ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Westover Capital Advisors, LLC | 19,844 | $1.97M | 0.33% | −111−0.6% | Reduced |
| TCG Advisory Services, LLC | 19,881 | $1.97M | 0.04% | +10,386+109.4% | Added |
| Catalyst Funds Management Pty Ltd | 19,951 | $1.98M | 0.11% | +19,951 | New |
| Elyxium Wealth, LLC | 19,952 | $1.98M | 0.21% | +19,952 | New |
| Platinum Investment Management Ltd | 20,000 | $1.99M | 0.49% | +20,000 | New |
| St Germain D J Co Inc | 20,048 | $1.99M | 0.07% | −4,805−19.3% | Reduced |
| Mount Yale Investment Advisors, LLC | 20,270 | $2.00M | 0.04% | +6,051+42.6% | Added |
| Sargent Investment Group, LLC | 20,135 | $2.00M | 0.24% | +4,577+29.4% | Added |
| Sterling Investment Counsel, LLC | 20,147 | $2.00M | 0.47% | +3,207+18.9% | Added |
| Rakuten Securities, Inc. | 20,154 | $2.00M | 0.47% | +16,578+463.6% | Added |
| Allegiance Financial Group Advisory Services LLC | 20,195 | $2.00M | 0.35% | −1,067−5.0% | Reduced |
| Edgestream Partners, L.P. | 20,199 | $2.01M | 0.06% | −13,930−40.8% | Reduced |
| RFG Advisory, LLC | 20,284 | $2.01M | 0.03% | +14,835+272.3% | Added |
| Colonial Trust Advisors | 20,302 | $2.02M | 0.14% | +1,735+9.3% | Added |
| Formidable Asset Management, LLC | 19,840 | $2.02M | 0.32% | +8,815+80.0% | Added |
| Fagan Associates, Inc. | 20,332 | $2.02M | 0.25% | −396−1.9% | Reduced |
| Selective Wealth Management, Inc. | 19,576 | $2.02M | 0.53% | −728−3.6% | Reduced |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 20,384 | $2.02M | 0.57% | +310+1.5% | Added |
| Eagle Strategies LLC | 20,495 | $2.03M | 0.20% | +1,773+9.5% | Added |
| Clarus Wealth Advisors | 18,912 | $2.04M | 0.79% | +18,912 | New |
| Little House Capital LLC | 20,646 | $2.05M | 0.46% | +4,343+26.6% | Added |
| Tema ETFs LLC | 20,679 | $2.05M | 0.07% | +1,885+10.0% | Added |
| Portside Wealth Group, LLC | 20,704 | $2.06M | 0.24% | −5,885−22.1% | Reduced |
| Retirement Guys Formula LLC | 20,753 | $2.06M | 0.78% | +2,286+12.4% | Added |
| Meiji Yasuda Life Insurance Co | 20,959 | $2.08M | 0.07% | +2,040+10.8% | Added |
| Nicollet Investment Management, Inc. | 20,984 | $2.08M | 0.64% | +736+3.6% | Added |
| Foyston, Gordon, & Payne Inc | 21,000 | $2.08M | 0.45% | +7,000+50.0% | Added |
| IronBridge Private Wealth, LLC | 21,012 | $2.09M | 0.69% | +21,012 | New |
| PFG Investments, LLC | 21,190 | $2.10M | 0.08% | +6,332+42.6% | Added |
| Kazazian Asset Management, LLC | 21,200 | $2.10M | 1.89% | +3,400+19.1% | Added |
| Connable Office Inc | 21,209 | $2.11M | 0.19% | +130+0.6% | Added |
| Smartleaf Asset Management LLC | 21,228 | $2.12M | 0.07% | 00.0% | Unchanged |
| Sheets Smith Wealth Management | 21,391 | $2.12M | 0.21% | −1,042−4.6% | Reduced |
