ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| ABN AMRO Bank N.V. | 5,030 | $498.3K | 0.01% | −677,825−99.3% | Reduced |
| Stonebridge Financial Group, LLC | 5,030 | $499.0K | 0.07% | +5,030 | New |
| Delta Investment Management, LLC | 5,077 | $504.0K | 0.08% | −2,605−33.9% | Reduced |
| Mindset Wealth Management, LLC | 5,095 | $505.8K | 0.10% | +146+3.0% | Added |
| Capital Investment Advisory Services, LLC | 5,096 | $505.9K | 0.03% | +2,635+107.1% | Added |
| Kozak & Associates, Inc. | 4,785 | $506.3K | 0.09% | +287+6.4% | Added |
| Maripau Wealth Management LLC | 5,102 | $509.2K | 0.18% | +1,682+49.2% | Added |
| Guardian Partners Inc. | 5,153 | $511.6K | 0.05% | −2,603−33.6% | Reduced |
| 4WEALTH Advisors, Inc. | 5,118 | $511.6K | 0.39% | +5,118 | New |
| Checchi Capital Advisers, LLC | 5,166 | $512.8K | 0.03% | −1,046−16.8% | Reduced |
| Bradyco, Inc. | 5,200 | $516.3K | 0.59% | 00.0% | Unchanged |
| Voya Financial Advisors, Inc. | 5,174 | $517.2K | 0.05% | −1,392−21.2% | Reduced |
| American National Bank | 5,211 | $517.3K | 0.04% | +35+0.7% | Added |
| Marble Bar Asset Management LLP | 5,215 | $517.7K | 0.36% | −65−1.2% | Reduced |
| Capital Analysts, LLC | 5,221 | $518.0K | 0.01% | +5,181+12,952.5% | Added |
| Prosperity Consulting Group, LLC | 5,220 | $518.2K | 0.02% | −2,959−36.2% | Reduced |
| Postrock Partners LLC | 5,227 | $518.9K | 0.21% | +202+4.0% | Added |
| Wellington Shields & Co., LLC | 5,227 | $518.9K | 0.12% | +5,227 | New |
| Beaton Management Co. Inc. | 5,225 | $519.0K | 0.21% | +100+2.0% | Added |
| Thoroughbred Financial Services, LLC | 5,274 | $523.0K | 0.03% | −6,925−56.8% | Reduced |
| LJI Wealth Management, LLC | 5,270 | $523.2K | 0.07% | +5,270 | New |
| CenterStar Asset Management, LLC | 5,273 | $524.0K | 0.41% | +5,273 | New |
| OneAscent Financial Services LLC | 5,293 | $525.5K | 0.03% | +2,517+90.7% | Added |
| PUREfi Wealth, LLC | 5,300 | $526.2K | 0.29% | +5,300 | New |
| Lazari Capital Management, Inc. | 5,307 | $526.9K | 0.16% | +5,307 | New |
| Legacy Capital Wealth Partners, LLC | 5,355 | $531.6K | 0.10% | +555+11.6% | Added |
| Worth Financial Advisory Group, LLC | 5,366 | $532.7K | 0.22% | +5,366 | New |
| Founders Financial Securities LLC | 5,377 | $533.8K | 0.03% | +1,425+36.1% | Added |
| Gainplan LLC | 5,383 | $534.4K | 0.21% | +5,383 | New |
| Intesa Sanpaolo S.p.A. | 5,425 | $538.6K | 0.02% | +4,280+373.8% | Added |
| Alpha Family Trust | 5,425 | $538.6K | 0.22% | +5,425 | New |
| American Trust | 5,434 | $539.5K | 0.04% | +298+5.8% | Added |
| Integral Investment Advisors, Inc. | 5,435 | $539.6K | 0.12% | +600+12.4% | Added |
| Aviso Financial Inc. | 5,438 | $539.9K | 0.02% | −1,225−18.4% | Reduced |
| IvyRock Asset Management (HK) Ltd | 5,500 | $546.0K | 0.31% | +5,500 | New |
| Knights of Columbus Asset Advisors LLC | 5,510 | $547.0K | 0.03% | −8,097−59.5% | Reduced |
| Legacy Bridge, LLC | 5,530 | $549.0K | 0.17% | +5+0.1% | Added |
| Perpetual Ltd | 5,533 | $549.3K | 0.01% | −1,437−20.6% | Reduced |
| Pinnacle Wealth Planning Services, Inc. | 5,542 | $550.2K | 0.05% | −85−1.5% | Reduced |
| 17 Capital Partners, LLC | 5,545 | $550.5K | 0.25% | −250−4.3% | Reduced |
| TD Private Client Wealth LLC | 5,559 | $551.9K | 0.01% | −3,313−37.3% | Reduced |
| Simplify Asset Management Inc. | 5,571 | $553.1K | 0.01% | +150+2.8% | Added |
| Castleview Partners, LLC | 5,582 | $554.2K | 0.24% | +720+14.8% | Added |
| BIP Wealth, LLC | 5,591 | $555.1K | 0.02% | +5,591 | New |
| UMA Financial Services, Inc. | 5,634 | $559.4K | 0.07% | −169−2.9% | Reduced |
| Miller Financial Services LLC | 5,665 | $562.4K | 0.45% | +2,195+63.3% | Added |
| Carnegie Lake Advisors LLC | 5,670 | $562.9K | 0.21% | 00.0% | Unchanged |
| Zullo Investment Group, Inc. | 5,685 | $564.4K | 0.19% | +646+12.8% | Added |
| Axxcess Wealth Management, LLC | 5,715 | $567.4K | 0.01% | −1,384−19.5% | Reduced |
