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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,016
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,589 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,016 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,295 institutionsQ2 2022: 3,261 institutionsQ3 2022: 3,200 institutionsQ4 2022: 3,405 institutionsQ1 2023: 3,384 institutionsQ2 2023: 3,417 institutionsQ3 2023: 3,411 institutionsQ4 2023: 3,587 institutionsQ1 2024: 3,657 institutionsQ2 2024: 3,663 institutionsQ3 2024: 3,729 institutionsQ4 2024: 4,016 institutionsQ1 2025: 4,026 institutionsQ2 2025: 3,967 institutionsQ3 2025: 3,906 institutionsQ4 2025: 4,047 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,043 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,043$239.0B
Q1 20264,027$230.9B
Q4 20254,047$229.1B
Q3 20253,906$240.7B
Q2 20253,967$255.3B
Q1 20254,026$274.0B
Q4 20244,016$268.0B
Q3 20243,729$274.8B
Q2 20243,663$261.8B
Q1 20243,657$254.9B
Q4 20233,587$226.9B
Q3 20233,411$223.8B
Q2 20233,417$231.7B
Q1 20233,384$226.4B
Q4 20223,405$230.3B
Q3 20223,200$191.5B
Q2 20223,261$220.9B
Q1 20223,295$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
West Branch Capital LLC60,526$10.1M3.24%+1,567+2.7%Added
Madison Asset Management, LLC60,507$10.1M0.11%−2,954−4.7%Reduced
Madison Investment Advisors, LLC60,507$10.1M0.11%+60,507New
Meeder Advisory Services, Inc.60,488$10.1M0.63%+16,996+39.1%Added
Kidder Stephen W60,348$10.1M3.04%−90−0.1%Reduced
Octavia Wealth Advisors, LLC60,241$10.1M1.23%+405+0.7%Added
IHT Wealth Management, LLC60,144$10.1M0.33%−19,240−24.2%Reduced
Wells Trecaso Financial Group, LLC59,938$10.0M3.28%−92−0.2%Reduced
Amica Mutual Insurance Co59,843$10.0M1.03%−3,409−5.4%Reduced
Burns J W & Co Inc59,726$10.0M1.28%−786−1.3%Reduced
Shelter Mutual Insurance Co59,695$10.0M2.49%00.0%Unchanged
Infusive Asset Management Inc.59,627$10.0M4.45%−9,493−13.7%Reduced
Sigma Planning Corp59,525$9.98M0.31%−9,848−14.2%Reduced
Texas Yale Capital Corp.59,478$9.97M0.40%+770+1.3%Added
Orion Investment Co59,355$9.95M3.99%+968+1.7%Added
Loomis Sayles & Co L P59,182$9.92M0.01%−2,482−4.0%Reduced
Gamco Investors, Inc. Et Al59,124$9.91M0.10%−1,190−2.0%Reduced
Strategic Financial Concepts, LLC58,975$9.89M1.90%+57,509+3,922.9%Added
Carnegie Capital Asset Management, LLC58,927$9.88M0.28%+899+1.5%Added
Meridian Wealth Management, LLC58,796$9.86M0.47%+644+1.1%Added
Strategic Blueprint, LLC58,735$9.85M0.59%+917+1.6%Added
Simmons Bank58,337$9.78M0.72%−435−0.7%Reduced
Tradewinds, LLC.57,786$9.72M2.70%+3,216+5.9%Added
Hall Laurie J Trustee57,872$9.70M3.18%00.0%Unchanged
Birch Hill Investment Advisors LLC57,751$9.68M0.45%−66−0.1%Reduced
StoneX Group Inc.57,684$9.67M0.53%+21,516+59.5%Added
Edge Wealth Management LLC57,310$9.61M1.94%−629−1.1%Reduced
Kellett Schaffner Wealth Advisors LLC57,215$9.59M6.59%−185−0.3%Reduced
Chemung Canal Trust Co57,120$9.58M2.00%−387−0.7%Reduced
Altus Wealth Management, LLC57,033$9.56M4.28%+4,109+7.8%Added
Brookstone Capital Management56,945$9.55M0.14%−5,267−8.5%Reduced
Mitchell Sinkler & Starr56,696$9.51M2.54%−4,835−7.9%Reduced
Global Retirement Partners, LLC56,433$9.46M0.27%+2,859+5.3%Added
City Holding Co56,351$9.45M1.34%−1,934−3.3%Reduced
Modern Wealth Management, LLC56,146$9.41M0.35%+12,451+28.5%Added
DoubleLine ETF Adviser LP56,106$9.41M2.54%−16,705−22.9%Reduced
Everett Harris & Co56,071$9.40M0.12%+632+1.1%Added
FRG Family Wealth Advisors LLC56,005$9.39M1.70%00.0%Unchanged
Strategic Advisors LLC55,912$9.37M1.70%+1,818+3.4%Added
Pinnacle Wealth Management Advisory Group, LLC55,891$9.37M0.88%−77−0.1%Reduced
