.5%AddedHistory
JPMJPMorgan Chase & CoStock1,139,115$240.2M0.2%+34,746+3.1%AddedHistory
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF78464A375ETF6,934,244$233.8M0.2%−217,299−3.0%Reduced–
Dimensional ETF Trust25434V401US EQUI MARK ETF3,667,805$228.1M0.2%−42,684−1.2%Reduced–
Dimensional ETF Trust25434V724US MKTWIDE VALUE5,471,095$228.1M0.2%−136,285−2.4%Reduced–
TSLATesla, Inc.Stock896,484$221.7M0.2%+144,139+19.2%AddedHistory
iShares Core MSCI Eafe ETF46432F842ETF2,839,297$221.6M0.2%−93,247−3.2%Reduced–
XOMExxonMobil Holdings CorpCOM1,801,232$211.1M0.2%+9,733+0.5%AddedHistory
iShares Tr4642886613 7 YR TREAS BD1,753,627$209.7M0.2%−117,937−6.3%Reduced–
iShares Tr464287622RUS 1000 ETF658,314$207.0M0.2%−11,936−1.8%Reduced–
LLYEli Lilly & CoStock228,526$202.4M0.2%−149−0.1%ReducedHistory
HDHome Depot, Inc.Stock513,327$199.3M0.2%+32,903+6.8%AddedHistory
COSTCostco Wholesale CorpStock224,169$194.2M0.2%+11,278+5.3%AddedHistory
Vanguard Dividend Appreciation ETF921908844ETF947,415$187.6M0.2%−16,999−1.8%Reduced–
iShares MSCI Eafe ETF464287465ETF2,044,956$170.4M0.2%−29,841−1.4%Reduced–
SPDR Index Shs FDS78463X756ST MARKE CAP ETF2,665,687$166.3M0.2%−293,052−9.9%Reduced–
iShares Core S&P Small Cap ETF464287804ETF1,416,016$165.6M0.2%−51,285−3.5%Reduced–
iShares Russell 1000 Growth ETF464287614ETF437,035$164.1M0.2%+1,001+0.2%Added–
JNJJohnson & JohnsonStock988,403$160.2M0.2%+41,082+4.3%AddedHistory
VVisa Inc.Stock566,729$155.8M0.2%+13,318+2.4%AddedHistory
ABBVAbbVie Inc.Stock750,811$147.1M0.1%+33,225+4.6%AddedHistory
WisdomTree Tr97717W794TRUE DEV INTL FD2,722,436$146.9M0.1%−78,577−2.8%Reduced–
WMTWalmart Inc.Stock1,800,743$143.0M0.1%+83,376+4.9%AddedHistory
State Street SPDR Portfolio S&P 600 Small Cap ETF78468R853ETF3,100,924$141.1M0.1%−40,263−1.3%Reduced–
MDYSPDR S&P Midcap 400 ETF TrustETF247,981$141.1M0.1%−11,541−4.4%ReducedHistory
Dimensional ETF Trust25434V807INTERNATNAL VAL3,563,358$135.7M0.1%−53,561−1.5%Reduced–
AVGOBroadcom Inc.Stock779,322$133.4M0.1%00.0%UnchangedConverted for a 10-for-1 splitHistory
KOCoca Cola CoStock1,852,532$133.1M0.1%+70,604+4.0%AddedHistory
ORCLOracle CorpStock774,912$132.0M0.1%+30,341+4.1%AddedHistory
American Centy ETF Tr025072885US EQT ETF1,318,746$125.5M0.1%−44,875−3.3%Reduced–
Vanguard World FD921910733ESG US STK ETF1,230,874$125.1M0.1%+54,143+4.6%Added–
iShares Russell 2000 ETF464287655ETF560,710$123.5M0.1%−14,077−2.4%Reduced–
UNHUnitedHealth Group IncStock212,295$123.0M0.1%+14,614+7.4%AddedHistory
Schwab U.S. Small-Cap ETF808524607ETF2,333,310$120.2M0.1%−32,203−1.4%Reduced–
Schwab US Dividend Equity ETF808524797ETF1,341,298$113.4M0.1%+24,491+1.9%Added–
WisdomTree Tr97717W307US LARGECAP DIVD1,417,842$111.4M0.1%−10,974−0.8%Reduced–
Alps ETF Tr00162Q452ALERIAN MLP2,332,881$109.9M0.1%−13,650−0.6%Reduced–
Vanguard Morningstar Value ETF922908744ETF619,556$108.2M0.1%+1,717+0.3%Added–
State Street SPDR Bloomberg 1-3 Month T-Bill ETF78468R663ETF1,169,824$107.4M0.1%−12,057−1.0%Reduced–
BACBank of America CorpStock2,666,608$105.8M0.1%+15,643+0.6%AddedHistory
Vanguard Morningstar Growth ETF922908736ETF271,283$104.2M0.1%+3,749+1.4%Added–
MAMastercard IncStock205,594$101.5M0.1%+11,331+5.8%AddedHistory
MCDMcDonalds CorpStock329,417$100.3M0.1%+4,480+1.4%AddedHistory
iShares Russell 1000 Value ETF464287598ETF524,533$99.6M0.1%+3,170+0.6%Added–
WisdomTree Tr97717W315EMER MKT HIGH FD2,206,230$97.1M0.1%−75,236−3.3%Reduced–
MRKMerck & Co., Inc.Stock842,472$95.7M0.1%−24,731−2.9%ReducedHistory
Global X FDS37954Y343GLBL X MLP ETF1,969,411$94.5M0.1%−25,702−1.3%Reduced–
ABTAbbott LaboratoriesStock808,863$91.4M0.1%+43,392+5.7%AddedHistory
PEPPepsiCo IncStock526,640$89.6M0.1%−6,391−1.2%ReducedHistory
CATCaterpillar IncStock227,915$89.1M0.1%+3,772+1.7%AddedHistory
Vanguard Index FDS922908652EXTEND MKT ETF484,769$88.2M0.1%+7,176+1.5%Added–
ACNAccenture plcStock247,724$87.6M0.1%+12,993+5.5%AddedHistory

Sold out since Q2 2024 (108)

Positions held at the end of Q2 2024 that are gone from this filing.

