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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,245
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
963 more added
Sold out
270
799 more reduced

27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,245 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Deane Retirement Strategies, Inc.48,758$4.84M2.05%+4,450+10.0%Added
Keybank National Association48,828$4.85M0.02%−3,312−6.4%Reduced
Meiji Yasuda America Inc48,993$4.86M0.81%+10,966+28.8%Added
Global X Japan Co., Ltd.49,260$4.89M0.18%+5,408+12.3%Added
Beacon Investment Advisory Services, Inc.49,327$4.90M0.18%−3,485−6.6%Reduced
Soltis Investment Advisors LLC49,338$4.90M0.28%+1,830+3.9%Added
X-Square Capital, LLC49,555$4.92M1.25%+49,555New
SBI Securities Co., Ltd.49,631$4.93M0.11%+32,238+185.4%Added
Banque Transatlantique SA48,002$4.94M0.11%+9,333+24.1%Added
Generali Investments, Management Co LLC49,865$4.95M1.08%+5,681+12.9%Added
Hantz Financial Services, Inc.49,918$4.96M0.07%−10,221−17.0%Reduced
Worldquant Millennium Advisors LLC50,046$4.97M0.02%−1,391,957−96.5%Reduced
Stratos Wealth Partners, LTD.50,051$4.97M0.05%+12,666+33.9%Added
Twin Lakes Capital Management, LLC50,054$4.97M1.90%00.0%Unchanged
CenterBook Partners LP50,082$4.97M0.24%+16,550+49.4%Added
Whittier Trust Co46,094$4.97M0.05%−19,628−29.9%Reduced
Brown Shipley& Co Ltd50,289$4.99M2.59%+1,125+2.3%Added
Moors & Cabot, Inc.50,750$5.04M0.20%+1,572+3.2%Added
First American Trust, FSB50,754$5.04M0.30%+50,754New
Linden Thomas Advisory Services, LLC51,009$5.06M0.41%+722+1.4%Added
Danica Pension, Livsforsikringsaktieselskab51,159$5.08M0.08%−134,270−72.4%Reduced
Torray LLC51,543$5.12M0.69%−3,311−6.0%Reduced
Harber Asset Management LLC51,674$5.13M3.08%−30,464−37.1%Reduced
New Mexico Educational Retirement Board51,950$5.16M0.13%+4,200+8.8%Added
Titleist Asset Management, LLC52,045$5.17M0.35%+52,045New
Hahn Capital Management LLC52,137$5.18M3.14%+52,137New
Wealthspire Advisors, LLC52,188$5.18M0.03%+44,903+616.4%Added
Weiss Asset Management LP52,670$5.23M0.06%+52,670New
Louisiana State Employees Retirement System52,700$5.23M0.08%−600−1.1%Reduced
Envestnet Portfolio Solutions, Inc.52,800$5.24M0.03%+20,173+61.8%Added
Farther Finance Advisors, LLC53,027$5.27M0.04%+5,865+12.4%Added
Titan Global Capital Management USA LLC54,165$5.38M0.68%+3,525+7.0%Added
Readystate Asset Management LP54,406$5.40M0.22%+54,406New
Ironwood Investment Counsel, LLC54,629$5.42M0.71%+31,679+138.0%Added
Perigon Wealth Management, LLC54,637$5.42M0.09%+907+1.7%Added
Element Capital Management LLC54,700$5.43M0.30%+54,700New
Diversified Trust Co54,761$5.44M0.09%+20,405+59.4%Added
Maryland State Retirement & Pension System55,157$5.48M0.09%+3,078+5.9%Added
Newbridge Financial Services Group, Inc.55,807$5.54M0.69%+24,538+78.5%Added
Privium Fund Management (UK) Ltd55,500$5.55M2.31%+55,500New
YHB Investment Advisors, Inc.56,350$5.59M0.36%+1,234+2.2%Added
Firetrail Investments Pty Ltd57,097$5.63M1.59%−1,400−2.4%Reduced
Capital International Ltd56,767$5.64M0.18%+1,792+3.3%Added
Hartford Investment Management Co56,956$5.65M0.16%−2,507−4.2%Reduced
Titan Investment Solutions Ltd57,016$5.66M0.63%+57,016New
King Luther Capital Management Corp57,051$5.66M0.02%+14,400+33.8%Added
Trexquant Investment LP57,644$5.72M0.04%−212,430−78.7%Reduced