Destination Wealth Management55,857$9.36M0.29%+799+1.5%Added
Caisse des Depots Et Consignations55,809$9.36M0.46%+55,809New
PFG Advisors55,626$9.33M0.57%+5,013+9.9%Added
Dorsey & Whitney Trust CO LLC55,592$9.32M0.51%+3,008+5.7%Added
Rench Wealth Management, Inc.55,232$9.26M3.16%−600−1.1%Reduced
Mechanics Bank Trust Department55,199$9.25M1.23%−103−0.2%Reduced
Cornerstone Wealth Group, LLC55,150$9.25M0.76%+1,886+3.5%Added
Cyndeo Wealth Partners, LLC54,981$9.22M0.62%+1,553+2.9%Added
Covea Finance54,970$9.22M0.42%−42,000−43.3%Reduced
Sandy Spring Bank54,843$9.19M0.37%−1,647−2.9%Reduced
1st Source Bank54,775$9.18M0.53%−1,097−2.0%Reduced
BDF-Gestion54,703$9.17M0.95%−7,105−11.5%Reduced
Boston Financial Mangement LLC54,674$9.17M0.28%+77+0.1%Added
Clough Capital Partners L P54,600$9.15M1.05%00.0%Unchanged
Cardinal Capital Management54,575$9.15M1.43%+901+1.7%Added
Old National Bancorp54,502$9.14M0.22%−5,431−9.1%Reduced
Avantax Planning Partners, Inc.54,385$9.12M0.33%+895+1.7%Added
Independent Investors Inc54,342$9.11M1.80%−400−0.7%Reduced
Williams Jones Wealth Management, LLC.54,312$9.11M0.11%+170+0.3%Added
Leavell Investment Management, Inc.54,218$9.09M0.45%+649+1.2%Added
Old Point Trust & Financial Services N A54,105$9.07M3.18%−3,221−5.6%Reduced
Executive Wealth Management, LLC54,103$9.07M0.71%+296+0.6%Added
Buckley Wealth Management, LLC54,084$9.07M2.78%−370−0.7%Reduced
Court Place Advisors, LLC54,062$9.06M2.94%−2,852−5.0%Reduced
Addison Capital Co53,756$9.01M3.59%−30.0%Reduced
Hunter Associates Investment Management LLC53,618$8.99M1.37%−616−1.1%Reduced
Fort Sheridan Advisors LLC53,560$8.98M1.31%−90−0.2%Reduced
Baldwin Brothers Inc53,531$8.97M0.62%−3,518−6.2%Reduced
Mattern Capital Management, LLC53,434$8.96M1.17%+1,519+2.9%Added
Cornerstone Capital, Inc.53,430$8.96M0.94%+3,905+7.9%Added
Ameritas Investment Partners, Inc.53,260$8.93M0.29%−430−0.8%Reduced
Hutner Capital Management Inc53,210$8.92M4.31%+5,152+10.7%Added
Fred Alger Management, LLC53,078$8.90M0.04%−13,667−20.5%Reduced
Brown Shipley& Co Ltd52,960$8.88M4.41%−4,479−7.8%Reduced
Webster Bank, N. A.52,884$8.87M0.95%−317−0.6%Reduced
Baker Chad R52,710$8.84M1.73%00.0%Unchanged
McCollum Christoferson Group LLC52,604$8.82M2.61%−160−0.3%Reduced
Wetherby Asset Management Inc52,495$8.80M0.42%−2,055−3.8%Reduced
Community Bank & Trust, Waco, Texas52,372$8.78M2.03%−86−0.2%Reduced
Alberta Investment Management Corp52,345$8.78M0.06%+37,045+242.1%Added
Community Bank, N.A.52,275$8.76M1.12%−1,472−2.7%Reduced
Bellecapital International Ltd.52,264$8.76M1.55%+626+1.2%Added
Advocate Group LLC52,160$8.74M1.65%−691−1.3%Reduced
Red Door Wealth Management, LLC52,069$8.73M1.34%+1,461+2.9%Added
Sand Hill Global Advisors, LLC52,036$8.72M0.37%−67−0.1%Reduced
Slocum, Gordon & Co LLP51,966$8.71M7.17%−1,312−2.5%Reduced
JGP Wealth Management, LLC51,831$8.69M1.12%+1,017+2.0%Added
Brass Tax Wealth Management, Inc51,763$8.68M1.83%+314+0.6%Added
Mission Wealth Management, LP51,749$8.68M0.21%−734−1.4%Reduced
Van Strum & Towne Inc.51,659$8.66M3.05%+770+1.5%Added
Moody Lynn & Lieberson, LLC51,618$8.65M0.53%−4,133−7.4%Reduced
Verdence Capital Advisors LLC51,554$8.64M0.70%+175+0.3%Added
IFP Advisors, Inc51,499$8.63M0.28%+21,710+72.9%Added
Cobblestone Capital Advisors LLC51,310$8.60M0.47%−4,168−7.5%Reduced
AlphaMark Advisors, LLC51,301$8.60M3.72%−1,093−2.1%Reduced
Trexquant Investment LP51,220$8.59M0.10%−38,055−42.6%Reduced
Ashton Thomas Private Wealth, LLC51,091$8.57M0.33%+542+1.1%Added
Eagle Global Advisors LLC50,999$8.55M0.35%+45,060+758.7%Added
Buck Wealth Strategies, LLC50,932$8.54M1.77%+13,756+37.0%Added
Beck Mack & Oliver LLC50,931$8.54M0.16%−318−0.6%Reduced