ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Centennial Bank | 100 | $9.93K | 0.00% | 00.0% | Unchanged |
| Mark Sheptoff Financial Planning, LLC | 100 | $9.93K | 0.01% | 00.0% | Unchanged |
| JDM Financial Group LLC | 100 | $9.93K | 0.00% | +100 | New |
| Roxbury Financial LLC | 100 | $9.93K | 0.01% | +100 | New |
| JCIC Asset Management Inc. | 95 | $9.93K | 0.00% | 00.0% | Unchanged |
| TSFG, LLC | 98 | $10.0K | 0.00% | +98 | New |
| Tradewinds Capital Management, LLC | 101 | $10.0K | 0.00% | +61+152.5% | Added |
| Key Capital Management, INC | 104 | $10.3K | 0.01% | +25+31.6% | Added |
| Rosenberg Matthew Hamilton | 105 | $10.4K | 0.00% | +100+2,000.0% | Added |
| Princeton Global Asset Management LLC | 106 | $10.5K | 0.00% | −224−67.9% | Reduced |
| Retirement Wealth Solutions LLC | 106 | $10.5K | 0.01% | 00.0% | Unchanged |
| Cedar Mountain Advisors, LLC | 106 | $10.5K | 0.00% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 107 | $10.6K | 0.00% | −33−23.6% | Reduced |
| Albion Financial Group | 108 | $10.7K | 0.00% | −189−63.6% | Reduced |
| Addison Advisors LLC | 110 | $10.9K | 0.01% | −747−87.2% | Reduced |
| Gunpowder Capital Management, LLC dba Oliver Wealth Management | 110 | $10.9K | 0.01% | +110 | New |
| Whipplewood Advisors, LLC | 111 | $11.0K | 0.01% | −414−78.9% | Reduced |
| E Fund Management (Hong Kong) Co., Ltd. | 111 | $11.0K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 88 | $11.2K | 0.00% | +7+8.6% | Added |
| Principia Wealth Advisory, LLC | 116 | $11.5K | 0.01% | +22+23.4% | Added |
| Millstone Evans Group, LLC | 120 | $11.9K | 0.01% | +5+4.3% | Added |
| SWAN Capital LLC | 120 | $11.9K | 0.00% | +22+22.4% | Added |
| First Pacific Financial | 124 | $12.3K | 0.00% | +31+33.3% | Added |
| Syntax Research, Inc. | 125 | $12.4K | 0.01% | 00.0% | Unchanged |
| Atomic Invest LLC | 124 | $12.4K | 0.00% | −30−19.5% | Reduced |
| Birchwood Financial Partners, Inc. | 126 | $12.5K | 0.01% | 00.0% | Unchanged |
| Ogorek Anthony Joseph | 132 | $13.0K | 0.00% | −17−11.4% | Reduced |
| First PREMIER Bank | 130 | $13.0K | 0.00% | 00.0% | Unchanged |
| Altshuler Shaham Ltd | 131 | $13.0K | 0.00% | +60+84.5% | Added |
| Valued Wealth Advisors LLC | 132 | $13.1K | 0.00% | −32−19.5% | Reduced |
| Sittner & Nelson, LLC | 132 | $13.1K | 0.00% | +7+5.6% | Added |
| Delta Asset Management LLC | 137 | $13.6K | 0.00% | +42+44.2% | Added |
| Davis Capital Management | 138 | $13.7K | 0.01% | +124+885.7% | Added |
| Planning Strategies Inc. | 140 | $13.9K | 0.01% | +140 | New |
| Cape Investment Advisory, Inc. | 145 | $14.4K | 0.00% | +145 | New |
| Kimelman & Baird, LLC | 145 | $14.4K | 0.00% | −1,500−91.2% | Reduced |
| Bangor Savings Bank | 145 | $14.4K | 0.00% | 00.0% | Unchanged |
| Byrne Asset Management LLC | 146 | $14.5K | 0.01% | −77−34.5% | Reduced |
| Benson Wealth Management INC | 148 | $14.7K | 0.01% | +73+97.3% | Added |
| LFA - Lugano Financial Advisors SA | 150 | $14.9K | 0.01% | 00.0% | Unchanged |
| Hughes Financial Services, LLC | 150 | $14.9K | 0.00% | +49+48.5% | Added |
| BOK Financial Private Wealth, Inc. | 153 | $15.2K | 0.00% | +38+33.0% | Added |
| Fulcrum Asset Management LLP | 158 | $15.8K | 0.00% | +158 | New |
| Measured Wealth Private Client Group, LLC | 160 | $15.9K | 0.00% | −5−3.0% | Reduced |
| Blueline Advisors LLC | 160 | $15.9K | 0.01% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 164 | $16.3K | 0.00% | −100−37.9% | Reduced |
| Bare Financial Services, Inc | 166 | $16.5K | 0.00% | +64+62.7% | Added |
| McGuire Capital Advisors Inc | 172 | $17.1K | 0.01% | +116+207.1% | Added |
| Security National Bank | 175 | $17.4K | 0.00% | −28,505−99.4% | Reduced |
| Bell Investment Advisors, Inc | 175 | $17.4K | 0.00% | −286−62.0% | Reduced |
