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Livermore
Livermore
ZHEN

Demars Financial Group, LLC

SEC CIK
0001723115
Latest filing
Jul 21, 2026

The latest 13F from Demars Financial Group, LLC covers Q2 2026 (filed Jul 21, 2026): 113 long positions worth $360.9M. The top 10 holdings make up 68.0% of the portfolio, and the largest is Invesco S&P 500 Quality ETF at 18.3%. Livermore has 22 filings on Form 13F from this institution, going back to Q1 2021.

What changed in Q2 2026

Share counts compared with Q1 2026: how many positions were new, added to, reduced or sold out, and the biggest buys and sells. Dollar amounts are estimated at the quarter-end prices implied by the filing.

Full comparison
New
23
Est. +$17.4M
Added
50
Est. +$34.2M
Reduced
32
Est. −$20.7M
Sold out
13
Est. −$7.02M

Top 5 holdings

Share of this quarter's portfolio value

  1. Invesco S&P 500 Quality ETF46137V241
    18.3%$66.1M
  2. Invesco Exchange Traded FD T46137V233
    13.2%$47.5M
  3. iShares Tr46429B655
    11.9%$42.9M
  4. iShares S&P 100 ETF464287101
    7.4%$26.8M
  5. VanEck ETF Trust92189F486
    4.7%$16.9M

Biggest buys

New and added positions, by estimated amount bought

  1. Invesco S&P 500 Quality ETF46137V241
    +$9.90MAdded
  2. iShares Tr46429B655
    +$6.82MAdded
  3. JJacobs Solutions Inc.
    +$5.42MNewHistory
  4. LLYEli Lilly & Co
    +$5.14MAddedHistory
  5. VanEck ETF Trust92189F486
    +$2.14MAdded

Largest weight increases

New and added positions, by percentage points of the portfolio gained

  1. Invesco S&P 500 Quality ETF46137V241
    +2.88 pp15.4% → 18.3%
  2. JJacobs Solutions Inc.
    +1.50 pp0.0% → 1.5%History
  3. LLYEli Lilly & Co
    +1.44 pp0.1% → 1.6%History
  4. ProShares Tr74347X831
    +0.67 pp1.0% → 1.7%
  5. SPGIS&P Global Inc.
    +0.51 pp0.0% → 0.5%History

Biggest sells

Reduced and sold-out positions, by estimated amount sold

  1. iShares S&P 100 ETF464287101
    −$9.97MReduced
  2. iShares Tr46429B671
    −$3.42MReduced
  3. DELLDell Technologies Inc.
    −$2.07MReducedHistory
  4. MPCMarathon Petroleum Corp
    −$1.46MReducedHistory
  5. SPGIS&P Global Inc.
    −$1.25MSold outHistory

Largest weight decreases

Reduced and sold-out positions, by percentage points of the portfolio lost

  1. iShares S&P 100 ETF464287101
    −3.10 pp10.5% → 7.4%
  2. iShares Tr46429B671
    −1.28 pp1.4% → 0.1%
  3. BRK.BBerkshire Hathaway Inc
    −0.92 pp5.2% → 4.3%History
  4. BWXTBWX Technologies, Inc.
    −0.70 pp2.4% → 1.7%History
  5. MPCMarathon Petroleum Corp
    −0.68 pp2.4% → 1.7%History

Metrics

13F metrics for Q2 2026, computed only from the numbers in the filings. Definitions below.

Portfolio value
$360.9M
+$57.2M (+18.8%) vs. prior quarter
Positions
113
+10 vs. prior quarter
Top 10 concentration
68.0%
Top 10 as share of value
Turnover
8.3%
Q2 2026, one quarter
Average holding period
11.9 quarters
Weighted by value

How these are calculated

  • Portfolio value: the market value of all long positions in the 13F, as reported at quarter end, excluding options.
  • Top 10 concentration: the combined value of the 10 largest positions as a share of portfolio value.
  • Turnover: the smaller of this quarter's estimated purchases and estimated sales, divided by the average of this and last quarter's portfolio value. Estimates multiply the change in shares by the quarter-end price implied by the filing (market value divided by shares); new positions use this quarter's value and sold-out positions last quarter's. Only positions reported in shares count, and it is not calculated when the previous quarter was not filed.
  • Average holding period: how many consecutive quarters each current position has been held (including this one; a quarter without the position or without a filing starts the count over), weighted by this quarter's value. Counting starts with the first 13F in Livermore (Q1 2021), so positions held before then are understated.

13F filings by quarter

22 quarters, going back to Q1 2021. Bars show each quarter's 13F portfolio value; quarters without a filing are left blank.

