ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Downshift Financial, LLC | 344 | $34.2K | 0.02% | +344 | New |
| Strategic Advocates LLC | 345 | $34.3K | 0.13% | −235−40.5% | Reduced |
| Solstein Capital, LLC | 350 | $34.7K | 0.01% | 00.0% | Unchanged |
| Centerpoint Advisors, LLC | 350 | $35.0K | 0.01% | 00.0% | Unchanged |
| Smallwood Wealth Investment Management, LLC | 360 | $35.7K | 0.02% | 00.0% | Unchanged |
| Brown, Lisle/Cummings, Inc. | 362 | $35.9K | 0.01% | +9+2.5% | Added |
| Rational Advisors LLC | 375 | $37.2K | 0.00% | −18,664−98.0% | Reduced |
| First Command Advisory Services, Inc. | 378 | $37.5K | 0.00% | +103+37.5% | Added |
| Napier Financial, LLC | 385 | $38.2K | 0.01% | −560−59.3% | Reduced |
| Main Street Group, LTD | 385 | $38.2K | 0.01% | 00.0% | Unchanged |
| Wilkerson Advisory Group LLC | 389 | $38.6K | 0.01% | +22+6.0% | Added |
| Fortitude Family Office, LLC | 398 | $39.5K | 0.01% | +259+186.3% | Added |
| Asset Planning,Inc | 400 | $39.7K | 0.03% | +100+33.3% | Added |
| Prestige Wealth Management Group LLC | 400 | $39.7K | 0.01% | −138−25.7% | Reduced |
| Plante Moran Financial Advisors, LLC | 406 | $40.3K | 0.00% | +231+132.0% | Added |
| Capital Advisors, Ltd. LLC | 415 | $41.0K | 0.00% | −101−19.6% | Reduced |
| RMG Wealth Management LLC | 340 | $42.5K | 0.00% | −14−4.0% | Reduced |
| Winthrop Capital Management, LLC | 430 | $43.0K | 0.01% | +430 | New |
| Trust Co of Toledo NA | 435 | $43.2K | 0.00% | −505−53.7% | Reduced |
| Hollencrest Capital Management | 440 | $43.7K | 0.00% | −695−61.2% | Reduced |
| Creative Financial Designs Inc | 440 | $43.7K | 0.00% | +195+79.6% | Added |
| TFC Financial Management | 442 | $43.9K | 0.00% | +23+5.5% | Added |
| Broadwater Capital Management LLC | 470 | $46.7K | 0.03% | +470 | New |
| WPG Advisers, LLC | 471 | $46.8K | 0.03% | +38+8.8% | Added |
| Hilltop National Bank | 480 | $47.7K | 0.01% | −192−28.6% | Reduced |
| Hickory Point Bank & Trust | 485 | $48.2K | 0.03% | +280+136.6% | Added |
| Meramec Financial Planners, LLC | 460 | $48.6K | 0.02% | 00.0% | Unchanged |
| One River Asset Management, LLC | 492 | $48.8K | 0.23% | −1,270−72.1% | Reduced |
| Peck Wealth Management, LLC | 500 | $49.6K | 0.04% | 00.0% | Unchanged |
| Evolution Wealth Management Inc. | 508 | $50.4K | 0.03% | −52−9.3% | Reduced |
| JPL Wealth Management, LLC | 508 | $50.4K | 0.01% | −306−37.6% | Reduced |
| Barrett & Company, Inc. | 510 | $50.6K | 0.01% | +120+30.8% | Added |
| Deseret Mutual Benefit Administrators | 516 | $51.2K | 0.02% | +219+73.7% | Added |
| North Star Investment Management Corp. | 523 | $51.9K | 0.00% | −593−53.1% | Reduced |
| West Branch Capital LLC | 535 | $53.1K | 0.01% | 00.0% | Unchanged |
| Duncker Streett & Co Inc | 550 | $54.6K | 0.01% | −2,560−82.3% | Reduced |
| Prosperity Bancshares Inc | 553 | $54.9K | 0.04% | −459−45.4% | Reduced |
| Sankala Group LLC | 455 | $55.1K | 0.04% | −45−9.0% | Reduced |
| REAP Financial Group, LLC | 559 | $55.5K | 0.01% | +61+12.2% | Added |
| University of Texas/Texas Am Investment Managment Co | 560 | $55.6K | 0.01% | +116+26.1% | Added |
| Fedenia Advisers LLC | 560 | $55.6K | 0.01% | −3,025−84.4% | Reduced |
| SJS Investment Consulting Inc. | 564 | $56.0K | 0.01% | −611−52.0% | Reduced |
| N.E.W. Advisory Services LLC | 585 | $58.1K | 0.00% | +270+85.7% | Added |
| Wellington-Altus USA Inc. | 565 | $59.1K | 0.04% | −2,067−78.5% | Reduced |
| Atwood & Palmer Inc | 600 | $59.6K | 0.00% | +100+20.0% | Added |
| Caldwell Trust Co | 614 | $61.0K | 0.00% | −1,174−65.7% | Reduced |
| StrongBox Wealth, LLC | 632 | $62.7K | 0.02% | +632 | New |
| Boreal Capital Management LLC | 635 | $63.0K | 0.05% | −1,025−61.7% | Reduced |
| Highland Investment Advisors LLC | 635 | $63.0K | 0.03% | +635 | New |
| Keating Financial Advisory Services, Inc. | 636 | $63.1K | 0.01% | −120−15.9% | Reduced |
