ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| DiNuzzo Private Wealth, Inc. | 1,000 | $99.3K | 0.01% | −23−2.2% | Reduced |
| Wellington Shields Capital Management, LLC | 1,000 | $99.3K | 0.01% | +1,000 | New |
| Community Financial Services Group, LLC | 945 | $100.0K | 0.01% | −45,229−98.0% | Reduced |
| MCF Advisors LLC | 1,013 | $100.6K | 0.00% | −109−9.7% | Reduced |
| Strive Financial Group ,LLC | 1,048 | $104.0K | 0.05% | +884+539.0% | Added |
| 1620 Investment Advisors, Inc. | 1,061 | $105.3K | 0.07% | +559+111.4% | Added |
| Islay Capital Management, LLC | 1,063 | $105.5K | 0.05% | +1,063 | New |
| Morse Asset Management, Inc | 1,067 | $105.9K | 0.02% | +111+11.6% | Added |
| Investors Portfolio Services LLC | 1,075 | $106.8K | 0.08% | +1,021+1,890.7% | Added |
| Bogart Wealth, LLC | 1,085 | $107.7K | 0.00% | +636+141.6% | Added |
| SOA Wealth Advisors, LLC. | 1,106 | $109.8K | 0.02% | −11,309−91.1% | Reduced |
| FNY Investment Advisers, LLC | 1,146 | $113.0K | 0.04% | +996+664.0% | Added |
| Munich Reinsurance Co Stock Corp in Munich | 1,156 | $114.8K | 0.00% | −47,872−97.6% | Reduced |
| SMA Capital LLC | 1,195 | $118.6K | 0.05% | +1,195 | New |
| Cornerstone Planning Group LLC | 1,244 | $118.8K | 0.01% | +533+75.0% | Added |
| Hazlett, Burt & Watson, Inc. | 1,212 | $119.0K | 0.03% | −20−1.6% | Reduced |
| Essential Partners LLC | 1,225 | $121.6K | 0.06% | −7,976−86.7% | Reduced |
| Virtus ETF Advisers LLC | 1,225 | $121.6K | 0.05% | −45−3.5% | Reduced |
| AdvisorNet Financial, Inc | 1,252 | $124.3K | 0.01% | −61−4.6% | Reduced |
| Dunhill Financial, LLC | 1,257 | $124.9K | 0.03% | −18−1.4% | Reduced |
| Bartlett & Co. Wealth Management LLC | 1,274 | $126.5K | 0.00% | +171+15.5% | Added |
| Financial Consulate, Inc | 1,277 | $126.8K | 0.01% | −532−29.4% | Reduced |
| Ankerstar Wealth, LLC | 1,280 | $127.1K | 0.11% | −470−26.9% | Reduced |
| Cardiff Park Advisors, LLC | 1,293 | $128.4K | 0.01% | +1,293 | New |
| Provenance Wealth Advisors, LLC | 1,297 | $128.8K | 0.01% | −938−42.0% | Reduced |
| Tiaa Trust, National Association | 1,299 | $129.0K | 0.01% | −8,865−87.2% | Reduced |
| Acropolis Investment Management, LLC | 1,308 | $129.9K | 0.01% | +23+1.8% | Added |
| Comprehensive Financial Planning, Inc. | 1,324 | $131.4K | 0.07% | −100−7.0% | Reduced |
| WealthCollab, LLC | 1,340 | $133.0K | 0.05% | +200+17.5% | Added |
| Manchester Capital Management LLC | 1,352 | $134.2K | 0.02% | +61+4.7% | Added |
| Cornerstone Advisory, LLC | 1,353 | $134.3K | 0.01% | −857−38.8% | Reduced |
| Quarry LP | 1,419 | $140.9K | 0.02% | −1,284−47.5% | Reduced |
| Avalon Trust Co | 1,426 | $141.6K | 0.01% | 00.0% | Unchanged |
| CoreCap Advisors, LLC | 1,436 | $142.6K | 0.00% | +386+36.8% | Added |
| Harbor Investment Advisory, LLC | 1,444 | $143.4K | 0.01% | +909+169.9% | Added |
| J.Safra Asset Management Corp | 1,480 | $146.9K | 0.01% | −165−10.0% | Reduced |
| Covestor Ltd | 1,484 | $147.0K | 0.08% | +355+31.4% | Added |
| United Community Bank | 1,615 | $160.3K | 0.05% | −1,160−41.8% | Reduced |
| Toth Financial Advisory Corp | 1,686 | $167.4K | 0.02% | −160−8.7% | Reduced |
| Buck Wealth Strategies, LLC | 1,691 | $167.9K | 0.02% | +1,691 | New |
| Cheviot Value Management, LLC | 1,720 | $170.8K | 0.02% | +1,245+262.1% | Added |
| Westfuller Advisors, LLC | 1,725 | $171.2K | 0.06% | −24−1.4% | Reduced |
| IFG Advisory, LLC | 1,728 | $171.6K | 0.01% | +1,728 | New |
| Tounjian Advisory Partners, LLC | 1,790 | $177.7K | 0.08% | +1,790 | New |
| Roble, Belko & Company, Inc | 1,826 | $181.0K | 0.02% | +426+30.4% | Added |
| Nine Masts Capital Ltd | 1,826 | $181.3K | 0.02% | +1,826 | New |
| Orion Capital Management LLC | 1,830 | $181.7K | 0.06% | 00.0% | Unchanged |
| Transamerica Financial Advisors, Inc. | 1,833 | $182.0K | 0.02% | −28,196−93.9% | Reduced |
| Gordian Capital Singapore Pte Ltd | 1,841 | $182.8K | 0.31% | −19−1.0% | Reduced |
