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Creative Planning

SEC CIK
0001540235
Latest filing
Aug 13, 2026

Holdings in Q4 2024

Holdings as of Dec 31, 2024, filed Feb 14, 2025. Long positions only; changes compare share counts with Q3 2024.

Institution overview
Positions
3,554
+370 vs. Q3 2024
Portfolio value
$102.8B
+$1.81B (+1.8%) vs. Q3 2024
Filed
Feb 14, 2025
SEC
Holdings of Creative Planning in Q4 2024
SecurityClassSharesValue% of portfolioShare changeActionHistory
WMBWilliams Companies, Inc.COM217,119$11.8M<0.1%+18,073+9.1%AddedHistory
DFSDiscover Financial ServicesCOM67,806$11.7M<0.1%+3,330+5.2%AddedHistory
DBCInvesco DB Commodity Index Tracking FundUNIT546,005$11.7M<0.1%−11,423−2.0%ReducedHistory
TDGTransDigm Group INCCOM9,126$11.6M<0.1%+3,280+56.1%AddedHistory
BABAAlibaba Group Holding LtdADR135,492$11.5M<0.1%+12,627+10.3%AddedHistory
METMetlife IncStock139,623$11.4M<0.1%+8,656+6.6%AddedHistory
KKRKKR & Co. Inc.COM77,107$11.4M<0.1%+7,980+11.5%AddedHistory
MCOMoodys CorpStock24,024$11.4M<0.1%+291+1.2%AddedHistory
Direxion Shs ETF Tr25459W458DLY SCOND 3XBU416,281$11.4M<0.1%+410,393+6,970.0%Added–
MRVLMarvell Technology, Inc.COM102,623$11.3M<0.1%−1,117−1.1%ReducedHistory
ENBEnbridge IncStock267,136$11.3M<0.1%+25,564+10.6%AddedHistory
iShares S&P 100 ETF464287101ETF38,599$11.1M<0.1%+90+0.2%Added–
VLOValero Energy CorpStock89,815$11.0M<0.1%+5,242+6.2%AddedHistory
COFCapital One Financial CorpStock61,594$11.0M<0.1%+9,102+17.3%AddedHistory
AXONAxon Enterprise, Inc.COM18,335$10.9M<0.1%+2,657+16.9%AddedHistory
SPDR Series Trust78464A607ST STR DOW REIT109,556$10.8M<0.1%+8,854+8.8%Added–
iShares Tr46434V860TRS FLT RT BD214,064$10.8M<0.1%+66,327+44.9%Added–
iShares Tips Bond ETF464287176ETF101,226$10.8M<0.1%−12,555−11.0%Reduced–
Schwab Strategic Tr808524862SHT TM US TRES447,977$10.8M<0.1%−41,005−8.4%ReducedConverted for a 2-for-1 split–
SNPSSynopsys IncCOM22,162$10.8M<0.1%+3,771+20.5%AddedHistory
iShares Core MSCI Europe ETF46434V738ETF199,255$10.8M<0.1%+7,198+3.7%Added–
SPDR Index Shs FDS78463X871ST INTL CAP ETF345,572$10.7M<0.1%−25,128−6.8%Reduced–
WITWipro LtdSPON ADR 1 SH3,024,375$10.7M<0.1%+349,687+13.1%AddedConverted for a 2-for-1 splitHistory
ABNBAirbnb, Inc.Stock81,370$10.7M<0.1%+10,928+15.5%AddedHistory
KMBKimberly Clark CorpStock81,463$10.7M<0.1%+6,316+8.4%AddedHistory
SNYSanofiSPONSORED ADR220,837$10.7M<0.1%+740.0%AddedHistory
AONAon plcCL A29,476$10.6M<0.1%−5,428−15.6%ReducedHistory
iShares Tr46432F859CORE 1 5 YR USD221,146$10.6M<0.1%−7,918−3.5%Reduced–
BNYBank of New York Mellon CorpStock136,973$10.5M<0.1%+5,773+4.4%AddedHistory