| Meeder Asset Management Inc | 638 | $63.3K | 0.00% | +122+23.6% | Added |
| Dixon Mitchell Investment Counsel Inc. | 639 | $63.4K | 0.00% | −321−33.4% | Reduced |
| Salomon & Ludwin, LLC | 604 | $63.9K | 0.01% | −134−18.2% | Reduced |
| LRI Investments, LLC | 661 | $65.6K | 0.01% | −5,151−88.6% | Reduced |
| Investment Research & Advisory Group, Inc. | 623 | $66.0K | 0.02% | +378+154.3% | Added |
| Chesapeake Asset Management LLC | 665 | $66.0K | 0.05% | +665 | New |
| Vision Financial Markets LLC | 625 | $66.1K | 0.06% | +375+150.0% | Added |
| Geneos Wealth Management Inc. | 674 | $66.9K | 0.00% | +495+276.5% | Added |
| Wall Street Access Asset Management, LLC | 675 | $67.0K | 0.01% | +421+165.7% | Added |
| GHP Investment Advisors, Inc. | 676 | $67.1K | 0.00% | +3+0.4% | Added |
| Chilton Capital Management LLC | 702 | $69.7K | 0.00% | +517+279.5% | Added |
| Richardson Financial Services Inc. | 703 | $69.8K | 0.04% | −2−0.3% | Reduced |
| Steigerwald, Gordon & Koch Inc. | 710 | $70.5K | 0.01% | −20−2.7% | Reduced |
| First United Bank Trust | 715 | $71.0K | 0.02% | +315+78.8% | Added |
| Anchor Investment Management, LLC | 718 | $71.3K | 0.01% | −980−57.7% | Reduced |
| Golden State Wealth Management, LLC | 718 | $71.3K | 0.01% | +255+55.1% | Added |
| True Wealth Design, LLC | 725 | $72.0K | 0.02% | −325−31.0% | Reduced |
| MB, Levis & Associates, LLC | 725 | $72.0K | 0.03% | 00.0% | Unchanged |
| Clear Street Markets LLC | 739 | $73.4K | 0.01% | −1,855−71.5% | Reduced |
| Arlington Trust Co LLC | 745 | $74.0K | 0.01% | −19−2.5% | Reduced |
| Atlantic Edge Private Wealth Management, LLC | 750 | $74.5K | 0.02% | −140−15.7% | Reduced |
| Forum Finance Group S.A. | 940 | $75.0K | 0.03% | +690+276.0% | Added |
| Bay Harbor Wealth Management, LLC | 762 | $75.7K | 0.02% | −5−0.7% | Reduced |
| TD Capital Management LLC | 780 | $77.4K | 0.01% | −75−8.8% | Reduced |
| Hilton Head Capital Partners, LLC | 805 | $79.9K | 0.04% | +95+13.4% | Added |
| Owl Creek Wealth Partners LLC | 808 | $80.2K | 0.02% | −512−38.8% | Reduced |
| Private Capital Management, LLC | 820 | $81.4K | 0.01% | +820 | New |
| MV Capital Management, Inc. | 826 | $82.0K | 0.01% | −50−5.7% | Reduced |
| Tidemark, LLC | 840 | $83.4K | 0.02% | +15+1.8% | Added |
| Lodestone Wealth Management LLC | 846 | $84.0K | 0.03% | +223+35.8% | Added |
| Moisand Fitzgerald Tamayo, LLC | 850 | $84.4K | 0.01% | +120+16.4% | Added |
| Evermay Wealth Management LLC | 851 | $84.5K | 0.01% | −3,274−79.4% | Reduced |
| Alpine Bank Wealth Management | 870 | $86.4K | 0.01% | +870 | New |
| Vega Investment Solutions | 901 | $89.5K | 0.01% | +286+46.5% | Added |
| Bayforest Capital Ltd | 920 | $91.3K | 0.08% | +920 | New |
| Financial Life Planners | 921 | $91.5K | 0.06% | −159−14.7% | Reduced |
| Ameriflex Group, Inc. | 932 | $92.5K | 0.04% | +687+280.4% | Added |
| Thrive Wealth Management, LLC | 936 | $92.9K | 0.01% | +936 | New |
| Western Pacific Wealth Management, LP | 937 | $93.0K | 0.08% | −299−24.2% | Reduced |
| Farmers & Merchants Investments Inc | 947 | $94.0K | 0.00% | −13−1.4% | Reduced |
| Private Wealth Asset Management, LLC | 955 | $94.8K | 0.01% | +15+1.6% | Added |
| Hanson & Doremus Investment Management | 960 | $95.0K | 0.01% | −360−27.3% | Reduced |
| Medallion Wealth Advisors, LLC | 959 | $95.2K | 0.03% | −188−16.4% | Reduced |
| Pension & Wealth Management Advisors, Inc. | 960 | $95.3K | 0.03% | +480+100.0% | Added |
| Pin Oak Investment Advisors Inc | 966 | $96.0K | 0.07% | +7+0.7% | Added |
| Rossby Financial, LCC | 971 | $96.4K | 0.02% | +120+14.1% | Added |
| SHP Wealth Management | 972 | $96.5K | 0.01% | −76−7.3% | Reduced |
| Synergy Investment Management, LLC | 928 | $96.7K | 0.02% | +377+68.4% | Added |
| Action Point Financial Planning, LLC | 521 | $99.1K | 0.01% | +521 | New |
| Elkhorn Partners Limited Partnership | 1,000 | $99.3K | 0.09% | −300−23.1% | Reduced |