ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Kirtland Hills Capital Management, LLC | 15,099 | $1.50M | 0.43% | +3,683+32.3% | Added |
| 1st Source Bank | 15,194 | $1.51M | 0.07% | +2,389+18.7% | Added |
| Capital Investment Advisors, LLC | 15,215 | $1.51M | 0.02% | −2,959−16.3% | Reduced |
| Ritholtz Wealth Management | 15,215 | $1.51M | 0.02% | −93−0.6% | Reduced |
| Jamison Private Wealth Management, Inc. | 15,267 | $1.52M | 0.16% | +964+6.7% | Added |
| Quattro Financial Advisors LLC | 15,400 | $1.53M | 0.33% | +15,400 | New |
| Angeles Wealth Management, LLC | 15,411 | $1.53M | 0.07% | +1,393+9.9% | Added |
| OMC Financial Services LTD | 15,518 | $1.54M | 0.51% | −125−0.8% | Reduced |
| BBR Partners, LLC | 15,605 | $1.55M | 0.07% | −755−4.6% | Reduced |
| Interchange Capital Partners, LLC | 15,600 | $1.55M | 0.29% | +13,859+796.0% | Added |
| Westshore Wealth, LLC | 15,673 | $1.56M | 0.48% | −560−3.4% | Reduced |
| Harmony Asset Management LLC | 15,676 | $1.56M | 0.42% | −10,330−39.7% | Reduced |
| Mathes Company, Inc. | 15,725 | $1.56M | 0.49% | +6,925+78.7% | Added |
| Beta Wealth Group, Inc. | 15,750 | $1.56M | 0.59% | +895+6.0% | Added |
| Beaumont Asset Management, L.L.C. | 15,766 | $1.57M | 0.61% | +569+3.7% | Added |
| Chicago Partners Investment Group LLC | 17,033 | $1.57M | 0.03% | +6,433+60.7% | Added |
| Phoenix Holdings Ltd. | 15,804 | $1.57M | 0.01% | −7,101−31.0% | Reduced |
| Cooper Financial Group | 15,909 | $1.58M | 0.13% | −3,730−19.0% | Reduced |
| Ally Financial Inc. | 16,000 | $1.59M | 0.20% | +4,000+33.3% | Added |
| American Financial Group Inc | 16,000 | $1.59M | 0.56% | +11,000+220.0% | Added |
| Robertson Opportunity Capital, LLC | 16,000 | $1.59M | 0.62% | +16,000 | New |
| Clearstead Advisors, LLC | 16,161 | $1.60M | 0.02% | −16,564−50.6% | Reduced |
| Flow Traders U.S. LLC | 16,173 | $1.61M | 0.07% | +12,000+287.6% | Added |
| Steel Peak Wealth Management LLC | 16,193 | $1.61M | 0.04% | +3,318+25.8% | Added |
| Bluebird Wealth Management LLC | 16,238 | $1.61M | 1.40% | −522−3.1% | Reduced |
| Flagship Harbor Advisors, LLC | 16,245 | $1.61M | 0.06% | +1,511+10.3% | Added |
| Dutch Asset Corp | 16,249 | $1.61M | 0.80% | +16,249 | New |
| Garrett Investment Advisors LLC | 16,255 | $1.61M | 0.12% | −12−0.1% | Reduced |
| Stance Capital LLC | 16,264 | $1.61M | 0.49% | +16,160+15,538.5% | Added |
| Elevate Capital Advisors, LLC | 16,284 | $1.62M | 0.89% | +16,284 | New |
| Stablepoint Partners, LLC | 16,302 | $1.62M | 0.22% | +3,902+31.5% | Added |
| Hudson Value Partners, LLC | 16,420 | $1.63M | 0.41% | 00.0% | Unchanged |
| Massar Capital Management, LP | 16,537 | $1.64M | 0.56% | +6,592+66.3% | Added |
| CWA Asset Management Group, LLC | 16,606 | $1.65M | 0.05% | −1,345−7.5% | Reduced |
| Sora Investors LLC | 16,654 | $1.65M | 0.13% | +16,654 | New |
| Sarasin & Partners LLP | 16,685 | $1.66M | 0.02% | −115,283−87.4% | Reduced |
| Nippon Life Global Investors Americas, Inc. | 16,780 | $1.67M | 0.07% | +710+4.4% | Added |
| Accordant Advisory Group Inc | 16,780 | $1.67M | 1.12% | +16,780 | New |
| JT Stratford LLC | 16,820 | $1.67M | 0.18% | +14,852+754.7% | Added |
| Marathon Wealth Advisors LLC | 16,901 | $1.68M | 0.57% | +702+4.3% | Added |
| Lazard Freres Gestion S.A.S. | 16,945 | $1.68M | 0.03% | +120+0.7% | Added |
| Grant Private Wealth Management Inc | 16,961 | $1.68M | 0.71% | +2,796+19.7% | Added |
| SBI Okasan Asset Management Co.Ltd. | 16,850 | $1.68M | 0.06% | +2,300+15.8% | Added |
| National Asset Management, Inc. | 16,873 | $1.69M | 0.09% | +6,546+63.4% | Added |
| Cunning Capital Partners, LP | 17,025 | $1.69M | 0.68% | 00.0% | Unchanged |
| Guided Capital Wealth Management, LLC | 17,029 | $1.69M | 0.99% | +3,879+29.5% | Added |
| Texas Yale Capital Corp. | 17,030 | $1.69M | 0.04% | −75−0.4% | Reduced |
| Umpqua Bank | 17,058 | $1.69M | 0.38% | +2,436+16.7% | Added |
| New Age Alpha Advisors, LLC | 17,243 | $1.71M | 0.07% | −3,969−18.7% | Reduced |