LDOSLeidos Holdings, Inc.COM72,886$10.5M<0.1%+111+0.2%AddedHistory
CPCanadian Pacific Kansas City LtdCOM144,514$10.5M<0.1%+1,456+1.0%AddedHistory
FASTFastenal CoStock145,339$10.5M<0.1%+6,394+4.6%AddedHistory
IRMIron Mountain IncCOM99,331$10.4M<0.1%+426+0.4%AddedHistory
iShares Tr464288356CALIF MUN BD ETF180,257$10.3M<0.1%−11,070−5.8%Reduced–
Invesco Exch Traded FD Tr II46138E511PFD ETF887,506$10.2M<0.1%+52,492+6.3%Added–
INFYInfosys LtdSPONSORED ADR466,348$10.2M<0.1%+65,482+16.3%AddedHistory
FITBFifth Third BancorpCOM241,708$10.2M<0.1%+5,391+2.3%AddedHistory
CCLCarnival Corp Ltd.UNIT 99/99/9999410,044$10.2M<0.1%−95,311−18.9%ReducedHistory
Vanguard Scottsdale FDS92206C680VNG RUS1000GRW98,646$10.2M<0.1%+11,138+12.7%Added–
GMGeneral Motors CoCOM189,599$10.1M<0.1%+18,929+11.1%AddedHistory
Dimensional World Ex U.S. Core Equity 2 ETF25434V880ETF406,009$10.1M<0.1%−2,610−0.6%Reduced–
SLBSLB LimitedStock262,574$10.1M<0.1%+19,314+7.9%AddedHistory
PRUPrudential Financial IncStock84,928$10.1M<0.1%−7,534−8.1%ReducedHistory
RDYDr Reddys Laboratories LtdADR635,921$10.0M<0.1%+113,361+21.7%AddedConverted for a 5-for-1 splitHistory
IDXXIDEXX Laboratories IncCOM24,218$10.0M<0.1%−218−0.9%ReducedHistory
OXYOccidental Petroleum CorpStock201,185$9.94M<0.1%−46,245−18.7%ReducedHistory
ECLEcolab Inc.Stock42,237$9.90M<0.1%+2,028+5.0%AddedHistory
iShares Inc464286533MSCI EMERG MRKT170,363$9.88M<0.1%+144,219+551.6%Added–
Invesco Actively Managed Exc46090A887ULTRA SHRT DUR196,776$9.86M<0.1%−19,722−9.1%Reduced–
SUSuncor Energy IncStock275,682$9.84M<0.1%+14,442+5.5%AddedHistory
ROSTRoss Stores, Inc.COM64,688$9.79M<0.1%+4,775+8.0%AddedHistory
Invesco Nasdaq 100 ETF46138G649ETF46,242$9.73M<0.1%+25,570+123.7%Added–
KRKroger CoStock159,138$9.73M<0.1%+13,191+9.0%AddedHistory
HLNEHamilton Lane INCCL A65,707$9.73M<0.1%−894−1.3%ReducedHistory
CVSCVS Health CorpStock216,403$9.71M<0.1%−34,488−13.7%ReducedHistory
MKCMcCormick & Co IncStock127,349$9.71M<0.1%−6,166−4.6%ReducedHistory
URIUnited Rentals, Inc.COM13,713$9.66M<0.1%+667+5.1%AddedHistory
TTETotalEnergies SESPONSORED ADS177,012$9.65M<0.1%+18,967+12.0%AddedHistory
GLWCorning IncCOM202,962$9.64M<0.1%−6,241−3.0%ReducedHistory
iShares Core S&P U.S. Growth ETF464287671ETF69,025$9.62M<0.1%+747+1.1%Added–
State Street Consumer Discretionary Select Sector SPDR ETF81369Y407ETF42,531$9.54M<0.1%−296−0.7%Reduced–
Schwab US Aggregate Bond ETF808524839ETF417,618$9.48M<0.1%+22,276+5.6%AddedConverted for a 2-for-1 split–
HDBHDFC Bank LtdSPONSORED ADS148,060$9.46M<0.1%+17,292+13.2%AddedHistory
RCLRoyal Caribbean Cruises LtdCOM40,860$9.43M<0.1%+2,741+7.2%AddedHistory