| Dynamic Advisor Solutions LLC | 5,727 | $568.6K | 0.02% | +1,657+40.7% | Added |
| Primoris Wealth Advisors, LLC | 5,760 | $571.9K | 0.26% | +5,760 | New |
| Alliance Wealth Advisors, LLC | 5,786 | $574.4K | 0.11% | −2,402−29.3% | Reduced |
| Private Trust Co NA | 5,811 | $576.9K | 0.05% | +11+0.2% | Added |
| Greenwich Wealth Management LLC | 5,816 | $577.0K | 0.02% | +290+5.2% | Added |
| Cowa, LLC | 5,817 | $577.5K | 0.14% | +5,817 | New |
| Kera Capital Partners, Inc. | 5,826 | $578.4K | 0.06% | −2,662−31.4% | Reduced |
| Argonautica Private Wealth Management, Inc | 5,857 | $581.5K | 0.14% | −642−9.9% | Reduced |
| Optas, LLC | 5,867 | $582.5K | 0.08% | −366−5.9% | Reduced |
| L2 Asset Management, LLC | 5,874 | $583.2K | 0.06% | +274+4.9% | Added |
| RiverGlades Family Offices LLC | 5,874 | $583.2K | 0.27% | +1,574+36.6% | Added |
| Inscription Capital, LLC | 5,875 | $583.3K | 0.05% | +1,900+47.8% | Added |
| Drake & Associates, LLC | 5,882 | $584.0K | 0.10% | +899+18.0% | Added |
| Vima LLC | 5,895 | $585.3K | 0.57% | +5,895 | New |
| Caption Management, LLC | 5,905 | $586.2K | 0.02% | +5,905 | New |
| Ronald Blue Trust, Inc. | 5,910 | $586.7K | 0.01% | +476+8.8% | Added |
| Transcend Wealth Collective, LLC | 5,910 | $586.7K | 0.04% | −5,667−49.0% | Reduced |
| Monetary Management Group Inc | 5,910 | $586.7K | 0.12% | +2,050+53.1% | Added |
| Howard Capital Management Inc. | 5,917 | $587.4K | 0.01% | +2,095+54.8% | Added |
| HBK Sorce Advisory LLC | 5,015 | $587.9K | 0.01% | +166+3.4% | Added |
| Cove Private Wealth, LLC | 5,935 | $589.2K | 0.11% | +880+17.4% | Added |
| Aprio Wealth Management, LLC | 5,955 | $591.2K | 0.03% | +593+11.1% | Added |
| Emerald Advisers, LLC | 5,965 | $592.2K | 0.01% | −69−1.1% | Reduced |
| Orrstown Financial Services Inc | 5,973 | $593.0K | 0.09% | −606−9.2% | Reduced |
| Trust Co of Vermont | 5,973 | $593.0K | 0.02% | +5,973 | New |
| Renaissance Group LLC | 5,985 | $594.2K | 0.02% | −263,687−97.8% | Reduced |
| Keebeck Wealth Management, LLC | 5,993 | $595.0K | 0.06% | +2,439+68.6% | Added |
| Broderick Brian C | 6,000 | $595.7K | 0.09% | 00.0% | Unchanged |
| Ratan Capital Management LP | 6,000 | $595.7K | 0.19% | 00.0% | Unchanged |
| Buckland Partners Management Co LLC | 6,000 | $595.7K | 0.29% | +800+15.4% | Added |
| Fiduciary Family Office, LLC | 6,008 | $596.5K | 0.15% | −92−1.5% | Reduced |
| Cascade Financial Partners, LLC | 6,019 | $597.6K | 0.05% | +2,709+81.8% | Added |
| LexAurum Advisors, LLC | 6,034 | $599.1K | 0.07% | +6,034 | New |
| BSW Wealth Partners | 6,105 | $606.1K | 0.07% | +317+5.5% | Added |
| Penserra Capital Management LLC | 6,139 | $608.0K | 0.00% | +515+9.2% | Added |
| Sentinus, LLC | 6,138 | $609.4K | 0.05% | −3,016−32.9% | Reduced |
| Saiph Capital, LLC | 6,153 | $610.9K | 0.18% | +6,153 | New |
| McIntyre Freedman & Flynn Investment Advisers Inc | 6,175 | $613.1K | 0.37% | +6,175 | New |
| Wealth Alliance | 6,180 | $613.5K | 0.05% | −2,412−28.1% | Reduced |
| Diamant Asset Management, Inc. | 6,185 | $614.0K | 0.42% | +6,185 | New |
| Evelyn Partners Group Ltd | 6,187 | $614.2K | 0.01% | +6,187 | New |
| NBT Bank N A | 6,190 | $614.5K | 0.04% | +1,025+19.8% | Added |
| Edgewood Management LLC | 6,191 | $614.6K | 0.01% | −4,215,235−99.9% | Reduced |
| T3 Companies, LLC | 6,192 | $614.7K | 0.70% | +6,192 | New |
| Addison Capital Co | 6,198 | $615.3K | 0.10% | +584+10.4% | Added |
| Choate Investment Advisors | 6,208 | $616.3K | 0.01% | −7−0.1% | Reduced |
| Oak Thistle LLC | 6,217 | $617.2K | 0.06% | −29,024−82.4% | Reduced |
| FORA Capital, LLC | 6,228 | $618.3K | 0.04% | −30,844−83.2% | Reduced |
| Systematic Alpha Investments, LLC | 6,234 | $619.0K | 0.02% | 00.0% | Unchanged |
| First Heartland Consultants, Inc. | 6,240 | $619.5K | 0.04% | +2,668+74.7% | Added |
| Rooted Wealth Advisors, Inc. | 6,307 | $626.2K | 0.15% | +3,042+93.2% | Added |