| Shay Capital LLC | 21,400 | $2.12M | 0.23% | +14,900+229.2% | Added |
| J.W. Cole Advisors, Inc. | 21,469 | $2.13M | 0.04% | −1,758−7.6% | Reduced |
| Ardsley Advisory Partners LP | 21,500 | $2.13M | 0.23% | −51,000−70.3% | Reduced |
| Warm Springs Advisors Inc. | 21,500 | $2.13M | 1.48% | +21,500 | New |
| Balboa Wealth Partners | 21,512 | $2.14M | 0.29% | +18,343+578.8% | Added |
| Parallel Advisors, LLC | 21,536 | $2.14M | 0.03% | +1,190+5.8% | Added |
| Ausdal Financial Partners, Inc. | 21,537 | $2.14M | 0.08% | +11,961+124.9% | Added |
| Citizens National Bank Trust Department | 21,581 | $2.14M | 0.32% | −1,523−6.6% | Reduced |
| Greenleaf Trust | 21,601 | $2.14M | 0.02% | +3,641+20.3% | Added |
| Salem Investment Counselors Inc | 21,783 | $2.16M | 0.05% | −622−2.8% | Reduced |
| Brighton Jones LLC | 21,788 | $2.16M | 0.04% | −21,161−49.3% | Reduced |
| Emissary Wealth LLC | 21,932 | $2.18M | 1.66% | +1,327+6.4% | Added |
| Orion Investment Co | 21,967 | $2.18M | 0.64% | +1,123+5.4% | Added |
| Weil Company, Inc. | 22,084 | $2.19M | 0.39% | +22,084 | New |
| Bleakley Financial Group, LLC | 22,121 | $2.20M | 0.03% | −7,079−24.2% | Reduced |
| Acumen Wealth Advisors, LLC | 22,197 | $2.20M | 0.47% | +14,418+185.3% | Added |
| 180 Wealth Advisors, LLC | 22,240 | $2.21M | 0.22% | +4,430+24.9% | Added |
| CastleKnight Management LP | 22,300 | $2.21M | 0.08% | −9,700−30.3% | Reduced |
| MMBG Investment Advisors Co. | 22,670 | $2.25M | 0.18% | −85−0.4% | Reduced |
| Intellectus Partners, LLC | 22,761 | $2.26M | 0.39% | +9,885+76.8% | Added |
| Edmond de Rothschild Holding S.A. | 22,827 | $2.27M | 0.03% | +2,381+11.6% | Added |
| Fifth Third Wealth Advisors LLC | 22,844 | $2.27M | 0.06% | +197+0.9% | Added |
| First Trust Bank, Ltd. | 22,859 | $2.27M | 4.55% | +22,859 | New |
| Financiere des Professionnels - Fonds d,investissement inc. | 22,950 | $2.28M | 0.13% | 00.0% | Unchanged |
| Kornitzer Capital Management Inc | 22,961 | $2.28M | 0.05% | −79−0.3% | Reduced |
| Quadrant Capital Group LLC | 22,966 | $2.28M | 0.06% | −25,314−52.4% | Reduced |
| Metatron Capital SICAV plc - Metatron Long Term Equity Fund | 23,000 | $2.28M | 1.12% | +23,000 | New |
| Buckingham Strategic Partners | 23,071 | $2.29M | 0.02% | −11,304−32.9% | Reduced |
| HBW Advisory Services LLC | 23,280 | $2.31M | 0.21% | +4,835+26.2% | Added |
| CAPROCK Group, Inc. | 23,323 | $2.32M | 0.04% | −3,847−14.2% | Reduced |
| Kingstone Capital Partners Texas, LLC | 23,533 | $2.34M | 1.24% | +23,533 | New |
| Fidelis Capital Partners, LLC | 23,699 | $2.35M | 0.14% | +3,734+18.7% | Added |
| Landscape Capital Management, L.L.C. | 23,967 | $2.38M | 0.15% | −34,271−58.8% | Reduced |