FBTCFidelity Wise Origin Bitcoin FundSHS114,943$9.38M<0.1%+16,385+16.6%AddedHistory
HLTHilton Worldwide Holdings Inc.COM37,338$9.23M<0.1%+4,182+12.6%AddedHistory
LUVSouthwest Airlines CoCOM271,980$9.14M<0.1%+9,653+3.7%AddedHistory
ROKRockwell Automation, IncStock31,877$9.11M<0.1%+5,950+22.9%AddedHistory
FCXFreeport-McMoran IncStock239,045$9.10M<0.1%+14,768+6.6%AddedHistory
FICOFair Isaac CorpCOM4,572$9.10M<0.1%+143+3.2%AddedHistory
EDConsolidated Edison IncStock100,957$9.01M<0.1%+2,029+2.1%AddedHistory
NCLHNorwegian Cruise Line Holdings Ltd.SHS349,933$9.00M<0.1%−174,056−33.2%ReducedHistory
MELIMercadolibre IncCOM5,295$9.00M<0.1%−662−11.1%ReducedHistory
DDDuPont de Nemours, Inc.COM118,061$9.00M<0.1%+12,734+12.1%AddedHistory
CHTChunghwa Telecom Co LtdSPON ADR NEW11238,429$8.98M<0.1%+113,516+90.9%AddedHistory
MKLMarkel Group Inc.COM5,200$8.98M<0.1%−384−6.9%ReducedHistory
WisdomTree Tr97717X669US QTLY DIV GRT110,694$8.96M<0.1%−2,385−2.1%Reduced–
EFXEquifax IncCOM35,122$8.95M<0.1%−2,204−5.9%ReducedHistory
Vanguard Financials ETF92204A405ETF75,771$8.95M<0.1%−7,429−8.9%Reduced–
CTVACorteva, Inc.Stock157,036$8.94M<0.1%+17,694+12.7%AddedHistory
BNLBroadstone Net Lease, Inc.COM563,840$8.94M<0.1%−19,053−3.3%ReducedHistory
iShares Tr464288877EAFE VALUE ETF170,316$8.94M<0.1%−803−0.5%Reduced–
HIGHartford Insurance Group, Inc.Stock81,585$8.93M<0.1%+2,480+3.1%AddedHistory
MUFGMitsubishi Ufj Financial Group IncSPONSORED ADS759,421$8.90M<0.1%+151,735+25.0%AddedHistory
AZOAutoZone IncCOM2,778$8.89M<0.1%+259+10.3%AddedHistory
CPRTCopart IncCOM154,015$8.84M<0.1%+12,413+8.8%AddedHistory
CFGCitizens Financial Group IncCOM201,916$8.84M<0.1%−6,560−3.1%ReducedHistory
AEEAmeren CorpCOM98,894$8.82M<0.1%+24,777+33.4%AddedHistory
PLDPrologis, Inc.REIT83,269$8.80M<0.1%−16,885−16.9%ReducedHistory
iShares Tr464287556ISHARES BIOTECH66,465$8.79M<0.1%−192−0.3%Reduced–
UALUnited Airlines Holdings, Inc.COM90,475$8.79M<0.1%−42,332−31.9%ReducedHistory
iShares Tr46428743220 YR TR BD ETF100,496$8.78M<0.1%+6,949+7.4%Added–
TSCOTractor Supply CoCOM163,896$8.70M<0.1%+3,876+2.4%AddedConverted for a 5-for-1 splitHistory
State Street SPDR Bloomberg Convertible Securities ETF78464A359ETF111,520$8.69M<0.1%−716−0.6%Reduced–
DALDelta Air Lines, Inc.COM NEW143,078$8.66M<0.1%+6,607+4.8%AddedHistory
ENSGEnsign Group, IncCOM65,146$8.66M<0.1%+1,323+2.1%AddedHistory
EQIXEquinix IncCOM9,162$8.64M<0.1%+1,408+18.2%AddedHistory
LHXL3HARRIS Technologies, Inc.Stock41,051$8.63M<0.1%−537−1.3%ReducedHistory
PWRQuanta Services, Inc.COM27,310$8.63M<0.1%+5,048+22.7%AddedHistory
VanEck Semiconductor ETF92189F676ETF35,614$8.62M<0.1%−2,615−6.8%Reduced–

