ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Larry Mathis Financial Planning, LLC | 4,063 | $403.4K | 0.31% | +465+12.9% | Added |
| Fiduciary Financial Group, LLC | 4,067 | $403.8K | 0.05% | +4,067 | New |
| Nemes Rush Group LLC | 4,075 | $404.6K | 0.03% | +787+23.9% | Added |
| Waddell & Associates, LLC | 4,084 | $405.5K | 0.02% | −3,030−42.6% | Reduced |
| Fairscale Capital, LLC | 4,089 | $406.0K | 0.24% | 00.0% | Unchanged |
| Haverford Trust Co | 4,095 | $406.6K | 0.00% | −3,410−45.4% | Reduced |
| Parkside Financial Bank & Trust | 4,099 | $406.9K | 0.03% | −773−15.9% | Reduced |
| Icon Wealth Advisors, LLC | 4,102 | $407.3K | 0.02% | +686+20.1% | Added |
| Accuvest Global Advisors | 4,112 | $408.0K | 0.35% | −28,284−87.3% | Reduced |
| Provident Living Financial Services, Inc. | 4,117 | $408.7K | 0.40% | +1,270+44.6% | Added |
| Sonoma Allocations LLC | 3,875 | $409.2K | 0.17% | +746+23.8% | Added |
| Meyer Handelman Co | 4,125 | $409.5K | 0.01% | 00.0% | Unchanged |
| KRS Capital Management, LLC | 4,130 | $410.0K | 0.19% | 00.0% | Unchanged |
| PW Nova Financial Services LLC | 4,131 | $410.1K | 0.09% | +29+0.7% | Added |
| USAdvisors Wealth Management, LLC | 4,154 | $412.0K | 0.12% | +4,154 | New |
| Relyea Zuckerberg Hanson LLC | 4,168 | $413.8K | 0.03% | +1,797+75.8% | Added |
| Winthrop Advisory Group LLC | 4,177 | $414.7K | 0.03% | +905+27.7% | Added |
| West Family Investments, Inc. | 4,202 | $417.2K | 0.12% | +385+10.1% | Added |
| Confluence Wealth Services, Inc. | 4,208 | $417.8K | 0.01% | +703+20.1% | Added |
| Stanley-Laman Group, Ltd. | 4,237 | $420.6K | 0.04% | +12+0.3% | Added |
| Elgethun Capital Management | 4,241 | $421.0K | 0.06% | +91+2.2% | Added |
| Abacus Wealth Partners, LLC | 4,248 | $421.7K | 0.04% | −1,380−24.5% | Reduced |
| Evanson Financial, LLC | 4,256 | $422.5K | 0.02% | +4,256 | New |
| McMahon Financial Advisors, LLC | 4,281 | $425.0K | 0.07% | +1,688+65.1% | Added |
| Jackson Thornton Asset Management, LLC | 4,301 | $427.0K | 0.03% | +946+28.2% | Added |
| VisionPoint Advisory Group, LLC | 4,304 | $427.3K | 0.07% | +1,753+68.7% | Added |
| Integrated Investment Consultants, LLC | 4,309 | $427.8K | 0.08% | +1,298+43.1% | Added |
| Arthur M. Cohen & Associates, LLC | 4,318 | $428.7K | 0.07% | −610−12.4% | Reduced |
| Permanent Capital Management, LP | 4,321 | $429.0K | 0.06% | −5,859−57.6% | Reduced |
| Minot DeBlois Advisors LLC | 4,330 | $429.9K | 0.37% | +240+5.9% | Added |
| Sagewood Asset Management LP | 4,338 | $430.7K | 0.10% | +1,969+83.1% | Added |
| RiverFront Investment Group, LLC | 4,354 | $432.3K | 0.01% | +1,873+75.5% | Added |