| First Financial Corp | 175 | $17.4K | 0.01% | +75+75.0% | Added |
| United Financial Planning Group LLC | 180 | $17.9K | 0.01% | 00.0% | Unchanged |
| CrossGen Wealth, LLC | 184 | $18.3K | 0.01% | −98−34.8% | Reduced |
| NBH Bank | 185 | $18.4K | 0.01% | +185 | New |
| Raffa Wealth Management, LLC | 188 | $18.7K | 0.00% | +16+9.3% | Added |
| LifeSteps Financial, Inc. | 193 | $19.2K | 0.01% | +193 | New |
| DT Investment Partners, LLC | 195 | $19.4K | 0.00% | 00.0% | Unchanged |
| Financial Management Professionals, Inc. | 195 | $19.4K | 0.00% | +38+24.2% | Added |
| Lloyd Advisory Services, LLC. | 195 | $19.4K | 0.01% | +187+2,337.5% | Added |
| City Holding Co | 196 | $19.5K | 0.00% | −25−11.3% | Reduced |
| S&T Bank | 197 | $19.6K | 0.01% | +140+245.6% | Added |
| Oakworth Capital, Inc. | 205 | $20.4K | 0.00% | 00.0% | Unchanged |
| Private Wealth Management Group, LLC | 205 | $20.4K | 0.00% | −31−13.1% | Reduced |
| Wealth Enhancement Trust Services, Inc. | 209 | $20.8K | 0.00% | −9,763−97.9% | Reduced |
| Hartford Financial Management Inc. | 215 | $21.3K | 0.00% | 00.0% | Unchanged |
| Raelipskie Partnership | 230 | $22.8K | 0.01% | +210+1,050.0% | Added |
| Southern Michigan Bank & Trust | 232 | $23.0K | 0.01% | 00.0% | Unchanged |
| Axiom Investment Management LLC | 233 | $23.1K | 0.02% | 00.0% | Unchanged |
| Kemnay Advisory Services Inc. | 238 | $23.6K | 0.00% | −109−31.4% | Reduced |
| Key Financial Inc | 240 | $23.8K | 0.00% | −35−12.7% | Reduced |
| Founders Capital Management | 241 | $23.9K | 0.01% | +141+141.0% | Added |
| Old Second National Bank of Aurora | 250 | $24.8K | 0.00% | 00.0% | Unchanged |
| Bernard Wealth Management Corp. | 250 | $24.8K | 0.01% | 00.0% | Unchanged |
| Strategic Investment Solutions, Inc. | 250 | $24.8K | 0.01% | 00.0% | Unchanged |
| Ramirez Asset Management, Inc. | 250 | $24.8K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 250 | $24.8K | 0.00% | +82+48.8% | Added |
| Highline Wealth Partners LLC | 254 | $25.2K | 0.01% | −1,847−87.9% | Reduced |
| Cornerstone Financial Management LLC | 254 | $25.2K | 0.02% | +107+72.8% | Added |
| Indiana Trust & Investment Management CO | 255 | $25.3K | 0.01% | 00.0% | Unchanged |
| Proathlete Wealth Management LLC | 262 | $26.0K | 0.01% | 00.0% | Unchanged |
| Center for Financial Planning, Inc. | 265 | $26.3K | 0.00% | 00.0% | Unchanged |
| IMA Wealth, Inc. | 270 | $26.8K | 0.00% | +230+575.0% | Added |
| High Note Wealth, LLC | 275 | $27.3K | 0.00% | +5+1.9% | Added |
| GoalVest Advisory LLC | 290 | $28.8K | 0.01% | 00.0% | Unchanged |
| Heritage Wealth Advisors | 293 | $29.1K | 0.00% | +168+134.4% | Added |
| Disciplina Capital Management LLC | 295 | $29.3K | 0.00% | −65−18.1% | Reduced |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 297 | $29.5K | 0.01% | +77+35.0% | Added |
| MRP Capital Investments, LLC | 300 | $29.8K | 0.02% | +300 | New |
| Marquette Asset Management, LLC | 301 | $29.9K | 0.00% | +129+75.0% | Added |
| Horizon Bancorp Inc | 305 | $30.0K | 0.01% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 304 | $30.2K | 0.00% | +224+280.0% | Added |
| Kilter Group LLC | 313 | $31.1K | 0.01% | +123+64.7% | Added |
| Bollard Group LLC | 325 | $32.0K | 0.00% | 00.0% | Unchanged |
| PlanVest Financial, Inc | 324 | $32.2K | 0.02% | 00.0% | Unchanged |
| McDonald Partners LLC | 335 | $33.3K | 0.01% | +335 | New |
| Mechanics Financial Corp | 337 | $33.5K | 0.01% | +2+0.6% | Added |
| Caldwell Sutter Capital, Inc. | 337 | $33.5K | 0.01% | +161+91.5% | Added |
| Joseph Group Capital Management | 338 | $33.6K | 0.01% | −28−7.7% | Reduced |
| Trust Co | 339 | $33.7K | 0.00% | +25+8.0% | Added |
| Avion Wealth | 349 | $34.0K | 0.01% | −58−14.3% | Reduced |