Skip to main content
Livermore
Livermore
ZHEN

Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,043 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

Q4 2024 vs. Q3 2024

How the institutions holding Procter & Gamble Co changed between Q3 2024 and Q4 2024.

All holders in Q4 2024All holders in Q3 2024

13F holders of PG: Q3 2024 compared with Q4 2024
MeasureQ3 2024Of which not filed for Q4 2024Q4 2024Change
Holders3,729724,016+359
Shares1.59B9.19M1.60B+18.3M (+1.2%)
Value$274.8B$1.59B$268.0B−$5.16B (−1.9%)

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so the changes leave them out.

New holders (479)

Institutions that held Procter & Gamble Co at the end of Q4 2024 but not at the end of Q3 2024.

Showing the largest 100 of 479 by value.

Institutions new to PG in Q4 2024
InstitutionSharesValue% of portfolio
Raymond James Financial Inc6,028,543$1.01B0.37%
Universal- Beteiligungs- und Servicegesellschaft mbH1,853,138$310.7M0.62%
KLP Kapitalforvaltning AS958,129$160.6M0.76%
Lansforsakringar Fondforvaltning AB (publ)811,332$136.0M0.76%
Raiffeisen Bank International AG586,439$98.0M1.49%
Freestone Grove Partners LP355,500$59.6M0.73%
Police & Firemen's Retirement System of New Jersey343,307$57.6M0.56%
Union Bancaire Privee, UBP SA306,648$50.0M0.89%
Nan Shan Life Insurance Co., Ltd.298,353$50.0M1.20%
Distillate Capital Partners LLC253,095$42.4M2.08%
Avanza Fonder AB249,749$41.9M1.24%
RE Advisers Corp241,300$40.5M0.98%
Quadrature Capital Ltd240,279$40.3M0.81%
Roberts Foundation230,062$38.6M18.47%
Ofi Invest Asset Management215,288$34.9M0.82%
Generali Asset Management SPA SGR205,418$34.4M0.88%
Aware Super Pty Ltd as trustee of Aware Super189,534$31.8M0.51%
Boston Private Wealth LLC166,641$27.9M0.52%
Cary Street Partners Financial LLC153,832$25.8M0.84%
Woodline Partners LP136,148$22.8M0.15%
Evelyn Partners Investment Management LLP135,679$22.7M0.74%
Fisher Funds Management LTD129,159$21.6M0.52%
Pensioenfonds Rail & Ov120,000$20.1M1.37%
SBI Securities Co., Ltd.114,916$19.3M0.59%
Generate Investment Management Ltd100,116$16.8M1.17%
Groupe la Francaise92,736$15.8M0.41%
Nearwater Capital Markets, Ltd90,000$15.1M0.43%
Essential Planning, LLC.69,680$11.9M0.08%
Spire Wealth Management67,157$11.3M0.35%
Madison Investment Advisors, LLC60,507$10.1M0.11%
Caisse des Depots Et Consignations55,809$9.36M0.46%
Evelyn Partners Asset Management Ltd50,094$8.40M2.26%
CCM Investment Group, LLC49,560$8.28M0.90%
Farmers National Bank49,289$8.26M2.41%
Canada Post Corp Registered Pension Plan48,095$8.06M0.48%
Parr McKnight Wealth Management Group, LLC47,255$7.92M1.14%
Sagespring Wealth Partners, LLC46,053$7.72M0.20%
Evelyn Partners Investment Management Services Ltd45,340$7.60M1.33%
