ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| TCTC Holdings, LLC | 3,358 | $333.4K | 0.01% | +8+0.2% | Added |
| CVA Family Office, LLC | 3,361 | $333.7K | 0.03% | −559−14.3% | Reduced |
| Wolverine Asset Management LLC | 3,368 | $334.4K | 0.00% | −262−7.2% | Reduced |
| Signature Equity Partners, LLC | 3,369 | $334.5K | 0.15% | +3,154+1,467.0% | Added |
| Decision Investments, Inc | 3,370 | $334.6K | 0.30% | +1,000+42.2% | Added |
| Quotient Wealth Partners, LLC | 3,384 | $336.0K | 0.01% | −239−6.6% | Reduced |
| Hengehold Capital Management LLC | 3,387 | $336.3K | 0.03% | −78−2.3% | Reduced |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 3,400 | $337.5K | 0.00% | −652−16.1% | Reduced |
| Hillman Capital Management, Inc. | 3,415 | $339.0K | 0.25% | +38+1.1% | Added |
| Wellspring Financial Advisors, LLC | 3,416 | $339.7K | 0.02% | −3,493−50.6% | Reduced |
| ZRC Wealth Management, LLC | 3,424 | $339.9K | 0.10% | +3,383+8,251.2% | Added |
| Chokshi & Queen Wealth Advisors, Inc | 3,425 | $340.0K | 0.16% | −160−4.5% | Reduced |
| Vantus Wealth LLC | 3,437 | $341.2K | 0.18% | +3,437 | New |
| Pinnacle Wealth Management Advisory Group, LLC | 3,445 | $342.0K | 0.02% | −4,667−57.5% | Reduced |
| Howard Bailey Securities, LLC | 3,452 | $342.7K | 0.13% | +3,452 | New |
| Broadway Wealth Solutions, Inc. | 3,480 | $345.5K | 0.16% | +275+8.6% | Added |
| One Capital Management, LLC | 3,308 | $345.9K | 0.01% | 00.0% | Unchanged |
| Kathmere Capital Management, LLC | 3,486 | $346.1K | 0.02% | −348−9.1% | Reduced |
| Empirical Asset Management, LLC | 3,487 | $346.2K | 0.08% | +3,487 | New |
| Regatta Capital Group, LLC | 3,492 | $346.7K | 0.05% | +191+5.8% | Added |
| HM Payson & Co | 3,504 | $347.9K | 0.00% | −485−12.2% | Reduced |
| Continuum Advisory, LLC | 3,506 | $348.1K | 0.03% | +387+12.4% | Added |
| Elevated Capital Advisors, LLC | 3,526 | $350.1K | 0.10% | −2,045−36.7% | Reduced |
| Meadowbrook Wealth Management, LLC | 3,310 | $350.2K | 0.38% | −175−5.0% | Reduced |
| RB Capital Management, LLC | 3,544 | $351.8K | 0.07% | −2,568−42.0% | Reduced |
| Palogic Value Management, L.P. | 3,545 | $351.9K | 0.12% | +314+9.7% | Added |
| Vienna Asset Management LLC | 3,571 | $354.5K | 0.25% | −443−11.0% | Reduced |
| Capital Asset Advisory Services LLC | 3,575 | $354.9K | 0.01% | +3,575 | New |
| Commonwealth Financial Services, LLC | 3,577 | $355.1K | 0.05% | +1,267+54.8% | Added |
| Aventura Private Wealth, LLC | 3,583 | $355.7K | 0.11% | −685−16.0% | Reduced |
| HMS Capital Management, LLC | 3,584 | $355.8K | 0.13% | 00.0% | Unchanged |
| Redwood Financial Network Corp | 3,589 | $356.3K | 0.20% | +220+6.5% | Added |
| First National Bank of Omaha | 3,567 | $356.6K | 0.01% | −108−2.9% | Reduced |
| First National Bank Sioux Falls | 3,700 | $356.8K | 0.10% | 00.0% | Unchanged |
| Robertson Stephens Wealth Management, LLC | 3,595 | $356.9K | 0.01% | +1,633+83.2% | Added |
| Instrumental Wealth, LLC | 3,599 | $357.4K | 0.18% | +3,599 | New |
| AlTi Global, Inc. | 3,613 | $358.7K | 0.01% | −2,347−39.4% | Reduced |
| Lecap Asset Management Ltd | 3,620 | $359.4K | 0.15% | −16,391−81.9% | Reduced |
| Dogwood Wealth Management LLC | 3,623 | $359.7K | 0.14% | +649+21.8% | Added |
| Advisor OS, LLC | 3,624 | $359.8K | 0.02% | −2,011−35.7% | Reduced |
| Adalta Capital Management LLC | 3,630 | $360.4K | 0.16% | +3,630 | New |
| Champlain Investment Partners, LLC | 3,635 | $360.9K | 0.01% | +785+27.5% | Added |
| Nwam LLC | 3,647 | $362.1K | 0.02% | +822+29.1% | Added |
| Mesirow Financial Investment Management, Inc. | 3,661 | $363.4K | 0.01% | +635+21.0% | Added |
| Facet Wealth, Inc. | 3,663 | $363.7K | 0.01% | +1,670+83.8% | Added |
| Wexford Capital LP | 3,664 | $363.8K | 0.05% | +3,664 | New |
| Crescent Grove Advisors, LLC | 3,667 | $364.1K | 0.03% | +3,667 | New |
| Red Lighthouse Investment Management, LLC | 3,692 | $366.5K | 0.11% | +5+0.1% | Added |
| Valley National Advisers Inc | 3,695 | $366.8K | 0.04% | −197−5.1% | Reduced |