| Payne Capital Management, LLC | 4,390 | $435.8K | 0.12% | 00.0% | Unchanged |
| Gsa Capital Partners LLP | 4,394 | $436.0K | 0.03% | −23,405−84.2% | Reduced |
| Banco BTG Pactual S.A. | 4,405 | $437.3K | 0.06% | +2,338+113.1% | Added |
| Oslo Pensjonsforsikring AS | 4,408 | $437.6K | 0.05% | +663+17.7% | Added |
| Seelaus Asset Management LLC | 4,422 | $439.0K | 0.31% | +1,944+78.5% | Added |
| Conning Inc. | 4,440 | $440.8K | 0.01% | +9+0.2% | Added |
| Defiance ETFs, LLC | 4,177 | $441.9K | 0.01% | +720+20.8% | Added |
| Segment Wealth Management, LLC | 4,460 | $442.8K | 0.02% | −44−1.0% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 4,464 | $443.2K | 0.17% | +172+4.0% | Added |
| Proactive Wealth Strategies LLC | 4,480 | $444.8K | 0.07% | −200−4.3% | Reduced |
| Tradition Wealth Management, LLC | 4,490 | $445.8K | 0.03% | +1,261+39.1% | Added |
| Waratah Capital Advisors Ltd. | 4,504 | $447.2K | 0.03% | +4,504 | New |
| Hills Bank & Trust Co | 4,506 | $447.4K | 0.02% | −1,009−18.3% | Reduced |
| Legacy Financial Advisors, Inc. | 4,544 | $451.2K | 0.05% | −2,138−32.0% | Reduced |
| Anchyra Partners LLC | 4,568 | $453.5K | 0.11% | +400+9.6% | Added |
| Laurel Oak Wealth Management, LLC | 4,572 | $453.9K | 0.07% | +1,796+64.7% | Added |
| Proficio Capital Partners LLC | 4,590 | $455.7K | 0.02% | +4,590 | New |
| Wright Investors Service Inc | 4,601 | $456.8K | 0.12% | +4,601 | New |
| GAM Holding AG | 4,605 | $457.2K | 0.04% | −254−5.2% | Reduced |
| Garden State Investment Advisory Services LLC | 4,606 | $457.3K | 0.09% | +4,606 | New |
| Heartland Bank & Trust Co | 4,607 | $457.4K | 0.09% | −97−2.1% | Reduced |
| Advisory Alpha, LLC | 4,612 | $457.9K | 0.01% | +4,612 | New |
| Milford Funds Ltd | 4,621 | $458.8K | 0.01% | −17,491−79.1% | Reduced |
| Betterment LLC | 4,624 | $459.0K | 0.00% | +4,624 | New |
| Vanguard National Trust Co | 4,630 | $459.7K | 0.03% | +2,380+105.8% | Added |
| Portfolio Design Labs, LLC | 4,635 | $460.2K | 0.08% | −8,412−64.5% | Reduced |
| Sumitomo Mitsui Financial Group, Inc. | 4,650 | $461.7K | 0.01% | +4,650 | New |
| Fortress Private Ledger, LLC | 4,664 | $463.0K | 0.13% | +4,664 | New |
| KCM Investment Advisors LLC | 4,677 | $464.3K | 0.01% | +29+0.6% | Added |
| Baron Wealth Management LLC | 4,686 | $465.2K | 0.12% | −282−5.7% | Reduced |
| Mayflower Financial Advisors, LLC | 4,695 | $466.1K | 0.04% | −402−7.9% | Reduced |
| ZEGA Investments, LLC | 4,703 | $466.9K | 0.08% | +4,703 | New |
| Fukoku Mutual Life Insurance Co | 4,705 | $467.1K | 0.03% | 00.0% | Unchanged |
| Tempo Wealth, LLC | 4,721 | $468.7K | 0.07% | +4,721 | New |
| Quadcap Wealth Management, LLC | 4,746 | $471.2K | 0.05% | −78−1.6% | Reduced |