Sunbeam Capital Management, LLC44,637$7.48M6.95%
Ashburton (Jersey) Ltd44,543$7.47M3.29%
Impact Capital Partners LLC44,190$7.41M2.64%
InvesTrust40,746$6.82M1.90%
Heritage Trust Co38,340$6.43M0.76%
Burling Wealth Partners, LLC36,002$6.04M1.23%
Stonebridge Financial Group, LLC35,942$6.03M0.66%
Oak Hill Wealth Advisors, LLC35,779$6.00M1.43%
Generali Investments CEE, investicni spolecnost, a.s.35,710$5.99M0.62%
DSG Capital Advisors, LLC35,185$5.90M1.07%
MUFG Securities Americas Inc.34,764$5.83M0.74%
Parkwood LLC34,468$5.78M0.71%
Lighthouse Investment Partners, LLC34,146$5.72M0.22%
DJE Kapital AG33,700$5.63M0.13%
Trace Wealth Advisors, LLC32,465$5.44M4.88%
Texas Bank & Trust Co29,503$4.95M2.04%
Kentucky Trust Co28,667$4.81M2.83%
Capital & Planning, LLC25,810$4.33M3.16%
R.H. Investment Group, LLC25,796$4.32M4.08%
Balyasny Asset Management LLC24,623$4.13M0.01%
Anb Bank23,573$3.95M1.74%
VSM Wealth Advisory, LLC23,174$3.89M1.39%
Delta Financial Group, Inc.23,167$3.88M0.91%
BankPlus Trust Department22,856$3.83M1.26%
Jericho Financial, LLP22,623$3.79M2.75%
Voleon Capital Management LP22,538$3.78M0.28%
Sandler Capital Management22,270$3.73M0.61%
Elefante Mark B21,906$3.67M3.35%
Griffith & Werner, Inc.21,039$3.53M2.33%
Generali Investments, Management Co LLC20,925$3.51M0.91%
DAGCO, Inc.20,646$3.46M1.15%
Anchor Pointe Wealth Management, LLC20,651$3.45M4.49%
Agp Franklin, LLC20,201$3.39M2.06%
Bradyco, Inc.19,433$3.31M2.04%
Stenger Family Office, LLC19,061$3.20M1.09%
GWN Securities Inc.19,038$3.13M0.84%
Fairvoy Private Wealth, LLC18,013$3.02M0.80%
Geneos Wealth Management Inc.17,321$2.90M0.10%
PFW Advisors LLC15,841$2.66M0.82%
Southern Style Financial, Inc.15,121$2.53M2.05%
Pines Wealth Management, LLC15,724$2.49M1.08%
Wernau Asset Management Inc.14,765$2.48M2.40%
Eisler Capital Management Ltd.14,491$2.40M0.08%
Cornerstone Planning, LLC14,336$2.40M0.92%
one8zero8, LLC14,207$2.38M0.51%
Challenger Wealth Management14,184$2.38M2.05%
Hall Capital Management Co Inc14,150$2.37M1.11%
TKG Advisors, LLC13,531$2.22M1.02%
Topsail Wealth Management, LLC13,235$2.22M0.47%
Argentarii, LLC13,232$2.22M1.11%
Stillwater Wealth Management Group13,161$2.21M1.98%
Integrity Alliance, LLC.12,952$2.17M0.24%
U S Wealth Group, LLC.12,858$2.16M1.63%
Natural Investments, LLC12,652$2.12M0.59%
Papamarkou Wellner Asset Management inc.12,587$2.11M1.46%
Ames National Corp12,035$2.07M1.40%
Flavin Financial Services, Inc.12,044$2.02M1.92%
St. Nicholas Private Asset Management, Inc12,000$2.01M1.80%
BLI - Banque de Luxembourg Investments12,031$2.01M0.05%
Banque Transatlantique SA11,905$1.98M0.05%
Sava Infond d.o.o.11,811$1.98M0.35%
Winebrenner Capital Management LLC11,796$1.98M1.52%