The largest 100 of 108 by value last quarter.

Positions of Creative Planning sold out since Q2 2024
SecurityClassShares in Q2 2024Value in Q2 2024% of portfolio in Q2 2024History
WIREEncore Wire CorpCOM14,760$4.28M<0.1%History
SIRISirius XM Holdings Inc.COM844,387$2.39M<0.1%History
UHGUnited Homes Group, Inc.CL A374,998$2.13M<0.1%History
ETRNMidstream Co LLCCOM146,560$1.90M<0.1%History
ATRIAtrion CorpCOM4,133$1.87M<0.1%History
WRKWestRock CoCOM27,066$1.36M<0.1%History
Invesco Exch Traded FD Tr II46138E339S&P 500 MOMNTM14,429$1.26M<0.1%–
JBTMJBT Marel CorpCOM7,486$710.9K<0.1%History
CATCCambridge BancorpCOM7,198$496.7K<0.1%History
Liberty Media Corp531229813Stock22,368$495.5K<0.1%–
VRNTVerint Systems IncCOM14,719$474.0K<0.1%History
FVRRFiverr International Ltd.ORD SHS18,930$443.5K<0.1%History
FOXFFox Factory Holding CorpCOM9,053$436.3K<0.1%History
Ssga Active ETF Tr78467V848ST STR TOTAL ETF9,748$387.2K<0.1%–
IRTCiRhythm Holdings, Inc.COM3,576$384.9K<0.1%History
HLIOHelios Technologies, Inc.COM7,260$346.7K<0.1%History
MCBCMacatawa Bank CorpCOM23,583$344.3K<0.1%History
PRKSUnited Parks & Resorts Inc.COM6,308$342.6K<0.1%History
Fidelity Merrimack STR Tr316188101CORP BOND ETF6,800$313.1K<0.1%–
GRVYGRAVITY Co., Ltd.SPONSORED ADS NE3,801$306.9K<0.1%History
NWLINational Western Life Group, Inc.CL A617$306.6K<0.1%History
CHCTCommunity Healthcare Trust IncCOM13,073$305.8K<0.1%History
BTTBlackRock Municipal 2030 Target Term TrustCOM SHS BEN IN14,249$296.0K<0.1%History
Flagstar Bank, National Association649445103COM90,647$291.9K<0.1%–
STRAStrategic Education, Inc.COM2,630$291.0K<0.1%History
Direxion Shares ETF Trust25460E869DAILY 500 1X ETF24,000$282.5K<0.1%–
Fidelity Covington Trust316092360FUN LAR COR ETF6,442$280.1K<0.1%–
DODiamond Offshore Drilling, Inc.COM17,366$269.0K<0.1%History
SILKSilk Road Medical IncCOM9,686$261.9K<0.1%History
VCVInvesco California Value Municipal Income TrustCOM25,068$261.2K<0.1%History
HIBBHibbett IncCOM2,933$255.8K<0.1%History
XPROExpro LtdCOM10,832$248.3K<0.1%History
VIRVir Biotechnology, Inc.COM27,198$242.1K<0.1%History
Cambria ETF Tr132061508GLB MOMENT ETF8,272$235.9K<0.1%–
VPGVishay Precision Group, Inc.COM7,718$234.9K<0.1%History
PDPagerDuty, Inc.COM10,148$232.7K<0.1%History
ONEWOneWater Marine Inc.CL A COM8,420$232.1K<0.1%History
HXLHexcel CorpCOM3,711$231.8K<0.1%History
MTXMinerals Technologies IncCOM2,783$231.4K<0.1%History
SPDR Series Trust78464A383ST STR BACKE ETF10,723$231.3K<0.1%–
SLPSimulations Plus, Inc.COM4,722$229.6K<0.1%History
NARIInari Medical, Inc.Stock4,735$228.0K<0.1%History
PDCOPatterson Companies, Inc.COM9,452$228.0K<0.1%History
AMNAmn Healthcare Services IncCOM4,446$227.8K<0.1%History
CNMCore & Main, Inc.CL A4,542$222.3K<0.1%History
AZTAAzenta, Inc.COM4,185$220.2K<0.1%History
SIMOSilicon Motion Technology CORPSPONSORED ADR2,690$217.9K<0.1%History
PLAYDave & Buster's Entertainment, Inc.COM5,459$217.3K<0.1%History
CNXCConcentrix CorpStock3,432$217.2K<0.1%History