Options (25)

Puts and calls in the same filing. Amounts are the market value of the underlying shares, which is what 13F reports.

Option positions of Creative Planning in Q4 2024
SecurityClassPutsCalls
NVDANVIDIA CorpStock$1.16M$6.67M
GOOGLAlphabet Inc.Stock$735$3.86M
WFCWells Fargo & CompanyStock–$2.63M
AAPLApple Inc.Stock$3.75K$843.5K
MSTRStrategy IncStock–$747.6K
NUNu Holdings Ltd.ORD SHS CL A$501.5K–
DISWalt Disney CoStock–$366.1K
MSFTMicrosoft CorpStock–$308.3K
AMDAdvanced Micro Devices IncStock–$188.0K
CINFCincinnati Financial CorpCOM$113.6K–
DOCNDigitalOcean Holdings, Inc.COM$105.3K–
CARTMaplebear Inc.COM$59.8K–
HOODRobinhood Markets, Inc.Stock$53.6K–
APPAppLovin CorpCOM CL A$34.4K–
TGTTarget CorpStock$32.1K–
TSLATesla, Inc.Stock$9.61K–
BRK.BBerkshire Hathaway IncStock$6.05K–
DASHDoorDash, Inc.Stock$5.07K–
DBXDropbox, Inc.CL A$1.90K–
HDHome Depot, Inc.Stock$1.87K–
SCHWSchwab Charles CorpStock$1.00K–
CFLTConfluent, Inc.CLASS A COM$517–
WMTWalmart Inc.Stock$473–
SNOWSnowflake Inc.Stock$274–
CSCOCisco Systems, Inc.Stock$102–

Sold out since Q3 2024 (137)

Positions held at the end of Q3 2024 that are gone from this filing.

The largest 100 of 137 by value last quarter.

