ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Texas Capital Bank Wealth Management Services Inc | 2,712 | $269.2K | 0.01% | +50+1.9% | Added |
| Drive Wealth Management, LLC | 2,713 | $269.3K | 0.05% | −1,602−37.1% | Reduced |
| Financial Perspectives, Inc | 2,725 | $270.5K | 0.07% | 00.0% | Unchanged |
| Swiss Re Ltd | 2,729 | $270.9K | 0.02% | +2,589+1,849.3% | Added |
| Clarus Group, Inc. | 2,733 | $271.3K | 0.09% | −240−8.1% | Reduced |
| TigerOak Management, L.L.C. | 2,738 | $271.8K | 0.08% | +2,738 | New |
| Aurora Private Wealth, Inc. | 2,740 | $272.0K | 0.17% | +2,740 | New |
| Armis Advisers, LLC | 2,521 | $272.1K | 0.03% | +2,521 | New |
| Parcion Private Wealth LLC | 2,742 | $272.2K | 0.02% | −3,615−56.9% | Reduced |
| Westerkirk Capital Inc. | 2,776 | $275.6K | 0.03% | 00.0% | Unchanged |
| Claro Advisors LLC | 2,778 | $275.8K | 0.03% | −896−24.4% | Reduced |
| Talon Private Wealth, LLC | 2,785 | $276.5K | 0.03% | −5,142−64.9% | Reduced |
| Old National Bancorp | 2,791 | $277.1K | 0.01% | −1,454−34.3% | Reduced |
| Onefund, LLC | 2,809 | $278.9K | 0.16% | −45−1.6% | Reduced |
| A. D. Beadell Investment Counsel, Inc. | 2,818 | $279.0K | 0.18% | +80+2.9% | Added |
| Caerus Investment Advisors, LLC | 2,818 | $279.8K | 0.09% | −4,212−59.9% | Reduced |
| Acorn Financial Advisory Services Inc | 2,820 | $280.0K | 0.04% | −297−9.5% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 2,825 | $280.5K | 0.08% | +495+21.2% | Added |
| Sage Capital Advisors,llc | 2,829 | $280.9K | 0.06% | +2,829 | New |
| Cromwell Holdings LLC | 2,843 | $282.3K | 0.13% | −324−10.2% | Reduced |
| Allred Capital Management, LLC | 2,855 | $283.4K | 0.09% | −25−0.9% | Reduced |
| Howard Financial Services, Ltd. | 2,858 | $283.7K | 0.03% | +2,858 | New |
| Cyndeo Wealth Partners, LLC | 2,864 | $284.3K | 0.01% | +450+18.6% | Added |
| Centiva Capital, LP | 2,872 | $285.1K | 0.01% | −901−23.9% | Reduced |
| OV Management LLC | 2,876 | $285.5K | 0.53% | −20−0.7% | Reduced |
| Scharf Investments, LLC | 2,879 | $285.8K | 0.01% | −4,963−63.3% | Reduced |
| Independent Wealth Network Inc. | 2,881 | $286.1K | 0.07% | +926+47.4% | Added |
| Parus Finance (UK) Ltd | 2,883 | $286.2K | 0.07% | +935+48.0% | Added |
| Dockside LLC | 2,889 | $286.8K | 0.07% | +2,889 | New |
| Palisade Capital Management LLC | 2,901 | $288.0K | 0.01% | +138+5.0% | Added |
| MLG Wealth Management DBA Pine Grove Financial Group | 2,906 | $288.5K | 0.03% | −569−16.4% | Reduced |
| SLT Holdings LLC | 2,925 | $290.4K | 0.19% | +2,925 | New |
| GWN Securities Inc. | 2,928 | $290.7K | 0.05% | +2,928 | New |
| Staley Capital Advisers Inc | 2,945 | $292.4K | 0.01% | +2,945 | New |
| Nations Financial Group Inc, | 2,946 | $292.5K | 0.01% | +2,946 | New |
| Martin Capital Advisors, LLP | 2,947 | $292.6K | 0.15% | +736+33.3% | Added |
| Altfest L J & Co Inc | 2,953 | $293.2K | 0.03% | −6,823−69.8% | Reduced |
| Power Wealth Management LLC | 2,969 | $294.8K | 0.10% | −1,623−35.3% | Reduced |
| Wrapmanager Inc | 2,985 | $296.4K | 0.09% | −2,707−47.6% | Reduced |
| LightSquare Wealth Management, LLC | 3,000 | $297.8K | 0.21% | +150+5.3% | Added |
| Harbor Advisors LLC | 3,000 | $297.8K | 0.04% | +3,000 | New |
| One68 Global Capital, LLC | 3,000 | $297.8K | 0.63% | +3,000 | New |
| Daymark Wealth Partners, LLC | 3,006 | $298.5K | 0.01% | −2,599−46.4% | Reduced |
| Cary Street Partner Investment Advisory LLC | 3,013 | $299.1K | 0.06% | +258+9.4% | Added |
| New Insight Wealth Advisors | 3,015 | $299.3K | 0.09% | −1,485−33.0% | Reduced |
| Glen Eagle Advisors, LLC | 3,028 | $300.6K | 0.04% | −951−23.9% | Reduced |
| Keudell/Morrison Wealth Management | 3,030 | $300.8K | 0.06% | −708−18.9% | Reduced |
| First Growth Capital LLC | 3,032 | $301.0K | 0.23% | −686−18.5% | Reduced |
| Silver Coast Investments LLC | 3,042 | $302.0K | 0.09% | +3,042 | New |
| Well Done, LLC | 3,046 | $302.4K | 0.04% | +3,046 | New |