| Doliver Advisors, LP | 17,390 | $1.73M | 0.39% | +1,413+8.8% | Added |
| Asset Dedication, LLC | 17,576 | $1.74M | 0.11% | +4,155+31.0% | Added |
| Gallagher Capital Advisors, LLC | 17,596 | $1.75M | 1.01% | −809−4.4% | Reduced |
| Maven Securities LTD | 17,612 | $1.75M | 0.12% | +17,612 | New |
| Boomfish Wealth Group, LLC | 17,659 | $1.75M | 0.80% | −1,724−8.9% | Reduced |
| BTC Capital Management, Inc. | 17,667 | $1.75M | 0.11% | +1,827+11.5% | Added |
| Central Pacific Bank - Trust Division | 17,872 | $1.77M | 0.18% | −8,831−33.1% | Reduced |
| Mizuho Markets Americas LLC | 17,900 | $1.78M | 0.03% | +17,900 | New |
| Resources Management Corp | 18,055 | $1.79M | 0.23% | +2,765+18.1% | Added |
| Simmons Bank | 18,145 | $1.80M | 0.10% | +811+4.7% | Added |
| Eventide Asset Management, LLC | 18,065 | $1.80M | 0.02% | −16,990−48.5% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 18,155 | $1.80M | 0.00% | +12,914+246.4% | Added |
| Principle Wealth Partners LLC | 18,182 | $1.81M | 0.09% | +2,589+16.6% | Added |
| Guardian Wealth Advisors, LLC | 18,207 | $1.81M | 0.10% | +3,152+20.9% | Added |
| Webster Bank, N. A. | 18,214 | $1.81M | 0.16% | −6,742−27.0% | Reduced |
| Heritage Trust Co | 18,231 | $1.81M | 0.16% | +938+5.4% | Added |
| Parallax Volatility Advisers, L.P. | 18,251 | $1.81M | 0.07% | +18,251 | New |
| Waldron Private Wealth LLC | 18,270 | $1.81M | 0.06% | −40−0.2% | Reduced |
| Frec Markets, Inc. | 18,281 | $1.81M | 0.16% | +4,410+31.8% | Added |
| Dorsey & Whitney Trust CO LLC | 18,289 | $1.82M | 0.09% | +1,800+10.9% | Added |
| Goodman Advisory Group, LLC | 18,326 | $1.82M | 0.42% | +18,326 | New |
| Callahan Advisors, LLC | 18,367 | $1.82M | 0.14% | +5,845+46.7% | Added |
| Personal Cfo Solutions, LLC | 18,404 | $1.83M | 0.26% | −3,176−14.7% | Reduced |
| Benchmark Investment Advisors LLC | 18,475 | $1.83M | 0.80% | +2,625+16.6% | Added |
| Princeton Capital Management LLC | 18,489 | $1.84M | 0.41% | +2,112+12.9% | Added |
| Waterloo Capital, L.P. | 18,579 | $1.84M | 0.10% | +4,119+28.5% | Added |
| AlphaStar Capital Management, LLC | 18,682 | $1.85M | 0.12% | −4,777−20.4% | Reduced |
| Signaturefd, LLC | 18,714 | $1.86M | 0.02% | −2,672−12.5% | Reduced |
| BDF-Gestion | 19,342 | $1.86M | 0.56% | −17,824−48.0% | Reduced |
| AlphaCore Capital LLC | 18,860 | $1.87M | 0.03% | +7,312+63.3% | Added |
| Snowden Capital Advisors LLC | 18,879 | $1.87M | 0.04% | +972+5.4% | Added |
| PDS Planning, Inc | 18,902 | $1.88M | 0.11% | +1,475+8.5% | Added |
| LMR Partners LLP | 18,945 | $1.88M | 0.01% | −1,055−5.3% | Reduced |
| Quantum Private Wealth, LLC | 18,965 | $1.88M | 0.48% | +1,400+8.0% | Added |
| Figure 8 Investment Strategies LLC | 18,986 | $1.88M | 1.59% | +11,498+153.6% | Added |
| GSB Wealth Management, LLC | 19,002 | $1.89M | 0.38% | +19,002 | New |
| Kampmann Melissa S. | 19,020 | $1.89M | 1.43% | +7,415+63.9% | Added |
| Range Advisory, LLC | 19,105 | $1.90M | 0.23% | +317+1.7% | Added |
| Freedom Day Solutions, LLC | 19,195 | $1.91M | 0.42% | +19,195 | New |
| Congress Asset Management Co | 19,314 | $1.92M | 0.01% | −796,557−97.6% | Reduced |
| Triangle Securities Wealth Management | 19,348 | $1.92M | 0.38% | +325+1.7% | Added |
| First American Bank | 19,388 | $1.92M | 0.11% | −3,091−13.8% | Reduced |
| Intech Investment Management LLC | 19,398 | $1.93M | 0.02% | −13,453−41.0% | Reduced |
| Sendero Wealth Management, LLC | 19,465 | $1.93M | 0.19% | +5,244+36.9% | Added |
| Hobart Private Capital, LLC | 19,521 | $1.94M | 0.33% | +1,333+7.3% | Added |
| MA Private Wealth | 19,538 | $1.94M | 0.29% | −5,967−23.4% | Reduced |
| Aft, Forsyth & Company, Inc. | 19,585 | $1.94M | 0.94% | −600−3.0% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 19,615 | $1.95M | 0.60% | −270−1.4% | Reduced |
| Formuepleje A/S | 19,692 | $1.96M | 0.15% | −11,182−36.2% | Reduced |
| Xcel Wealth Management, LLC | 19,735 | $1.96M | 0.47% | −4,975−20.1% | Reduced |
| Sculati Wealth Management, LLC | 19,033 | $1.96M | 0.66% | +1,013+5.6% | Added |