Positions of Creative Planning sold out since Q3 2024
SecurityClassShares in Q3 2024Value in Q3 2024% of portfolio in Q3 2024History
iShares Tr46436E874IBONDS 24 TRM TS187,477$4.50M<0.1%–
Schwab Charles Family FD808515530AMT TAX FREE MNY4,352,594$4.35M<0.1%–
iShares Tr46434VBG4IBONDS DEC24 ETF125,734$3.17M<0.1%–
MROMarathon Oil CorpCOM105,772$2.82M<0.1%History
AGRAvangrid, Inc.COM37,986$1.36M<0.1%History
VSTOVista Outdoor Inc.COM28,905$1.13M<0.1%History
ORANYOrangeSPONSORED ADR98,569$1.13M<0.1%History
IFNAberdeen India Fund, Inc.COM55,516$1.06M<0.1%History
Schwab Strategic Tr808524649MUN BD ETF19,067$1.00M<0.1%–
VGRVector Group LtdCOM63,554$948.2K<0.1%History
Proshares Ultrapro Short Qqq - US ETP74347G432Exchange-Traded Fund115,582$854.2K<0.1%–
Invesco Exch TRD SLF Idx FD46138J841BULSHS 2024 CB38,086$804.4K<0.1%–
ODPODP CorpCOM23,207$690.4K<0.1%History
PIMCO ETF Tr72201R30415+ YR US TIPS11,093$640.6K<0.1%–
FROFrontline plcCOM25,823$590.1K<0.1%History
CHUYChuy's Holdings, Inc.COM14,602$546.1K<0.1%History
SWNSouthwestern Energy CoCOM76,642$544.9K<0.1%History
JOEST JOE CoCOM9,271$540.6K<0.1%History
UVXYProShares Trust IIULTRA VIX SHORT20,574$512.9K<0.1%History
iShares Tr46435U697IBONDS DEC19,602$511.6K<0.1%–
PRFTPerficient IncCOM6,773$511.3K<0.1%History
SQSPSquarespace, Inc.CLASS A10,637$493.9K<0.1%History
FORRForrester Research, Inc.COM26,772$482.2K<0.1%History
PRMWPrimo Water CorpCOM17,413$439.7K<0.1%History
Exchange Traded Concepts Tru301505889EMQQ EME MAR ETF11,145$437.0K<0.1%–
CTLTCatalent, Inc.COM6,935$420.1K<0.1%History
DYNDyne Therapeutics, Inc.COM10,605$380.9K<0.1%History
RGPResources Connection, Inc.COM38,092$369.5K<0.1%History
IRENIREN LtdORDINARY SHARES457,625$358.1K<0.1%History
GSGiShares S&P GSCI Commodity-Indexed TrustUNIT BEN INT16,804$352.9K<0.1%History
Pacer FDS Tr69374H766INDUSTRIAL RELET8,040$348.0K<0.1%–
UNGUnited States Natural Gas Fund, LPETF21,146$345.3K<0.1%History
APAMArtisan Partners Asset Management Inc.CL A7,682$332.8K<0.1%History
BBNBlackRock Taxable Municipal Bond TrustSHS18,541$330.4K<0.1%History
iShares U.S. ETF Trust iShares Gsci Commodity Dynamic Roll Strategy ETF46431W853ETF12,675$328.4K<0.1%–
ARTNAArtesian Resources CorpCL A8,561$318.3K<0.1%History
Nuvei Corp67079A102COM9,126$304.4K<0.1%–
SPDR Index Shs FDS78463X772ST S&P INTL ETF7,802$299.5K<0.1%–
BURBurford Capital LtdORD SHS22,255$295.1K<0.1%History
SRCLStericycle IncCOM4,748$289.6K<0.1%History
THRMGentherm IncCOM5,804$270.2K<0.1%History
Invesco Exchange Traded FD T46137V316S&P500 EQL MAT7,120$266.1K<0.1%–
PSFEPaysafe LtdSHS11,844$265.7K<0.1%History
ANDEAndersons, Inc.COM5,261$263.8K<0.1%History
iShares U S ETF Tr46431W507SHOR DURA BD ETF5,136$263.2K<0.1%–
PCHPotlatchdeltic CorpCOM5,835$262.9K<0.1%History
AXNXAxonics, Inc.COM3,696$257.2K<0.1%History
ATEXAnterix Inc.COM6,827$257.1K<0.1%History
Innovator ETFs Trust45783Y814LADERD ALCTN PWR5,693$251.2K<0.1%–