Atomi Financial Group, Inc.58,018$5.76M0.15%+39,022+205.4%Added
Spears Abacus Advisors LLC58,020$5.76M0.10%−26,693−31.5%Reduced
Ravenswood Partners LP58,085$5.77M1.84%00.0%Unchanged
Sound Capital Solutions LLC58,865$5.84M1.37%+58,865New
Consolidated Investment Group LLC59,400$5.90M0.51%00.0%Unchanged
Graybill Bartz & Assoc Ltd59,526$5.91M1.59%+17,958+43.2%Added
Fortis Capital Management LLC59,638$5.92M0.67%+10,696+21.9%Added
Vestcor Inc59,791$5.94M0.15%−11,208−15.8%Reduced
Knuff & Co LLC59,976$5.95M1.51%+19,462+48.0%Added
Game Creek Capital, LP60,000$5.96M2.57%−6,375−9.6%Reduced
Archon Partners LLC60,000$5.96M0.64%00.0%Unchanged
Atlantic Union Bankshares Corp60,554$6.01M0.10%−5,668−8.6%Reduced
Sienna Gestion59,541$6.02M0.35%−3,660−5.8%Reduced
Allianz SE61,278$6.08M0.06%+6,067+11.0%Added
BI Asset Management Fondsmaeglerselskab A/S61,536$6.11M0.05%−66,378−51.9%Reduced
Sone Capital Management, LLC62,397$6.19M0.47%−34,758−35.8%Reduced
Bender Robert & Associates62,717$6.23M1.29%+1,182+1.9%Added
First Horizon Corp62,842$6.24M0.24%−4,698−7.0%Reduced
Laffer Tengler Investments62,948$6.25M0.80%+164+0.3%Added
FourThought Financial Partners, LLC62,955$6.25M0.48%+7,907+14.4%Added
Iyo Bank, Ltd.63,064$6.26M1.90%−803−1.3%Reduced
Meiji Yasuda Asset Management Co Ltd.63,504$6.30M0.28%+17,695+38.6%Added
Benjamin Edwards Inc63,580$6.31M0.06%+11,825+22.8%Added
Level Four Advisory Services, LLC63,802$6.33M0.18%−1,466−2.2%Reduced
Mirabella Financial Services LLP63,875$6.34M0.61%+61,742+2,894.6%Added
Peapack Gladstone Financial Corp63,949$6.35M0.07%+31,204+95.3%Added
River Wealth Advisors LLC64,380$6.39M0.67%+2,578+4.2%Added
Healthcare of Ontario Pension Plan Trust Fund64,477$6.40M0.01%−16,722−20.6%Reduced
WoodTrust Financial Corp64,514$6.40M0.76%+8,981+16.2%Added
Savant Capital, LLC57,899$6.44M0.02%+45,113+352.8%Added
Long Corridor Asset Management Ltd65,000$6.45M1.95%−15,000−18.8%Reduced
Spirepoint Private Client, LLC65,325$6.49M0.53%+65,325New
Kentucky Retirement Systems65,932$6.55M0.16%+65,932New
Voleon Capital Management LP65,977$6.55M0.12%−4,501−6.4%Reduced
Caisse des Depots Et Consignations66,662$6.62M0.11%+14,803+28.5%Added
Appleton Partners Inc66,962$6.65M0.41%+2,905+4.5%Added
Norinchukin Bank, The67,065$6.66M0.06%−256−0.4%Reduced
Azimuth Capital Investment Management LLC67,624$6.71M0.23%−19,141−22.1%Reduced
Oak Grove Capital LLC68,050$6.76M0.50%+36,400+115.0%Added
71 West Capital Partners68,145$6.77M0.23%−895−1.3%Reduced
Atria Investments LLC68,202$6.77M0.07%−21,491−24.0%Reduced
Moran Wealth Management, LLC68,322$6.78M0.18%+1,157+1.7%Added
Generate Investment Management Ltd68,393$6.79M0.28%−114,791−62.7%Reduced
Independent Advisor Alliance70,036$6.95M0.16%+25,678+57.9%Added
Jacobs & Co70,046$6.95M0.60%+135+0.2%Added
Sycale Advisors (NY) LLC70,310$6.98M3.11%+70,310New
South State Corp.70,644$7.01M0.29%−28,346−28.6%Reduced
Fideuram Asset Management (Ireland) dac69,162$7.03M0.14%+32,201+87.1%Added
Exchange Traded Concepts, LLC70,807$7.03M0.03%+31,117+78.4%Added
Kessler Investment Group, LLC71,324$7.08M3.02%+71,324New
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna71,583$7.11M2.37%+21,935+44.2%Added
Osborne Partners Capital Management, LLC71,611$7.11M0.39%−15,490−17.8%Reduced
Kovack Advisors, Inc.70,766$7.12M0.34%+22,723+47.3%Added