| Robinhood Asset Management, LLC | 4,755 | $472.0K | 0.03% | +2,092+78.6% | Added |
| Resonant Capital Advisors, LLC | 4,767 | $473.3K | 0.02% | +777+19.5% | Added |
| Worthington Financial Partners, LLC | 4,781 | $474.7K | 0.39% | −42−0.9% | Reduced |
| Zions Bancorporation, National Association | 4,797 | $476.2K | 0.03% | −7,757−61.8% | Reduced |
| Magnus Financial Group LLC | 4,809 | $477.4K | 0.03% | +717+17.5% | Added |
| Rossmore Private Capital | 4,815 | $478.0K | 0.04% | +4,815 | New |
| Cassaday & Co Wealth Management LLC | 4,828 | $479.3K | 0.01% | −236−4.7% | Reduced |
| Clear Creek Financial Management, LLC | 4,833 | $479.8K | 0.03% | +682+16.4% | Added |
| Prosperity Financial Group, Inc. | 4,835 | $480.0K | 0.15% | +235+5.1% | Added |
| Strategic Advisors LLC | 4,847 | $481.2K | 0.11% | −32,981−87.2% | Reduced |
| Sunburst Financial Group, LLC | 4,859 | $482.4K | 0.08% | +1,008+26.2% | Added |
| Prairie Wealth Advisors, Inc. | 0 | $483.1K | 0.12% | 0 | New |
| Hilltop Holdings Inc. | 4,871 | $483.6K | 0.04% | −1,768−26.6% | Reduced |
| Argos Wealth Advisors, LLC | 4,905 | $487.0K | 0.13% | −178−3.5% | Reduced |
| Aviso Wealth Management | 4,908 | $487.3K | 0.19% | −1,862−27.5% | Reduced |
| Capital Performance Advisors LLP | 4,937 | $490.1K | 0.03% | −3,340−40.4% | Reduced |
| Bull Harbor Capital LLC | 4,941 | $490.5K | 0.10% | −9,058−64.7% | Reduced |
| Stiles Financial Services Inc | 4,941 | $490.5K | 0.12% | +1,001+25.4% | Added |
| S-Bank Fund Management Ltd | 4,948 | $491.2K | 0.07% | −34,264−87.4% | Reduced |
| WSFS Capital Management, LLC | 4,950 | $491.4K | 0.02% | −3,648−42.4% | Reduced |
| Sowell Financial Services LLC | 4,963 | $492.8K | 0.02% | −3,142−38.8% | Reduced |
| Revolve Wealth Partners, LLC | 4,971 | $493.5K | 0.05% | +658+15.3% | Added |
| Presidio Capital Management, LLC | 4,971 | $493.5K | 0.12% | +2,622+111.6% | Added |
| Potomac Fund Management Inc | 4,978 | $494.2K | 0.01% | −516−9.4% | Reduced |
| Affiance Financial, LLC | 4,990 | $495.4K | 0.07% | 00.0% | Unchanged |
| SS&H Financial Advisors, Inc. | 5,000 | $496.0K | 0.13% | +5,000 | New |
| Cullinan Associates Inc | 5,000 | $496.4K | 0.04% | −4,000−44.4% | Reduced |
| 1248 Management, LLC | 5,000 | $496.4K | 0.19% | −290−5.5% | Reduced |
| Impact Partnership Wealth, LLC | 5,000 | $496.4K | 0.05% | +1,605+47.3% | Added |
| LMCG Investments, LLC | 5,002 | $496.6K | 0.03% | −167−3.2% | Reduced |
| First Manhattan Co | 5,005 | $496.9K | 0.00% | −29,445−85.5% | Reduced |
| S Harris Financial Group, LLC | 5,007 | $497.1K | 0.39% | −5−0.1% | Reduced |
| Accurate Wealth Management, LLC | 4,617 | $497.3K | 0.05% | +812+21.3% | Added |