| Johnson Financial Group, Inc. | 3,047 | $302.5K | 0.01% | +1,012+49.7% | Added |
| Quent Capital, LLC | 3,066 | $304.4K | 0.02% | −1,073−25.9% | Reduced |
| Semus Wealth Partners LLC | 3,081 | $305.9K | 0.15% | +528+20.7% | Added |
| Alamea Verwaltungs GmbH | 3,081 | $305.9K | 0.24% | +3,081 | New |
| Capital Square, LLC | 2,840 | $305.9K | 0.13% | 00.0% | Unchanged |
| Red Door Wealth Management, LLC | 3,092 | $307.0K | 0.03% | −46,762−93.8% | Reduced |
| Summit Global Investments | 3,095 | $307.0K | 0.02% | −1,317−29.9% | Reduced |
| Obermeyer Wood Investment Counsel, LLLP | 3,093 | $307.1K | 0.01% | +873+39.3% | Added |
| Murphy & Mullick Capital Management Corp | 3,105 | $308.3K | 0.19% | −2,685−46.4% | Reduced |
| Income Insurance Ltd | 3,105 | $308.3K | 0.18% | 00.0% | Unchanged |
| Bahl & Gaynor Inc | 3,110 | $308.8K | 0.00% | 00.0% | Unchanged |
| MJP Associates Inc | 3,120 | $309.8K | 0.03% | −1,298−29.4% | Reduced |
| 1015 Capital Partners, LLC | 3,121 | $309.9K | 0.26% | +11+0.4% | Added |
| Birch Hill Investment Advisors LLC | 3,125 | $310.3K | 0.01% | +3,125 | New |
| Dynamic Wealth Strategies, LLC | 3,126 | $310.3K | 0.17% | +700+28.9% | Added |
| Outlook Wealth Advisors, LLC | 3,126 | $310.4K | 0.07% | +50+1.6% | Added |
| 1776 Wealth LLC | 3,130 | $310.7K | 0.11% | +10+0.3% | Added |
| Acorns Advisers, LLC | 3,130 | $311.0K | 0.00% | +1,043+50.0% | Added |
| SmartHarvest Portfolios, LLC | 3,138 | $311.6K | 0.10% | −233−6.9% | Reduced |
| Csenge Advisory Group | 3,140 | $311.7K | 0.01% | +418+15.4% | Added |
| GW&K Investment Management, LLC | 3,146 | $312.0K | 0.00% | −4,360−58.1% | Reduced |
| Petros Family Wealth, LLC | 3,163 | $314.0K | 0.19% | +3,163 | New |
| Rehmann Capital Advisory Group | 3,159 | $314.3K | 0.01% | −196−5.8% | Reduced |
| Signature Wealth Management Partners, LLC | 3,175 | $315.2K | 0.15% | −2,695−45.9% | Reduced |
| Curated Wealth Partners LLC | 3,195 | $317.2K | 0.04% | +917+40.3% | Added |
| Smith, Moore & Co. | 3,199 | $317.6K | 0.02% | +3,199 | New |
| Versant Capital Management, Inc | 3,213 | $319.0K | 0.03% | −882−21.5% | Reduced |
| Compass Financial Management LLC | 3,050 | $321.0K | 0.04% | +3,050 | New |
| Gamco Investors, Inc. Et Al | 3,245 | $322.2K | 0.00% | −23,378−87.8% | Reduced |
| Baltimore-Washington Financial Advisors, Inc. | 3,250 | $322.7K | 0.01% | +291+9.8% | Added |
| Sustainable Insight Capital Management, LLC | 3,255 | $323.2K | 0.14% | +3,255 | New |
| Moss Adams Wealth Advisors LLC | 3,257 | $323.3K | 0.02% | −427−11.6% | Reduced |
| RD Lewis Holdings, Inc. | 2,520 | $323.4K | 0.24% | −880−25.9% | Reduced |
| Knightsbridge Asset Management, LLC | 3,262 | $323.9K | 0.04% | −3,448−51.4% | Reduced |
| LVW Advisors, LLC | 3,267 | $324.3K | 0.03% | +505+18.3% | Added |
| Sound Income Strategies, LLC | 3,271 | $324.8K | 0.01% | −749−18.6% | Reduced |
| Impact Investors, Inc | 3,274 | $325.0K | 0.24% | −1,080−24.8% | Reduced |
| Strategic Wealth Partners, Ltd. | 3,275 | $325.1K | 0.02% | +284+9.5% | Added |
| Financial Sense Advisors, Inc. | 3,277 | $325.3K | 0.06% | +3,277 | New |
| Keystone Financial Group | 3,291 | $326.7K | 0.02% | +3,291 | New |
| Smithfield Trust Co | 3,353 | $327.0K | 0.01% | −325−8.8% | Reduced |
| Fiduciary Alliance LLC | 3,300 | $327.6K | 0.02% | −757−18.7% | Reduced |
| CM Wealth Advisors LLC | 3,308 | $328.4K | 0.06% | −75−2.2% | Reduced |
| R2 Capital Strategies, LLC | 3,309 | $328.5K | 0.15% | +3,309 | New |
| Fort Sheridan Advisors LLC | 3,320 | $329.6K | 0.04% | +3,320 | New |
| Family Management Corp | 3,323 | $329.9K | 0.03% | −39,215−92.2% | Reduced |
| New Republic Capital, LLC | 3,327 | $330.3K | 0.08% | +614+22.6% | Added |
| Flywheel Private Wealth LLC | 3,340 | $331.6K | 0.16% | +3,340 | New |
| Allen Capital Group, LLC | 3,356 | $333.2K | 0.03% | −494−12.8% | Reduced |
| Cary Street Partners Financial LLC | 3,357 | $333.3K | 0.01% | +882+35.6% | Added |