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Procter & Gamble Co

PG
Exchange
NYSE
Industry
Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics
SEC CIK
0000080424

In the last 90 days, Procter & Gamble Co insiders filed 0 open-market purchases and 14 sales; 4,042 institutions reported holding it in 13F filings for Q2 2026, worth $239.0B in total; 3 superinvestors hold it, including Fundsmith and Gardner Russo & Quinn.

13F holders, Q4 2024

Institutional positions in Procter & Gamble Co as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
4,017
+359 vs. Q3 2024
Shares held
1.60B
+18.3M (+1.2%) vs. Q3 2024
Total value
$268.0B
−$5.16B (−1.9%) vs. Q3 2024
New holders
479
1,590 more added
Sold out
120
1,521 more reduced

72 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting PG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2024: 4,017 institutions
Q1 2021: 2,937 institutionsQ2 2021: 2,942 institutionsQ3 2021: 2,944 institutionsQ4 2021: 3,295 institutionsQ1 2022: 3,296 institutionsQ2 2022: 3,262 institutionsQ3 2022: 3,201 institutionsQ4 2022: 3,406 institutionsQ1 2023: 3,385 institutionsQ2 2023: 3,418 institutionsQ3 2023: 3,412 institutionsQ4 2023: 3,588 institutionsQ1 2024: 3,658 institutionsQ2 2024: 3,664 institutionsQ3 2024: 3,730 institutionsQ4 2024: 4,017 institutionsQ1 2025: 4,027 institutionsQ2 2025: 3,968 institutionsQ3 2025: 3,907 institutionsQ4 2025: 4,048 institutionsQ1 2026: 4,027 institutionsQ2 2026: 4,042 institutions
Value heldQ4 2024: $268.0B
Q1 2021: $212.9BQ2 2021: $209.9BQ3 2021: $217.0BQ4 2021: $252.9BQ1 2022: $235.6BQ2 2022: $220.9BQ3 2022: $191.5BQ4 2022: $230.3BQ1 2023: $226.4BQ2 2023: $231.7BQ3 2023: $223.8BQ4 2023: $226.9BQ1 2024: $254.9BQ2 2024: $261.8BQ3 2024: $274.8BQ4 2024: $268.0BQ1 2025: $274.0BQ2 2025: $255.3BQ3 2025: $240.7BQ4 2025: $229.1BQ1 2026: $230.9BQ2 2026: $239.0B
Institutions holding PG and their total value by quarter
QuarterHoldersValue
Q2 20264,042$239.0B
Q1 20264,027$230.9B
Q4 20254,048$229.1B
Q3 20253,907$240.7B
Q2 20253,968$255.3B
Q1 20254,027$274.0B
Q4 20244,017$268.0B
Q3 20243,730$274.8B
Q2 20243,664$261.8B
Q1 20243,658$254.9B
Q4 20233,588$226.9B
Q3 20233,412$223.8B
Q2 20233,418$231.7B
Q1 20233,385$226.4B
Q4 20223,406$230.3B
Q3 20223,201$191.5B
Q2 20223,262$220.9B
Q1 20223,296$235.6B
Q4 20213,295$252.9B
Q3 20212,944$217.0B
Q2 20212,942$209.9B
Q1 20212,937$212.9B

Institutions, Q4 2024

Shares, value and share of portfolio for each institution holding Procter & Gamble Co; share changes are against Q3 2024.