| PenderFund Capital Management Ltd. | 3,700 | $367.3K | 0.05% | 00.0% | Unchanged |
| Silphium Asset Management Ltd | 3,700 | $367.3K | 0.12% | +3,700 | New |
| Nvest Financial, LLC | 3,706 | $367.9K | 0.12% | +946+34.3% | Added |
| Capital Management Associates, Inc | 3,707 | $368.0K | 0.07% | +3,707 | New |
| Kesler, Norman & Wride, LLC | 3,710 | $368.4K | 0.06% | −1,778−32.4% | Reduced |
| Evexia Wealth LLC | 3,232 | $369.1K | 0.10% | −1,489−31.5% | Reduced |
| Womack Financial LLC | 3,729 | $370.2K | 0.24% | +1,449+63.6% | Added |
| Wealth Effects LLC | 3,735 | $370.8K | 0.10% | +1,645+78.7% | Added |
| Revisor Wealth Management LLC | 3,735 | $370.8K | 0.09% | +1,099+41.7% | Added |
| Founders Financial Alliance, LLC | 3,744 | $371.7K | 0.05% | +3,744 | New |
| Edentree Asset Management Ltd | 3,750 | $372.3K | 0.11% | 00.0% | Unchanged |
| DCF Advisers, LLC | 3,750 | $372.3K | 0.10% | +3,750 | New |
| Element Pointe Advisors, LLC | 3,750 | $372.3K | 0.06% | 00.0% | Unchanged |
| Unique Wealth, LLC | 3,752 | $372.5K | 0.04% | −1,014−21.3% | Reduced |
| Red Reef Advisors LLC | 3,756 | $372.9K | 0.34% | +1,316+53.9% | Added |
| Innovative Asset Advisors Group, LLC | 3,758 | $373.1K | 0.16% | +521+16.1% | Added |
| Advus Financial Partners, LLC | 3,763 | $373.6K | 0.08% | +1,572+71.7% | Added |
| Central Bank & Trust Co | 3,766 | $373.9K | 0.05% | −6,493−63.3% | Reduced |
| Fourth Dimension Wealth, LLC | 3,774 | $374.7K | 0.12% | +1,028+37.4% | Added |
| Sax Wealth Advisors, LLC | 3,599 | $376.3K | 0.02% | −432−10.7% | Reduced |
| Pitcairn Wealth Advisors LLC | 3,796 | $376.9K | 0.04% | −5,540−59.3% | Reduced |
| Westside Investment Management, Inc. | 3,805 | $377.8K | 0.05% | +90+2.4% | Added |
| Philadelphia Trust Co | 3,811 | $378.0K | 0.02% | +3,811 | New |
| Meadowbrook Advisors Group, LLC | 3,808 | $378.1K | 0.20% | −2,240−37.0% | Reduced |
| Compass Ion Advisors, LLC | 3,810 | $378.3K | 0.03% | −48−1.2% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 3,811 | $378.3K | 0.01% | +1,300+51.8% | Added |
| American Capital Advisory, LLC | 3,817 | $379.0K | 0.14% | +3,528+1,220.8% | Added |
| 6th Street Advisors, LLC | 3,821 | $379.3K | 0.22% | +702+22.5% | Added |
| Cascades Capital Asset Management, LLC | 3,824 | $379.6K | 0.14% | +1,364+55.4% | Added |
| Klingman & Associates, LLC | 3,828 | $380.0K | 0.02% | +48+1.3% | Added |
| Childress Capital Advisors, LLC | 3,850 | $382.2K | 0.06% | −978−20.3% | Reduced |
| Boston Trust Walden Corp | 3,855 | $382.7K | 0.00% | −30−0.8% | Reduced |
| TCI Wealth Advisors, Inc. | 3,856 | $382.8K | 0.02% | −898−18.9% | Reduced |
| StoneX Group Inc. | 3,596 | $384.0K | 0.02% | −2,023−36.0% | Reduced |
| Essex Savings Bank | 3,892 | $386.4K | 0.08% | +752+23.9% | Added |
| Nicholas Hoffman & Company, LLC. | 3,896 | $386.8K | 0.01% | +206+5.6% | Added |
| Colonial Trust Co | 3,905 | $387.7K | 0.05% | +1,151+41.8% | Added |
| Brookwood Investment Group LLC | 3,920 | $389.2K | 0.05% | −95−2.4% | Reduced |
| Canal Capital Management, LLC | 3,952 | $392.4K | 0.05% | −2,198−35.7% | Reduced |
| Camden Capital, LLC | 3,931 | $394.4K | 0.02% | −2,023−34.0% | Reduced |
| SGL Investment Advisors, Inc. | 3,098 | $394.8K | 0.14% | +699+29.1% | Added |
| Kestra Investment Management, LLC | 3,978 | $395.0K | 0.01% | +256+6.9% | Added |
| Wolff Wiese Magana LLC | 3,995 | $396.6K | 0.18% | +1,120+39.0% | Added |
| Ebert Capital Management Inc. | 3,998 | $396.9K | 0.37% | −210−5.0% | Reduced |
| Parsons Capital Management Inc | 4,010 | $398.1K | 0.02% | −800−16.6% | Reduced |
| Polymer Capital Management (US) LLC | 4,014 | $398.5K | 0.06% | +640+19.0% | Added |
| Alta Advisers Ltd | 4,015 | $398.6K | 0.09% | 00.0% | Unchanged |
| Hallmark Capital Management Inc | 4,019 | $399.0K | 0.02% | −2,192−35.3% | Reduced |
| White Pine Investment CO | 4,024 | $400.0K | 0.09% | +4,024 | New |
| Cross Staff Investments Inc | 4,050 | $402.1K | 0.24% | 00.0% | Unchanged |
| Biltmore Family Office, LLC | 4,058 | $402.9K | 0.05% | +4,058 | New |