Peak $360.9M (Q2 2026)

Q1 2021: $148.6MQ2 2021: $166.2MQ3 2021: $169.7MQ4 2021: $189.0MQ1 2022: $198.7MQ2 2022: $175.5MQ3 2022: $168.3MQ4 2022: $181.3MQ1 2023: $181.5MQ2 2023: $180.1MQ3 2023: $174.8MQ4 2023: $187.1MQ1 2024: $203.0MQ2 2024: $208.7MQ3 2024: $219.3MQ4 2024: $3.11MQ1 2025: $3.50MQ2 2025: $260.4MQ3 2025: $288.6MQ4 2025: $298.8MQ1 2026: $303.7MQ2 2026: $360.9M
Q1 2021Q2 2026
13F filings of Demars Financial Group, LLC by quarter
QuarterFiledPositionsValueTop 3 holdingsChangesFiling
Q2 2026Jul 21, 2026113$360.9MInvesco S&P 500 Quality ETFInvesco Exchange Traded FD TiShares Trvs. Q1 2026SEC
Q1 2026Apr 30, 2026103$303.7MInvesco S&P 500 Quality ETFInvesco Exchange Traded FD TiShares Trvs. Q4 2025SEC
Q4 2025Jan 22, 202689$298.8MInvesco S&P 500 Quality ETFInvesco Exchange Traded FD TiShares Trvs. Q3 2025SEC
Q3 2025Oct 30, 202594$288.6MInvesco S&P 500 Quality ETFInvesco Exchange Traded FD TiShares Trvs. Q2 2025SEC
Q2 2025Jul 30, 202585$260.4MInvesco S&P 500 Quality ETFiShares TrInvesco Exchange Traded FD Tvs. Q1 2025SEC
Q1 2025Apr 18, 202572$3.50MiShares TrInvesco Exchange Traded FD TVanEck ETF Trustvs. Q4 2024SEC
Q4 2024Feb 13, 202570$3.11MiShares TrInvesco Exchange Traded FD TState Street SPDR Portfolio S&P 500 Value ETFvs. Q3 2024SEC
Q3 2024Nov 1, 202467$219.3MiShares S&P 100 ETFiShares TrInvesco Exchange Traded FD Tvs. Q2 2024SEC
Q2 2024Jul 19, 202467$208.7MiShares S&P 100 ETFiShares TrInvesco Exchange Traded FD Tvs. Q1 2024SEC
Q1 2024Apr 24, 202468$203.0MiShares S&P 100 ETFiShares TrInvesco Exchange Traded FD Tvs. Q4 2023SEC
Q4 2023Feb 1, 202465$187.1MiShares TriShares S&P 100 ETFVanEck ETF Trustvs. Q3 2023SEC
Q3 2023Oct 18, 202373$174.8MiShares TrVanEck ETF TrustiShares Russell 1000 Value ETFvs. Q2 2023SEC
Q2 2023Jul 20, 202372$180.1MiShares TrVanEck ETF TrustiShares Russell 1000 Value ETFvs. Q1 2023SEC
Q1 2023Apr 20, 202373$181.5MiShares TrVanEck ETF TrustCEFvs. Q4 2022SEC
Q4 2022Feb 14, 202369$181.3MiShares TrVanEck ETF TrustCEFvs. Q3 2022SEC
Q3 2022Oct 21, 202264$168.3MiShares TrVanEck ETF TrustCEFvs. Q2 2022SEC
Q2 2022Jul 22, 202274$175.5MiShares Tips Bond ETFiShares TrVanEck ETF Trustvs. Q1 2022SEC
Q1 2022Apr 27, 202287$198.7MiShares Tips Bond ETFiShares Russell 1000 Growth ETFiShares Core Dividend Growth ETFvs. Q4 2021SEC
Q4 2021Feb 2, 202288$189.0MiShares Tips Bond ETFVanguard Dividend Appreciation ETFiShares Russell 1000 Growth ETFvs. Q3 2021SEC
Q3 2021Oct 15, 202184$169.7MiShares Tips Bond ETFiShares Russell 1000 Growth ETFVanguard Dividend Appreciation ETFvs. Q2 2021SEC
Q2 2021Jul 16, 202185$166.2MiShares Russell 1000 Growth ETFVanguard Dividend Appreciation ETFVanguard Scottsdale FDSvs. Q1 2021SEC
Q1 2021Apr 13, 202180$148.6MVanguard Scottsdale FDSiShares Russell 1000 Growth ETFVanguard Dividend Appreciation ETF–SEC