| Levin Capital Strategies, L.P. | 24,101 | $2.39M | 0.16% | +6,668+38.2% | Added |
| Canada Post Corp Registered Pension Plan | 24,125 | $2.40M | 0.08% | 00.0% | Unchanged |
| Ascent Group, LLC | 24,154 | $2.40M | 0.07% | −4,114−14.6% | Reduced |
| GAMMA Investing LLC | 24,221 | $2.40M | 0.09% | −3,969−14.1% | Reduced |
| Meridian Investment Counsel Inc. | 24,244 | $2.41M | 0.52% | +5,832+31.7% | Added |
| Ossiam | 24,254 | $2.41M | 0.03% | +388+1.6% | Added |
| Werba Rubin Papier Wealth Management | 24,296 | $2.41M | 0.29% | +15,127+165.0% | Added |
| Mission Creek Capital Partners, Inc. | 24,350 | $2.42M | 0.42% | +24,350 | New |
| Wahed Invest LLC | 24,424 | $2.42M | 0.25% | −2,007−7.6% | Reduced |
| Richwood Investment Advisors, LLC | 24,556 | $2.44M | 1.71% | −2,270−8.5% | Reduced |
| Principal Securities, Inc. | 24,581 | $2.44M | 0.03% | −2,618−9.6% | Reduced |
| Rosenblum Silverman Sutton S F Inc | 24,610 | $2.44M | 0.59% | −2,210−8.2% | Reduced |
| Institute for Wealth Management, LLC. | 24,680 | $2.45M | 0.22% | +1,058+4.5% | Added |
| Pinnacle Associates Ltd | 24,697 | $2.45M | 0.03% | −34,529−58.3% | Reduced |
| Fluent Financial, LLC | 24,717 | $2.45M | 0.88% | +15,382+164.8% | Added |
| Argent Trust Co | 24,751 | $2.46M | 0.07% | +4,941+24.9% | Added |
| American Alpha Advisors, LLC | 25,000 | $2.48M | 1.47% | +10,000+66.7% | Added |
| Verition Fund Management LLC | 25,028 | $2.48M | 0.02% | −191,297−88.4% | Reduced |
| Linscomb & Williams, Inc. | 25,076 | $2.49M | 0.11% | +3,943+18.7% | Added |
| Montgomery Investment Management Inc | 25,105 | $2.49M | 0.76% | 00.0% | Unchanged |
| V-Square Quantitative Management LLC | 25,199 | $2.50M | 0.24% | +2,424+10.6% | Added |
| IKE Capital, LLC | 25,220 | $2.50M | 1.32% | −3,111−11.0% | Reduced |
| McCollum Christoferson Group LLC | 25,341 | $2.52M | 0.74% | +25,341 | New |
| Element Squared LLC | 25,359 | $2.52M | 1.25% | +25,359 | New |
| CBOE Vest Financial, LLC | 25,437 | $2.53M | 0.03% | +538+2.2% | Added |
| Virtu Financial LLC | 25,455 | $2.53M | 0.08% | +25,455 | New |
| Kestra Private Wealth Services, LLC | 25,467 | $2.53M | 0.03% | +592+2.4% | Added |
| Sig Brokerage, LP | 25,576 | $2.54M | 0.41% | +25,576 | New |
| SummitTX Capital, L.P. | 25,723 | $2.55M | 0.07% | +25,723 | New |
| Benchstone Capital Management LP | 25,836 | $2.56M | 0.32% | +25,836 | New |
| Sycomore Asset Management | 25,703 | $2.57M | 0.28% | 00.0% | Unchanged |
| Everence Capital Management Inc | 25,963 | $2.58M | 0.14% | −9,194−26.2% | Reduced |
| NBC Securities, Inc. | 26,030 | $2.58M | 0.18% | +35+0.1% | Added |
| Financial Engines Advisors L.L.C. | 26,033 | $2.58M | 0.00% | +8,718+50.3% | Added |