Sold out (120)

Institutions that held Procter & Gamble Co at the end of Q3 2024 and filed for Q4 2024 without it.

Showing the largest 100 of 120 by value.

Institutions that sold out of PG in Q4 2024
InstitutionShares, Q3 2024Value, Q3 2024
HRT Financial LP406,416$70.4M
Twinbeech Capital LP217,128$37.6M
Boussard & Gavaudan Investment Management LLP160,390$27.8M
Investment Management Corp of Ontario122,045$21.1M
Jump Financial, LLC94,430$16.4M
Hudson Bay Capital Management LP80,000$13.9M
Veriti Management LLC69,621$12.1M
Dnca Finance59,800$10.4M
Azzad Asset Management Inc54,693$9.47M
Longbow Finance SA52,709$9.13M
TrimTabs Asset Management, LLC51,265$8.88M
BSN Capital Partners Ltd50,000$8.33M
Dash Acquisitions Inc.44,431$7.47M
Y-Intercept (Hong Kong) Ltd37,800$6.55M
Prospector Partners LLC30,895$5.35M
XTX Topco Ltd30,873$5.35M
Chiron Investment Management, LLC24,691$4.28M
AlphaStar Capital Management, LLC23,359$4.05M
Ibex Wealth Advisors28,582$3.98M
Landscape Capital Management, L.L.C.21,357$3.70M
Dynamic Technology Lab Private Ltd20,127$3.49M
Brevan Howard Capital Management LP19,907$3.45M
Summit Trail Advisors, LLC18,852$3.27M
Ally Financial Inc.16,000$2.77M
Catalyst Funds Management Pty Ltd15,200$2.63M
Caption Management, LLC15,000$2.60M
Alpha DNA Investment Management LLC11,942$2.07M
Centiva Capital, LP11,812$2.05M
Nebula Research & Development LLC11,629$2.01M
Polar Asset Management Partners Inc.11,100$1.92M
Laurion Capital Management LP10,895$1.89M
Bayesian Capital Management, LP10,800$1.87M
Morningstar Investment Services LLC9,702$1.68M
VCI Wealth Management LLC8,971$1.55M
Quest Partners LLC8,688$1.50M
CTC Alternative Strategies, Ltd.8,194$1.42M
Seven Eight Capital, LP8,101$1.40M
Fiduciary Family Office, LLC7,283$1.26M
Advisor Resource Council7,141$1.24M
MQS Management LLC7,074$1.23M
Koss-Olinger Consulting, LLC6,827$1.18M
Versor Investments LP6,200$1.07M
Virtus ETF Advisers LLC5,236$906.9K
Gsa Capital Partners LLP5,171$896.0K
Win Advisors, Inc4,783$828.4K
Winton Group Ltd3,377$584.9K
Bullseye Investment Management, LLC3,317$552.7K
Advisors Preferred, LLC3,078$532.6K
Armistice Capital, LLC3,017$522.5K
Wallace Advisory Group, LLC2,969$489.6K
Verity Asset Management, Inc.2,838$489.0K
AdvisorShares Investments LLC2,750$476.3K
Gentry Private Wealth, LLC2,501$433.2K
Axq Capital, LP2,320$401.8K
Veritas Investment Partners (UK) Ltd.2,300$398.3K
Ground Swell Capital, LLC2,282$395.2K
CenterBook Partners LP2,279$394.7K
ISAM Funds (UK) Ltd2,269$393.0K
IFG Advisors, LLC2,218$384.2K
Western Financial Corp2,156$373.4K
Retirement Solution Inc.2,095$362.8K
Financial Management Network Inc2,096$353.9K
Cutter & CO Brokerage, Inc.1,996$345.8K
Cynosure Management, LLC1,896$328.2K
Cookson Peirce & Co Inc1,806$312.8K
MBB Public Markets I LLC1,800$311.8K
Global Assets Advisory, LLC1,777$307.5K
Thrive Capital Management, LLC1,741$301.6K
Arq Wealth Advisors, LLC1,747$299.7K
Williams & Novak, LLC1,683$291.5K
Significant Wealth Partners LLC1,668$288.9K
Sherbrooke Park Advisers LLC1,665$288.4K
Ramirez Asset Management, Inc.1,660$287.5K
Madison Park Capital Advisors, LLC1,641$284.2K
Teza Capital Management LLC1,618$280.2K
Banco BTG Pactual S.A.1,539$266.6K
Capasso Planning Partners LLC1,469$254.5K
One + One Wealth Management, LLC1,387$240.2K
Rockingstone Advisors LLC1,365$236.4K
Strategic Family Wealth Counselors, L.L.C.1,332$230.7K
5th Street Advisors, LLC1,325$229.5K
Invictus Private Wealth, LLC1,312$227.2K
NBW Capital LLC1,299$225.0K
Blueshift Asset Management, LLC1,279$221.5K
McAlister, Sweet & Associates, Inc.1,245$215.6K
Zuckerman Investment Group, LLC1,242$215.2K
Legacy Wealth Management, Inc1,237$214.2K
Keb Asset Management, LLC1,217$210.8K
Vectors Research Management, LLC1,213$210.0K
Genesee Capital Advisors, LLC1,199$207.7K
MGO Private Wealth, LLC1,199$207.7K
Worth Asset Management, LLC1,197$207.3K
Keeler & Nadler Financial Planning & Wealth Management1,191$206.3K
Benchmark Wealth Management, LLC1,181$204.5K
Arista Wealth Management, LLC1,180$204.4K
Luminvest Wealth Management LLC1,183$203.7K
Bowman & Co S.C.1,172$202.9K
Voisard Asset Management Group, Inc.1,170$202.6K
Arrien Investments, Inc.1,167$202.1K
Rappaport Reiches Capital Management, LLC1,162$201.2K