First Tr Exchng Traded FD VI33740U703FT VEST DEEP ETF9,787$245.1K<0.1%–
BlackRock ETF Trust09290C103ISHARES US EQUIT4,779$236.4K<0.1%–
STEWSRH Total Return Fund, Inc.COM14,664$231.7K<0.1%History
EDUNew Oriental Education & Technology Group Inc.SPON ADR3,039$230.5K<0.1%History
CACCCredit Acceptance CorpCOM506$224.4K<0.1%History
iShares Inc46434G855MSCI GBL GOLD MN6,586$217.4K<0.1%–
NAPADuckhorn Portfolio, Inc.COM37,221$216.3K<0.1%History
Alps ETF Tr00162Q718INTL SEC DV DOG6,777$215.9K<0.1%–
iShares Tr464288711GLOB UTILITS ETF3,000$212.2K<0.1%–
RILYBRC Group Holdings, Inc.COM40,087$210.5K<0.1%History
iShares Inc464286822MSCI MEXICO ETF3,900$209.4K<0.1%–
RNSTRenasant CorpCOM6,362$206.8K<0.1%History
BEPBrookfield Renewable Partners L.P.PARTNERSHIP UNIT7,303$205.8K<0.1%History
CDNACareDx, Inc.COM6,537$204.1K<0.1%History
CALCaleres IncCOM6,162$203.7K<0.1%History
DBX ETF Tr233051853XTRACK MSCI EURP4,765$201.8K<0.1%–
Vanguard Admiral FDS Inc921932794SMLCP 600 GRTH1,681$201.4K<0.1%–
FLNAFilana Therapeutics, Inc.COM6,831$201.0K<0.1%History
iShares Tr464288562RESIDENTIAL MULT2,260$200.8K<0.1%–
ITOSiTeos Therapeutics, Inc.COM19,636$200.5K<0.1%History
ALNTAllient IncCOM10,475$198.9K<0.1%History
TWKSThoughtworks Holding, Inc.COM43,974$194.4K<0.1%History
SHLSShoals Technologies Group, Inc.CL A33,288$186.7K<0.1%History
SCSSteelcase IncCL A13,470$181.7K<0.1%History
SLRCSLR Investment Corp.COM11,279$169.7K<0.1%History
ETWOE2open Parent Holdings, Inc.COM CL A37,425$165.0K<0.1%History
DBIDesigner Brands Inc.CL A22,101$163.1K<0.1%History
Advisorshares Tr00768Y453PURE US CANN ETF21,765$156.1K<0.1%–
HSHPHimalaya Shipping Ltd.ORD SHS17,910$155.1K<0.1%History
COGTCogent Biosciences, Inc.COM14,324$154.7K<0.1%History
WOWWideOpenWest, Inc.COM27,737$145.6K<0.1%History
RCMR1 RCM Inc.COM10,035$142.2K<0.1%History
EFCEllington Financial Inc.COM10,936$141.0K<0.1%History
GRDIGRIID Infrastructure Inc.COMMON STOCK166,496$128.0K<0.1%History
AXTIAxt IncCOM52,448$126.9K<0.1%History
KROKronos Worldwide IncCOM10,178$126.7K<0.1%History
CTMXCytomX Therapeutics, Inc.COM107,000$126.3K<0.1%History
CORZZCore Scientific, Inc.*W EXP 01/23/20210,015$117.8K<0.1%History
ZSQRZ Squared Inc.COM645,104$116.1K<0.1%History
OXSQOxford Square Capital Corp.COM40,840$115.6K<0.1%History
ORICOric Pharmaceuticals, Inc.COM11,272$115.5K<0.1%History
NOVASunnova Energy International Inc.COM11,007$107.2K<0.1%History
VETVermilion Energy Inc.COM10,908$106.6K<0.1%History
THTarget Hospitality Corp.COM18,634$106.2K<0.1%History
HDSNHudson Technologies IncCOM12,705$106.0K<0.1%History
PCKPIMCO California Municipal Income Fund IICOM16,078$101.0K<0.1%History
FTFranklin Universal TrustSH BEN INT12,916$97.6K<0.1%History
CLDTChatham Lodging TrustCOM10,488$89.4K<0.1%History
YRDYiren Digital Ltd.SPONSORED ADS15,700$89.3K<0.1%History
ALECAlector, Inc.COM19,117$89.1K<0.1%History
FIGSFIGS, Inc.CL A12,697$86.8K<0.1%History