| DHJJ Financial Advisors, Ltd. | 1,855 | $184.2K | 0.05% | 00.0% | Unchanged |
| Coastline Trust Co | 1,873 | $186.0K | 0.02% | +563+43.0% | Added |
| Silver Grove Financial Group, Inc. | 1,915 | $190.1K | 0.10% | +1,540+410.7% | Added |
| BLI - Banque de Luxembourg Investments | 1,940 | $194.4K | 0.01% | −94,165−98.0% | Reduced |
| Ameliora Wealth Management Ltd. | 1,960 | $194.6K | 0.06% | +1,250+176.1% | Added |
| Grove Bank & Trust | 1,985 | $197.1K | 0.02% | −6,662−77.0% | Reduced |
| Kellett Schaffner Wealth Advisors LLC | 2,019 | $200.4K | 0.09% | +2,019 | New |
| MBL Wealth, LLC | 2,022 | $200.7K | 0.01% | +2,022 | New |
| Capital Group Private Client Services, Inc. | 2,022 | $200.7K | 0.00% | −86,340−97.7% | Reduced |
| SFMG, LLC | 2,029 | $201.5K | 0.01% | +244+13.7% | Added |
| MidFirst Bank | 2,030 | $201.5K | 0.01% | +215+11.8% | Added |
| Parisi Gray Wealth Management | 2,032 | $201.7K | 0.04% | −375−15.6% | Reduced |
| Future Financial Wealth Managment LLC | 2,201 | $202.4K | 0.13% | +2,201 | New |
| Montecito Bank & Trust | 2,040 | $202.5K | 0.03% | −920−31.1% | Reduced |
| Byrne Financial Freedom, LLC | 2,045 | $203.0K | 0.08% | +2,045 | New |
| Amicus Financial Advisors, LLC | 2,047 | $203.2K | 0.05% | +2,047 | New |
| Pinnacle Bancorp, Inc. | 2,050 | $203.5K | 0.05% | 00.0% | Unchanged |
| Spire Wealth Management | 2,054 | $203.9K | 0.01% | −44,820−95.6% | Reduced |
| Militia Capital Management LLC | 2,060 | $204.5K | 0.04% | +2,060 | New |
| Northstar Asset Management LLC | 2,075 | $205.0K | 0.04% | −150−6.7% | Reduced |
| Marion Wealth Management | 2,068 | $205.3K | 0.04% | −163−7.3% | Reduced |
| Shelton Wealth Management, LLC | 2,069 | $205.4K | 0.08% | −673−24.5% | Reduced |
| Journey Retirement Planning & Investment Management LLC | 2,073 | $205.8K | 0.16% | −751−26.6% | Reduced |
| Anchor Bay Capital, Inc. | 1,620 | $206.5K | 0.11% | +1,620 | New |
| MBE Wealth Management, LLC | 2,081 | $206.7K | 0.07% | −97−4.5% | Reduced |
| RKL Wealth Management LLC | 2,082 | $206.7K | 0.02% | +162+8.4% | Added |
| SFM, LLC | 2,093 | $207.8K | 0.11% | −5,124−71.0% | Reduced |
| Navellier & Associates Inc | 2,100 | $208.5K | 0.02% | +2,100 | New |
| Mitchell McLeod Pugh & Williams Inc | 2,100 | $208.5K | 0.03% | +2,100 | New |
| Granite Group Advisors, LLC | 2,100 | $208.5K | 0.12% | +2,100 | New |
| Prentice Wealth Management LLC | 2,104 | $208.9K | 0.04% | −3−0.1% | Reduced |
| FSM Wealth Advisors, LLC | 2,109 | $209.4K | 0.02% | −299−12.4% | Reduced |
| Perfromance Wealth Partners, LLC | 2,116 | $210.1K | 0.01% | +89+4.4% | Added |
| Benedict Financial Advisors Inc | 2,125 | $211.0K | 0.04% | +2,125 | New |
| one8zero8, LLC | 2,125 | $211.0K | 0.04% | +2,125 | New |
| YANKCOM Partnership | 2,126 | $211.1K | 0.08% | −10−0.5% | Reduced |
| Tempus Wealth Planning, LLC | 2,127 | $211.2K | 0.04% | +2,127 | New |
| Trilogy Capital Inc. | 2,128 | $211.3K | 0.01% | +2,128 | New |
| Motley Fool Wealth Management, LLC | 2,129 | $211.3K | 3.21% | −133,918−98.4% | Reduced |
| Zhang Financial LLC | 2,135 | $212.0K | 0.01% | +2,135 | New |
| Invst, LLC | 2,140 | $212.5K | 0.02% | −3,184−59.8% | Reduced |
| Cloud Capital Management, LLC | 2,154 | $213.0K | 0.08% | +2,154 | New |
| Register Financial Advisors LLC | 2,154 | $213.8K | 0.07% | +2,154 | New |
| XY Planning Network, Inc. | 2,160 | $214.4K | 0.03% | +2,160 | New |
| Wealth Preservation Advisors, LLC | 2,172 | $215.6K | 0.12% | +1,900+698.5% | Added |
| City State Bank | 2,175 | $215.9K | 0.05% | +2,175 | New |
| Sandy Cove Advisors, LLC | 2,184 | $216.8K | 0.05% | +74+3.5% | Added |
| Inspirion Wealth Advisors, LLC | 2,060 | $217.9K | 0.02% | 00.0% | Unchanged |
| Everpar Advisors LLC | 2,196 | $218.0K | 0.06% | −596−21.3% | Reduced |
| Beese Fulmer Investment Management, Inc. | 2,198 | $218.2K | 0.01% | −4,313−66.2% | Reduced |
| Keynote Financial Services LLC | 2,205 | $218.9K | 0.10% | +2,205 | New |