Institutions holding PG in Q4 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Parallax Volatility Advisers, L.P.1$1680.00%−9,070−100.0%Reduced
Bridge Generations Wealth Management LLC1$1680.00%+1New
Cedar Wealth Management, LLC4$6710.00%00.0%Unchanged
Robbins Farley LLC5$8390.00%00.0%Unchanged
Kessler Investment Group, LLC8$1.34K0.00%00.0%Unchanged
Demars Financial Group, LLC229,814$1.37K0.04%+228,443+16,662.5%Added
North Ridge Wealth Advisors, Inc.10$1.68K0.00%+10New
Mainstream Capital Management LLC10$1.68K0.00%+10New
Financial Connections Group, Inc.16$2.00K0.00%00.0%Unchanged
Perritt Capital Management Inc13$2.23K0.00%00.0%Unchanged
Talon Private Wealth, LLC14$2.35K0.00%−30−68.2%Reduced
Luminist Capital LLC14$2.36K0.00%+14New
XY Capital Ltd16$2.68K0.00%−160−90.9%Reduced
FPC Investment Advisory, Inc.17$2.82K0.00%+17New
Fiduciary Advisors, Inc.25$4.19K0.00%+25New
Horizons Wealth Management26$4.36K0.00%00.0%Unchanged
Parkworth Wealth Management, Inc.28$4.69K0.00%+28New
Mizuho Securities Co. Ltd.30$5.01K0.08%−730−96.1%Reduced
Friedenthal Financial33$5.53K0.00%00.0%Unchanged
Clal Insurance Enterprises Holdings Ltd36$6.00K0.00%+36New
Winnow Wealth LLC49$8.17K0.01%+49New
West Financial Advisors, LLC50$8.38K0.00%−32−39.0%Reduced
Campbell Capital Management Inc55$9.22K0.00%+55New
Principia Wealth Advisory, LLC56$9.39K0.01%+56New
NBC Securities, Inc.59$9.91K0.91%−59,168−99.9%Reduced
PayPay Securities Corp61$10.2K0.44%−19−23.8%Reduced
POM Investment Strategies, LLC61$10.2K0.01%+61New
Gould Capital, LLC63$10.6K0.01%00.0%Unchanged
FLP Wealth Management, LLC64$10.8K0.03%+64New
Tanaka Capital Management Inc63$11.0K0.03%00.0%Unchanged
Fairway Wealth LLC70$11.7K0.01%+70New
Kames Capital plc94$15.8K0.00%+94New
Compass Planning Associates Inc96$16.1K0.02%+96New
CBIZ Investment Advisory Services, LLC98$16.4K0.00%+13+15.3%Added
Advantage Trust Co99$16.6K0.01%+24+32.0%Added
MidAtlantic Capital Management, Inc.100$16.8K0.01%00.0%Unchanged
Signature Resources Capital Management, LLC106$17.8K0.02%00.0%Unchanged
Anfield Capital Management, LLC107$17.9K0.01%−50−31.8%Reduced
Grayhawk Investment Strategies Inc.122$20.5K0.04%00.0%Unchanged
Altshuler Shaham Ltd123$20.6K0.00%−20−14.0%Reduced
Nordwand Advisors, LLC125$21.0K0.01%00.0%Unchanged
ZynergyRetirementPlanningLLC125$21.6K0.02%00.0%Unchanged
Legacy Investment Solutions, LLC132$22.2K0.01%−9−6.4%Reduced
Legacy Wealth Managment, LLC132$22.2K0.01%−9−6.4%Reduced
Wiser Advisor Group LLC135$22.6K0.03%+1+0.7%Added
Morton Brown Family Wealth, LLC136$22.8K0.01%00.0%Unchanged
WestEnd Advisors, LLC144$24.1K0.00%+2+1.4%Added
JCIC Asset Management Inc.150$25.1K0.01%00.0%Unchanged
Lowe Wealth Advisors, LLC155$26.0K0.01%+50+47.6%Added
NewSquare Capital LLC155$26.0K0.00%+140+933.3%Added
Horizon Financial Services, LLC163$27.3K0.02%00.0%Unchanged
Quest 10 Wealth Builders, Inc.163$27.4K0.03%+163New
Harel Insurance Investments & Financial Services Ltd.185$31.0K0.00%−1,508−89.1%Reduced
Navigoe, LLC187$31.0K0.03%+187New
Capital A Wealth Management, LLC188$31.4K0.05%+188New
Hoey Investments, Inc194$32.5K0.01%+148+321.7%Added
Westend Capital Management, LLC196$32.9K0.01%00.0%Unchanged
Ruedi Wealth Management, Inc.196$32.9K0.01%00.0%Unchanged
Standard Family Office LLC198$33.2K0.04%−264−57.1%Reduced
LFA - Lugano Financial Advisors SA200$33.5K0.02%+200New
Aspetuck Financial Management LLC200$33.5K0.03%+200New
10Elms LLP200$33.5K0.03%+200New
Atlantic Private Wealth, LLC207$34.6K0.03%+101+95.3%Added
Catherine Avery Investment Management LLC209$35.0K0.03%+209New
Criterion Capital Advisors, LLC228$37.6K0.02%00.0%Unchanged
Prudent Man Investment Management, Inc.228$38.2K0.02%+228New
Aspect Partners, LLC235$39.4K0.02%−23−8.9%Reduced
Noble Wealth Management PBC235$39.4K0.03%+235New
Financial Network Wealth Advisors LLC238$39.9K0.07%+238New
Clark Wealth Partners243$40.7K0.03%+243New
Householder Group Estate & Retirement Specialist, LLC247$41.0K0.03%−4,498−94.8%Reduced
Luken Investment Analytics, LLC246$41.2K0.02%00.0%Unchanged
MeadowBrook Investment Advisors LLC251$42.1K0.04%00.0%Unchanged
Mizuho Bank, Ltd.260$43.6K0.01%+260New
Caitlin John, LLC265$44.4K0.03%−40−13.1%Reduced
Bay Harbor Wealth Management, LLC268$44.9K0.01%+243+972.0%Added
Game Plan Financial Advisors, LLC270$45.1K0.02%00.0%Unchanged
Kings Path Partners LLC270$45.3K0.02%00.0%Unchanged
WealthTrak Capital Management LLC270$45.3K0.04%+270New
Fairfield Financial Advisors, LTD272$45.6K0.02%+2+0.7%Added
New Wave Wealth Advisors LLC274$45.9K0.02%+274New
Lummis Asset Management, LP293$49.1K0.06%00.0%Unchanged
Bernard Wealth Management Corp.312$52.3K0.02%+312New
Costello Asset Management, INC314$52.6K0.03%00.0%Unchanged
Investors Research Corp319$53.5K0.01%+2+0.6%Added
DecisionPoint Financial, LLC330$55.3K0.02%+105+46.7%Added
Dogwood Wealth Management LLC346$58.1K0.03%+1+0.3%Added
William B. Walkup & Associates, Inc.352$59.0K0.04%00.0%Unchanged
Financially Speaking Inc360$60.3K0.04%+360New
Breakwater Investment Management361$60.5K0.03%00.0%Unchanged
Ogorek Anthony Joseph378$63.0K0.02%+1+0.3%Added
Mendota Financial Group, LLC376$63.0K0.04%+138+58.0%Added
Innovative Advisory Group, LLC387$64.9K0.06%+387New
Ridgewood Investments LLC389$65.2K0.03%−33−7.8%Reduced
Meeder Asset Management Inc391$65.6K0.00%−29−6.9%Reduced
Consultiva Wealth Management, Corp.396$66.4K0.33%+396New
Park Circle Co400$67.1K0.06%00.0%Unchanged
GKV Capital Management Co., Inc.400$67.1K0.03%+400New
Copia Wealth Management406$68.1K0.06%+406New
WealthCollab, LLC406$68.1K0.04%00.0%Unchanged