PIMCO ETF Tr72201R817INV GRD CRP BD2,250$213.9K<0.1%–
Strategy Shs86280R803DAY HAGAN SMART5,405$213.6K<0.1%–
HZOMarinemax IncCOM6,551$212.1K<0.1%History
PRSUPursuit Attractions & Hospitality, Inc.COM6,233$211.9K<0.1%History
SBOWSilverbow Resources, Inc.COM5,590$211.5K<0.1%History
GDENNew Royal Holdco I Inc.COM6,759$210.3K<0.1%History
First Tr Exchange-Traded FD33734X119CONSUMR STAPLE3,205$206.5K<0.1%–
Janus Detroit STR Tr47103U852HENDERSON MTG4,617$206.1K<0.1%–
STSensata Technologies Holding plcSHS5,489$205.2K<0.1%History
PDSPrecision Drilling CorpCOM NEW2,916$205.1K<0.1%History
WESWestern Midstream Partners, LPCOM UNIT LP INT5,141$204.3K<0.1%History
LIVNLivaNova PLCSHS3,676$201.5K<0.1%History
FWONKLiberty Media CorpCOM LBTY ONE S C2,798$201.0K<0.1%History
Vanguard World FD921910691ESG US CORP BD3,233$200.6K<0.1%–
FFCFlaherty & Crumrine PREFERRED & INCOME SECURITIES FUND INCCOM12,723$188.2K<0.1%History
CCUUnited Breweries Co IncSPONSORED ADR15,623$177.8K<0.1%History
Overseas Shipholding Group Inc69036R863CL A NEW20,103$170.5K<0.1%–
HLFHerbalife Ltd.COM SHS14,975$155.6K<0.1%History
ASLEAerSale CorpCOM21,826$151.0K<0.1%History
SBIWestern Asset Intermediate Muni Fund Inc.COM18,140$142.6K<0.1%History
NEXTNextDecade CorpCOM17,766$141.1K<0.1%History
PDTJohn Hancock Premium Dividend FundCOM SH BEN INT11,678$137.6K<0.1%History
CHGGChegg, IncCOM41,711$131.8K<0.1%History
ARCOArcos Dorados Holdings Inc.SHS CLASS -A -13,897$125.1K<0.1%History
GOGOGogo Inc.COM12,872$123.8K<0.1%History
CNHCNH Industrial N.V.SHS12,019$121.8K<0.1%History
EVGEaton Vance Short Duration Diversified Income FundCOM10,724$115.8K<0.1%History
MYIBlackRock Muniyield Quality Fund III, Inc.COM10,239$114.5K<0.1%History
CRKComstock Resources IncCOM10,329$107.2K<0.1%History
EMDWestern Asset Emerging Markets Debt Fund Inc.COM10,437$97.2K<0.1%History
Sunpower Corp867652406COM31,279$92.6K<0.1%–
Direxion Shs ETF Tr25460G286TSLA BULL 1.5X10,000$92.0K<0.1%–
TTECTTEC Holdings, Inc.COM13,708$80.6K<0.1%History
KEPKorea Electric Power CorpSPONSORED ADR10,922$77.4K<0.1%History
Sea Ltd81141RAG5NOTE 0.250% 9/1–$70.5K<0.1%–
CGAUCenterra Gold Inc.COM10,337$69.5K<0.1%History
Snap Inc83304AAF3NOTE 5/0–$60.7K<0.1%–
TSITCW Strategic Income Fund IncCOM10,050$47.6K<0.1%History
Lithium Americas Argentina Cor Com Shs53681K100Stock13,409$42.9K<0.1%–
ABEOAbeona Therapeutics Inc.COM NEW10,043$42.6K<0.1%History
AMTXAemetis, IncCOM NEW13,261$39.9K<0.1%History
VATEINNOVATE Corp.COM56,000$33.9K<0.1%History
SIDNational Steel CoSPONSORED ADR14,192$32.6K<0.1%History
NUTXNutex Health Inc.Stock50,926$30.3K<0.1%History
BLNKBlink Charging Co.COM10,412$28.5K<0.1%History
EAFGraftech International LtdCOM25,857$25.1K<0.1%History
LUCYInnovative Eyewear IncCOM48,915$24.2K<0.1%History
GRWGGrowGeneration Corp.COM10,081$21.7K<0.1%History
Pacira BioSciences, Inc.695127AF7NOTE 0.750% 8/0–$16.8K<0.1%–
SDPISuperior Drilling Products, Inc.COM11,000$14.3K<0.1%History
Nuvasive Inc670704AJ4NOTE 0.375% 3/1–$13.5K<0.1%–