Not filed for Q4 2024 yet (72)

Institutions that held Procter & Gamble Co at the end of Q3 2024 and haven't filed a 13F for Q4 2024. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding PG in Q3 2024 that haven't filed for Q4 2024
InstitutionShares, Q3 2024Value, Q3 2024
Raymond James & Associates3,572,600$618.8M
B. Metzler seel. Sohn & Co. Holding AG1,743,375$302.0M
Raymond James Financial Services Advisors, Inc.1,376,277$238.4M
Eagle Asset Management Inc826,672$138.6M
Raymond James Trust N.A.213,255$36.9M
Rakuten Investment Management, Inc.133,501$23.2M
9258 Wealth Management, LLC120,638$20.9M
Axiom Advisory, LLC112,384$19.1M
SpiderRock Advisors, LLC104,478$18.1M
Chartwell Investment Partners, LLC89,714$15.5M
GYL Financial Synergies, LLC82,118$14.2M
Banque Cantonale Vaudoise72,500$12.6M
First Personal Financial Services66,863$11.6M
Inscription Capital, LLC61,075$10.6M
Prio Wealth Limited Partnership58,213$10.1M
Concentric Wealth Management, LLC49,413$8.56M
First Trust Investment Solutions L.P.41,654$7.21M
Argent Financial Group, Inc.40,031$6.93M
Smithbridge Asset Management Inc30,556$5.29M
Financial Planning & Information Services, Inc.30,004$5.20M
Planning Capital Management Corp27,296$4.73M
Northwest Investment Counselors, LLC23,702$4.11M
Gunn & Co Investment Management, Inc.21,289$3.69M
Garrison Asset Management, LLC20,672$3.58M
Eisler Capital (US) LLC20,354$3.53M
Sweet Financial Partners, LLC17,160$2.97M
Kowal Investment Group, LLC16,136$2.79M
FinTrust Capital Advisors, LLC14,624$2.53M
M&R Capital Management Inc14,323$2.48M
Carmichael Hill & Associates, Inc.13,517$2.34M
Brophy Wealth Management, LLC12,659$2.19M
Winning Points Advisors, LLC14,690$2.15M
Insight Folios Inc10,990$1.90M
American Planning Services, Inc.9,255$1.60M
Biechele Royce Advisors8,676$1.50M
CIC Wealth, LLC8,341$1.44M
Diversified, LLC8,331$1.44M
Alera Investment Advisors, LLC8,151$1.41M
Gateway Advisory, LLC7,673$1.33M
Fort Pitt Capital Group, LLC7,498$1.30M
Pegasus Partners Ltd.7,327$1.27M
Etfidea, LLC6,529$1.13M
Kingfisher Capital LLC6,403$1.11M
Alpine Bank Wealth Management6,209$1.08M
Sweeney & Michel, LLC5,193$889.5K
Edmonds Duncan Registered Investment Advisors, LLC4,952$857.7K
Zega Financial, LLC4,784$828.6K
Aspire Wealth Management Corp4,046$700.7K
Lesa Sroufe & Co3,685$638.0K
Sage Investment Advisers LLC3,000$519.6K
Susquehanna International Group Ltd.2,884$499.5K
Cary Street Partners Asset Management LLC2,799$484.7K
Platte River Wealth Advisors, LLC2,700$467.6K
Source Financial Advisors LLC2,659$460.6K
Waypoint Capital Advisors, LLC2,340$405.3K
New Potomac Partners, LLC2,162$374.5K
Guardian Capital Advisors LP2,116$366.2K
WFA of San Diego, LLC2,008$347.9K
Fort, L.P.1,943$336.5K
Hyperion Partners, LLC1,689$292.5K
LifePro Asset Management1,557$269.7K
Halpern Financial, Inc.1,461$251.2K
LWMG, LLC1,301$225.3K
Cedrus LLC1,191$206.3K
Bridge Advisory, LLC1,157$200.4K
Peterson Financial Group, Inc.789$136.6K
VitalStone Financial, LLC394$68.2K
Naples Money Management LLC195$33.8K
BBJS Financial Advisors, LLC117$20.3K
Annapolis Financial Services, LLC52$9.00K
ClariVest Asset Management LLC38$6.30K
PEAK6 Investments LLC3$562